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Editor ’s Note4-7
14-18
8-13
19-21
24-25
22-23
3Business Highlight
Inside Thai Union
Guide Tips (Special)
Health Corner
Cook Tips
Activit ies
Contents
TUF Posts Bt 2,469 Million in Net Profit for First-Half Operations
21% Profit Expansion Seen against Slowing European and US
Economies Firm Still Going Strong to Achieve Further Growth
Top 10 Foods to Eat Daily
Floating Market
Sealect Tuna Sour-and-Spicy Salad
Sealect Tuna Herbal Fried Rice
8-9 FinanceAsia Poll: “TUF” Voted Thailand’s Best Mid-Cap
for the Third Year in a Row
10-11 Sealect Tuna rebranding will reinforce first-place position
in canned tuna market Sealect introduces new logo and
premium packaging with new marketing campaign, targeting
20% growth in 2012
12-13 Fisho Introduces Tempting New Flavors and Premium
Packaging; Launches “Fisho Happy Snack” Campaign
Targets 20 Per Cent Growth in Fish Snack Market in 2012
September - October 2012 Production Directors & Consultants: Thiraphong Chansiri Produced by: Corporate Communications Department (Ext. 675-678)
Thai Union Frozen Products Public Company Limited. Head Office: 979/12 M Floor, SM Tower, Phaholyothin Road, Samsennai, Phayathai, Bangkok 10400
Tel: (662) 298-0024, 298-0537 - 41 Fax: (662) 298-0024 Ext. 679 E-mail: [email protected]
2
Editor ’s Note
The first piece of news update to impart is our achievement of 2,469
million baht in net profit for the first-half operations, or an annual
increase of 21%, as detailed in Business Highlight. Another pride
of TUF is its being named as Thailand’s Best Mid-Cap Company for
the third year in a row in FinanceAsia Poll. Inside Thai Union reports
large-scale re-branding campaigns of Sealect and Fisho under
slogans “Gin Pla Dai Boi, Aroi Dai Tookwan” (Enjoy your daily meal
with tuna) for Sealect and “Fisho Happy Snack” for Fisho. Guide Tips
provides you with information on a number of lively floating markets
within driving distance from Bangkok. Health Corner shares with you
10 best diets that you should have daily to stay healthy. Cook Tips
shows you how to prepare two delicious menus: “Sealect Tuna Sour-
and-Spicy Salad” and “Sealect Tuna Herbal Fried Rice”. Corporate
events during the past couple of months are reported in Activities.
Take good care of your health to survive changeable weather of the
latter part of the monsoon rainy season.
Thank you
Editorial team
Greetings to all readers, this is our
September-October 2012 E-Newsletter.
Half a year has flown by and reiterated
the fact that time and tide wait for no
man. The first half of 2012 was scattered
with a host of emerging challenges. Still,
TUF managed to be well on track and
continue striving for our ambitious goals
by capitalizing on our strong business
potential. Our ultimate goal is to achieve
sustainable business growth and be a good
Thai corporate citizen with international
presence and competitiveness.
3
Business H ighlight
TUF announced i ts overal l
operating performance for the first 6
months of 2012 with growth seen in
both sales and net profit. MW Brands
operations in Europe continued to
deliver strong performance with
stable margin. Persisting European
economic crisis has had no adverse
impacts on the Group’s operations.
Net profit for the period was recorded
at Bt2,469 million, up 21%. Sales
grew both in US dollar and baht
by 7% and 10%, respectively. The
Company is ready for generating
further growth to achieve annual
sales growth target of USD 5,000
million by 2015.
JOHN WEST
MAREBLUH YA C I N T H E
PARMENTIER
PETIT NAVIRE
CHICKEN OF THE SEA
MW BRANDS=
TUF Posts Bt 2,469 Million in Net Profit for
First-Half Operations 21% Profit Expansion
Seen against Slowing European and US
Economies Firm Still Going Strong to Achieve
Further Growth
4
Business Highlight
Thiraphong Chansiri, president of Thai Union Frozen Products PCL. (TUF), the world’s leader
and expert on innovative and quality seafood products with global brand portfolios, revealed
that, for the first half of 2012, the Company made a net profit of Bt2,469 million, up 21% from
the same period of 2011 when it posted Bt2,044 million in net profit. Earnings per share for the
first half were Bt2.15. The period also saw sales growth in US dollar by 7% from USD1,564
million in 2011 to USD1,674 million in 2012. Meanwhile, sales in Thai baht also expanded by
10% year-on-year to Bt52,062 million when compared to Bt47,565 million.
