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From HOMI to
homimilano.com
HOMI:
Three new exhibitions
24–27 January 2020, Festivity 22–26 January 2020
13–16 September 2019
13–16 September 2019 and February 2020
Festivity
22–26 January 2020
24–27January 2020
Festivity
22–26 January 2020
24–27 January 2020
The annual exhibition devoted to lifestyle, the table and home
decoration. A unique and not-to-be-missed opportunity to meet
all the trends of the world of living. Not just products, but
different ideas, projects, styles and cultures, in an event that is
new and different every time, providing plenty of inspiration for
the lifestyles community. All that is HOMI.
VENUE
Fiera Milano Rho
7 halls (1, 2, 3, 4, 6, 10)
Festivity (22—26 January 2020)
24–27 January 2020
Product group
Table&KitchenHome decoration
Home furnishingsTextileFragrancesGift
Home articlesGadgetStationeryFestivities
Christmas decorations
Festivity (22—26 January 2020)
24–27 January 2020
Festivity (22—26 January 2020)
24–27 January 2020
• Openings to new markets
• Brand reputation
• Presence at foreign exhibitions
• Targeted initiatives
• Promotion and scouting of visitors and buyers
Communication plan and incoming buyers
PROMOTION, COMMUNICATION AND EVENTS
International media plan, including the most importantItalian and international trade magazines and B2C
channels linked to the world of Lifestyle and homedecoration. Sending of newsletters and DEMs to
selected operators’ databases. Widespread promotionon all social channels. Realization of events and
conferences in a special dedicated area.
INCOMING BUYERS
Italian trade operators in addition to a selection
of highly profiled international buyersfrom all over the world, result of a collaboration
with ICE (Italian Trade Agency).
Festivity (22—26 January 2020)
24–27 January 2020
TRADE VISITORS
• Buying groups - Department stores• Chain Stores• Concept Stores• Designers – Architects
• Ho.Re.Ca. design, Luxury hotels,• Suppliers of leading international hotel chains• Interior designers
• On line stores / ecommerce• Resort Thalasso and Spa• Thermal spas• Small, medium and big independent
retailers• Stationery shops• Wholesalers, importers• Mass distribution
INCOMING BUYERS
• Architectural firms• Suppliers of leading international hotel chains• Concept Stores
• Consultant• Contract• Department Stores• Distributors
• E-commerce-online shops• Wholesalers• Importers• Independent Stores
• Retailers
HOMI 2020 profiles
Festivity (22—26 January 2020)
EXHIBITORS
• Big volume articles (homedecoration, bath decoration, school, small home appliances)• Christmas decoration
• Designer• Fragrances and candles• Gadgets and gift• Handicraft
• Home decoration• Kids• Lighting• Small appliances
• Stationery• Tableware, Kitchen accessories• Textile
80.00018% FROM 90 FOREIGNCOUNTRIES
Main countries: USA +100%,
Russia +60%, Germany+40%, Spain, Switzerland, China,
France and Japan +20%.First time visiting: Bahrain, Norway,
Taiwan and Uzbekistan.
1.150EXHIBITORS27% FROM 38 FOREIGN
VISITORS
Countries Top 10: Spain, France, Germany, Greece, Holland,
Portugal, UK, Japan, Austria,
Denmark.
750SELECTED FROM ITALY ANDMORE THAN 72 FOREIGN
COUNTRIES
Including France, Germany, UK, Holland, Scandinavia, Algeria,
Morocco, Tunisia, Libya, United ArabEmirates, Israel, Russia, South
Africa, China, Hong Kong, Indiaand Vietnam.
Key figures of HOMI January 2019
Exhibitors of HOMI January 2019
OCEANIA
ABROAD
NORTH, SOUTH AND
CENTRE AMERICA
AFRICAAND MIDDLE EAST
EST EUROPE ASIA
EUROPE
ITALY
Trade visitors of HOMI January 2019
• NORWAY• BAHRAIN
• MAURITIUS• MALDIVE• LUXEMBOURG• GHANA
• HAITI• CAYMAN ISLANDS• TURKMENISTAN• UZBEKISTAN
• CHRISTMAS ISLAND
TOP 10
• SWITZERLAND• SPAIN
• RUSSIA• FRANCE• GREECE• CHINA
• JAPAN• GERMANY• USA• PORTUGAL
• ARGENTINA• UNITED ARAB
EMIRATES• HOLLAND• CANADA• SAUDI ARABIA
• QATAR• MOLDAVIA• USA• ISRAEL
• DENMARK
FIRST TIME VISITING
COUNTRIES WITH AN INCREASE
OVER 25% OF VISITORS
ITALY ABROAD
Trade visitors of HOMI January 2019
CENTRE
NORTH EAST
NORTH WEST
SOUTH
ITALY
EUROPE
ASIA
AMERICA
AFRICA
OCEANIA
ABROAD
Trade visitors of HOMI January 2019
KIDS STYLE
AREAS OF INTEREST
