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From Displacement to Successful Entrepreneurship? The Effect of Displaced Employees’ Human Capital on the Success of Their Startups
MASTER’S THESIS in International Business & Politics Copenhagen Business School 2016 Silja Kulvik-Laine
Page count: 64 STU: 107.270
SUPERVISOR: Wolfgang Sofka HAND-IN DATE: 23.05.2016
1
Abstract
This thesis focuses on the effects of displaced employees’ human capital on their
startups. The approach of this thesis is motivated by the growing literature on the
impact of human capital which, however, fails to isolate the effects of human capital
developed specifically during employment at a single employer. At the same time,
subsidiary closures are nowadays quite common (Berry, 2013; Mata & Freitas,
2012), and they can create an abundance of skilled workforce in a specific sector
in the local labor market resulting in significantly increased unemployment
(Neittaanmäki & Kinnunen, 2016). Furthermore, losing a job due to a subsidiary
closure has been empirically found to have long-term, negative effects on an
employee’s future earnings (Couch & Placzek, 2010). Entrepreneurship can be a
valid way of continuing to utilize the human capital that displaced employees
accumulated at an MNC, when the job market does not provide good opportunities
for exploiting the human capital. These factors together prompted the following
research question:
How does the human capital that a displaced employee has developed at an
MNC contribute to the success of the employee’s startup?
To answer this question, a theoretical framework is developed based on existing
literature on human capital and entrepreneurship. Even though the theoretical
predictions that are made based on the framework are not supported by the
empirical results, they can guide future research in the area.
2
Table of Contents
PART ONE: INTRODUCTION ...................................................................................................... 4
1.1. Setting the Stage .................................................................................................................... 5
1.2. Problem Statement ............................................................................................................... 9
1.3. Scope of the Thesis .............................................................................................................. 10
1.4. Reading Guide – Structure of the Thesis ............................................................................ 10
PART TWO: THEORY ................................................................................................................. 12
2.1. Indicators of Startup Success .............................................................................................. 13
2.2. Human Capital as a Determinant of Startup Success ......................................................... 14
2.3. MNC Human Capital Contributing to Startup Success ....................................................... 15
2.4. Creating Valuable Human Capital at MNCs ........................................................................ 18
2.4.1. Entrepreneurial Human Capital..................................................................................... 19
2.4.2. Managerial Human Capital ............................................................................................ 20
2.5. Summary of the Theoretical Framework ............................................................................ 21
PART THREE: METHODOLOGY AND METHOD .................................................................. 23
3.1. Introduction to Methodology and Method ........................................................................ 24
3.2. Methodology ....................................................................................................................... 25
3.2.1. Research Philosophy ..................................................................................................... 26
3.2.2. Approaches .................................................................................................................... 27
3.2.3. Summary of the Methodology Section ......................................................................... 28
3.3. Methods ............................................................................................................................... 28
3.3.1. Research Approach and Strategy .................................................................................. 29
3.3.2. Time Horizons ................................................................................................................ 30
3.3.3. The Research Context ................................................................................................... 31
3.3.4. Nokia Bridge .................................................................................................................. 33
3.3.5. Data Collection .............................................................................................................. 36
3.3.6. Variables ........................................................................................................................ 42
3.3.7. Data Analysis ................................................................................................................. 46
3.4. Methodological Quality ....................................................................................................... 48
3.4.1. Validity ........................................................................................................................... 48
3.4.2. Reliability and External Validity ..................................................................................... 50
3
PART FOUR: RESULTS ............................................................................................................. 52
4.1. Results .................................................................................................................................. 53
PART FIVE: DISCUSSION AND CONCLUSION .................................................................... 59
5.1. Discussion and Conclusion .................................................................................................. 60
REFERENCES .................................................................................................................................... 64
4
PART ONE: INTRODUCTION
SETTING THE STAGE
PROBLEM STATEMENT
SCOPE OF THE THESIS
ROADMAP FOR THESIS
This chapter will introduce the research field to the reader. I will begin the chapter
by describing the relevance of the research topic and the research setting, after
which the I will introduce the problem statement and the scope of the thesis. Finally,
a roadmap for the thesis will be provided to guide the reader through the document.
5
1.1. Setting the Stage
International business research has studied extensively the knowledge flows
between multinational corporations’ (MNC) subsidiaries and their host countries,
focusing specifically on how an MNC opening up a subsidiary contributes to the
host-country pool of human capital (for example Meyer & Sinani, 2009). However,
MNCs typically try to actively counteract knowledge flows to domestic firms in the
host country, while at the same time domestic firms may not have the capabilities
required to absorb all knowledge transferred from MNC subsidiaries. Therefore, it
is claimed that foreign direct investment (FDI) usually does not improve the
productivity of domestic firms through enhanced human capital (Alcacer & Chung,
2007; Feinberg & Majumdar, 2001; Zhao, 2006).
