882019 Full A

httpslidepdfcomreaderfullfull-a 176

The Arab Doll

3rd Annual Kids amp Youth Marketing SummitMiddle East 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 276

O u t l i n e

Introduction to NewBoy

The Creation of Fulla

Fulla The Strategies

Reasons for success

Challenges

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 376

VisionResponsibly fulfill childrenrsquos wishes and desires

Mission

To develop unique brands to enrich childrenrsquos liveswhile promoting ethical and cultural values

To provide career development opportunities for our

employees and to demonstrate social responsibility tosociety

882019 Full A

httpslidepdfcomreaderfullfull-a 476

Wh o

A r eW

e

Our Headquarters are based in Dubai with offices in Hong Kong China Indonesia Syria Lebanon EgyptSaudi Arabia Jordan and India

We develop market and distribute toys food stuffstextiles and stationery items as well as publishingchildrens magazines and comics

882019 Full A

httpslidepdfcomreaderfullfull-a 576

Wh o

A r eW

e

Brands Portfolio

882019 Full A

httpslidepdfcomreaderfullfull-a 676

The company is also engaged in acquiring the licensing

rights to sell and market merchandise for some of thehottest childrenrsquos characters

We currently distribute our products throughout theMiddle East North Africa Indonesia India and recentlyin North amp South America

Wh o

A r eW

e

882019 Full A

httpslidepdfcomreaderfullfull-a 776

The Creation of Fulla

bull Existing International Trend ndash Sindy in the UK

ndash Tanya in Italy ndash Jenny in Scandinavia

882019 Full A

httpslidepdfcomreaderfullfull-a 876

The Creation of Fulla

bull Previous Experiences

ndash Not well executed ndash No branding strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 976

The Creation of Fulla

bull Fulfilling Market Gap ndash Doll that reflect a local identity

882019 Full A

httpslidepdfcomreaderfullfull-a 1076

The Creation of Fulla

bull Barbie was banned in Saudi

ndash Unfulfilled market demand

bull Localization ndash A proven successful market strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1176

The Creation of Fulla

bull Brand and concept developmentstarted in 2001

bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures

bull Brand launched during Ramadan (Nov)2003

882019 Full A

httpslidepdfcomreaderfullfull-a 1276

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 276

O u t l i n e

Introduction to NewBoy

The Creation of Fulla

Fulla The Strategies

Reasons for success

Challenges

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 376

VisionResponsibly fulfill childrenrsquos wishes and desires

Mission

To develop unique brands to enrich childrenrsquos liveswhile promoting ethical and cultural values

To provide career development opportunities for our

employees and to demonstrate social responsibility tosociety

882019 Full A

httpslidepdfcomreaderfullfull-a 476

Wh o

A r eW

e

Our Headquarters are based in Dubai with offices in Hong Kong China Indonesia Syria Lebanon EgyptSaudi Arabia Jordan and India

We develop market and distribute toys food stuffstextiles and stationery items as well as publishingchildrens magazines and comics

882019 Full A

httpslidepdfcomreaderfullfull-a 576

Wh o

A r eW

e

Brands Portfolio

882019 Full A

httpslidepdfcomreaderfullfull-a 676

The company is also engaged in acquiring the licensing

rights to sell and market merchandise for some of thehottest childrenrsquos characters

We currently distribute our products throughout theMiddle East North Africa Indonesia India and recentlyin North amp South America

Wh o

A r eW

e

882019 Full A

httpslidepdfcomreaderfullfull-a 776

The Creation of Fulla

bull Existing International Trend ndash Sindy in the UK

ndash Tanya in Italy ndash Jenny in Scandinavia

882019 Full A

httpslidepdfcomreaderfullfull-a 876

The Creation of Fulla

bull Previous Experiences

ndash Not well executed ndash No branding strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 976

The Creation of Fulla

bull Fulfilling Market Gap ndash Doll that reflect a local identity

882019 Full A

httpslidepdfcomreaderfullfull-a 1076

The Creation of Fulla

bull Barbie was banned in Saudi

ndash Unfulfilled market demand

bull Localization ndash A proven successful market strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1176

