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International Rangeland Congress, Saskatoon 2016 Felix Herzog, Patricia Fry, Pascale Gmür and Irmi Seidl Verbundprojekt AlpFUTUR Zukunft der Sömmerungsweiden in der Schweiz Projet intégré AlpFUTUR Avenir des pâturages d’estivage en Suisse Progetto collettivo AlpFUTUR Il futuro dei pascoli d’estivazione della Svizzera Project communabel AlpFUTUR Avegnir da las pastgiras d’alpegiar en Svizra From Farmers to Farmers and from Researchers to the Public at Large: Films for Communicating Best Practices and Research Findings Felix Herzog, Patricia Fry, Pascale Gmür , Irmi Seidl

From Farmers to Farmers and from Researchers to the Public at …2016canada.rangelandcongress.org/pdf/presenter_slides/7.4_5_Herz… · Progetto collettivo AlpFUTUR –Il futuro dei

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Page 1: From Farmers to Farmers and from Researchers to the Public at …2016canada.rangelandcongress.org/pdf/presenter_slides/7.4_5_Herz… · Progetto collettivo AlpFUTUR –Il futuro dei

International Rangeland Congress, Saskatoon 2016

Felix Herzog, Patricia Fry, Pascale Gmür and Irmi Seidl

Verbundprojekt AlpFUTUR – Zukunft der Sömmerungsweiden in der Schweiz

Projet intégré AlpFUTUR – Avenir des pâturages d’estivage en Suisse

Progetto collettivo AlpFUTUR – Il futuro dei pascoli d’estivazione della Svizzera

Project communabel AlpFUTUR – Avegnir da las pastgiras d’alpegiar en Svizra

From Farmers to Farmers and from Researchers to the Public at Large: Films for Communicating Best Practices and Research Findings Felix Herzog, Patricia Fry, Pascale Gmür, Irmi Seidl

Page 2: From Farmers to Farmers and from Researchers to the Public at …2016canada.rangelandcongress.org/pdf/presenter_slides/7.4_5_Herz… · Progetto collettivo AlpFUTUR –Il futuro dei

International Rangeland Congress, Saskatoon 2016

Felix Herzog, Patricia Fry, Pascale Gmür and Irmi Seidl

Summer farming – seasonal mountain grazing

2

1/3 of Swiss farmland

Lowland

Mountain farming

Seasonal grazing

Rock and ice

Page 3: From Farmers to Farmers and from Researchers to the Public at …2016canada.rangelandcongress.org/pdf/presenter_slides/7.4_5_Herz… · Progetto collettivo AlpFUTUR –Il futuro dei

International Rangeland Congress, Saskatoon 2016

Felix Herzog, Patricia Fry, Pascale Gmür and Irmi Seidl

AlpFUTUR research programme:

What future for summer farming?

Inter- and transdisciplinary research programme

70 researchers, 20 projects

Collaborative approach with stakeholders, foundations,

study regions Reach out beyond the scientific domain

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Archaic practice in a modern society?

The human factor?

Profitabiltiy, ecosystem

services andsubsidies?

Climatechange?

Page 4: From Farmers to Farmers and from Researchers to the Public at …2016canada.rangelandcongress.org/pdf/presenter_slides/7.4_5_Herz… · Progetto collettivo AlpFUTUR –Il futuro dei

International Rangeland Congress, Saskatoon 2016

Felix Herzog, Patricia Fry, Pascale Gmür and Irmi Seidl

4

Summertime by Pascale Gmür

Page 5: From Farmers to Farmers and from Researchers to the Public at …2016canada.rangelandcongress.org/pdf/presenter_slides/7.4_5_Herz… · Progetto collettivo AlpFUTUR –Il futuro dei

International Rangeland Congress, Saskatoon 2016

Felix Herzog, Patricia Fry, Pascale Gmür and Irmi Seidl

Journalist and writer

Public at large

Information, awareness rising

Cinema format film, 78’

Subtitles in D / F / E

Journalist / Film author approach

Develop script, discuss with research team

Accompanied the research process over four years

~80 hours of film material Select story lines

People explain what summer farming is about

Summertime by Pascale Gmür

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Page 6: From Farmers to Farmers and from Researchers to the Public at …2016canada.rangelandcongress.org/pdf/presenter_slides/7.4_5_Herz… · Progetto collettivo AlpFUTUR –Il futuro dei

International Rangeland Congress, Saskatoon 2016

Felix Herzog, Patricia Fry, Pascale Gmür and Irmi Seidl

Screened in cinemas and at festivals

Often in combination with podium / public debate

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Summertime by Pascale Gmür

http://www.sommerzeit-der-film.ch/

Page 7: From Farmers to Farmers and from Researchers to the Public at …2016canada.rangelandcongress.org/pdf/presenter_slides/7.4_5_Herz… · Progetto collettivo AlpFUTUR –Il futuro dei

International Rangeland Congress, Saskatoon 2016

Felix Herzog, Patricia Fry, Pascale Gmür and Irmi Seidl

www.AlpFUTUR.ch

Synthesis book with DVDs (D / F / I)

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Page 8: From Farmers to Farmers and from Researchers to the Public at …2016canada.rangelandcongress.org/pdf/presenter_slides/7.4_5_Herz… · Progetto collettivo AlpFUTUR –Il futuro dei

International Rangeland Congress, Saskatoon 2016

Felix Herzog, Patricia Fry, Pascale Gmür and Irmi Seidl

From farmers to farmers by Patricia Fry

Journalist specialized in science

communication

Farmers & herders

Training & education

3 videos, 15’ each

Subtitles in D / F / I / E

Transdisciplinary approach

Stakeholder group: Scientist, farm

advisors, farmers (10 participants)

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Film concept Identify examples Film production

Herders explain their «best pasture management» practices

Page 9: From Farmers to Farmers and from Researchers to the Public at …2016canada.rangelandcongress.org/pdf/presenter_slides/7.4_5_Herz… · Progetto collettivo AlpFUTUR –Il futuro dei

International Rangeland Congress, Saskatoon 2016

Felix Herzog, Patricia Fry, Pascale Gmür and Irmi Seidl

9

Used by agricultural schools, for summer farming

training courses

From farmers to farmers by Patricia Fry

Available from

YouTube:

>110’000 views

(in German,

July ‘16)

https://www.youtube.com/watch?v=2gpn3O9l5g0

https://www.youtube.com/watch?v=9a5aDI2ruQM

https://www.youtube.com/watch?v=dmPaoYKXlKo

Page 10: From Farmers to Farmers and from Researchers to the Public at …2016canada.rangelandcongress.org/pdf/presenter_slides/7.4_5_Herz… · Progetto collettivo AlpFUTUR –Il futuro dei

International Rangeland Congress, Saskatoon 2016

Felix Herzog, Patricia Fry, Pascale Gmür and Irmi Seidl

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From farmers to farmers by Patricia Fry