From Success to Significance

George Sigurdson, CLUSigurdson Financial Group Inc.

“Our own dilemma is that we hate changeand love it at the same time; what wereally want is for things to remain the

same but get better.”

- Sidney Harris -

• It took 38 years to become an overnight success!

George 1970 - 2001Each year the hats got heavier

30,000 foot view ...

Things to ponder...

• Location of office - downtown, not downtown

• How big do you want to get?• Stay same size?• How long do you want to work?• How hard do you want to work?• How many weeks/year work?• Travel? Where? When?• What is the image you want?• Who do you want around you?• What are your strengths?

Weaknesses?

• What makes you happy?• How are you doing financially?• Do things need to change?• Can you increase your revenue?• Do you want to increase your

revenue?• If you want to increase it? How?• If you don’t? Do we need to

make changes?• Future positions…who do you

want on your team?

Defining moments

Results from January 2001 planning meeting

• Vision statement

• George is not a manager ...

Vision statement

Sigurdson Financial Group Inc.is bigger than

George Sigurdson.

How much is your time worth?

Annualincome

$25,000

$100,000

$250,000

$500,000

$1,000,000

$2,000,000

Based on selling8 hours per day

$12.50

$50.00

$125.00

$250.00

$500.00

$1,000.00

Based on selling4 hours per day

$25.00

$100.00

$250.00

$500.00

$1,000.00

$2,000.00

•Would you do business with you?

•What is your added value?

“If you don’t mess with your success, someone else will!”

…Your clients want to see you growing….their respect for you

increases….

What is your game plan?

Like the game of golf…..

•Plan your shot

•Trust your swing

•Then just HIT it!!!

•Focus on one thing…

Staffing

Hire accountant…. Lawyer... Neighbour... Friends clients...guy at favourite restaurant... hockey players… golfing buddies... Aunt... Neice... kid’s friends… nephew...cousin…stock-broker...

Payroll would be $750,000+ + + +

“From my years of coaching I have learned that people must decide for themselves if an organizations

‘vision’ is worth committing to – they must feel it,see it, and live it - and when they do – they generate

awesome self-sustaining power for the companyand the people around them.”

- Urban Bowman (former CFL coach) -

Sales Serv ice

Benefits/Pension D iv is ion

S igurdson M cFadden & Associates

Sales Serv ice

Insurance D iv is ion

Sales Serv ice

M oney P roducts D iv is ion

S igurdson F inancia l G roup Inc.

G eorge S igurdson

Strategic Alliances

RIS product manager

Life product manager

Sun Life

Manu Life

Vince Reilly

Daryl Diamond

SERVICE = SALES

Like the game of hockey … business organization and products

OFFENCE DEFENCE

Number Amount Plan Premium Cash Value Loan Cash Value

Clarica3187,177-7 50,000 Elite 2000 35.88 M 873.17 873.17Mar 25/92 100,000 5 Yr.TermJean 10,000 Child Term

London Life9389058-9 25,000 20 Pay 40.27 M 5,600.00 5,600.00May/96 9,190 Paid Up Additionsdaughter 100,000 GIO

9389064-9 25,000 20 Pay 36.11 M 1,350.44 1,350.44May/96 11,884 Paid Up Additionsson 100,000 GIO

9733788-3 100,000 20 Pay 269.10 M 12,500.00 12,500.00Sep 29/98 22,410 Paid Up AdditionsBob 34,000 Econolife

B012212-3 35,775 20 Pay Life 100.00 M 7,845.00 7,845.00Nov 15/99 5,049 Paid Up AdditionsJean

B065387-2 250,000 Joint 10 Year Term 107.28 MAug 20/96Jean/Bob

Totals: 678,308 7,063.68 A 28,168.61 28,168.61

LL - London Life ML - Manulife SU - Sun Life WF - W.F.Sutton

GWL - Great West Life PR - Provident Paul Revere ZL - Zurich Life ST - Standard Life

BobRRSP Investment Summary

Renewal Value Plan Interest Current RenewalDate As Of Company Number Rate Value Value

June 30/07 LL Marketfund M123456789 98,500.00

June 30/07 QD Quadrus 76,814.00

June 30/07 Nesbitt Burns 112345 23,785.00

June 30/07 Wood Gundy 11256 46,700.00

Totals: 245,799.00

LL - London Life QD - Quadras Investments MT - Montreal Trust ML - Manulife

Retirement Income Cash FlowRetirement Income Cash Flow

20 4030 50 60 70 75 90

Ass

ets

Registered Asse ts Cash Value of Life Ins.

Age

Wealth Accumulation

CPP CPP

80

How do you want to be remembered?

1948 -

Summary of Life InsuranceFor

Scott Jones

Policy Current Cash Value

Current Coverage

Cash Value@ age 45

Coverage@ age 45

Cash Value@ age 65

Coverage@ age 65

Cash Value@ age 75

Coverage@ age 75

8499045-0 12,379 155,766 100,232 327,889 331,918 569,086 529,343 734,486

9447573-9 12,899 155,490 116,336 404,035 377,641 701,819 605,224 896,502

Total 25,278 311,256 216,568 731,924 709,559 1,270,905 1,134,567 1,630,988

New 20 Pay$5,000 deposit

219,112 181,962 664,146 603,737 1,190,414 1,012,494 1,537,783

Total 25,278 530,368 398,530 1,396,070 1,313,296 2,461,319 2,147,061 3,168,771

20 Pay Insurance vs. Canada Savings Bond @ 4% Annual Payment $2,500 for 20 Years

Age

20 Pay Insurance

Investment @ 4%

Cash Value Insurance Coverage

22 100,000 2,500 45 86,928 367,570 99,595 55 170,298 526,789 162,231 65 326,825 738,644 264,256 75 598,029 1,005,456 430,446

**e&eo The information contained herein is based on certain assumptions and is for illustration purposes only. While care is taken in preparation of this document, no warranty is made to its accuracy. Prepared June 2007 - George Sigurdson, CLU

People don’t buy necessarily because they believe, but they buy because they

believe that you believe.

Most of my clients just want to know how soon they can get to the golf course or beach, how long they can stay and whether they’re staying at the Super 8 or the Marriott.

“Use success as a springboard, not as a pedestal.”