The Creation of Fulla

bull Brand and concept developmentstarted in 2001

bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures

bull Brand launched during Ramadan (Nov)2003

882019 Full A

httpslidepdfcomreaderfullfull-a 1276

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 376

VisionResponsibly fulfill childrenrsquos wishes and desires

Mission

To develop unique brands to enrich childrenrsquos liveswhile promoting ethical and cultural values

To provide career development opportunities for our

employees and to demonstrate social responsibility tosociety

882019 Full A

httpslidepdfcomreaderfullfull-a 476

Wh o

A r eW

e

Our Headquarters are based in Dubai with offices in Hong Kong China Indonesia Syria Lebanon EgyptSaudi Arabia Jordan and India

We develop market and distribute toys food stuffstextiles and stationery items as well as publishingchildrens magazines and comics

882019 Full A

httpslidepdfcomreaderfullfull-a 576

Wh o

A r eW

e

Brands Portfolio

882019 Full A

httpslidepdfcomreaderfullfull-a 676

The company is also engaged in acquiring the licensing

rights to sell and market merchandise for some of thehottest childrenrsquos characters

We currently distribute our products throughout theMiddle East North Africa Indonesia India and recentlyin North amp South America

Wh o

A r eW

e

882019 Full A

httpslidepdfcomreaderfullfull-a 776

The Creation of Fulla

bull Existing International Trend ndash Sindy in the UK

ndash Tanya in Italy ndash Jenny in Scandinavia

882019 Full A

httpslidepdfcomreaderfullfull-a 876

The Creation of Fulla

bull Previous Experiences

ndash Not well executed ndash No branding strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 976

The Creation of Fulla

bull Fulfilling Market Gap ndash Doll that reflect a local identity

882019 Full A

httpslidepdfcomreaderfullfull-a 1076

The Creation of Fulla

bull Barbie was banned in Saudi

ndash Unfulfilled market demand

bull Localization ndash A proven successful market strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1176

The Creation of Fulla

bull Brand and concept developmentstarted in 2001

bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures

bull Brand launched during Ramadan (Nov)2003

882019 Full A

httpslidepdfcomreaderfullfull-a 1276

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 476

Wh o

A r eW

e

Our Headquarters are based in Dubai with offices in Hong Kong China Indonesia Syria Lebanon EgyptSaudi Arabia Jordan and India

We develop market and distribute toys food stuffstextiles and stationery items as well as publishingchildrens magazines and comics

882019 Full A

httpslidepdfcomreaderfullfull-a 576

Wh o

A r eW

e

Brands Portfolio

882019 Full A

httpslidepdfcomreaderfullfull-a 676

The company is also engaged in acquiring the licensing

rights to sell and market merchandise for some of thehottest childrenrsquos characters

We currently distribute our products throughout theMiddle East North Africa Indonesia India and recentlyin North amp South America

Wh o

A r eW

e

882019 Full A

httpslidepdfcomreaderfullfull-a 776

The Creation of Fulla

bull Existing International Trend ndash Sindy in the UK

ndash Tanya in Italy ndash Jenny in Scandinavia

882019 Full A

httpslidepdfcomreaderfullfull-a 876

The Creation of Fulla

bull Previous Experiences

ndash Not well executed ndash No branding strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 976

The Creation of Fulla

bull Fulfilling Market Gap ndash Doll that reflect a local identity

882019 Full A

httpslidepdfcomreaderfullfull-a 1076

The Creation of Fulla

bull Barbie was banned in Saudi

ndash Unfulfilled market demand

bull Localization ndash A proven successful market strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1176

The Creation of Fulla

bull Brand and concept developmentstarted in 2001

bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures

bull Brand launched during Ramadan (Nov)2003

882019 Full A

httpslidepdfcomreaderfullfull-a 1276

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 576

Wh o

A r eW

e

Brands Portfolio

882019 Full A

httpslidepdfcomreaderfullfull-a 676

The company is also engaged in acquiring the licensing

rights to sell and market merchandise for some of thehottest childrenrsquos characters

We currently distribute our products throughout theMiddle East North Africa Indonesia India and recentlyin North amp South America