The Q2/2012 operating performance continued to exhibit strong profit growth, hitting Bt1,402
million, or up 9% from Bt1,284 million Q2/2011. There was an extraordinary accounting
treatment during the quarter in relation to a net-of-tax expense (worth approx. Bt400million)
as a result of amortization of a deferred finance fee incurred by the acquisition of MW Brands
18 months ago. It is because the Company spent the amount of Bt9,563 million raised through
its recent capital increase in May for a loan repayment. In accordance with current accounting
standards, the remaining deferred finance expense of the loan had to be realized fully and
immediately. Because of this, this amount would be treated as a charge against the quarter’s
net profit. Therefore, the net profit for the quarter dropped to Bt1,002 million. Without this
according transaction, the
quarterly net profit would have reached Bt1,402 million, representing the best ever second-
quarter result ever the firm has. Meanwhile, sales in US dollar for the quarter was USD852
million, up 4% when compared to USD821 million in the second quarter of 2011. In Thai baht
terms, sales were Bt26,758 million, up 8% from 2011’s second quarter when its sales was
Bt24,860 million. Foreign currency exchange rates during the quarter, especially in May, were
highly volatile but manageable. This was evident from our ability to maintain its quarterly gross
profit margin at 16.9% while quarterly operating profit remained at a satisfactory level of 8%.
This performance was therefore not a cause for concern for the Company’s business operations.
5
50%Tuna
5%Salmon
7%Petfood
10%Other
22%Shrimp
6%Sardine and Mackerel
Sales breakdown by 6 main strategic product groups during the first half of
2012 were tuna business (50%), shrimp and relating business (22%), sardine
and mackerel business (6%), salmon business (5%), petfood business (7%),
value-added product business and other products (10%). Main export markets
include the US (35%), European Union (32%), domestic market accounts (10%),
Japan (9%), Africa (4%), Oceania (3%), the Middle East (3%), Asia (2%), Canada
(1%) and South America (1%).
According to Thiraphong, the overall performance of the first half of 2012 still
showed continued growth despite tuna raw material price hike, persistent
volatility of Thai currency and economic uncertainties in Europe and the
US. strong business fundamentals contributed greatly to the Company’s
achievement of such robust performance. The Company anticipates the
second half of the 2012 to be back to normal and business operations should
proceed according to our plans. In Europe, MW Brands’ sales performance and
profitability have been maintained. Concerns over European economy have not
had any adverse impacts on the Company’s business. This is mainly due to
the nature of the Company’s business that involves staple food products that
are always in need for basic consumption. The persisting economic crisis may
even help the Company to uncover new potential investment opportunities in
Europe. As for the US, although market competition is relatively high, Tri-Union
Frozen Products still delivers strong operating results and profit margins. In
the meantime, US Pet Nutrition, a pet food processor in the US market, shows
promising growth outlook despite its recent slow start up at its new plant.
Aside from overseas business, the Company has had in its pipeline proactive
marketing plans. The most recent development in this area are rebranding efforts
for Sealect and Fisho, which involve overall image changes; from new logo, new
packaging and new positioning. Intensive marketing communications will be
implemented from now on in order to gain recognition among target consumers.
In addition, the Company will be expanding the geographical presence of both
The First half of 2012Sales Breakdown by Product
6
Business Highlight
3%Oceania
10%Domesticmarket
9%Japan
4%Africa
1%Canada
32% European
Union
35%USA
1% SouthAmerica
brands into canned food and snack food markets in ASEAN nations, considering
their cultural similarity to Thailand’s. The Company will be capitalizing on any
emerging opportunities from the upcoming ASEAN Economic Community (AEC)
for its more aggressive regional product presence. At present, TUF is exploring
opportunities in Burma, Vietnam, Laos and Cambodia.
As further cited by Thiraphong, new potential markets will be identified in
different regions across the globe on a continual basis. Currently, Africa, for
example, shows strong market growth potentials. South America and the
Middle East are also interesting. In Europe, there are many opportunities ahead,
considering its total 27 member countries. Furthermore, market expansion can
also be made into Russia. The Company looks for opportunities around the
world and is readily equipped to capture any growth opportunities to deliver
sustainable growth.
The Board of Directors’ Meeting has recently passed a resolution to allocate
the net profit achieved from operations during the first half of 2012 (January
1 - June 30, 2012) for a dividend at Baht 1.10 per share. In 2012, following a
reduced D/E ratio of 0.8 time, the Company has resumed its policy of paying
not less than 50% of the annual profit as dividends twice a year . As for the
upcoming dividend, a portion of Baht 0.80 is exempt from withholding income
tax as it is derived from BOI activities. The remaining Baht 0.30 is subject to
10% withholding tax. The dividend is scheduled to be paid on August 31, 2012.