What the discussion in international business research to a large extent fails to take
into consideration is the human capital acquired and possessed by employees that
are let go from MNCs due to subsidiary closures (Sofka et al., 2014). This albeit
that it is nowadays quite common that MNCs close subsidiaries or move their
operations to countries with cheaper costs (Berry, 2013; Mata & Freitas, 2012). A
typical situation is that an MNC reconfigures its international assets, investing in
some locations and divesting in others in order to maximize performance
(Chakrabarti et al., 2011). What is important to note is that even though poor
performance is a significant predictor of divestment, divestment decisions can also
be based on reasons unrelated to the subsidiary, such as increased focus on core
product lines or new market opportunities in foreign countries (Berry 2009). Hence,
a subsidiary’s closure does not necessarily reflect the performance of that
subsidiary.
The consequences that firm closures have on employees have been extensively
studied in labor economics. The displacement model of labor economics defines
job seekers that are in the job market due to subsidiary closures as “displaced”,
since their dismissal was neither caused by poor performance nor misconduct, but
rather the employees were “involuntarily separated from their jobs by mass layoff
or plant closure […], who have little chance of being recalled to jobs with their old
employer” (Kletzer, 1998:116).
6
Displaced employees are not representative of all unemployed. They report notably
longer periods of unemployment than workers that have been laid off do, and they
often face difficulties in finding new full-time jobs (Kletzer 1998). Hence, there is a
need to study displaced employees as a separate group of unemployed.
Sofka et al (2014) introduce subsidiary closures and employee displacement as a
“channel for flows of human capital between MNC subsidiaries and the host
country” (p.741), suggesting that when MNCs close subsidiaries, they, in effect,
create a valued pool of human capital for firms in the host country.
During their tenures in the MNC subsidiaries, employees have gained valuable
human capital which, unlike the human capital inherent in the subsidiaries, now
becomes available to firms in the host country. This creates knowledge flows into
the host country that have previously been unaccounted for. Hence, the effects for
the host country are not necessarily merely negative: The human capital that
becomes available through the displaced employees can be a valuable resource
pool for domestic firms (Sofka et al., 2014).
Nevertheless, losing a job due to a subsidiary closure has been empirically found
to have long-term, negative effects on an employee’s future earnings (Couch &
Placzek, 2010). Even though Sofka et al. (2014) have found that new employers
will pay higher wages for employees who seem to have valuable, foreign human
capital which they have acquired at a multinational corporation (MNC), they also
contend that employers will pay lower wages if that human capital seems to be
highly specific to the MNC. Finding a new job within the same industry (or sector)
may mitigate this effect by making skills more transferable – several papers find
that individuals who change industry earn consistently less after displacement than
individuals who remain in the same industry (Podgursky and Swaim, 1987; Addison
and Portugal, 1989; Kletzer, 1998; Ong and Mar, 1992; Carrington, 1993).
However, when a key player in the market decides to close its subsidiaries and
release its employees to the job market, it can create an abundance of skilled
workforce in a specific industry (e.g. Ong et Mar, 1992; Carrington, 1993). This was,
for instance, the case in Finland, where Nokia’s subsidiary closures lead to an
7
increase of 63% in unemployment in the ICT sector from 2006 to 2015
(Neittaanmäki & Kinnunen, 2016). In general, theory on human capital assumes
that people try to maximize the benefits they can get for their human capital
investments (Unger et al., 2011), leading to people with a lot of human capital
choosing not to pursue a career in entrepreneurship, as other employment
opportunities may lead to better income (Cassar, 2006; Evans & Leighton, 1989)
The same mechanism of people maximizing the return on their human capital
investments may drive displaced employees with high human capital in challenging
job markets to establish their own companies.
