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FROM THE TOP-
DOWN TO THE
BOTTOM-UP:MAKING CAMPUS SAFETY AN
INSTITUTION-WIDE PRIORITY
Rob Buelow
Vice President, Partner Education
PROFESSIONAL DEVELOPMENT
We’re all learning.Throughout NCSAM, access the resources you
need to make a difference in your community.
Connect with us.http://clerycenter.org/article/national-campus-
safety-awareness-month-2016
@clerycenter
TODAY’S PRESENTERS
ABIGAIL BOYER is Associate Executive Director
of Programs at the Clery Center.
ROB BUELOW is Vice President of Partner
Education at EverFi.
TECHNOLOGY REVIEW
THE
“CAMPUS SAFETY”
PARADOX
IN RECENT NEWS…
“At a minimum, federal rules require colleges to designate one Title
IX coordinator, at least part time. Many colleges have gone far
beyond that, at a cost ranging from thousands to millions of dollars.
College officials said it was difficult to put a price tag on the efforts
because they often spanned more than one department and
involved volunteers and doubling up on jobs.”
March 29, 2016
Colleges spending
millions to deal with
sexual misconduct
complaints
IN RECENT NEWS…
“…the funding and bureaucracy…are a wise investment in the future
of today’s students — tomorrow’s leaders. Our top priority as
custodians of our student body is to make sure that they are safe
during their time on our campus.”
Steven DiSalvo, PhD
President, Saint Anselm College
April 2, 2016
To the Editor:
Re: Colleges spending
millions to deal with sexual
misconduct complaints
POLL QUESTION
How much does this statement align with the outward perspective of
senior leaders at your institution?
1. Very similar
2. Somewhat similar
3. Somewhat different
4. Very different
WHAT IS INSTITUTIONALIZATION?
Institutionalize Institutionalization
verb | in-sti-tu-tion-al-ize
“To cause (a custom,
practice, law, etc.) to become accepted and
used by many people”
Merriam Webster
“Process which translates an organization's code of
conduct, mission, policies, vision, and strategic plans
into action...
It aims at integrating fundamental values and
objectives into the (school’s) culture and structure.”
www.businessdictionary.com
“What you call institutionalization, I call leadership.”Gary Granger
Director of Community Safety, Reed College
HOW DOES INSTITUTIONALIZATION
LOOK ON A CAMPUS?
• Infrastructure, physical space, website
• Total budget for prevention
• Staffing for prevention
• Task force or working group- Members
- Frequency
- Involvement of senior leaders
- Level of activity
- Level of progress
• Outward commitment from senior leaders
• Inclusion in institutional strategic plan and
mission/vision statements
INSTITUTIONALIZATION
INCORPORATES THE
FOLLOWING DOMAINS:
PEOPLE
PLACES
PURSE STRINGS
PRIORITIES
PROGRAMMING
POLICY
CRITICAL PROCESSES
INSTITUTIONALIZATION
WHY DOES INSTITUTIONALIZATION MATTER?
Institutionalization
truly is the base of
the pyramid –the foundation of
all of our efforts
THE ASSUMPTION IS…
More Buy-In
Better Programs & Policies
Better Outcomes
In essence, the study adds further weight to
existing evidence that bolstering expenditure
on social programmes might give
governments and people a better return on
their investments in terms of population
health.
Are better health
outcomes related to
social expenditure?