3%Middle East
2%Asia
The First half of 2012Sales Breakdown by Export Market
7
Inside Thaiunion
TUF has been voted
Thailand’s “Best Mid-
Cap Company” for the
third consecutive year in
FinanceAsia’s annual 2012
Best Managed Companies
Poll conducted on 265
analysts and investors
worldwide.
FinanceAsia Poll: “TUF” Voted Thailand’s Best Mid-Cap for
the Third Year in a Row
8
Inside Thaiunion
Thiraphong Chansiri, president of Thai Union Frozen Products PCL.
(TUF), the world’s leader and expert on innovative and quality seafood
products with global brand portfolios, appreciated that TUF was voted
“Best Thai Mid-Cap” in FinanceAsia’s annual 2012 Best Managed
Companies Poll. This year was considered particularly important
given the fact that it was the first time in the recorded history of Thai
corporations to be named the winner of this annual award three times
consecutively (2010 – 2012). Thiraphong added that he felt deeply
honored and proud that TUF managed to win confidence from local
and international analysts and investors, especially when this was the
third year in a row that TUF won this award. Nevertheless, TUF will
continue to adhere to prudential management principles in order to
eliminate potential business risks or to minimize adverse impacts from
any risk factors. TUF has always been operating on clearly defined
strategies. Furthermore, the strong vision that is driving the firm’s
success is to achieve sustainable corporate growth by emphasizing
product quality improvement and diversifying its product portfolio
into more value-added ranges on a regular basis. These strategies
have helped TUF achieve continual growth in revenues and profits
while minimizing risks caused by unstable economic conditions. The
proven track records of operations we achieved have reflected our
successful business management model as evident in our continual
growth in recent years despite a turbulent business environment
local and abroad.
“Through the many years of our Best Managed Companies Poll, this is
the first time when the same mid-cap company wins the same award
three years in a row. I must take this opportunity to congratulate TUF
on your capability to have professionally used your business strengths
and potential and gain trust from analysts and investors worldwide,”
said Mr. Yawar Tharia, Head of Special Projects, FinanceAsia, during
the certificate presentation ceremony.
The annual 2012 Best Managed Companies Poll was conducted by
FinanceAsia, the region’s leading financial publication, on 265 analysts
and investors worldwide to select qualified leading companies in Asia
under 10 award categories.
9
Inside Thaiunion
Sealect Tuna rebranding will reinforce first-place position in canned tuna market Sealect introduces new logo and premium packaging with new marketing campaign, targeting 20% growth in 2012
Bangkok, 26 June 2012 - T-Holding Co., Ltd., a sales, marketing and
distribution company of “Sealect” brand canned tuna, and wholly owned by
Thai Union Frozen Products PCL (TUF), hosted the Sealect Tuna rebranding
launch, featuring a new logo and premium packaging. Ranking first in the
canned tuna market for several consecutive years, Sealect has invested over
Bt100 million for its new marketing campaign, “Gin Pla Dai Boi, Aroi Dai
Tookwan” (Enjoy your daily meal with tuna) to increase brand awareness
and encourage Thai consumers to consume more fish as a healthy and
tasty everyday meal. The main goal is to reach wider groups of target
consumers, with 20 per cent sales growth expected in 2012.
10
Inside Thaiunion
Mr. Wichai Iamsaengchan, Managing Director of T- Holding
Co., Ltd. said, “The rebranding of Sealect Tuna, with a new logo
and premium packaging underlines our innovation leadership in the
canned fish market. The new packaging of Sealect Tuna comes in
seven different colors for seven different flavors, which are easily
recognized. We invested over Bt100 million to put in place a 360°
marketing communications strategy that aims to reach wider groups
of target consumers under the marketing campaign, “Gin Pla Dai Boi,
Aroi Dai Tookwan,” including road shows, online communications,
and a new TVC launch to inform our customers about the benefits
of tuna, a good source of high nutrition with low calories, and to
build consumers’ awareness that Sealect Tuna products can be
easily made into scrumptious everyday meals, and both Thai and
international dishes.”
New Sealect Tuna comes in seven flavors along with different
packaging colors in order to help consumers recognize them more
quickly and easily. These flavors include Sealect Tuna Steak in Brine
(blue), Sealect Tuna Steak in Soybean Oil (orange), Sealect Tuna Steak
in Spring Water (white), Sealect Tuna Steak in Sunflower Oil (gold),
Sealect Tuna Sandwich in Brine (purple), Sealect Tuna Sandwich in
Soybean Oil (yellow), and Sealect Tuna Sandwich in Spring Water
(green).