In this thesis, I use Ployhart & Moliterno’s definition of human capital that describes
it as the knowledge, abilities, skills, and other characteristics of an employee that
bring value to an organization (2011). The success of startups is essentially shaped
by the human capital of their founders (e.g. Baptista et al., 2014; Bates, 1990;
Brüderl et al., 1992; Gimeno et al., 1997; Unger et al., 2011). New ventures benefit
from the skills and knowledge that their founders have accumulated throughout their
careers, and human capital has been empirically found to correlate positively with
success across different measures of success and different attributes of human
capital (e.g. Agarwal et al., 2004; Unger et al., 2011; Florin et al., 2003; Sexton &
Bowman, 1985). Human capital improves the entrepreneurs’ capabilities in
discovering and exploiting business opportunities (Chandler & Hanks, 1994; Shane,
2000), increases the entrepreneurs’ capabilities in strategy planning (Baum et al.,
2001; Frese et al., 2007), facilitates gaining access to other resources, such as
physical and financial capital (Brush, Greene & Hart, 2001), and human capitalis
essential for further learning, supporting the accumulation of new skills and
knowledge (e.g., Ackerman & Humphreys, 1990; Hunter, 1986; Cohen & Levinthal,
1990). These mechanisms together make entrepreneurs with higher human capital
more effective in running their business than entrepreneurs with lower human
capital (Unger et al., 2011).
This thesis will study the extent to which the human capital that displaced
employees have built up during their tenure at a multinational corporation (MNC)
contributes to the success of their startups. Displaced employees that establish
8
their own businesses are a distinct group of entrepreneurs in that they are
dismissed from their previous jobs due to reasons unrelated to their performance
(Kletzer, 1998), and they are in possession of valuable human capital (Sofka et al.,
2014). Furthermore, they would not necessarily have chosen entrepreneurship
without this disruption in their careers (Kiuru et al., 2014). On average,
entrepreneurs who chose entrepreneurship in order to avoid unemployment are not
as successful as the ones who became entrepreneurs without such a push-factor
(e.g. Rocha et al., 2015; Hintz & Jungbauer-Gans, 1999; Caliendo & Kritikos, 2009).
However, displaced employees that turn to entrepreneurship may have
contemplated becoming entrepreneurs for some time already, without simply
having had the final push to go for it (Kiuru et al., 2014).
I will study this phenomenon in a particularly relevant context, that is, former Nokia
employees who chose to become entrepreneurs after Nokia closed its subsidiaries
in Finland. It is a group of 500 people who, in the face of losing their jobs at Nokia
due to Nokia’s change of strategy, chose to set up their own companies and
become entrepreneurs (Bosworth, 2014).
When Nokia closed its factory in Bochum, Germany in 2008, making approximately
4,300 employees redundant, a heated discussion arose in Europe about MNCs’
responsibilities when they close subsidiaries and downsize personnel. When Nokia
in early 2011 was again faced with wide scale workforce reductions due to the
launch of its Microsoft strategy, it decided to take a proactive role and try to minimize
the negative impacts that the workforce reductions would have on its employees.
To make the best of the difficult situation, Nokia established the Bridge program: a
program that aimed to support the re-employment of the Nokia employees that were
laid off due to the workforce reductions. The Bridge comprised of five different paths
that were designed to accommodate the different approaches of displaced
employees to finding meaningful employment opportunities after Nokia: Job Inside
Nokia; Job Outside Nokia; Start a New Business; Learn Something New; and
Create your Own Path. (Rönnqvist et al., 2015)
9
The Nokia Bridge scheme was available to around 18 000 employees across 13
different countries. In Finland, altogether 5000 people participated in Nokia Bridge,
500 of which in the entrepreneur track (Bosworth, 2014). This thesis is based on
two surveys on Nokia Entrepreneurs in Finland, the first of which took place in 2013,
and the second of which was sent out in relation to this thesis in the spring of 2016.
This focus group allows examining the success of new startups of displaced
employees in a market that was characterized by rising employment in the ICT
sector (Neittaanmäki & Kinnunen, 2016).
To my knowledge, the effect of displaced employees’ human capital on the success
of startups that they established has not been studied in the context of the ICT
sector. The ICT sector is a particularly interesting setting, as it is an industry
characterized by rapid change, strong fluctuations, and high knowledge intensity.
According to OECD statistics, employment within the ICT sector grew steadily from
1995 until 2007, after which it dropped significantly and continued to fall until 2010
in most countries, just to peak at employment growth (OECD). At the same time,
the industry is dominated by small businesses employing less than 100 employees
(CompTIA, 2016), and is renowned for its numerous high-tech startups (Compass,
2015). Furthermore, the ICT industry is characterized by virtual teams and working
from distance – jobs within the ICT sector are often not strictly location-specific
(CompTIA, 2016). Hence, employees displaced from the ICT sector can well
escape the wage loss and maximize the economic returns for their human capital
investments by establishing their own companies.
