From e-personal to e-business

Gert Rietman

Today

12.15 – 13.00 from idea to product

Break

13.15 – 14.00: • the websites

• discussion: is this e-business?

History

• 1997: one page about Ålesund

• 1998: the first pictures on my page

• 1999: living and working in Norway

• 2002: development recruitment projects

• April 2003: my own business

Visits

Address

• 1997: http://home.online.no/~gertjan

• 2001: http://www.noorwegen.cc

(redirecting)

• 2002: http://www.norsk.nl

1997 - 2003

• 1997: Euroadviser PES• 2001: County Council • 2002: Idea, based on:

-own experience

-experience as a euroadviser

-experience in the county council

A bridge between

Norway &

• Municipalities• Recruitment• New inhabitants

Europe

• Families• Emigration service

• Move to Norway

Target groups

• Municipalities in Norway

-decrease in number of inhabitants

-recruitment problems

• Families from Europe who want to emigrate

www.norsk.nl

• Information

• Guidance

• Interactivity

• Recruitment projects

• Tools

Screenshot

Kolb’s Learning Styles I

Four main processes are used in learning:

1. Concrete experience

2. Reflective observation

3. Abstract conceptualization

4. Active experimentation

Kolb’s Learning Styles II

1. Convergers (pragmatists)

2. Assimilators (theorists)

3. Divergers (reflectors)

4. Accommodators (activists)

www.placement.norsk.nl

• Norwegian

• Information for municipalities

• Information for companies

• Contact information

Screenshot

Unique selling points

• Experience

• Network

• Languages

• Way of working

• Internet sites

Free publicity

• Articles in newspapers and magazines

• Radio interviews

• Links on important sites

• Search engines?

January 2003

February 2003

Benefits for municipalities

• International focus and profile

• number of inhabitants

• employment

• Income

• Service level

Benefits for emigrants

• Information

• Guidance/help

• Positive feeling

• Integration

• In their own language

• Free of charge

Competitors

• Public employment services?

• Recruitment companies?

• County Council programmes?

• Research institutes?

No real competitors

About money

• Sponsoring

• Donations

• Recruitment projects

Sponsoring

• No pop-ups

• No large banners

• Advertorial

• 250 – 500 € per sponsor annually

2,000 – 2,500 €

Donations

• Why

• Amounts: 10 – 100 €

• Feedback

1,500 – 2,000 €

Recruitment projects

• Municipalities

• Recruitment, information, guidance

• 3 – 4 projects annually

220,000 – 250,000 NOK

(incl. VAT)

Municipalities

• Letter with information

• Telephone call

• Visit and presentation

• Waiting

• Waiting

• Waiting

Costs

• Web hosting

• Online costs

• Office at home

• Travel costs

• Labour costs

• VAT

Expected turnover 2003

800,000 NOK

(incl. VAT)

Targets for 2004

• From one-man firm to joint-stock company (AS)

• Office in business park

• One or two employees

• Increase of turnover with 25%

Systems

• Handmade homepage, using:

- html, php, java, etc.

- MySql databases

• Outlook as Client Management System

• Excel for bookkeeping

To the website