Sealect’s rebranding strategy with new logo and packaging was created
to underscore the company’s proud 20-year legacy and to represent its
premium quality. In the new logo, Sealect’s founding year (1992) was
highlighted to show dedication to catching the best quality fish. The
rectangular, dark blue font shows our strength and leadership in the
canned fish market, while the water lines on top of the font represent
Sealect’s identity. The new packaging features a classic black and
white photo of a man with a big fish in his hands, symbolizing our long-
established expertise in tuna. The other side of the package speaks to our
history and commitment to bringing the finest quality, delicious tasting,
safe products to our customers. Last but not least, a sample photo of
tuna inside the can is shown on the cover of the product container to help
customers recognize our different types of tuna products more easily.
“With the modern, fast-paced lifestyles of Thai consumers who prefer
healthy, tasty, and easy-to-cook meals, demand for canned fish products
is increasing. The market growth rate of canned tuna is at 20 per cent.
Sealect exceeds this with its 30 per cent growth rate and 45 per cent
market share. We are confident that after launching activities under our
new marketing campaigns, and with effective management of distribution
channels to reach wider groups of our target consumers, we will increase
our 20 per cent sales growth by the end of this year.This would surely
secure Sealect’s first place position in the canned tuna market for the
foreseeable future,” concluded Mr Wichai.
For 365 days of tasty and easy-to-cook recipes from Sealect Tuna, please
visit Sealect’s Facebook page at www.facebook.com/sealectbrand
or www.sealectbrand.com. Brand-new Sealect Tuna products are
now available to tempt your taste buds in major department stores,
hypermarkets and convenience stores nationwide.
11
Inside Thaiunion
Fisho Introduces Tempting New Flavors and Premium Packaging; Launches “Fisho Happy Snack” Campaign Targets 20 Per Cent Growth in Fish Snack Market in 2012
Bangkok, 25 July 2012 – T-Holding Co., Ltd., a sales, marketing and distribution company
under the “Fisho” brand, wholly owned by Thai Union Frozen Products PCL (TUF), today
launched its new Fisho brand, featuring tempting new flavors, a new logo and more
premium packaging to better satisfy consumers. Fisho has invested over Bt 70 million for
its new marketing campaign, “Fisho Happy Snack”. Through this rebranding, T-Holding
aims to reach wider target consumer groups and secure its first-place position in the fish
snack market. The company projects 20 per cent sales growth in 2012.
12
Inside Thaiunion
Mr. Wichai Iamsaengchan, Managing Director
of T- Holding Co., Ltd. stated, “Introducing
a tempting range of new flavors, a new Thai
logo and new packaging demonstrates
that Fisho is an innovative leader in the fish
snack market. The new metalized packaging
preserves the high quality of the product,
while the flavors and attractive new logo will
appeal to our customers’ great taste and
make Fisho easily recognizable on store
shelves. After they try Fisho, we’re confident
consumers will keep coming back for more.
We also plan to invest over Bt 70 million
for Fisho’s new marketing campaign,
“Fisho Happy Snack”. This marketing
campaign includes product road shows at
schools and universities nationwide, online
communications, nationwide promotions in
cinemas and convenience stores, as well as
the launch of our new TVC. The commercials
will showcase Fisho as a healthy snack
choice that makes people happy anytime,
anywhere.” The brand new Fisho fish snack
comes with six different flavors, including
“Fisho Sexy Salmon” in purple packaging,
“Fisho Super Spicy” in red packaging, “Fisho
Beauty Barbecue” in pink packaging, “Fisho
Extreme Barbeque” in orange packaging,
“Fisho Grilled Squid” in green packaging, and
“Fisho Sashimi Shoyu” in brown packaging.
Additionally, Fisho Fish Sheets come in five
flavors, including “Fisho Texas Barbecue”
in orange packaging, “Fisho Spicy Shrimp
Paste” in blue packaging, “Fisho Sweetie
Barbecue” in pink packaging, “Fisho Chilli
Squid” in red packaging, and “Fisho Stir-
Fried Crabmeat with Black Pepper” in yellow
packaging. Fisho Fish Crispy comes in three
delicious flavors, which include “Fisho Sweet
Barbeque” in orange packaging, “Fisho Hot
& Spicy” in red packaging, and “Fisho Tasty
Squid” in green packaging. Fisho Shredded
Fish Sheets are available in two different
flavors, including “Fisho Grilled Spicy Squid”
in red packaging and “Fisho Grilled Yummy
Squid” in blue packaging.