Wh o

A r eW

e

882019 Full A

httpslidepdfcomreaderfullfull-a 776

The Creation of Fulla

bull Existing International Trend ndash Sindy in the UK

ndash Tanya in Italy ndash Jenny in Scandinavia

882019 Full A

httpslidepdfcomreaderfullfull-a 876

The Creation of Fulla

bull Previous Experiences

ndash Not well executed ndash No branding strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 976

The Creation of Fulla

bull Fulfilling Market Gap ndash Doll that reflect a local identity

882019 Full A

httpslidepdfcomreaderfullfull-a 1076

The Creation of Fulla

bull Barbie was banned in Saudi

ndash Unfulfilled market demand

bull Localization ndash A proven successful market strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1176

The Creation of Fulla

bull Brand and concept developmentstarted in 2001

bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures

bull Brand launched during Ramadan (Nov)2003

882019 Full A

httpslidepdfcomreaderfullfull-a 1276

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 676

The company is also engaged in acquiring the licensing

rights to sell and market merchandise for some of thehottest childrenrsquos characters

We currently distribute our products throughout theMiddle East North Africa Indonesia India and recentlyin North amp South America

Wh o

A r eW

e

882019 Full A

httpslidepdfcomreaderfullfull-a 776

The Creation of Fulla

bull Existing International Trend ndash Sindy in the UK

ndash Tanya in Italy ndash Jenny in Scandinavia

882019 Full A

httpslidepdfcomreaderfullfull-a 876

The Creation of Fulla

bull Previous Experiences

ndash Not well executed ndash No branding strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 976

The Creation of Fulla

bull Fulfilling Market Gap ndash Doll that reflect a local identity

882019 Full A

httpslidepdfcomreaderfullfull-a 1076

The Creation of Fulla

bull Barbie was banned in Saudi

ndash Unfulfilled market demand

bull Localization ndash A proven successful market strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1176

The Creation of Fulla

bull Brand and concept developmentstarted in 2001

bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures

bull Brand launched during Ramadan (Nov)2003

882019 Full A

httpslidepdfcomreaderfullfull-a 1276

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 776

The Creation of Fulla

bull Existing International Trend ndash Sindy in the UK

ndash Tanya in Italy ndash Jenny in Scandinavia

882019 Full A

httpslidepdfcomreaderfullfull-a 876

The Creation of Fulla

bull Previous Experiences

ndash Not well executed ndash No branding strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 976

The Creation of Fulla

bull Fulfilling Market Gap ndash Doll that reflect a local identity

882019 Full A

httpslidepdfcomreaderfullfull-a 1076

The Creation of Fulla

bull Barbie was banned in Saudi

ndash Unfulfilled market demand

bull Localization ndash A proven successful market strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1176

The Creation of Fulla

bull Brand and concept developmentstarted in 2001

bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures

bull Brand launched during Ramadan (Nov)2003

882019 Full A

httpslidepdfcomreaderfullfull-a 1276

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 876

The Creation of Fulla

bull Previous Experiences

ndash Not well executed ndash No branding strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 976

The Creation of Fulla

bull Fulfilling Market Gap ndash Doll that reflect a local identity

882019 Full A

httpslidepdfcomreaderfullfull-a 1076

The Creation of Fulla

bull Barbie was banned in Saudi

ndash Unfulfilled market demand

bull Localization ndash A proven successful market strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1176

The Creation of Fulla

bull Brand and concept developmentstarted in 2001

bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures

bull Brand launched during Ramadan (Nov)2003

882019 Full A

httpslidepdfcomreaderfullfull-a 1276

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 976

The Creation of Fulla

bull Fulfilling Market Gap ndash Doll that reflect a local identity

882019 Full A

httpslidepdfcomreaderfullfull-a 1076

The Creation of Fulla

bull Barbie was banned in Saudi

ndash Unfulfilled market demand

bull Localization ndash A proven successful market strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1176

The Creation of Fulla

bull Brand and concept developmentstarted in 2001

bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures

bull Brand launched during Ramadan (Nov)2003

882019 Full A

httpslidepdfcomreaderfullfull-a 1276

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1076

The Creation of Fulla

bull Barbie was banned in Saudi

ndash Unfulfilled market demand

bull Localization ndash A proven successful market strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1176

