Fulfillment Report and Thank You to Sponsors of Farm Aid 2016

Farm Aid 2016 Sponsors

Farm Aid 2016 Farm Aid 2016 was held Saturday, September 17th at Jiffy Lube Live in Bristow, Virginia. The concert attendance was 20,000. Concert-goers enjoyed a day of music, HOMEGROWN Concessions®, HOMEGROWN Village and sponsor interactions. The HOMEGROWN Village was as crowded as ever with more than 30 farm and food organizations participating. The event delivered 1,151,230,357+ overall media impressions from print, online & broadcast media hits. Farm Aid reached more than 8,643,370+ fans on social media via Twitter and Instagram from announcement through September 21, 2016.

THE ARTISTS |The concert featured performances by Farm Aid board members Willie Nelson, John Mellencamp, Neil Young and Dave Matthews — with Tim Reynolds — as well as Alabama Shakes, Sturgill Simpson, Nathaniel Rateliff & The Night Sweats, Jamey Johnson with special guest appearance by Alison Krauss, Margo Price, Lukas Nelson & Promise of the Real, Insects vs Robots, Ian Mellencamp and Star Swain.

EMAIL | Farm Aid shared sponsors with its 80,000 members.

SOCIAL MEDIA |Farm Aid’s social media rallied support for the event and created impressions for sponsors. Over 8.6 million people were reached through Farm Aid’s social media platforms.

Instagram Announcement: Impressions 2,229,382

Concert: Impressions 13,183,180 727,212 Impressions 577,717 Reach 1,884 people engaged with Farm Aid’s content daily

1,151,230,357+ IMPRESSIONS!

8,643,370+ REACHED VIA SOCIAL MEDIA!

24,000+ people engaged with Farm Aid on concert day.

EVENT APP | The concert event app

had 40,255 sessions. 407,668 Screen Views. Screen Views Organic Valley 4,896 Horizon Organic 4,705 Bonterra 4,677 HimalaSalt 4,661 I Heart Radio 4,419 On Tap Magazine 3,939 Washington Post 2,526 Lagunitas 1,638 Prairie Organic Spirits 1,551 Applegate 1,201

#ROAD2FarmAid | Farm Aid continued the success of our #Road2FarmAid social media campaign, building excitement for Farm Aid 2016 and allowing everyone to share how they are part of family farm agriculture. The campaign greatly expanded exposure for Farm Aid and its mission. 845 users shared

#Road2FarmAid content.

PRESS EVENT | Farm Aid 2016 kicked off a press event on the main stage attended by 132 members of the media. Speakers included Willie Nelson, Neil Young, John Mellencamp, and Dave Matthews. The press event presented family farm and food issues with rousing presentations and video components, offering a deeper understanding for the audience of press, farmers, activists, artists and sponsors.

PR | Farm Aid 2016 received significant local, regional and national media coverage. The stories promoted the entertainment value of the concert, as well as Farm Aid’s message about family farms and food. Nearly every story about the concert included information about HOMEGROWN Concessions®, the HOMEGROWN Village and the family farmers in attendance. Sponsors were featured in three press releases. (attached.) 964+ print/online/press release reprint hits The Washington Post

Billboard,com Rolling Stone CMT USA Today People Yahoo! News Top Announcement Reach Rolling Stone 10,733,633 The Washington Post (online) 31,934,776 Billboard.com 24,610,227 30+ broadcast hits including: WJLA-TV, WRC-TV, WTOP-FM And many other regional/local stations 1,151,230,357overall media impressions

WEBSITE | Farm Aid’s year-round vehicle for information and connecting with supporters and fans gained 249,233 sessions with 585,716 page-views.

WEBSTATS |

WEBCAST | “Farm Aid 2016” aired live Saturday, September 17th from 3pm CDT on FarmAid.org, Farm Aid’s own YouTube channel and for the first time ever, Facebook Live. 59,348 views of the webcast on concert day with 857,883 people reached. 23:54 average view time

ON SITE | Sponsors had options for meaningful exposure and interaction with concert-goers.

HOMEGROWN Concessions® | Farm Aid’s own HOMEGROWN Concessions® were served throughout the venue, serving good food from family farms, with an ecological standard and a fair price to farmers. In our post-event survey, 87% knew that all the food at Farm Aid 2016 was HOMEGROWN and 85% indicated they ate food at the concert. Farm Aid sourced family farm food for its HOMEGROWN Catering backstage and at the VIP area, thanks to many in-kind food donors and sponsors.

Farm Aid 2016 HOMEGROWN Food for All Menu

CONCERT-GOER SURVEY |stats Did you know that all of the food served at Farm Aid 2016 was Farm Aid’s HOMEGROWN Concessions®?

What corporate sponsors did you see at Farm Aid 2016?

Are you going to do anything to support family farms as a result of going to Farm Aid 2016?

Are there children in your household?

How many cars in your household?

How old are you?

What was your household income last year?

FARM AID 2017 | Join us for our next major concert event and continue your support of our mission. Contact us for exclusive “first-rights” details.

FARM AID MISSION | Farm Aid’s mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to support Farm Aid’s work with family farmers and to inspire people to choose food from family farms. Since 1985, Farm Aid has raised more than $50 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the dominant system of industrial agriculture, and promote food from family

farms.

Additional data and high resolution files of this report can be found and downloaded at www.FarmAid.org/sponsors

For More Information Please Contact:

Glenda Yoder Associate Director

Farm Aid, Inc. Glenda@farmaid.org

(617) 354-2922

Dennis Gorg Sponsorship/Hospitality dennis@imsevents.com

(314) 367-3146

Photo Credits: Kimberly Buchheit, Scott Streble, Rand Snyderman, Ebet Roberts, Patty O’Brian, Emma Plowman, Paul Natkin: Photo Reserve, Inc., Tom Strumolo, Sabine Carey, Farm Aid Staff, Dennis Gorg, Denny G, Michael Steinbacher, and Michael Caskey.