A cross-national empirical
analysis of social expenditure
and population health measures
ALCOHOL: INSTITUTIONALIZATION’S
IMPACT ON PROGRAMMING
-40% -20% 0% 20% 40% 60% 80% 100%
60%
50%
40%
30%
20%
10%
Institutionalization Score
Pro
gra
mm
ing
Sc
ore
Source: EverFi ADI, N = 72 13
Alcohol
institutionalization is
positively correlated with
programming
R = 0.28
Roughly 8% of the
variance in alcohol
programming can be
explained by
institutionalization
R-squared = .08, p =
.006
Correlation (+/-)
Small/Weak: .00 – .29
Medium: .30 – .49
Large/Strong: .50 – 1.0
Linear Regression
Seeks to understand how much
of the variance in one thing can
be explained by another thing
SEXUAL ASSAULT: IMPACT OF
INSTITUTIONALIZATION ON PROGRAMMING
Institutionalization Score
Pro
gra
mm
ing
Sc
ore
-20% 0% 20% 40% 60% 80% 100% 120%
60%
50%
40%
30%
20%
10%
70%
80%
Sexual assault
institutionalization is
positively correlated with
programming
R = 0.43
Roughly 19% of the
variance in sexual assault
programming can be
explained by
institutionalization
R-squared = .19, p =
.007Source: EverFi SADI, N = 38
14
0
2
4
6
8
10
12
0 - 10 11 - 20 21 - 30 31 - 40 41 - 50 51 - 60 61 - 70 71 - 80 81 - 90 91 - 100
Nu
mb
er
of In
stitu
tio
ns
Distribution of Institutionalization Scores
EXAMINING INSTITUTIONALIZATION
OF SEXUAL ASSAULT PREVENTION
Average institutionalization score: 50.3 out of 100
Source: EverFi SADI, N = 42 15
D-C-
B-
F
DC
A
D+
C+
A+
0
5
10
15
20
25
30
F D C B A
Nu
mb
er
of
Ins
titu
tio
ns
Distribution of Institutionalization Letter Grades
EXAMINING INSTITUTIONALIZATION
OF ALCOHOL PREVENTION
Average institutionalization score: D
Source: EverFi ADI, N = 7216
INSTITUTIONALIZATION
INCORPORATES THE
FOLLOWING DOMAINS:
• Infrastructure, physical space, website
• Total budget for prevention
• Staffing for prevention
• Task force or working group
- Members
- Frequency
- Involvement of senior leaders
- Level of activity
- Level of progress
• Outward commitment from senior leaders
• Inclusion in institutional strategic plan
and mission/vision statements
HOW DOES INSTITUTIONALIZATION
LOOK ON A CAMPUS?
PEOPLE
PLACES
PURSE STRINGS
PRIORITIES
17
ALL ABOUT THAT SPACE
7 Dimensions of Wellness
Spiritual Mind/body studio
Intellectual Media lab/library
EmotionalMassage/reflexolo
gy
Physical Fitness center
Social Fireplace lounge
Environmental River views
Occupational Meeting rooms
Source: http://www.athleticbusiness.com/rec-center/college-rec-centers-expanding-into-student-life-hubs.html 18
LET ME GOOGLE THAT FOR YOU
include sexual assault information/resources
on university websites88%
However…
• Only basic information is provided (e.g.,
policies, resources)
• Info is often scattered across multiple
pages, hard to locate
• Often solely focused on reactive
information, lacking prevention info
Source: Lund & Thomas (2015)
19
INSTITUTIONALIZATION
INCORPORATES THE
FOLLOWING DOMAINS:
• Infrastructure, physical space, website
• Total budget for prevention
• Staffing for prevention
• Task force or working group
- Members
- Frequency
- Involvement of senior leaders
- Level of activity
- Level of progress
• Outward commitment from senior
leaders
• Inclusion in institutional strategic plan
and mission/vision statements
HOW DOES INSTITUTIONALIZATION
LOOK ON A CAMPUS?
PEOPLE
PLACES
PURSE STRINGS
PRIORITIES
20
PREVENTION BUDGET
AGGREGATESMALL (<5K)
MEDIUM (5K-10K)
LARGE (>10K)
$47,710
$4.38/student
$32,158
$11.33/student
$58,718
$7.44/student
$59,673
$2.84/student
$36,187
$3.59/student
$40,462
$15.96/student
$23,300
$2.94/student
$38,000
$1.96/student
AL
CO
HO
LS
EX
UA
L A
SS
AU
LT
Source: EverFi SADI, N = 38; EverFi ADI, N = 72
For this year, how much recurring funding has been allocated from your institution's
budget to prevention efforts, not counting grantsupported work and excluding personnel costs?
21
CHAT BOX QUESTION:
Name one specific
thing you would do with
additional budget.
INSTITUTIONALIZATION
INCORPORATES THE
FOLLOWING DOMAINS:
• Infrastructure, physical space, website
• Total budget for prevention
• Staffing for prevention
• Task force or working group
- Members
- Frequency
- Involvement of senior leaders
- Level of activity
- Level of progress
• Outward commitment from senior
leaders
• Inclusion in institutional strategic plan
and mission/vision statements
HOW DOES INSTITUTIONALIZATION
LOOK ON A CAMPUS?