The Creation of Fulla

bull Brand and concept developmentstarted in 2001

bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures

bull Brand launched during Ramadan (Nov)2003

882019 Full A

httpslidepdfcomreaderfullfull-a 1276

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1176

The Creation of Fulla

bull Brand and concept developmentstarted in 2001

bull Developed in conjunction with the toyindustryrsquos most respectedmanufactures

bull Brand launched during Ramadan (Nov)2003

882019 Full A

httpslidepdfcomreaderfullfull-a 1276

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1276

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1376

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1476

bull A Clearly Defined Market Segment

ndash A doll that reflects local culture

bull Culturally acceptable while still fashionable

bull Encourages positive cultural values

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1576

bull A Clearly Defined Market Segment

ndash Parents

bull Who want a modest doll for their daughters

bull Have final buying decision

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1676

bull Brand Positioning

M a

r k e t S

t r a t e g y

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1776

Brand Positioning

Market Strategy

She is not pitched

against existingdolls such as

Barbie or Bratz

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1876

Brand Positioning

Thoughtful girl who wear contemporary clothes

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 1976

Brand Positioning

Popular because of her fun personality

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2076

Brand Positioning

Contribute positively to her society

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2176

Brand Positioning

Highlights the pleasure of family life

Market Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 2276

882019 Full A

httpslidepdfcomreaderfullfull-a 2376

882019 Full A

httpslidepdfcomreaderfullfull-a 2476

882019 Full A

httpslidepdfcomreaderfullfull-a 2576

Market Strategy

bull Identify markets

ndash High Growth potential

bull KSAbull UAE

bull Kuwait

bull Syria

882019 Full A

httpslidepdfcomreaderfullfull-a 2676

Market Strategy

bull Identify markets

ndash Service selected markets efficiently

ndash Expand to other neighboring markets

882019 Full A

httpslidepdfcomreaderfullfull-a 2776

Market Strategy

bull Market Entry Strategy

Educational

butFun

Modest physicalappearance Doll to be

dressedconservatively

while remainingfashionable

Providea unique product

offering

Positive Values

882019 Full A

httpslidepdfcomreaderfullfull-a 2876

bullStrong Commitment to the Market

Market Strategy

AdvertisingSupport

ProductInnovation

882019 Full A

httpslidepdfcomreaderfullfull-a 2976

Product Strategy

Phase One

Phase Two

Entry Strategy

Introduced the brandDistinctive Product Offer

Branding StrategyExpand Toys Product CategoriesProduct Innovation

Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes

882019 Full A

httpslidepdfcomreaderfullfull-a 3076

Product Strategy

Entry Strategy

bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions

concept

bullFocused only on

Dolls Line

Stationery Line

Phase One

882019 Full A

httpslidepdfcomreaderfullfull-a 3176

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3276

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3376

882019 Full A

httpslidepdfcomreaderfullfull-a 3476

882019 Full A

httpslidepdfcomreaderfullfull-a 3576

882019 Full A

httpslidepdfcomreaderfullfull-a 3676

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 2676

Market Strategy

bull Identify markets

ndash Service selected markets efficiently

ndash Expand to other neighboring markets

882019 Full A

httpslidepdfcomreaderfullfull-a 2776

Market Strategy

bull Market Entry Strategy

Educational

butFun

Modest physicalappearance Doll to be

dressedconservatively

while remainingfashionable

Providea unique product

offering

Positive Values

882019 Full A

httpslidepdfcomreaderfullfull-a 2876

bullStrong Commitment to the Market

Market Strategy

AdvertisingSupport

ProductInnovation

882019 Full A

httpslidepdfcomreaderfullfull-a 2976

Product Strategy

Phase One

Phase Two

Entry Strategy

Introduced the brandDistinctive Product Offer

Branding StrategyExpand Toys Product CategoriesProduct Innovation

Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes

882019 Full A

httpslidepdfcomreaderfullfull-a 3076

Product Strategy

Entry Strategy

bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions

concept

bullFocused only on

Dolls Line

Stationery Line

Phase One

882019 Full A

httpslidepdfcomreaderfullfull-a 3176

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3276

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3376

882019 Full A

httpslidepdfcomreaderfullfull-a 3476

882019 Full A

httpslidepdfcomreaderfullfull-a 3576

882019 Full A

httpslidepdfcomreaderfullfull-a 3676

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 2776

Market Strategy

bull Market Entry Strategy

Educational

butFun

Modest physicalappearance Doll to be

dressedconservatively

while remainingfashionable

Providea unique product

offering

Positive Values

882019 Full A

httpslidepdfcomreaderfullfull-a 2876

bullStrong Commitment to the Market

Market Strategy

AdvertisingSupport

ProductInnovation

882019 Full A

httpslidepdfcomreaderfullfull-a 2976

Product Strategy

Phase One

Phase Two

Entry Strategy

Introduced the brandDistinctive Product Offer

Branding StrategyExpand Toys Product CategoriesProduct Innovation

Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes

882019 Full A

httpslidepdfcomreaderfullfull-a 3076

Product Strategy

Entry Strategy

bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions

concept

bullFocused only on

Dolls Line

Stationery Line

Phase One

882019 Full A

httpslidepdfcomreaderfullfull-a 3176

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3276

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3376

882019 Full A

httpslidepdfcomreaderfullfull-a 3476

882019 Full A

httpslidepdfcomreaderfullfull-a 3576

882019 Full A

httpslidepdfcomreaderfullfull-a 3676

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 2876

bullStrong Commitment to the Market

Market Strategy

AdvertisingSupport

ProductInnovation

882019 Full A

httpslidepdfcomreaderfullfull-a 2976

Product Strategy

Phase One

Phase Two

Entry Strategy

Introduced the brandDistinctive Product Offer

Branding StrategyExpand Toys Product CategoriesProduct Innovation

Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes

882019 Full A

httpslidepdfcomreaderfullfull-a 3076

Product Strategy

Entry Strategy

bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions

concept

bullFocused only on

Dolls Line

Stationery Line

Phase One

882019 Full A

httpslidepdfcomreaderfullfull-a 3176

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3276

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3376

882019 Full A

httpslidepdfcomreaderfullfull-a 3476

882019 Full A

httpslidepdfcomreaderfullfull-a 3576

882019 Full A

httpslidepdfcomreaderfullfull-a 3676

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 2976

Product Strategy

Phase One

Phase Two

Entry Strategy

Introduced the brandDistinctive Product Offer

Branding StrategyExpand Toys Product CategoriesProduct Innovation

Introduced New Product LinesFoodTextile and LifestyleToiletries and Perfumes

882019 Full A

httpslidepdfcomreaderfullfull-a 3076

Product Strategy

Entry Strategy

bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions

concept

bullFocused only on

Dolls Line

Stationery Line

Phase One

882019 Full A

httpslidepdfcomreaderfullfull-a 3176

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3276

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3376

882019 Full A

httpslidepdfcomreaderfullfull-a 3476

882019 Full A

httpslidepdfcomreaderfullfull-a 3576

882019 Full A

httpslidepdfcomreaderfullfull-a 3676

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3076

Product Strategy

Entry Strategy

bullDistinctive Product OfferFulla with Abaya (top seller)Indoor vs Outdoor fashions