FRAGRANCES & PERSONAL CARE
HOME TEXTILES
CONCEPT LAB, LIVING HABITS
HOBBY & WORK, GIFT & EVENTS
FASHION & JEWELS
SECTORS OF ACTIVITY
SERVICE INDUSTRY (CONSULTING, MARKETING, PUBLISHING, LOGISTICS) + ISTITUTIONS, ASSOCIATIONS
ARCHITECTURE, INTERIOR DESIGN
HOSPITALITY, RESTAURANT, BAR, WELLNESS, SPORT, END USERS
MANUFACTURERS, BRAND & DESIGNERS
DISTRIBUTORS AND REPRESENTATIVES (MASS DISTRIBUTORS, IMPORT-EXPORT, AGENTS, CASH&CARRY…)
INDEPENDENT RETAILERS, CHAIN STORES, DEPARMENT STORES
BUYERS’ ACTIVITY
• Architectural firms• Suppliers of leadinginternationalhotel chains
• Concept Stores• Consultant• Contract• Department Stores
• Distributors• E-commerce-online shops• Wholesalers• Importers
• Independent Stores• Retailers
72 ORIGIN COUNTRIESTOP 10 APART FROM ITALY
• Canada• China• India
• Japan• Russia• South Africa• Spain
• Turkey• United Arab Emirates• USA
750 buyers selected by our Team
Buyer
750 buyers selected by our Team Buyer
BRAND
• Italy: La Rinascente, Coop, C’ART group• Canada (Board of IDC)
• China (JD.com; 5 Lux company)• France (Le Bon Marchè, les Galleries Lafayette)• India (Radisson Blu)• Israel (Belle & Sue)
• Japan (Mitsukoshi Department Stores- Nihombashi+Ginza, Odakyu Department Stores Co. Ltd, Hankyu-Hanshin Department Stores, ABISTE corporation, NAGAO International Inc., Isetan Department Stores)
• Kosovo (Coincasa)• Qatar (Marriott International)• Russia (Radisson Blu, Crocus Int’l – Tvoy Dom)• Saudi Arabia (Harvey Nichols Saudi Arabia)
• South Korea (Emart Inc.)• Spain (Westwing E-service Iberia)
BUYERS’ ACTIVITY
ARCHITECTURE FIRM
INDEPENDENT STORE
IMPORTERS AND DISTRIBUTORS
IMPORTERS
RETAILER
DISTRIBUTOR
CONCEPT STORE
DEPARTMENT STORE
WHOLESALER
E-COMMERCE/ONLINE SHOP
CONSULTANT
CONTRACT
HOTEL CHAINS
Incoming buyers selected by
our Team Buyer
KIDS STYLE
HOME TEXTILES, HOME WELLNESS
GIFT&EVENTS, HOBBY&WORK
FASHION & JEWELS – JEWELLERY - BIJOUX
FASHION & JEWELS – FASHION ACCESSORIES
LIVING HABITS – KITCHEN, TABLE
LIVING HABITS – LIVING, GARDEN&OUTDOOR
MAIN SECTORS
WOULD YOU RECOMMEND HOMI MILANO?DO YOU THINK HOMI MILANO IS
IMPORTANT FOR YOUR BUSINESS?
ARE YOU SATISFIED WITH YOUR VISIT?
What do the interviewed buyers say about HOMI? Interview conducted with CAWI methodology (Computer Assisted Web Interviewing)
NOT IMPORTANTIMPORTANTVERY IMPORTANT
FIRST EDITION BUYERS
HISTORICAL BUYERS
FOREIGN BUYERS
ITALIAN BUYERS
SURE
YES
NO
VERY SATISFIED
SATISFIED
NOT SATISFIED
FIRST EDITION BUYERS
HISTORICAL BUYERS
FOREIGN BUYERS
ITALIAN BUYERS
What do the interviewed buyers and exhibitors say about HOMI
«The meeting and the exchange with
other more or less similar realities
feed a new curiosity and stimulus in
improving one's business. We feel this
new creative energy whenever we
participate “
«HOMI = Milan and Milan is a
fundamental crossroads for Europe»
«This edition was beautiful and
concentrated. No empty space. Good
turnout. Some suppliers weren’t there
but we have acquired new ones. Nice
entrance from the central part
compared to the peripheral ones, even
if the parking was a bit
uncomfortable.»
What do the interviewed buyers and exhibitors say about HOMI
«The market is inevitably changing, so for all those who run
businesses, HOMI represents an opportunity to find new items
to offer to a world in constant evolution»
«This is my first exhibition in Europe. I got the latest trend and
every company I visited is very friendly. So I got a good
impression about HOMI. That's why I would like to recommend
to colleagues.»
Home LivingTable&Kitchen, Tradition and
Innovation, Modern&Design,
Creazioni + Sperimenta
HALLS 2HALLS 2HALLS 2HALLS 2----4444
Home DecorHome furnishings, Home
decoration, Textile,
Fragrances
HALLS 1HALLS 1HALLS 1HALLS 1----3333
Festivity(22-26 January 2020)
Festivities, Christmas Decorations
HALL 5HALL 5HALL 5HALL 5
24–27 January 2020
Home Gift&TradeGift Ideas, Articles for the home,
Gadgets, Stationery
HALLS 6HALLS 6HALLS 6HALLS 6----10101010
KEY TO SYMBOLS
Festivity(22-26 January 2020) Festivities, Christmas Decorations
RECEPTION PARKING - LOTS
BUSINESS POINTSECRETARIAT OFFICESPRESS OFFICES
SUBWAY
RAILWAY STATION
TAXI
AIRPORT SHUTTLE
FIRST AID