PEOPLE
PLACES
PURSE STRINGS
PRIORITIES
23
PREVENTION STAFFING
AGGREGATESMALL (<5K)
MEDIUM (5K-10K)
LARGE (>10K)
2.4 FTE
1 FTE per
4,529 students
2.0 FTE
1 FTE per
1,436 students
3.1 FTE
1 FTE per
2,580 students
2.6 FTE
1 FTE per
8,174 students
2.0 FTE
1 FTE per
5,021 students
1.7 FTE
1 FTE per
1,512 students
1.7 FTE
1 FTE per
4,567 students
2.5 FTE
1 FTE per
7,719 students
AL
CO
HO
LS
EX
UA
L A
SS
AU
LT
Source: EverFi SADI, N = 38; EverFi ADI, N = 72
What is the total FTE (full-time equivalent) whose primary responsibility is devoted to
prevention on your campus – including your time, other staff, and paid student help?
24
THE CASE OF THE “AOD CZAR”
AOD programs & policies are funneled through the AOD Czar…
…and get input
before being implemented
on campus.
Source: EverFi Coalition Interview 25
have an established
forum (task force,
working group,
etc.) to engage
stakeholders in
sexual assault
prevention efforts
92%
Only 47% have a President/Chancellor
or designee participate in or request regular
updates or recommendations from this group
ENGAGING
STAKEHOLDERS
Source: EverFi SADI, N = 3826
Sexual assault prevention professionals 89%
Students 82%
Counseling office 79%
Residence Life 79%
Campus security/university police 79%
Faculty/researchers 71%
Alcohol prevention professionals 68%
Health services 64%
Athletics Department 57%
Diversity and inclusion 57%
Women's center 54%
Student activities office 50%
Legal/compliance office 46%
LGBTQ office/group 43%
Greek Life 36%
Local service providers 32%
Campus ministry 25%
Local law enforcement officials 18%
Hospital/clinic staff 18%
ROTC 14%
MO
ST
RE
PR
ES
EN
TE
DL
EA
ST
RE
PR
ES
EN
TE
D
INSTITUTIONALIZATION
INCORPORATES THE
FOLLOWING DOMAINS:
• Infrastructure, physical space, website
• Total budget for prevention
• Staffing for prevention
• Task force or working group
- Members
- Frequency
- Involvement of senior leaders
- Level of activity
- Level of progress
• Outward commitment from senior
leaders
• Inclusion in institutional strategic plan
and mission/vision statements
HOW DOES INSTITUTIONALIZATION
LOOK ON A CAMPUS?
PEOPLE
PLACES
PURSE STRINGS
PRIORITIES
27
Are student health, safety,
and/or wellness mentioned
as priorities in your
institution’s strategic plan?
VISIBLE LEADERSHIP ON THE ISSUES
0
10
20
30
40
50
60
0
times
1
time
2
times
3
times4+
times
How many times has
your Chancellor or
President publicly
spoken about alcohol
and sexual assault in
the past 12 months?
0
10
20
30
40
50
60
How many times has
your VP of Student
Affairs publicly
spoken about alcohol
and sexual assault in
the past 12 months?
Sexual Assault Alcohol
60%
40%
20%
0%
60%
40%
20%
0%
YES NO
n=40 n=41
Source: EverFi SADI, N = 38; EverFi ADI, N = 72 28
A SEAT AT THE TABLE
TreasurerPublic
Affairs
Technology
Human
Resources
Admissions
College
Relations
Registrar
Dean of
Faculty &
Students
Diversity
Librarian
Financial
Aid
Facilities
Community
Safety
TIX &
Student
Services
Title IX and Community Safety are included in Presidential Cabinet
Cabinet is briefed each week regarding Title IX & Clery updates
Centralized location for reporting with robust data collection
“We’re not driving our conversations based on what the White House is telling us; we’re basing it on 6 years
of data understanding the needs of our students.”
