From Infrastructure to Ecosystem Customers are holding our hands Osman Sultan Chief Executive...
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From Infrastructure to Ecosystem Customers are holding our hands Osman Sultan Chief Executive Officer Abu-Dhabi TELECOMS CEO Summit MECOM Dubai 16 th May
From Infrastructure to Ecosystem Customers are holding our
hands Osman Sultan Chief Executive Officer Abu-Dhabi TELECOMS CEO
Summit MECOM Dubai 16 th May 2011
Slide 2
The world did not stop changing in few short decades The world
did not stop changing in few short decades Industrial revolution -
Land - Labor - Capital - Manufacturing from to Information society
- - Brainpower/creativity - Digitized Information -
Globalization
Slide 3
3 Innovation in the Context of the Arab world The Arab World
led intellectual and Scientific pursuits in the ancient world The
Industrial Revolution passed us by The knowledge society is the
opportunity for all countries in the world Will we sit back and let
this go?...
Slide 4
But it has been the same simple story (perhaps as old as
civilization) Transport Experience & Lifestyle Content
Transport Experience &Lifestyle Content
Slide 5
Video Music News Events Movies Dynamic Production &
Packaging ComponentContent Players Publishing, Music, Cinema, Press
Broadcasting & Distribution Channels Telecom operators TV and
Cable networks Broadband networks Benefit & Value Users
Individuals SOHO Companies Students Design & Interface
Appliances Computers Home Appliances PDAs, Mobile Phones Digital
cameras, Gaming devices Interaction Innovation through
transformation of borders
Slide 6
Convergence: holy grail or pandoras box? Video Images Voice
Data Music Phone Mobile TV Computer Camera Gaming Device Work Home
University Leisure On the Move IT Mobile Networks Telecom
Broadcasting Fixed Networks Media Publishers Hardware &
Software one same Buzzword used for a multi level equation at the
level of Content at the level of Technology at the level of
Customer Environments at the level of Devices at the level of
Industry Players
Slide 7
Customers Devices Operators Infrastructure Web WAP IPTV Email
SMS The world of Content Applications New Virtual Space Gates The
world of Operators To User Generated Content From Content
Creation..through Content Aggregation Applications
Slide 8
Communication is enabling huge opportunities of creativity /
Historical Changes everyone can design a page as a window to the
world everyone can create and share images or movies everyone can
become publisher or broadcaster
Slide 9
Our learning universe is in constant transformation - A
transforming telecommunication world, an exploding media world. -
new environments, new behaviors, new cultures -fast technology,
more capabilities, more speed, more capacity
Slide 10
Change = Evolution Rapid Change = Disturbance Disruptive Change
= Crisis New Technologies New Capabilities Behaviors New New
Business Models New Competition New Flows New Civilization
Models??
Slide 11
Applications will be a high-growth area contributing to mobile
data revenues. With operators gaining little or no revenue share
from vendor-operated application stores, Do-Nothing is not an
option Note 1: Captured numbers are industry numbers and not just
for operators. Note 2: All the numbers indicate content revenues,
and do not include access (data) revenues Source: Capgemini TME
Strategy Lab analysis; Informa, Global Mobile Network Traffic
2007-2012; Informa, Global Messaging End User Forecasts, Nov. 2008;
Morgan Stanley, Mobile Internet, Dec 2009; Nielsen, Mobile Media
Europe: State of the EU5 Union, Mar 2009; ComScore, The Next Big
Things: Mobile Internet & Applications - Gaining Momentum, 2009
Compound Annual Growth Rate of Mobile Services, Worldwide, %
(2009-2013) Applications are potentially a huge market with high
growth possibility Under-developed Mature High-growth Bubble size
correlates to forecasted 2013 data revenues Consumer Penetration
Estimates, %, 2013 CAGR, Revenue and Consumer Penetration of
Various Mobile Data Services, Worldwide, 2009-2013
Slide 12
key assets available to the operator in the app market Locally
relevant & operator specific content Control of network and
experience quality Control over Payments Tools & Monetization
An In-depth Customer Base Insight Example: Data packages based on
tiers or partnerships with 3 rd parties to guarantee (for a
premium) network quality for data-intensive apps. Examples:
Creation of custom Apps, Apps utilizing operator- specific or local
content such as news, events, location information, consumption
tracking. Example: Monetization engine for 3 rd party services
through simple m-payment systems. Example: Geographical location,
usage patterns, content purchases, Demographics,
relationships.
Slide 13
Direct App Sales In-app advertising Promo apps Subscriptio n
Apps Usage based apps Possibility of future revenues as a result of
application upgrades Operators StakeDevelopers Perspective Quick
monetization method Additional revenues through sale of virtual
goods Quick monetization method Additional revenues through sale of
virtual goods Instead of managing individual developers, operators
deal with a few large ad-serving players Cross selling of paid
applications through the free ad-supported ones Popularity based
revenue share arrangement with operators Cross selling of paid
applications through the free ad-supported ones Popularity based
revenue share arrangement with operators Upfront payment to
operators or payment based on number of downloads Large business
houses can create applications that promote their products Improves
quality of applications on store Mostly useful applications which
can sustain usage over time go for subscription model Improves
quality of applications on store Mostly useful applications which
can sustain usage over time go for subscription model Source of
continuous revenue High price premium content can be sold as
moderately priced subscription application Source of continuous
revenue High price premium content can be sold as moderately priced
subscription application Operators charge based on usage of
applications, which are hosted on the cloud Quick provision of
application upgrades to all users helping improve user stickiness
Enablers Return facility within a time period, simpler payment
modes Better analytics for intelligent targeting Improved browser
traversing Lite test application or a free cancellation facility
Reliable Networks Source: Capgemini Strategy Lab analysis;
Hopkinson Report, Which iPhone App revenue model has the most
profit potential?, July 2009; Boxuk.com, Monetizing your Web App:
Business Model Options, Feb 2009 Approach operators can adopt
multiple monetization models from the sale of apps
Slide 14
An Integrated Ecosystem With Multiple Components Impact
Slide 15
Setting the new players as agents of change in evolving
societies facing a restructuring model ensuring the adequate supply
and development of knowledge workers demystifying and humanising
technology to promote usage, growth and development establishing
the corporation as a social citizen But more essentially: Ensuring
a fair and ethical practices in driving development.
Slide 16
Enabling in our organisations the creation of new Structures,
Systems, and Spirit. Building a culture of continuous change
Transforming the traditional and hierarchical model to a
processoriented and customerfocused model Building the ability for
learning and knowledge management And more than everThink Globally,
Act Locally If not addressed, this is often the biggest threat to
success
Slide 17
17 Addressing the opportunity of 21 st Century Digital Arabia
The New Digital Age. No Arabic destinations of note The broadband
story is unfolding almost everywhere A Young and increasingly savvy
audience Diversity of people, but common threads This creates
significant business opportunities for regional players
Slide 18
18 21 st Century Digital Arabia Systematically addressing the 3
screensin 3 languages
Slide 19
19
Slide 20
20 and looking to the future 6 th sense ubiquitous networked
reality
Slide 21
The promise of a brave new world? An Act of Faith:
Communication and Digital Life are accelerating the transformation
in this region. Generation Digital Arabia is out there.