Frylow 2011 Presentation

Introducing the New Industry Standard for Frying Foods

Technical Explanation

• The Frylow is an oil extending photo-catalytic ceramic device for use in all deep fryers.

• The Frylow’s patented technology conditions and extends oil’s lifespan by up to 150%, providing a longer life period between oil change cycles.

• The Frylow is the perfect solution to the rising costs of deep frying oil.

• The Frylow requires no electricity, and is simple to install.

• It is highly cost effective and very low maintenance.

• Frylow is not a filter or chemical additive.

• The powerful synergy of Frylow and its ability to save you tremendously on oil costs is unrivalled. Results and savings are immediate.

Economic Benefits

Oil Cost Reduction

• Frylow cuts oil usage by up to 50%.

• Less money spent disposing of used oil.

Energy & Labor Cost Reduction

• Restaurants can cook at 15 to 25 degrees lower temperature reducing gas and electricity expenses.

• Reduced labor costs, as less time is spent on changing oil.

Increased Revenues

• Better quality fried foods will lead to increased consumer demand.

Social & Environmental Benefits

Environmental Benefits

• Less environmentally harmful waste oil to dispose of.

• Reduced energy consumption due to lower cook temperatures

• Reduced usage of inputs needed to produce and distribute cooking oil.

Social Benefits

• Lower levels of heart related illnesses and cancer caused by fried foods.

• 47% reduction in calories from fat and an overall calorie reduction of

30% in foods fried using Frylow.

• Reduction by 13.3 percent in french fries and 20 percent in thawed

chicken strips of cancer causing acrylamides.

Product Quality & Other benefits

Product Quality Benefits

• Lighter crispier fried foods with noticeably less grease.

• Quicker cook times lead to faster better customer service.

Other Benefits

• Limited 3 year warranty

• 5-7 Year Life Span

• Low maintenance and easy to clean

• Pay back period of 3 to 8 months

Competitive Advantages of Frylow

Increased Brand Awareness

• Money saved on oil can be used for new marketing campaigns to attract new customers or for expansion.

• Most potential initiatives will have the effect of increasing brand awareness amongst the public.

Competitive Advantages of Frylow

Increased Brand Equity • Society is more concerned with their health and the health of

the environment then they used to be.

• Changing consumer values have changed how they make purchasing decisions.

• Buying decisions are now made with a greater emphasis on the social and environmental values of a company.

• When those values are not in line with their own, consumers will choose a competitor which believes social and environmental responsibility, not just economic success are how a company should be judged.

Case Study: Gran Melia Hotel

• A Frylow case study was conducted at the Gran Melia Resort in Puerto Rico from Sept 1st to Sept 16th. Data was captured for 14 days and compared to previous oil usage stats.

Without Frylow With Frylow Difference

Pails per 14 Days 6.5 2.5 62%

14 Day Oil Cost $ 234 $ 89 62%

Fryer Temperature 340 310 9%

How Frylow Works Works

Frylow’s Impact on

Oil and Food Quality

Slows Oil Oxidation and Reduces its Viscosity

As oil is used, the molecules bond together, thickening the oil and increasing oxidization

Frylow’s photo catalytic technology acts upon the oil at the molecular level breaking these chemical bonds effectively slowing oil oxidization and lowering its viscosity.

The result is thinner oil with a lower concentration of free fatty acids

Reduces Absorption Rate of Oil into Foods

The amount of oil absorbed into fried foods is reduced due to Frylow’s impact on both the thickness and charge of the oil. The result is a lighter, healthier, crispier fried product.

By increasing the negative charge of the oil to resemble that of natural charge of foods being fried the oil and food actually repel each other to a certain extent.

Increases Thermal Conductivity of Oil

The thinner oil caused by reduced viscosity Improves oils thermal conductivity.

This allows food to be fried at lower temperatures while cooking at a faster rate.

Cooking at lower temperatures further helps to slow the process of Oil Oxidation

-

Testimonials: Gourmet Burger Kitchen

With the current economic climate, pressures on costs and most importantly our green policy, we decided to trial the Frylow units in a number of our restaurants. We were not 100% convinced by the claims of what the unit could do but after the trial we were absolutely delighted with the results and we have now decided to order the units across the whole company. Our Head Chefs were more than happy with the results given the high volume of our restaurants (60 gourmet burger kitchen’s) we have found there to be genuine cost saving and therefore would recommend Frylow with out hesitation. Nabil Mankarious Operations Director Gourmet Burger Kitchen

Testimonials: Buffalo Wild Wings

“Recently we had the opportunity to test Frylow in all seven of our fryers at our Goodyear location. With the high volume of food that is fried in our restaurant, we are normally changing the oil every other day. With the Frylow added to all of our systems we noticed that we only needed to change the oil every 4 to 5 days. This is a significant decrease in oil usage on average of 50%.

We also needed to reduce the temperature and re-calibrate all of our fryers to 335 degrees from 350 degrees thus using less energy. Additionally we noticed that the food took less time than our specification cook times which increased speed of service from the kitchen as well as decreased labor needed since we were changing oil less frequently.

The product tasted better and came out more quickly. I definitely recommend Frylow to any restaurant that uses deep fryers. The cost savings will be evident.”

Andy Bayless, Operations Partner Buffalo Wild Wings Goodyear, Arizona

Demonstration Video

• Click on the link below to see a live Frylow demonstration.

Frylow Demonstration Video

Frylow Links

KitchenPro Solutions web Site www.kitchenpro.co

KitchenPro Solutions Spanish Website http://www.kitchenpro.com.co

Frylow Blog frylow.weebly.com

Frylow official web site www.frylow.com

Sydney Opera House Going Green Article (Frylow part of intiative) http://www.businesseventssydney.com.au

Certifications

• The Frylow is Certified and Approved by NSF International(attached)www.nsf.org

• Food Tested by the Ministry of Health Appointed LaboratoriesJapan Industry Standards(JIS-B-9929)www.jisc.go.jp

• Tested and Certified by Japan Food Research Laboratories107032504-001www.jfrl.or.jp

NSF Certification