concept

bullFocused only on

Dolls Line

Stationery Line

Phase One

882019 Full A

httpslidepdfcomreaderfullfull-a 3176

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3276

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3376

882019 Full A

httpslidepdfcomreaderfullfull-a 3476

882019 Full A

httpslidepdfcomreaderfullfull-a 3576

882019 Full A

httpslidepdfcomreaderfullfull-a 3676

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3176

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3276

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3376

882019 Full A

httpslidepdfcomreaderfullfull-a 3476

882019 Full A

httpslidepdfcomreaderfullfull-a 3576

882019 Full A

httpslidepdfcomreaderfullfull-a 3676

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3276

Product Strategy

Branding Strategy

Expand Toys Product Categories

Outdoor Sports

Learning and CraftEntertainment and Personal Care

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3376

882019 Full A

httpslidepdfcomreaderfullfull-a 3476

882019 Full A

httpslidepdfcomreaderfullfull-a 3576

882019 Full A

httpslidepdfcomreaderfullfull-a 3676

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3376

882019 Full A

httpslidepdfcomreaderfullfull-a 3476

882019 Full A

httpslidepdfcomreaderfullfull-a 3576

882019 Full A

httpslidepdfcomreaderfullfull-a 3676

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3476

882019 Full A

httpslidepdfcomreaderfullfull-a 3576

882019 Full A

httpslidepdfcomreaderfullfull-a 3676

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3576

882019 Full A

httpslidepdfcomreaderfullfull-a 3676

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3676

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3776

Product Strategy

Branding Strategy

Earned New Markets SegmentsConfectionery

Textile and LifestyleToiletries and PerfumesPublishing

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 3876

882019 Full A

httpslidepdfcomreaderfullfull-a 3976

882019 Full A

httpslidepdfcomreaderfullfull-a 4076

Product Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 4176

Product Strategy

Branding Strategy

- Product Innovation and localizationbull Has been always the driver for the brand success