In compliance with international food safety
standards, Fisho is made from the highest
quality fish, making it a delectable, nutritious
snack for consumers of all ages. The range
of products provides consumers with healthy
snack options with superior taste. “With Thai
consumers more conscious about healthy
diets, the rate of fish snack consumption is
steadily increasing. Consumers are choosing
tasty snacks such as Fisho that also offer
nutritional benefits. The current overall value
of the fish snack market is about Bt 3 billion.
We are confident that after launching activities
under our new marketing campaign and
maximizing our distribution channels to reach
wider target audience groups, Fisho will see
a 20 per cent sales growth and gain 15 per
cent market share by the end of this year,”
Mr. Wichai added.
The “Fisho Happy Snack” concept will be
represented by “Naew Ruam Zeng” (or
“Boredom Relief Gang”) through the new
TVCs and activities throughout the year. The
all-new Fisho products are now available in
major department stores, hypermarkets and
convenience stores nationwide. Join “Naew
Ruam Zeng” for fun Fisho activities by visiting
www.facebook.com/fishopage or http://www.
fisho.com
13
Guide T ips (Special)
Guide Tips focuses
again on tourist spots
that are convenient for
those with limited time to
spend on holidays. This
issue of E-Newsletter
takes you to a number of
famously known floating
markets within driving
distance from Bangkok.
Floating Market
14
Amphawa Floating Market Amphawa Floating Market is located in Samut Songkhram. It is open
on Fridays, Saturdays and Sundays and connected public holidays
from 1 pm - 10 pm. In contrast to typical Thai floating markets that
run only during the daytime, Amphawa Floating Market is at its best
in evening hours and continues to be lively until at night. It can be
said that Amphawa Floating Market is the only floating market in
Thailand that operates on the basis of afternoon-evening hours. In
the evening, Thai-style canoes, laden with a wide variety of goods
such as colorful and succulent fruits and vegetables, sweets, meats,
other edible stuff and daily life essentials, gently ply their way to the
canal to attract flocking foreign tourists and local visitors alike. With
local farmers in traditional clothing selling their goods coupled with
the sight of people’s life and overall commercial atmosphere, the
place gives an impression of the canal-side way of life. Tourists can
buy food from vendors and enjoy within a convenient leisure area on
the edge of the Amphawa canal and adjacent to the floating market.
Damnoen Saduak Floating MarketDamnoen Saduak Floating Market is located in Ratchaburi. It is one
of the most famously known floating markets in the world as well
as a major tourist attraction of Ratchaburi. The canal where the
floating market operates is connected to the other canals in Samut
Sakhon and Samut Songkhram. Through the entire active period
of the floating market between 5 am - midday, visitors can enjoy a
sight of all sorts of edible stuff, daily life essentials, souvenirs and
also handicrafts, which are highly popular among foreign tourists. In
addition, boat tour service is also available. Tour on small rowing boat
costs around 300 baht while motorized long-tailed boat costs around
600 baht. The 8-passenger-capacity boat offers a 45-minute touring
session of surrounding riverside orchards and demonstration of palm
syrup preparation. Tourists may opt to do an elephant ride to wander
around. Police station with officers capable of foreign languages is
located within the market area to serve foreign tourists in need of
communication help, as well as to ensure fair selling prices of goods
sold. Plenty of foods are on offer on an array of rowing boats. Foreign
currency exchange service is also available.
15
Bang Namphueng Floating MarketBang Namphueng Floating Market is a one of Samut Prakan’s
major tourist attractions located in Bang Namphueng sub-district,
a subdivision of Phra Pradaeng district. The market is established
through concerted efforts of the locals, community leader and Bang
Namphueng Sub-district Administrative Organization. The purpose
of the market is to promote ecotourism, augment income among
the locals through their sales of products and increase employment
opportunity in local communities. The market lies within Bangkok
peripheral area and is open on Saturdays and Sundays at 8 am
onwards until at sunset. As with other floating markets, canal-side
way of life is a main feature of the market. Local goods are offered for
sale with traditional Thai wisdom incorporated in them such as herbal
ingredients. The signature of Bang Namphueng Floating Market is a
perfect combination of its unique local products and the friendliness
and generosity of local people.
Khlong Lat Mayom Floating MarketKhlong Lat Mayom Floating Market is quite an interesting and charming
place to visit in Bangkok’s Taling Chan district. The bonus is that it does
not take long to reach. Those who rely on public transportation can
catch Songthaew behind Siriraj Hospital or a bus with white sign from
Buddhamonthon Road 1 that will take you directly to the market. Those
opt to travel by personal car can access the market from different routes.
