Fujitsu Group's Challenges Toward Low Carbon Society · Title: Fujitsu Group's Challenges Toward Low Carbon Society Author: FUJITSU LIMITED Created Date: 12/14/2009 7:52:47 PM

Copyright 2009 FUJITSU LIMITED

Fujitsu Group’s ChallengesToward Low Carbon SocietyFujitsu Group’s Challenges

Toward Low Carbon Society

10th December, 2009Atsuhisa Takahashi

President Corporate Environmental Affairs UnitFUJITSU LIMITED

IDC International Press Conference

Long Heritage of SustainabilityLong Heritage of Sustainability

““Manufacturing in harmony with natureManufacturing in harmony with nature””

Parkland environment for our factories

Kawasaki Factory when founded in 1938

Kawasaki Factory in 2009

Numazu Factory in the 1980s1 Copyright 2009 FUJITSU LIMITED

Potential of ICTPotential of ICT

IT Governor’s Meeting 2008

ICT2%

Non-ICT98%

CO2Emission

Source : Gartner/HP/McKinsey/WWF

2 Copyright 2009 FUJITSU LIMITED

ICT has a potential to mitigate increasing GHG emissions.ICT has a potential to mitigate increasing GHG emissions.

Copyright 2009 FUJITSU LIMITED3

Reduce Environmental Load of Our Customers and the Society

Green Policy Products

Fujitsu’s Green ICT

Reduce Environmental

Load

BY

ICTOFReduce

Environmental Load

Green

Kn

ow-

how

by In

corporated P

ractices

ICTGreen Policy Solutions






Load

BY

ICTOFReduce

Environmental Load

Green

Kn

ow-

how

by In

corporated P

ractices



CO2-39 %

PC ServerPRIMERGY TX120

StorageETERNUS DX60

CO2 -43 %

UNIX ServerSPARC Enterprise M3000

CO2 -58 %

CO2-40 %

Blade ServerPRIMERGY BX900

Compared with Fujitsu previous modelsWith same level of performance(Fujitsu Data)

High Performance, Low Power, Compact Size Models

ICTOFReduce Environmental Load

CO2-36 %

PCFMV-ESPRIMO D5180

CO2-60 %

Network ProductFLASHWAVE9500

Green Blade Server: PRIMERGY BX900

=175 Cedars


6 Copyright 2009 FUJITSU LIMITED

Best PracticeUnique Fujitsu

Feature

Advanced Energy-saving Features

40% savings in power consumption through server consolidation*

Cool-safe™ cooling technology

90%+ PSU-Efficiency

ServerView power-management software

Power Consumption Monitoring

Power Consumption Limiting

Power Consumption Controlling

Power Consumption Budgeting

*compared to Fujitsu's previous generation rackmount servers

7

First real 0.0-Watt solution in off/ hibernate modeFujitsu Technology Solutions patent registrationAutomatically without hard off switch

Save energy with unique 0-Watt functionality

High efficient power supply Up to 89% efficiency

Switched monitor outletEnergy saving of up to 10% of display energy consumption

Manageability with DeskViewOptional configurable remote time slot

PCs operating overnight use a lot of energy.Stop the waste! ESPRIMO E7935 0-Watt

ESPRIMO P7935 0-WattESPRIMO E7935 0-WattESPRIMO P7935 0-Watt

First 0-Watt PCAn innovation by Fujitsu Technology Solutions




Power Consumption at Datacenter

Sustainable Datacenters

London North Datacenter

（Fujitsu Data）55%55%

ICT

Prod

ucts

45%45%

Air Conditioner

40%

Power Source13%

Lighting2%

ICT Products45%IC

T Fa

cilit

y

Tatebayashi New Building(Just Launched)


Power Source

Air Conditioner

Lighting

ICT Products

40%40% ReductionReductionin ICT Facilityin ICT Facility






Load

BY

ICTOFReduce

Environmental Load

Green

Kn

ow-

how

by In

corporated P

ractices



ICTBYReduce Environmental Load


Resource UseResource Use Use of paper (documents) and CD etc.Use of paper (documents) and CD etc.