1.2. Problem Statement
Nokia Bridge startups have been argued to be especially successful among
startups in general (e.g. Klemettilä, 2015; Kiuru et al., 2014), and these startups are
estimated to create a notable number of jobs in Finland when compared with the
workforce reductions at Nokia (Lappalainen, 2013). However, at the time when the
startups established through the Nokia Bridge program were evaluated, they had
been operating for two years at most: hence, it was too soon to draw conclusions
on the success of these companies (Kiuru et al., 2014). Using these startups as an
empirical setting, this thesis will look into the following problem statement:
10
How does the human capital that a displaced employee has developed at an MNC
contribute to the success of the employee’s startup?
In order to answer this research question, I will look into the following sub-questions:
1. How does human capital contribute to start-up success?
2. What kind of human capital can be applied by the displaced MNC employees
in their own startup and thereby be transferred from the MNC to the startup?
1.3. Scope of the Thesis
This thesis will study employees displaced from the ICT sector that chose to
establish their own companies after displacement. More specifically, it will look into
the types of human capital that these displaced employees can transfer from the
MNC to the startup, and the effects that this transferred human capital has on the
success of the startup.
This thesis will delimit itself from studying in more detail the mechanisms of human
capital transfer, as well as from exploring in more detail the different ways of
accumulating human capital at an MNC. Furthermore, the human capital that the
employees have accumulated in similar roles in other companies before their
displacement is outside the scope of this thesis.
1.4. Reading Guide – Structure of the Thesis
Overall, this thesis is divided into 5 parts, where each of the parts consists of 1-5
sections. The report structure is depicted in Figure 1.
11
Figure 1: Structure of the Thesis
Part One: Introduction
•SETTING THE STAGE
•PROBLEM STATEMENT
•SCOPE OF THE THESIS
•ROADMAP FOR THESIS
Part Two: Theory
•INDICATORS OF STARTUP SUCCESS
•HUMAN CAPITAL AS A DETERMINANT OF STARTUP SUCCESS
•MNC HUMAN CAPITAL CONTRIBUTING TO STARTUP SUCCESS
•CREATING VALUABLE HUMAN CAPITAL AT MNCS
•SUMMARY OF THEORETICAL FRAMEWORK
Part Three: Methodology
& Method
•INTRODUCTION TO METHODOLOGY AND METHOD
•METHODOLOGY
•METHOD
•METHODOLOGICAL QUALITY
Part Four: Results
Part Five: DIscussion and
Conclusion
12
PART TWO: THEORY
INDICATORS OF STARTUP SUCCESS
HUMAN CAPITAL AS A DETERMINANT OF STARTUP SUCCESS
MNC HUMAN CAPITAL CONTRIBUTING TO STARTUP SUCCESS
CREATING VALUABLE HUMAN CAPITAL AT MNCS
SUMMARY OF THEORETICAL FRAMEWORK
In this chapter, I will first define startup success, after which I will take a look at
human capital as a determinant of startup success. Finally, I will explore in more
detail the types of human capital that are needed in order for a startup to be
successful, and conclude with the theoretical framework used in this thesis.
13
2.1. Indicators of Startup Success
Measuring performance of ventures presents a notable challenge for scholars
(Chandler & Hanks, 1993). There is an abundance of indicators used to measure
venture performance, and scholars agree to some level that it is appropriate to use
different measures of venture performance for different fields of study and different
research questions (Venkatraman and Ramanujam 1986; Chandler & Hanks,
1993). When studying the success of small, emerging firms, the choice of
performance measures becomes particularly significant. For instance, conventional
measures on return (e.g. ROI, ROE, and ROA) show huge variance based on the
initial investment requirements for the startup, resulting in inaccurate indications of
performance: a marginal company with a minor investment base can show
remarkably higher returns than a relatively strong company with a more extensive
investment base (Chandler & Hanks, 1993).
Most studies in economics and management find that probabilities of exit are higher
for younger firms than they are for older firms (Santarelli & Vivarelli, 2007). The
three first years after startup are considered critical for the new venture’s survival,
and they also indicate the opportunities for success going forward (Littunen et al.,
1998). Hence, startup survival is widely accepted as a success measure for startups
(Arribas & Vila, 2007; Brüderl et al., 1992; Cooper et al., 1994). During the crucial
early years, the firm has not had the time to develop new capabilities or to learn
how to navigate in the market, and yet survival depends on the speed with which
the startup learns to adapt its resources and capabilities to market requirements
(Baptista et al., 2014). Thus, pre-entry human capital is a key contributor in the early
years of a new venture’s existence.
Another measure frequently used for startup success in entrepreneurship research
is employment growth (Rauch et al., 2005). It has been empirically proven to be
strongly related to sales growth – another measure commonly used as an indicator
for startup growth (Delmar, 1997 in Rauch et al., 2005; Weinzimmer et al., 1998).