As the market offers spacious parking area, there is nothing to worry
about car park. Being situated in the west of former Chao Phraya River
waterway, there are many small tributaries around the area. Visitors can
take boat trip to many other adjacent canals, a optional enjoyable activity
considered one of the prime charms of this market. Besides, within the
area surrounded by a network of canals and greenery, its serenity and
heavily forested landscape allow for peaceful relaxation. It is open only on
Saturdays, Sundays and public holidays from 9 am to around at sunset.
16
Bang Khla Floating MarketBang Khla Floating Market is created through the cooperation of local
residents to be a turning point of the local tourism industry. It is aimed
to serve as an alternative to meet the unmet needs of tourists. The
market provides a combination of tourism attraction covering nature,
history, tradition & culture, local way of life and conservation. Also, it
is designed to evolve into well-planned form that will be for the best
interests of the locals. Those interests are to be passed down to the
next generations. The place is located approximately 30 kilometers
away from Chachoengsao downtown and serves as the province’s
major tourist attraction on the bank of Bangpakong river in Bang Khla
district. This market is ideal for those keen on dining experience amidst
natural riverside atmosphere. It offers some sections just on the bank
of the river along with the entire scene of boat vendors in the river.
Foods are all for sale directly off boats. Visitors can also enjoy the
taste of local dishes while leisurely proceeding to explore the place.
Having departed from their own piers within their own orchards, local
vendors in neat and colorful clothing are on their boats laden with
local dishes, sweets and freshly harvested fruits, especially mango
and coconut. They earn their living in a real gardener’s manner.
Four Regions Floating MarketFour Regions Floating Market, or Pattaya Floating Market, lies in
South Pattaya area within 10 kilometers away towards the direction to
Sattahip. It is situated on an approximately 9.2-acre plot of land, just
close to Sukhumvit road. The area was originally a dense tall grass
jungle. After land reclamation, it was found that there is a hidden large
natural pond previously invisible to human eyes due to the density
of jungle plants. It struck land developer that this place could make
a good floating market. The idea was materialized eventually to
become today’s Four Regions Floating Market. The large complex
houses buildings and facilities built in the different styles of the four
regions of Thailand. Visitors can explore and absorb the atmosphere
of Thai people’s self-sufficient way of life in the olden days. Visitors
can see that the life of the Thai people those days was closely tied
to waterways. Fascinating local wisdom of the northern, central,
northeastern and southern parts of Thailand can also be explored
through simulation of old-day environment.
17
Guide Tip (Special)
Hua Hin Samphannam Floating MarketHua Hin Samphannam Floating Market is in Tubtai village and
sub-district in Hua Hin district. In Hua Hin, there are two floating
markets. One of them is Hua Hin Floating Market, and a short
distance away by car from this market is another one called Hua Hin
Samphannam Floating Market. The Victorian-style architecture of the
floating market is intended to preserve retrospective environment
of the district. Visitors can feel the charm of olden days in the reign
of King Rama VI through building style and other elements of the
market. Meanwhile, Thai traditional performance is also available.
A wide variety of goods are offered for sale by boat venders in a large
pond. Visitor can feel the true spirit of the past through the overall
surrounding environment of the market. It is anticipated that Hua Hin
Samphannam Floating Market will become the district’s major tourist
attraction in the future.
Ayothaya Floating MarketAyothaya Floating Market is a newly purpose-built tourist attraction in
Ayutthaya. It is constructed on a 24-acre plot of land and conveniently
next door to Ayothaya Elephant Camp beside Wat Mahayyong. It can
be said that this is the largest floating market in Ayutthaya. The venue
gives real Thai traditional atmosphere, surrounded by natural and
watery environment in Thai folk style. The area is divided into many
zones. There are as many as 249 stores in total within the market
compound. Of all the stores, 50 of them are vendors doing their
commerce right off their boats; another 40 stores are specialized in
Thai products from communities and the remaining 159 stores offer
other commodities for sale. Riverside pedestrian bridge is available to
facilitate visitors’ sight and purchase of a wide choice of local goods,
or OTOP products, made and sold by vendors from different districts of
Ayutthaya. Another unique quality of this new floating market is that its
internal buildings and places are named after all districts of Ayutthaya
for the purpose of making visitors more familiar with local products
from each district in addition to those relevant district names. Some
examples of the place name formats are Bangsai Market – Wickerwork,
Bangban Market – Sweets & Souvenir, Bangpahun Market – Roti,
Sweets, Souvenir, Sena Market – Fresh Prawn, Roasted Fish, Krung
Sri Ayutthaya Performance Arena, to name but a handful.