Prayer Set The Teacher

Teaching Prayers

The Dentist

Phase Two

882019 Full A

httpslidepdfcomreaderfullfull-a 4276

Top Sellerfor

3 consecutive years

Prayer Set

882019 Full A

httpslidepdfcomreaderfullfull-a 4276

Top Sellerfor

3 consecutive years

Prayer Set

882019 Full A

httpslidepdfcomreaderfullfull-a 4376

The Dentist

882019 Full A

httpslidepdfcomreaderfullfull-a 4476

P i i St t

882019 Full A

httpslidepdfcomreaderfullfull-a 4576

Pricing Strategy

Introduction

Penetration

In line with market leaders

1st Price Point 999 USD

Build the brand positionquality perception

Offered an entry price point of 599

Gained market share

882019 Full A

httpslidepdfcomreaderfullfull-a 4676

Distribution Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 4776

Distribution Strategy

Exclusive Distribution Strategy

Greater Sales Support

Customer loyalty and relationship

More control over the retail market

Inventory and merchandize control

Efficient sales forecast

Distribution Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 4876

gy

NewBoy

KSA Operation Jordon Operation

North Africa

UAE Operation

GCC ExportSaudi Arabia

Syria Operation

Syria

Distributor

882019 Full A

httpslidepdfcomreaderfullfull-a 4976

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5076

Promotion Strategy

Promotion Expenditure

During Brand IntroductionSpend as much as can be afforded

After Brand IntroductionPercentage of salesforecasted sales

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5176

Promotion Strategy

Promotion Mix Strategy

bull TV Advertingbull 80 of the marketing spend

bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality

bull Breadth of product line

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5276

Promotion Strategy

Media Selection

bull Primary TVbull SpaceToon TV

bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship

882019 Full A

httpslidepdfcomreaderfullfull-a 5376

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5476

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5576

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 4576

Pricing Strategy

Introduction

Penetration

In line with market leaders

1st Price Point 999 USD

Build the brand positionquality perception

Offered an entry price point of 599

Gained market share

882019 Full A

httpslidepdfcomreaderfullfull-a 4676

Distribution Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 4776

Distribution Strategy

Exclusive Distribution Strategy

Greater Sales Support

Customer loyalty and relationship

More control over the retail market

Inventory and merchandize control

Efficient sales forecast

Distribution Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 4876

gy

NewBoy

KSA Operation Jordon Operation

North Africa

UAE Operation

GCC ExportSaudi Arabia

Syria Operation

Syria

Distributor

882019 Full A

httpslidepdfcomreaderfullfull-a 4976

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5076

Promotion Strategy

Promotion Expenditure

During Brand IntroductionSpend as much as can be afforded

After Brand IntroductionPercentage of salesforecasted sales

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5176

Promotion Strategy

Promotion Mix Strategy

bull TV Advertingbull 80 of the marketing spend

bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality

bull Breadth of product line

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5276

Promotion Strategy

Media Selection

bull Primary TVbull SpaceToon TV

bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship

882019 Full A

httpslidepdfcomreaderfullfull-a 5376

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5476

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5576

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 4676

Distribution Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 4776

Distribution Strategy

Exclusive Distribution Strategy

Greater Sales Support

Customer loyalty and relationship

More control over the retail market

Inventory and merchandize control

Efficient sales forecast

Distribution Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 4876

gy

NewBoy

KSA Operation Jordon Operation

North Africa

UAE Operation

GCC ExportSaudi Arabia

Syria Operation

Syria

Distributor

882019 Full A

httpslidepdfcomreaderfullfull-a 4976

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5076

Promotion Strategy

Promotion Expenditure

During Brand IntroductionSpend as much as can be afforded

After Brand IntroductionPercentage of salesforecasted sales

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5176

Promotion Strategy

Promotion Mix Strategy

bull TV Advertingbull 80 of the marketing spend

bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality

bull Breadth of product line

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5276

Promotion Strategy

Media Selection

bull Primary TVbull SpaceToon TV

bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship

882019 Full A

httpslidepdfcomreaderfullfull-a 5376

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5476

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5576

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 4776

Distribution Strategy

Exclusive Distribution Strategy

Greater Sales Support

Customer loyalty and relationship

More control over the retail market

Inventory and merchandize control

Efficient sales forecast

