From Paper Resumes to Digital ProfilesFrom Paper Resumes to Digital Profiles

The Role of Technology in RecruitmentThe Role of Technology in Recruitment

Feb 2013Feb 2013

IBM Corporation

Ray Schreyer

CHANGECHANGE

and Adapting to Itand Adapting to It

Change in Methods and Mode of Communication

Internet +Mobile

Change from Analog to Digital

Todays Discussion• How Technology has changed the jobseeker…

Where they search

What they expect

• How Technology has changed how employers reach out to jobseekers Job Boards

Career Websites

Social Media & Social Sharing

Talent Communities

• Emerging Trends The Power of Integration

Social Sourcing

The LinkedIn Ecosystem

DirectEmployers Assn., SEO, and the .jobs Top Level Domain

Evolving Marketplace

What Job Seekers Say…

Question?Where Do Jobseekers Search for Jobs

A. On Campus

B. Internet

C. Family & Friends

D. Newspapers & Magazines

Where Do Jobseekers Look for Jobs?Where Do Jobseekers Look for Jobs?

48%

49%

52%

96%

47%

54%

52%

95%

37%

39%

40%

91%

On Campus

Newspapers, magazines, print

Friends and family

Internet

2010

2011

2012

Source: PotentialPark

Where Do Jobseekers Look for Jobs?Where Do Jobseekers Look for Jobs?

67%

34%

64%

94%

48%

49%

52%

96%

55%

54%

46%

87%

On Campus

Newspapers, magazines, print

Friends and family

Internet

AS

EU

US

Source: PotentialPark

Question?If on the Internet, where?

A. Job Boards

B. Social / Professional Networks

C. Search Engines

D. Company’s Own Website

If on the Internet, Where?If on the Internet, Where?

21%

35%

38%

36%

67%

77%

18%

34%

31%

44%

65%

81%

12%

48%

22%

48%

49%

83%

Social networks (Facebook,Google+ etc.)

Career Portals (CareerBuilder,etc.)

Professional networks (LinkedIn,Xing etc.)

Job boards (Monster, Stepstone,recruit.net, etc.)

Search engines (Google, Yahoo,Bing, etc.)

Company's own website

2010

2011

2012

Source: PotentialPark

If on the Internet, Where?If on the Internet, Where?

14%

37%

52%

33%

71%

86%

26%

39%

40%

38%

65%

73%

37%

46%

35%

45%

64%

64%

Social networks (Facebook, Google+ etc.)

Career Portals (CareerBuilder, etc.)

Professional networks (LinkedIn, Xing etc.)

Job boards (Monster, Stepstone,recruit.net, etc.)

Search engines (Google, Yahoo, Bing, etc.)

Company's own website

AS

EU

US

Source: PotentialPark

What Jobseekers Want in an Employment Career Site….

Evolving Marketplace

What Employers Say…

Job Boards & Aggregators• More and more a commodity

• Budgets for traditional Boards squeezed by emerging players (LinkedIn, Social tools, etc.)

• Indeed’s free model has eclipsed traditional high cost board sources.

• Value remains in resume databases

• Industry consolidation is occurring

• Strong use remains in growth markets

• Niche entities still can be strong play

The New Corporate Career Site

• Highly Interactive Video

Job Feeds

Browse Jobs

Skill Landing Pages

• Highly SEO Optimized

• Graphically Enhanced

• Mobile Optimized

• Center of Recruiting Activity

• Movement away from corp. .com

Hosted by 3rd party

On .jobs domain

19

Evolving Career Sites: 1.0 Model

Revolutionary in 1995

• 24/7 availability

• Instant apply

• Early adopter advantage

Extremely “Social”

• Recruiter posted

• Pre-ATS Automation

Job Boards

Corporate Career Site

Email ResumeTo IBM Recruiter

20

Evolving Career Sites: 2.0 Model - Focus on Attract & Automation

Search emerges as the main entry point into job information.

Emergence of:• Job Aggregators

• SEO jobs platforms

Automated post of JD’s & automated ATS applyDecline in traditional job board models

Job Boards & AggregatorsCorporate Career Site .jobs Microsites Skill Landing Pages

Applicant Tracking System

21

Evolving Career Sites: Model 3.0 Return to Focus on Engagement Social Technologies allow

engagement between jobseekers, employees, hiring managers, recruiters

Social Technologies• Candidate Profiles that auto-update

• API Registration via LinkedIn / Facebook

• Webinars

• Blogs

• Communities / Circles

• Campaign Technology

• Online Interviews

• User messagingAttributes Needed in New Model

• Engagement Platform

• SEO

• Social Technologies

• Mobile Capability

Attract(Newspaper)

Apply(Paper Based)

Attract(Career Site)