18
Health Corner
Everyone wants to be
healthy. Regular exercise
a n d c o n s u m p t i o n o f
nutritious foods are both
simple solutions that have
proved effective by many
people. As proper food
intake helps maintain good
health right from inside your
body, one should always
have healthy eating habits
every day. Do you know
that you can be healthier
by having “Top 10 Foods
to Eat Daily” in addition
to following the pyramid-
charted general guide to
daily food choices? Please
read on to find out what
we mean by those “Top 10
Foods to Eat Daily”.
Top 10 Foods to Eat Daily
19
Health Corner
1. BerryAlthough almost all fruits in berry family were once an unfamiliar sight, and even a rarity, in
Thailand, today one can spot them easily in fresh fruit/vegetable section in most modern grocery
stores and shopping malls, and even in some traditional fresh markets. Berries help improve
your digestive system, may encourage healthy aging with antioxidant they contain, and are a
good source of vitamin C that aids your skin health and also protects you from catching a cold.
2. EggEgg is not only the most accessible but also a highly affordable food item. Egg is a source
of high-quality protein that supplies energy without making you gain weight. Visual health is
another benefit offered by egg. Furthermore, lutein contained in egg protects your skin against
damages from exposure to sunlight.
3. BeanBean is an excellent source of iron, a mineral responsible for carrying oxygen from the lungs to
the cells of your body. A cup of beans provides approximately 16 milligrams of iron, which is
quite a high quantity. Besides, bean also contains dietary fiber that facilitates regular defecation.
4. Almond, Macadamia and Cashew Nut
These nuts are beneficial to cardiovascular health. Studies by nutritionist reveal that people
who consume these nuts regularly tend to have greater longevity than their counterparts by
up to 2.5 years. In addition, the nuts also contain omega 3 fatty acid ALA that helps reverse
and prevent depression and other mental/emotional health challenges. Importantly, the omega
3 fatty acid ALA also reduces harmful cholesterol.
5. OrangeOrange is rich in vitamin C beneficial for raising white blood cell counts and boosting immune
system in addition to high quantity of dietary fiber. Orange also contains antioxidant capable
of preventing skin damage and promoting collagen formation. It is evident that orange has a
wonderful array of proven health benefits.
20
Health Corner
10. YoghurtYoghurt is one of the health food items that many health-conscious consumers prefer
to stock up on in their fridges. That is a wise move. It is because yoghurt is loaded with
wonderful nutritional benefits for your body. Yoghurt eaters get a dose of several nutrients
vital for maintenance of good health, like potassium, phosphorous, zinc, vitamin B-12 and
protein. A cup of yoghurt as a daily habit will keep you incredibly healthy.
Source: http://health.kapook.com/view16463.html
6. Sweet PotatoSweet potato is conveniently available and provides numerous health benefits. Being rich
in beta-carotene, sweet potato supports eye health and strengthens your immune system.
Due to the presence of beta-carotene, considered one of the most potent antioxidants,
sweet potato may also reduce your risk of developing certain cancers.
7. BroccoliBroccoli is a good source of vitamin C, A and K. It provides a modest amount of beta-carotene,
an organic compound known to promote visual health. The isothiocyanates found in broccoli
has anti-cancer properties and therefore helps fight against lung and urinary bladder cancers. In
addition, vitamin K plays a role in bone growth and maintenance of bone density.
8. TeaAlthough this aromatic beverage is listed as food that one should avoid (just like coffee and
liquor), regular tea drinking in proper quantity can lower exposure to Alzheimer’s disease
and cancers in various organs. Tea also contributes to improved dental and bone health.
These proven health benefits offered by tea originate from a health-promoting antioxidant
called flavonoids.
9. KaleKale is a prime source of beta-carotene. Its wide variety of known health benefits includes
prevention of gastric, colon and lung cancers. Kale provides your body with vitamins vital
for prevention of muscular mass decay and improved efficiency of your immune system.
Apart from the afore-mentioned health advantages, calcium-containing kale also aids you in
preventing bone loss and osteoporosis.
21
Cook T ips
Ingredients
2 cans, Sealect Tuna Steak in Brine (Blue Can)
1-2 kaffir lime leaves
1 teaspoon, parsley, finely chopped
1 sprig, mint, each leave removed from sprig
1 teaspoon, chives, finely chopped
1 stalk, lemon grass, finely sliced
1 teaspoon, red chili, cut lengthwise into shreds
3 tablespoons, lime juice
2 tablespoons, fish sauce
1-2 teaspoons, sugar
3-5 bird’s eye chilies, finely sliced or coarsely crushed
Serve along with your favorite fresh veggies as side
dishes such as yard-long bean, Chinese cabbage and
common cabbage.
Directions
Open both cans of Sealect Tuna Steak
in Brine (Blue Can) and drain. Use a
fork to press tuna steak and remove
the remaining brine. Allow only a small
quantity of brine to remain in tuna
steak. Leave the drained tuna steak in
the cans and set aside.