Distribution Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 4876

gy

NewBoy

KSA Operation Jordon Operation

North Africa

UAE Operation

GCC ExportSaudi Arabia

Syria Operation

Syria

Distributor

882019 Full A

httpslidepdfcomreaderfullfull-a 4976

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5076

Promotion Strategy

Promotion Expenditure

During Brand IntroductionSpend as much as can be afforded

After Brand IntroductionPercentage of salesforecasted sales

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5176

Promotion Strategy

Promotion Mix Strategy

bull TV Advertingbull 80 of the marketing spend

bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality

bull Breadth of product line

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5276

Promotion Strategy

Media Selection

bull Primary TVbull SpaceToon TV

bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship

882019 Full A

httpslidepdfcomreaderfullfull-a 5376

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5476

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5576

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 4876

gy

NewBoy

KSA Operation Jordon Operation

North Africa

UAE Operation

GCC ExportSaudi Arabia

Syria Operation

Syria

Distributor

882019 Full A

httpslidepdfcomreaderfullfull-a 4976

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5076

Promotion Strategy

Promotion Expenditure

During Brand IntroductionSpend as much as can be afforded

After Brand IntroductionPercentage of salesforecasted sales

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5176

Promotion Strategy

Promotion Mix Strategy

bull TV Advertingbull 80 of the marketing spend

bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality

bull Breadth of product line

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5276

Promotion Strategy

Media Selection

bull Primary TVbull SpaceToon TV

bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship

882019 Full A

httpslidepdfcomreaderfullfull-a 5376

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5476

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5576

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 4976

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5076

Promotion Strategy

Promotion Expenditure

During Brand IntroductionSpend as much as can be afforded

After Brand IntroductionPercentage of salesforecasted sales

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5176

Promotion Strategy

Promotion Mix Strategy

bull TV Advertingbull 80 of the marketing spend

bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality

bull Breadth of product line

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5276

Promotion Strategy

Media Selection

bull Primary TVbull SpaceToon TV

bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship

882019 Full A

httpslidepdfcomreaderfullfull-a 5376

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5476

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5576

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 5076

Promotion Strategy

Promotion Expenditure

During Brand IntroductionSpend as much as can be afforded

After Brand IntroductionPercentage of salesforecasted sales

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5176

Promotion Strategy

Promotion Mix Strategy

bull TV Advertingbull 80 of the marketing spend

bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality

bull Breadth of product line

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5276

Promotion Strategy

Media Selection

bull Primary TVbull SpaceToon TV

bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship

882019 Full A

httpslidepdfcomreaderfullfull-a 5376

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5476

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5576

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 5176

Promotion Strategy

Promotion Mix Strategy

bull TV Advertingbull 80 of the marketing spend

bull Create primary demandbull Sustain desired growthbull Market Growthbull Product Quality

bull Breadth of product line

Promotion Strategy

882019 Full A

httpslidepdfcomreaderfullfull-a 5276

Promotion Strategy

Media Selection

bull Primary TVbull SpaceToon TV

bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship

882019 Full A

httpslidepdfcomreaderfullfull-a 5376

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5476

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5576

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 5276

Promotion Strategy

Media Selection

bull Primary TVbull SpaceToon TV

bull Free to air Kid Channelbull Regional Coveragebull Strategic Relationship

882019 Full A

httpslidepdfcomreaderfullfull-a 5376

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5476

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5576

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 5376

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5476

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5576

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 5476

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5576

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 5576

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 5676

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 5776

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 5876

Reasons for Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Heavy TV advertisement