However, employment and sales growth can be argued to indicate different types
of growth: even though a startup can increase sales by, for example, using
14
subcontractor and yet simultaneously decreasing the number of employees, it is
unlikely for a firm to employ more people if they are not increasing sales (Rauch et
al., 2005). Employment growth is also a more stable meter than changes in sales,
it is linked to business success (Rauch et al., 2005), and it also entails startup
survival: if the startup has ended its operations, it will have reduced its number of
employees, which will be noted in this metric. Furthermore, employment growth is
a performance measure that is relevant on a national economy level and not only
on an individual firm-level (Bosma et al., 2004). As subsidiary closures have a direct
impact on the employment in the host country, it seems suitable to use employment
growth as an indicator for business growth and, hence startup success.
Profit is also often used as a variable to measure startup success (e.g. Bosma et
al., 2004; Haber & Reichel, 2005; Stuart & Abetti, 1990), especially after three years
of operations. However, profit can be a somewhat misleading measure in such an
early phase due to the initial costs of setting up a business: profits are reduced in
the first years since the startup needs to gain back the initial costs (Bosma et al.,
2004). Furthermore, profit can be reduced by strong growth or, for instance,
research and development, which can be essential parts of the early strategy of the
startup. Therefore, it will not be used as a success measure here.
2.2. Human Capital as a Determinant of Startup Success
The success of startups is essentially shaped by the human capital of their founders
(e.g. Baptista et al., 2014; Bates, 1990; Brüderl et al., 1992; Gimeno et al., 1997).
New ventures benefit from the skills and knowledge that the founders have
accumulated throughout their careers, and human capital has been empirically
found to correlate positively with different measures of success and different
attributes of human capital (e.g. Agarwal et al., 2004; Unger et al., 2011; Florin et
al., 2003; Sexton & Bowman, 1985). Furthermore, the profound role of founders’
human capital is reflected in investors’ selection criteria, where the experiences of
the entrepreneurs play a key role in evaluating a startup’s potential (Stuart & Abetti,
1990). Finally, the relationship between human capital and success is stronger for
15
young businesses than older businesses (Unger et al., 2011), further highlighting
the link between especially startups and human capital.
This relationship between human capital and startup success has been explained
through different mechanisms. First, human capital improves the entrepreneurs’
capabilities in first discovering and then exploiting business opportunities (Shane,
2000). Prior knowledge increases the founders’ “entrepreneurial alertness”
(Westhead et al., 2005: 396), allowing them to discover the types of business
opportunities that other people do not detect (Shane, 2000; Venkatraman, 1997).
In addition, human capital affects the entrepreneurs’ approaches to exploiting the
opportunities (Chandler & Hanks, 1994; Shane, 2000).
Second. human capital increases the entrepreneurs’ capabilities in strategy
planning, which contributes to startup success (Baum et al., 2001; Frese et al.,
2007). Human capital also facilitates gaining access to other resources, such as
physical and financial capital (Brush, Greene & Hart, 2001), and it is essential for
further learning, supporting the accumulation of new skills and knowledge (e.g.,
Ackerman & Humphreys, 1990; Hunter, 1986; Cohen & Levinthal, 1990). These
mechanisms together make entrepreneurs with higher human capital more effective
in running their business than entrepreneurs with lower human capital (Unger et al.,
2011). Furthermore, characteristics of the entrepreneur have been found to have a
larger impact on startup success than factors such as location (Duchesneau &
Gartner, 1990).
2.3. MNC Human Capital Contributing to Startup Success
The resource-based view of the firm maintains that the key to firm performance and
sustainability lies in valuable resources that are both rare and difficult to imitate
(Barney, 1991). As established in the previous chapter, in the case of startups, one
of the key resources that contribute to the company’s success is the human capital
that especially their founders have accumulated throughout their careers (Agarwal
et al., 2004). The type of human capital that is to provide a source of competitive
advantage for a startup should not be widely available in the local labor market or
duplicated easily by competing firms (Lepak & Snell, 2002).
16
Employees that are working for an MNC subsidiary are often exposed to the type
of knowledge that is not available for employees in host-country firms. The
underlying reason is that knowledge in general flows less easily across borders
than within country-borders (Feldman & Audretsch, 1996). The knowledge pools in
different countries are separated by differences in language, culture, or institutions
at the national level (Kogut, 1991). Furthermore, knowledge carriers have limited
willingness to overcome these barriers by moving across country boundaries
(Almeida & Kogut, 1999).