(SEO Microsites)(Boards & Aggregators)

Engage(Talent Network)

Job Board ModelClassic Model

Attract(Career Site)

(Monster)

Apply(ATS)

Engage(Telephone)(In person)

Apply(ATS)

Emerging Model

22

Emerging Integrated Career Site Model

IBM Talent Network

Engage

Emerging TrendsEmerging TrendsThe Power of IntegrationThe Power of Integration

Emerging TrendsEmerging TrendsSocial SourcingSocial Sourcing

Social Sourcing - An Emerging Category

• Services search the Internet Association sites

Social Media

Tech blogs

• Build profiles on millions of professionals

Engineering

Programming

• Provide ability for recruiter to search and:

Identify top talent

Identify talent preparing to leave current employer

Email / call talent

Manage email campaigns

Integrate with CRM / Talent network

Emerging TrendsEmerging TrendsLinkedIn EcosystemLinkedIn Ecosystem

LinkedIn Global Ecosystem

202M+Registered Members as

of Dec 31,2012

3M+

Australia

18M+India 4M+

SE Asia

7M+

Canada

74M+USA

11M+Brazil

Europe

37M+

APAC

39M+

1M+Belgium

4M+Italy

4M+France

3M+Spain

3M+NL

11M++

UK

200+Countries and Territories

64%of LinkedIn members are

outside of the US

1M+

UAE

2M+

South Africa

31

1M+Sweden1M+

Denmark

1M+Turkey

EMEA

50M+

Source : LinkedIn audience 360 Survey, France, August 2011

LinkedIn is the social network for the professional world

Current status Professional network

Private Life

83%of users keep their professional and personal networks separate

2xUsers have 2 x more trust in LinkedIn than in rival networks

LinkedIn allows you connect with Top Talent in multiple ways

Source Strategically

Source Automatically

LinkedIn RecruiterIdeal Hires

202M+ Professionalson LinkedIn

LinkedIn Career Page

LinkedIn Jobs

Recruitment Media

LinkedIn Employer Reports

Emerging TrendsEmerging TrendsDirectEmployers Assn. and the .jobs TLDDirectEmployers Assn. and the .jobs TLD

Imagine the value of owning the .com Top Level Domain

Imagine the value of “Employers” managing their own .jobs Top level

Domain

Winning at Search

38 April 21, 2023

Winning without jobs in search term!

• Over 600 Member Companies Majority from Fortune 500 and Fortune 1000

• 17 Board of Directors All unpaid seats comprised of Member Companies

• Member focused, non-profit organization

Owned and Managed by Member Companies

“To provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national and international workforce.”

DirectEmployers Association

• Pioneers of Internet Recruitment 1992 Built the 1st online job board called Online Career Center

• Market Experts and Leaders• Advanced Technology / Automation• World-class products, services, deliverables…• Advocacy for OFCCP Compliance• Partnerships

NACE, NASWA, DOL .jobs TLD

History

.COM1985.EDU.ORG.INFO 2001.BIZ.NAME.JOBS 2005

.REALESTATE

.MEDICAL.CASINO.REALTY

.HOME.MED.APP.INC

.NEWS.CLOUD.MUSIC.HOTEL.BLOG

.STORE.ART

Applications for gTLDs

History & Future of TLDs

Comin

g Soon

Unsecure

Very Secure

.JOBS TLD Facts… .JOBS is a Trusted Domain

.JOBS is Sponsored by SHRM

.JOBS is a Pure Domain (true to it’s name)

Vetted Jobs from True Employers

Free of Duplicates & Scams

Find.IBM.jobsIBM-Analytics.jobsIBM-Developer.jobsIBM-Consultant.jobsIBM-Graduate.jobsIBM-Research.jobsIBM-SapConsulting.jobsIBM-Software.jobsIBM-Veterans.jobsIBM-US.jobsIBM-China.jobsIBM-UK.jobsIBM-Nigeria.jobsIBM-India.jobs

States

Companies GlobalWorkInTexas.Jobs

EagleFord.JobsTexasAdvertising.JobsTexasAerospace.Jobs

TexasBioTechnology.JobsTexasCallCenter.Jobs

TexasClerical.JobsTexasComputer.Jobs

TexasEnergy.JobsTexasEntryLevel.Jobs

TexasFoodService.JobsTexasInternship.Jobs

TexasManufacturing.JobsTexasPetroleumRefining.Jobs

USA.jobsCanada.jobsSydney.jobsMoscow.jobs

UnitedKingdom.jobsSwitzerland.jobsAmsterdam.jobs

Japan.jobsTaiwan.jobsRome.jobsTokyo.jobsMadrid.jobsLondon.jobsEngland.jobsToronto.jobs

Questions?Questions?