TravelTravel Movement by train, bus and car etc.Movement by train, bus and car etc.

Supply Chain & Transportation

Supply Chain & Transportation Transportation by truck and train etc.Transportation by truck and train etc.

Office SpaceOffice SpaceOffice Space Space for person and IT equipment etc.Space for person and IT equipment etc.

Warehouseand other storage

space

Warehouseand other storage

spaceKeeping documents and goodsKeeping documents and goods

Power Consumption of ICT Equipment

Power Consumption of ICT Equipment

Electricity consumed by ICT equipmentElectricity consumed by ICT equipment

Data Communication

Data Communication Data communication using internet etc.Data communication using internet etc.

Database of CO2 Intensity/Unit

Quantitative Analysis of CO2 Emission

Before Implementation

AfterImplementation

Estimation of Estimation of CO2 CO2

emissionemission

Environmental Impact Assessment of ICT SolutionsEnvironmental Impact Assessment of ICT Solutions

Working closely with ITU for standardization



ICT Contribution in Hospitals

Before

370K paper records in a year stored in 17㎡ office space

No paper records, No storage space


AfterReduced

Resource Use

ReducedStorage Space

Healthcare IndustryICTBYReduce Environmental Load

Before AfterResource Use

CO2 Reduction Impact-30％

Power Consumptionof ICT Equipment

94.9%

5.1% 35.0%

Medium-size Hospital Case in Japan (with 300 beds)

Office Space34.9%

Electronic Medical Record



ICT Contribution in Traffic and Transportation

15

Safety DrivingEco Driving

TransportationICTBYReduce Environmental Load

Before

Satellite

After

Temperature Sensor

Operation Support System

GPS Antenna

Speed SensorDoor Sensor

Terminals

Case Study: Seven-Eleven Japan（Vehicle-mounted Terminals）


Before After

Idling, speedingRapid acceleration, decelerationHand-written daily log

Before After

CO2 Reduction Effect-19%

Case Study: Seven-Eleven Japan

Supply Chain &Transportation

16

TransportationICTBYReduce Environmental Load

Eco driving, improvement of fuel-efficiency, cost reductionSafety drivingElectronic daily log

99.9%80.7%

0.004% 0.004% Resource Use

Supply Chain &Transportation

Resource Use




ICT Contribution on Farms


BlueBlue GreenGreen RedRed Far-redFar-red

Spectral Reflectance Variation

ReflectanceD

ataReflectance

Data

ChlorophyllChlorophyll

Mapor

GIS Data

Mapor

GIS Data Crops(e.g. rice, wheat)

Optical Satellite

AnalysisAnalysis

AgricultureICTBYReduce Environmental Load

Before

Field monitoring using carsManual data entry & analysis

Utilization of satellite dataMapping of analized data


After

Before After

Travel

CO2 Reduction Impact

-98％

Office Space

87.7%

11.3% 1.9%

ICT Products

Reduced physical movement

Improved work efficiency

Outcome:

Energy Saving +

Cost Reduction

AgricultureICTBYReduce Environmental Load

Green Policy Innovation Project Green Policy Innovation Project

Environmental Reduction

Cumulative 12 million tons

Environmental Reduction

Cumulative 3 million tons

2009-2012 4 Years TargetCumulative 15 million tons

2009-2012 4 Years TargetCumulative 15 million tons

CO2 ReductionCO2 Reduction

BYICTOF ICT


Widening the scope from Japan to global coverage

Be proactiveExpand your comfort zone


For our children…..

Be innovativeBoost technology advancement

Be ambitiousAim for high hanging fruit, then backcast


Documents

Fujitsu Group's Challenges Toward Low Carbon Society · Title: Fujitsu Group's Challenges Toward Low Carbon Society Author: FUJITSU LIMITED Created Date: 12/14/2009 7:52:47 PM