Source: EverFi Coalition Interview
29
DRAWING UPON EXEMPLARS OF LEADERSHIP
30
What it looks like
when a university
truly fixes how it
handles sexual
assault
The moments that
made Oscars night
a milestone for
sexual abuse
survivors
Huffington Post
April 7, 2016
Los Angeles Times
February 28, 2016
Ed Ray, PhDPresident
Oregon State University
Joe BidenVice President
United States of America
HOW DO WE GET THE EAR OF SENIOR LEADERS?
$
✓
Reputation, brand, recruitment
Safety, liability, risk management
Fundraising, donors, costs
Regulations, policies, compliance
Enrollment, student success, retention
31
HOW DO WE GET THE EAR OF SENIOR LEADERS?
$
✓
Reputation, brand, recruitment
Safety, liability, risk management
Fundraising, donors, costs
Regulations, policies, compliance
Enrollment, student success, retention
Source: Perkins (2002); EverFi Climate Survey, n=14k/407; United Educators (2015); Perkins (2010); EverFi SADI, N=38
32
• “Party school” rank impacts recruitment/retention
• Positive recognition of proactive SA leadership
• 40% of students feel school administrators could do more to protect them from harm
• $2M+ lost revenue due to attrition over 4 years• $200k per SA claim resulting in litigation
• 55% of students have not received training on how to report a complaint of sexual assault
• 15% of attrition attributable to alcohol• 51% of survivors have considered transferring
President
Title IX Coordinator
Athletics Director
Provost
VPSA
Dean of Students
Sexual Assault Director
Associate Director
Coordinator
AOD Director
Associate Director
Coordinator
STUDENT AFFAIRS ORG CHART
DIFFUSION OF INNOVATION STAGES OF READINESS
INNOVATORS
How can we be the leader in this?
EARLY ADOPTERS
Something new we can try?
EARLY MAJORITY
Has someone else done this?
LATE MAJORITY
What are most schools doing?
LAGGARDS
Are we being forced to do this?
1. No Awareness
2. Denial/Resistance
3. Vague Awareness
4. Preplanning
5. Preparation
6. Initiation
7. Stabilization
8. Confirmation/Expansion
9. High Level of Ownership
“GRASSROOTS” STRATEGIES FOR ELEVATING PREVENTION
• Student newspaper – share info, get coverage, start convos
• Campus event – plan an event, invite leaders to speak at it
• Build a coalition – mobilize others around common goals
• Write a report – summarize key findings, highlight needs
33
GETTING TO THE TOP: WORKING (WITHIN) THE SYSTEM
ADDITIONAL STRATEGIES
SETTING REASONABLE
EXPECTATIONS FOR PROGRESS
Spring
2013
Fall
2013
Winter
2015Spring
2014
Spring
2015 through
Summer
2015
Fall
2015
through
present
Spring
2020
Dartmouth under Title IX investigation
Committee on Student Safety & Accountability
Report released
Moving Dartmouth Forward steering
committee launched
Dartmouth President calls for comprehensive
and mandatory 4-year SA prevention program for
undergraduates
Phase 1: Development and design of project
Phase 2: Implementation; launch pilots for Sexual Violence
Prevention Project (SVPP); continued
development
All undergraduates fully engaged with SVPP experience
Source: EverFi Interview34
MAKING PREVENTION
“MISSION-CRITICAL”
April 2, 2016
To the Editor:
Re: Colleges spending
millions to deal with
sexual misconduct
complaints
“As part of our educational mandate, it is our responsibility to ensure that our
graduates leave us as societal leaders prepared to make the right decisions,
on the job and in life. We cannot compromise on that directive.”
Steven DiSalvo, PhDPresident, Saint Anselm College
35
QUESTIONS?
EverFi
925-279-1768
Clery Center for Security On Campus
484-580-8754
• Clery Center Collaborative Program
– Annual membership, access to online &
in-person training, resources, networking
opportunities
• Annual Security Report review, Self-
Assessment Tool, in-depth
compliance calls
• National Campus Safety Awareness Month
(NCSAM)
– Free webinars & resources
• Jeanne Clery Act Training Seminars
• Resources
– Training videos, guidebooks, webinars
CLERY CENTER: PROGRAMS & RESOURCES
OUR SPONSORS