Fuel efficient driving behaviour in the light vehicle fleet

15 February 2013 | Jörn Scherzer | Transport Partnerships

Why light vehicles?

2

Why driving behaviour?

3

Better driver behaviour can reduce fuel consumption by between 5% and 10%, with road

safety and climate change co-benefits.

Context

• “I already drive safely and efficiently”

• “The savings are not worth the hassle”

• “I can’t see any other reasons to drive efficiently”

• “I change sometimes but forget to keep it up”

• “It’s a step too far”

• “Willingness-to-pay to learn fuel efficient behaviour is low”

• “I forget to check tyre pressure and don’t know what it should be”

• “Our vehicle fleet is old”

• “The government has limited reach”

4

What would ‘success’ mean?

• By 2016, 75% of the public are aware that their driving (and car maintenance)

behaviour can result in 10% energy savings.

• By 2016, a 1% improvement is achieved in light fleet fuel efficiency from better

driving techniques, maintenance, and associated behaviours.

5

How do you measure this?

• individual project objectives and outputs

• consumer attitude monitoring

• other (more direct) ways?