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caseism.com · from -The Five Competitive Forces That Shape Strategy- by Michael E. Porter. Harvard Business January 2008 brand identity segmentation targeting positioning communication

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Page 1: caseism.com · from -The Five Competitive Forces That Shape Strategy- by Michael E. Porter. Harvard Business January 2008 brand identity segmentation targeting positioning communication
Page 2: caseism.com · from -The Five Competitive Forces That Shape Strategy- by Michael E. Porter. Harvard Business January 2008 brand identity segmentation targeting positioning communication
Page 3: caseism.com · from -The Five Competitive Forces That Shape Strategy- by Michael E. Porter. Harvard Business January 2008 brand identity segmentation targeting positioning communication
Page 4: caseism.com · from -The Five Competitive Forces That Shape Strategy- by Michael E. Porter. Harvard Business January 2008 brand identity segmentation targeting positioning communication
Page 5: caseism.com · from -The Five Competitive Forces That Shape Strategy- by Michael E. Porter. Harvard Business January 2008 brand identity segmentation targeting positioning communication
Page 6: caseism.com · from -The Five Competitive Forces That Shape Strategy- by Michael E. Porter. Harvard Business January 2008 brand identity segmentation targeting positioning communication
Page 7: caseism.com · from -The Five Competitive Forces That Shape Strategy- by Michael E. Porter. Harvard Business January 2008 brand identity segmentation targeting positioning communication
Page 8: caseism.com · from -The Five Competitive Forces That Shape Strategy- by Michael E. Porter. Harvard Business January 2008 brand identity segmentation targeting positioning communication

caseism.com · Brad Seo Caseism.com rtes of Shel AGENDA Caseism.com SIGNIFICANCE CASE BACKGROUND ETHICAL DILEMMA/ISSUES SOCIAL IMPACT DEBATES PRINCIPLES & CONCEPTS CONCLUSION FUTURE

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