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 5976

easo s o Success

bull Timing of Introduction

bull Well defined segment

bull Localized product and marketing strategy

bull Aggressive branding strategy

bull Character was promoted heavily on TV

bull Continues product development and innovation

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 6076

Reasons for Success

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 6176

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 6276

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

Reasons for Success

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 6376

bull Strong distribution channel

bull Successful relationship with our customers

bull Listening carefully to consumers

bull Capacity to adapt to changing market conditions

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 6476

Challenges

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 6576

g

bull Massive Counterfeit

bull Rising Competition

bull TV advertisement effectiveness as a primarystrategy

bull Rising product cost vs consumer perception

bull Maintaining witnessed growth level

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 6676

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 6776

Product

InnovationBrandVisibility

Brand

ConsumersActivities

Fulla Movie2010

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 6876

International Markets

India

Malaysia

Turkey

Indonesia

USA

MiddleEast

Plans for Development

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 6976

Expand our Licensing Business

Source Middle East Toy Fair Magazine Feb 2008

882019 Full A

httpslidepdfcomreaderfullfull-a 7076

882019 Full A

httpslidepdfcomreaderfullfull-a 7176

The fastest selling toy in its category throughoutthe Arab world

882019 Full A

httpslidepdfcomreaderfullfull-a 7276

The top selling licenses in girls merchandise

882019 Full A

httpslidepdfcomreaderfullfull-a 7376

High level of penetration throughout the MiddleEast

882019 Full A

httpslidepdfcomreaderfullfull-a 7476

Over 2 Million Dolls were sold since its launch

882019 Full A

httpslidepdfcomreaderfullfull-a 7576

The principal driver for NewBoyrsquos growth bothregionally and internationally

882019 Full A

httpslidepdfcomreaderfullfull-a 7676

NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand

882019 Full A

httpslidepdfcomreaderfullfull-a 7276

The top selling licenses in girls merchandise

882019 Full A

httpslidepdfcomreaderfullfull-a 7376

High level of penetration throughout the MiddleEast

882019 Full A

httpslidepdfcomreaderfullfull-a 7476

Over 2 Million Dolls were sold since its launch

882019 Full A

httpslidepdfcomreaderfullfull-a 7576

The principal driver for NewBoyrsquos growth bothregionally and internationally

882019 Full A

httpslidepdfcomreaderfullfull-a 7676

NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand

882019 Full A

httpslidepdfcomreaderfullfull-a 7376

High level of penetration throughout the MiddleEast

882019 Full A

httpslidepdfcomreaderfullfull-a 7476

Over 2 Million Dolls were sold since its launch

882019 Full A

httpslidepdfcomreaderfullfull-a 7576

The principal driver for NewBoyrsquos growth bothregionally and internationally

882019 Full A

httpslidepdfcomreaderfullfull-a 7676

NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand

882019 Full A

httpslidepdfcomreaderfullfull-a 7476

Over 2 Million Dolls were sold since its launch

882019 Full A

httpslidepdfcomreaderfullfull-a 7576

The principal driver for NewBoyrsquos growth bothregionally and internationally

882019 Full A

httpslidepdfcomreaderfullfull-a 7676

NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand

882019 Full A

httpslidepdfcomreaderfullfull-a 7576

The principal driver for NewBoyrsquos growth bothregionally and internationally

882019 Full A

httpslidepdfcomreaderfullfull-a 7676

NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand

882019 Full A

httpslidepdfcomreaderfullfull-a 7676

NewBoy will continue investing in Fulla to ensure itremains a strong and highly reputed international brand