MNC subsidiaries are embedded in two knowledge contexts at the same time: the
internal organization of the MNC and the external local environment in the host
country (Almeida & Phene, 2004). This allows subsidiaries of MNCs to access
resources in both knowledge contexts and develop knowledge and capabilities that
are not readily available in the host country (ibid.).
MNCs have been found to be particularly efficient in facilitating international
knowledge transfer within the organization. They can create social communities
with shared understanding of knowledge and shared routines across their
subsidiaries no matter the geographical location. This creates enhanced
opportunities for MNC employees to acquire intra-MNC knowledge as well as
develop valuable skills, such as the capability to coordinate and lead international
teams (Kogut & Zander, 1993; Brown & Duguid, 1991).
However, the human capital developed by employees in MNC subsidiaries can be
highly specific to the setting in which it was acquired, meaning that it will be difficult
to transfer the knowledge to a new employer or, alternatively, the new employer
cannot benefit from this knowledge to the same extent as the previous employer
(Dokko et al., 2009; Huckman & Pisano, 2006). There are two primary reasons why
employees cannot transfer human capital efficiently from one firm to another. First,
the firm where the employee has developed the human capital controls the type of
complementary assets that are required in order for the employee to be productive
– examples include brands and patented technologies (Helfat, 1994). Unless the
new employer possesses similar complementary assets, the employee’s human
17
capital cannot be fully utilized. Second, the type of social mechanisms can be in
place that make human capital specific to the firm in which it was created even if
the new firm possesses equivalent complementary assets. An individual’s human
capital is often embedded in the processes of a team or an organization as a whole
so that it cannot be fully capitalized in a new setting or another team (Groysberg et
al., 2008).
Human-capital theory tends to assume that the longer an employee has worked for
a specific organization, the more valuable human capital he or she has developed
(Sofka et al, 2014). Employees with longer tenures have had more opportunities to
accumulate human capital through work experience and formal education than
employees with shorter tenures. Hence, tenure is often used as a signal of an
employee’s knowledge and skills, leading to potential productivity (Brown, 1989; Ng
& Feldman, 2013; Sicherman & Galor, 1990). However, as employees with longer
tenures have been exposed to more firm-level knowledge and information, they are
more likely to have tacit and explicit knowledge that is specific to the firm and cannot
be utilized outside the context in which it was acquired (Gilson et al., 2013; Nonaka,
1994; Sturman, 2003). Hence, longer tenure at an MNC should contribute to the
accumulated human capital of a displaced employee, but this human capital does
not necessarily contribute towards the success of the displaced employee’s startup.
Theory on human capital does not explain how human capital can be transferred: it
simply notes that investments in human capital improve skills and knowledge, thus
improving performance (Unger et al., 2011). However, in order to contribute to
business success, human capital needs to be transferred successfully to the
business’ context (ibid.).
Personnel mobility literature typically acknowledges that employees can take
strategic assets with them to a new employer, including skills (Wang, He, &
Mahoney, 2009) and tacit knowledge (Almeida & Kogut, 1999; Song, Almeida, &
Wu, 2003). Tacit knowledge refers to the type of knowledge that “cannot be
communicated precisely using words, numbers, or pictures, and which therefore is
difficult to codify” (Helfat 1994: 174). The general rule of thumb is that no matter
18
how firm-specific knowledge is, as long as it can be easily codified, it can also be
relatively easily transferred (Brown & Duguid, 1991; Lecuona & Reitzig, 2014). The
transferability of tacit knowledge is a more complicated issue.
Organizations often aim to codify the tacit knowledge related to their processes into
manuals, organizational charts, training programs, and job descriptions. Yet, people
usually work in a way that differs fundamentally from the codified descriptions,
meaning that if the person carrying the knowledge moves to another organization,
he or she will take the knowledge with him or her (Brown & Duguid, 1991). Research
on knowledge management has shown that the mobility of skilled knowledge
workers is a significant means of transferring or buying knowledge assets (Song et
Almeida, 2003; Zander and Kogut 1995; Almeida & Kogut 1999). For example, if an
inventor moves to another organization, the invention itself loses much of its value
since the initial organization does not have access to some of the key knowledge
that is vital for commercializing the invention (Agrawal 2006). Meanwhile, the
organization in possession of the inventor’s knowledge may find a way to gain value
from this knowledge.
When MNCs close subsidiaries, they voluntarily let go of employees that are
carrying valuable human capital that was developed in the MNC (Sofka et al., 2014).
This human capital can be a valuable source of competitive advantage for new
startups due to its rareness, especially to the extent that it is transferable. Hence, I
hypothesize the following:
HYPOTHESIS 1: The human capital that a displaced employee has
transferred to his or her startup from the MNC contributes positively to
the employment growth of the startup.
