SOURCE: “From Farm to School: Improving Small Farm Viability and School Meals”, CSREES. http://www.csrees.usda.gov/newsroom/impact/2008/nri/07291_farm_to_school.html

From Farm to School: Improving Small Farm Viability and School Meals

SOURCE: http://www.guardian.co.uk/environment/2008/apr/16/carbonfootprints.tesco

Carbon footprint labels to Carbon footprint labels to capture amount of CO2 emitted capture amount of CO2 emitted

during manufacture, distribution during manufacture, distribution and disposal of productand disposal of product

SOURCE: http://www.guardian.co.uk/environment/2008/apr/16/carbonfootprints.tesco

WHAT THE CARBON FOOTPRINT LABEL MEANS

SOURCE: Capital Press, November 30, 2007

Wal-Mart promotes sustainable agriculture by promoting the concept of

“food miles”

SOURCE: Wal-Mart Sustainable Agriculture Fact Sheet - http://walmartfacts.com/_resources/LinksOfInterest/UpdateCounter.aspx?id=37

• Food in an average U.S. meal travels 1,500 miles before it reaches your plate.

• Humans drink nearly 4 quarts of water per day, food requires 2,000 quarts of water to produce

• Reducing how many miles food travels saves money, reducing gas emissions

SOURCE: San Francisco Chronicle, December 1, 2007

SOURCE: Pirog, R. and Benjamin, A.2007. Checking the food odometer: Comparing food miles for local versus conventional produce sales to Iowa institutions. Leopold Center for Sustainable Agriculture, July 2003. http://www.leopold.iastate.edu/pubs/nwl/2003/2003-2-leoletter/odometer.htm

SOURCE: Pirog, R. and Benjamin, A.2007. Checking the food odometer: Comparing food miles for local versus conventional produce sales to Iowa institutions. Leopold Center for Sustainable Agriculture, July 2003. http://www.leopold.iastate.edu/pubs/nwl/2003/2003-2-leoletter/odometer.htm

SOURCE: Murray, D. 2005. Oil and Food: A Rising Security Challenge. Earth Policy Institute report, May 9, 2005-4.http://www.earth-policy.org/Updates/2005/Update48_printable.htm

Eating local more important than eating organic?

SOURCE: Murray, D. 2005. Oil and Food: A Rising Security Challenge. Earth Policy Institute report, May 9, 2005-4.http://www.earth-policy.org/Updates/2005/Update48_printable.htm

One-fifth goes to ag production; “The other four-fifths goes to moving, processing, packaging, selling and storing food after it leaves the farm”

““Food Inc. lifts the veil on our nationFood Inc. lifts the veil on our nation’’s food industry - exposing its highly s food industry - exposing its highly

mechanized underbellymechanized underbelly””

SOURCE: “Participant Media's and River Road Entertainment's Food, Inc. Opens 3rd Annual Culinary Cinema of the Berlin International Film Festival”, 2/10/09, Reutershttp://www.reuters.com/article/pressRelease/idUS195960+10-Feb-2009+BW20090210

• Willingness of consumer to pay for organic produce about same as for local produce.

• Frequency of purchases was different for organic and local produce.

• Consumers consider ''freshness'' and ''safe to eat'' as ''very important'' when purchasing locally grown produce.

• Willingness of consumer to pay for organic produce about same as for local produce.

• Frequency of purchases was different for organic and local produce.

• Consumers consider ''freshness'' and ''safe to eat'' as ''very important'' when purchasing locally grown produce.

SOURCE: Yue, C. and Tong, C. 2009. Organic or Local? Investigating Consumer Preference for Fresh Produce Using a Choice Experiment with Real Economic Incentives. HortScience 44: 366-371.

Organic or local?Organic or local?Organic or local?Organic or local?

“When you buy fruits and vegetables, how often do you buy locally grown (or organically grown) fresh produce when it is available”’

Local OrganicAlways 14% 6%Most times 40% 15%Sometimes 38% 38%Seldom/Never 8% 40%

“When you buy fruits and vegetables, how often do you buy locally grown (or organically grown) fresh produce when it is available”’

Local OrganicAlways 14% 6%Most times 40% 15%Sometimes 38% 38%Seldom/Never 8% 40%

SOURCE: http://www.barfblog.com/blog/141228/10/03/09/nosestretcher-alert-small-farms-produce-safest-food

SOURCE: Capital Press, September 30, 2010http://www.capitalpress.com/content/TH-agribiz-future-w-photos

A “new ruralism” movement will take hold, causing the urban-rural divide to fade and intermingling neighborhoods with working farms, bringing people and their food together.

SOURCE: CSA News, February 2011https://www.crops.org/publications/csa-news

“Forget quaint notions of sustainability, then, centered on cheerful things like local foods and compact fluorescent bulbs. If we don’t solve our most pressing environmental challenges, including soil erosion, climate change, peak oil, and increasing consumption of global resources from a growing population, history suggests we won’t survive.”

SOURCE: International Food Information Council Foundation 2014 Food & Health Survey. http://www.foodinsight.org/Newsletter/Detail.aspx?topic=Taking_the_Pulse_of_America_s_Diet_Findings_from_the_2014_IFIC_Foundation_Food_Health_Survey_&utm_source=May

%2FJune+2014+Issue+of+Food+Insight&utm_campaign=May%2FJune+FI+2014&utm_medium=email