In a mixing bowl, combine fish sauce,
lime juice, sugar and bird’s eye chili
to make a mixture of sour-and-spicy
salad dressing.
Add tuna steak and mix gently with
the sour-and-spicy salad dressing,
kaffir lime leave, parsley, chives, lemon
grass and mint leave. Taste and add
more condiments to your preference.
Arrange in serving plate and enjoy right
away after preparation along with your
favorite fresh veggies.
Sealect Tuna Sour-and-Spicy Salad
22
Cook Tips
1 can, Sealect Tuna Steak in Soybean Oil (Orange Can)
3 ladles, steamed rice/brown rice
3 bulbs, shallot, finely sliced
2-3 cloves, garlic, finely sliced
2 stalks, lemon grass, finely sliced
3-4 kaffir lime leaves
2 tablespoons, vegetable oil
3 tablespoons, roasted chili paste in soybean oil
2 teaspoons, seasoning sauce
1-2 tablespoons, fish sauce
1-2 teaspoons, sugar
1 tablespoon, lime juice
1 cup, kale stem, chop across their length into roughly
1-centimeter-long pieces
1 teaspoon, chives, finely chopped
Serve along with the following side dishes: lime,
cucumber, fried dried hot pepper and salted egg.
Directions
Open a can of Sealect Tuna Steak in
Soybean Oil (Orange Can). Pour away a
part of soybean oil. Leave the drained tuna
steak in the can and set aside.
Pour vegetable oil into non-stick frying
pan and heat. Add garlic and shallot. Wait
until they turn golden brown and smell
rich. Remove part of the cooked garlic
and shallot from heat and set aside in a
small bowl.
Add lemon grass and kaffir lime leave,
stir-fry until they smell rich. Add kale stem.
Continue stir-frying until the kale stem is
moderately cooked.
Add tuna steak and stir-fry unti l i t
turns lightly brown. Add the following
condiments; roasted chili paste in soybean
oil, sugar, lime juice, seasoning sauce and
fish sauce.
Add steamed rice/brown rice. Keep stir-
frying until the steamed rice is thoroughly
coated with condiments and mixed well
with all the other ingredients. Taste and
add more condiments to your preference.
Sprinkle chives over the cooked dish.
Remove from heat right away. Arrange in
serving plate and enjoy while it is still warm
with the above-mentioned side dishes.
Sealect Tuna Herbal Fried Rice
Ingredients
23
Activit ies
Mr. Surawit Konsomboon, MD, Deputy Public Health
Minister, presided over the presentation ceremony for
FDA Quality Award 2012. Thai Union Frozen Products
PCL. (TUF) was named among the award winners in the
category of food producer with top-quality products, high
ethical standards and good corporate social responsibility.
Ms. Thaweeporn Chomjun, Assistant General Manager, in
her capacity as TUF representative, was seen receiving
the award. The event was held recently at Grand Ballroom,
Miracle Grand Convention Hotel, Bangkok.
1. TUF Named the Winner of FDA Quality
Award 2012, Highlighting Strengths in Top-Quality
Food Products
2. Thailand at the Crossroads: Future in Our Own Hands
Mr. Thiraphong Chansiri, TUF President, was invited to speak on “Thailand at the Crossroads: Future in Our Own Hands” in the “Thailand
Future Forum” event hosted by Thailand Future Foundation. During the event, other leading Thai businessmen were also invited as speakers.
Among them were Mr. Issara Wongkusolkij, Mr. Supachai Chearavanont and Mr. Tod Jirathiwat. The event was held on July 31, 2012 at Plaza
Athénée Hotel, Wireless Road, Bangkok.
24
Activit ies
Mr. Rittirong Boonmechote, TUF Managing Director
(Shrimp Product), presided over Q2/2012 Fund Managers
and Securities Analysts Meeting and reported the quarterly
operating results and business direction. Mr. Wai Yat Paco Lee,
Assistant General Manager (Investor Relations), was also
present to answer questions and express opinions. The
event was held on August 9, 2012 at Intercontinental Hotel,
Ploenchit Road, Bangkok.
3. Plant Tour by TUF Shareholders
TUF shareholders were given a warm welcome by Mr. Wai Yat Paco Lee, Assistant General Manager (Investor Relations), and TUF
management members during an organized tour of Samutsakorn plant on August 7, 2012. Besides giving explanations for TUF business
and tuna processing to visiting shareholders, Mr. Wai Yat Paco Lee also answered to questions raised by interested shareholders through
the entire session.
4. TUF Meets Fund Managers and Securities Analysts
25