2.4. Creating Valuable Human Capital at MNCs
In Hypotheses 1 I have predicted a linkage between the human capital that a
founder has transferred to his or her startup and the employment growth of this
startup. However, that linkage tells us little about how this human capital is created,
or what type of human capital can be transferred so that it contributes to the success
of the startup. In this chapter, I will look into more detail in what types of tasks or
19
roles at an MNC contribute to the creation of valuable human capital that a
displaced employee can transfer to his or her own startup.
2.4.1. Entrepreneurial Human Capital
When entrepreneurs found businesses, they inevitably need to perform tasks such
as scanning the environment, selecting opportunities that they wish to pursue, and
formulating strategies that allow them to exploit these opportunities (Mintzberg &
Waters, 1982; Thompson & Strickland, 2003). In order to succeed in these tasks,
the entrepreneur needs the ability to identify opportunities and envision how to take
advantage of them (Chandler & Jansen, 1992).
Selecting a business opportunity of a high quality is essential for venture
performance (Hofer & Sandberg, 1987), and this competence depends strongly on
the entrepreneur’s familiarity with the market (MacMillan et al., 1985; Jansen et al.,
2013). Entrepreneurs with strong industry experience have better knowledge of
suppliers, products, services, and customers in relation to their business context
(Gimeno et al., 1997). Hence, the entrepreneur’s prior work experience in the same
industry in which the new startup operates should contribute to the success of the
startup. This relation between industry experience and startup success has been
empirically supported in several studies (e.g. Baptista et al., 2014; Bosma et al.,
2004; Davidsson & Honig, 2003; Stuart & Abetti, 1990). Additionally, human capital
related to the industry of the startup facilitates the accumulation of new knowledge
and learning in the same context (Cohen & Levinthal, 1990). However, industry
knowledge and relationships get old over time, meaning that the industry-specific
human capital depreciates over time (Baptista et al., 2014). Hence, I expect that
startups in the same industry where the founder was employed immediately before
establishing the company will benefit more strongly from the founders’ industry-
specific human capital.
HYPOTHESIS 2: With all else equal, startups established in the same
industry in which the displaced employee worked prior to displacement
have more employment growth than their counterparts.
20
2.4.2. Managerial Human Capital
When an entrepreneur has identified a business opportunity and established a
strategy for exploiting this opportunity, he or she must take on a managerial role
(Chandler & Jansen, 1992). The entrepreneur needs to work with budgets and
programs, evaluate performance, create procedures, and perform other similar
tasks that are essential to actually implementing the strategy (Wheelen & Hunger,
2006). An effective business owner must have human capital in three distinctive
areas: (1) Conceptual competence; (2) Human competence; and (3) Political
competence (Chandler & Jansen, 1992).
(1) Conceptual competence refers to a person’s ability to coordinate the interest
and activities of the organization (Pavett & Lau, 1983). This refers to
performing the actual managerial duties that arise in an organization, such
as e.g. financial management and marketing, and it is an important factor in
venture success (Ibrahim & Goodwin, 1987; Hood & Young, 1993).
(2) Human competence describes the ability to motivate, understand and work
with people in teams and individually (Pavett & Lau, 1983). The
entrepreneur’s leadership skills are considered an important factor in startup
success (MacMillan et al., 1985). Furthermore, human competencies not
only refer to managing employee relations and motivation, but they also
cover managing customer relations and, for instance, the ability to delegate
(Chandler & Jansen, 1992).
(3) Political competence describes the ability to establish useful connections,
build a power base, and enhance one’s own position (Pavett & Lau, 1983).
This is considered particularly significant for startups, since the entrepreneur
must create a well-functioning support network and establish a relationship
with people in control of essential resources, skills and abilities in order for
the startup to succeed (Chandler & Jansen, 1992).
It is widely established that managerial skills contribute strongly to business
performance both in the short term and in the long term (e.g. Haber & Reichel,
2007; Cooper & Gimeno-Gascon, 1992). Management skills and management
21
experience are also the selection criteria that are most frequently used by venture
capitalists (Zacharakis & Meyer, 2000). Managers face a broad set of
responsibilities from decision-making tasks to managing employees, customers,
suppliers, and government authorities. This requires knowledge and skills that are
more than simply a step-by-step guidance on how to tackle different challenges,
and allows managers to develop valuable human capital in conceptual, human and
political competence (Lecuona & Reitzig, 2014).
This effect is especially strong for managers in MNC subsidiaries, since a significant
part of their work is to consolidate intra-MNC procedures and practices with those
of the host country (Almeida & Phene, 2004). This responsibility allows the MNC
subsidiary managers to absorb knowledge from the MNC and utilize that knowledge
in the host-country setting (Sofka et al., 2014), indicating that they have built up
human capital by combining the best of both worlds. Hence, I hypothesize the
following:
HYPOTHESIS 3: With all else equal, startups of entrepreneurs with
managerial experience from the MNC have more growth in
employment than their counterparts.
2.5. Summary of the Theoretical Framework
Figure 2 below summarizes the theoretical framework used in this thesis.
22
Figure 2: The Theoretical Framework
23
PART THREE: METHODOLOGY AND METHOD
INTRODUCTION TO METHODOLOGY AND METHOD
METHODOLOGY
METHOD
METHODOLOGICAL QUALITY
The following sections outline the methodology and methods that are used in this
thesis. The purpose of this chapter is to describe and clarify the philosophies that
are guiding the research approach chosen for this thesis as well as walk the reader
through the process of data gathering and analyzing in this thesis.
24
3.1. Introduction to Methodology and Method
The following sections outline the methodology and methods that are used in this
thesis. Methodology refers to the philosophical assumptions that guide research –
a theoretical approach to how research should be carried out (Saunders et al.,
2016). On the contrary, methods describe the procedures and techniques that are
used to gather and analyze data (ibid). The purpose of this chapter is to describe
and clarify the philosophies that are guiding the research approach chosen for this
thesis as well as walk the reader through the process of data gathering and
analyzing in this thesis.
In order to take a structured approach to methodology and the choice of method, I
approach the methodology and method using the ‘Research Onion’ (Figure 3)
(Saunders et al., 2016: 124). The Research Onion consists of six layers that should
be covered and explained in all research: (1) philosophy, (2) approach to theory
development, (3) methodological choice, (4) strategies, (5) time horizon, and (6)
techniques and procedures. Using this framework should assist in structuring,
investigating and supporting the choice of data. Furthermore, it should provide a
roadmap for analysis (ibid). The aim of the research onion is to help researchers to
increase their understanding of and associations related to research design. It also
helps researchers to set boundaries for their research and increase its consistency
while at the same time setting the study into a context (Saunders & Tosey, 2012).
25
Figure 3: The Research Onion (Source: Saunders et al., 2016: 124)
In this thesis, the Research Onion is divided into two larger concepts: Methodology
and Method. Consisting of the two outer layers – Philosophies and Approaches -
Methodology will describe the philosophical background of the research. Method
will contain the core layers of the Research Onion – Strategies, Choices, Time
Horizons, and Techniques and Procedures – and its objective is to describe the
methods that are used to gather and analyze the data in this thesis.
3.2. Methodology
Before determining which methods are appropriate for the research, it is essential
to understand the fundamental principles guiding methodology. There is no one
best philosophy or one correct answer, but the different philosophies complement
each other and supplement different kinds of research objectives. They also affect
26
how researchers understand the field that is studied and how they see the world
(Saunders et al., 2016).
3.2.1. Research Philosophy
Research philosophy describes the “system of beliefs and assumptions about the
development of knowledge” (Saunders et al., 2016: 124). Conducting research
requires making a number of different kinds of assumptions (Burrell & Morgan,
1982), such as assumptions on ontology, epistemology and axiology.
Ontology refers to the underlying assumptions that the research has about reality.
It determines how the researcher views the world and, consequently, guides the
choice of research topics (Saunders et al., 2016). Epistemology denotes the
assumptions that the researcher has about knowledge: what are the determinants
of acceptable and valid knowledge, and how can knowledge be communicated to
other people? (Burrell & Morgan, 1982) Finally, axiology describes the part that
values and ethics played in the research process, referring both to the researcher’s
and the research participants’ values.
The assumptions made during the research process affect the way that the
research question should be interpreted, the methods used for the study and the
interpretation of the findings (Crotty, 1998). A coherent research philosophy will put
together these assumptions in a manner that allows for a logical research project
where the different elements of research fit well together (Saunders et al., 2016).
This thesis will follow the positivist research philosophy, which assumes that the
social reality is observable and can be generalized (Saunders et al., 2016).
Organizations and social objects are viewed as real entities that can be studied in
a scientific, orderly manner. The epistemological assumptions rely on scientific
method which creates generalizable theory based on a large sample that will
explain causalities (Gill & Johnson, 2002). The starting point for this thesis will be
in existing theory, which will be used to formulate hypotheses. With regard to
axiology, the researcher is viewed as a detached actor which is neutral towards the
topic that is researched (ibid).
27
3.2.2. Approaches
Saunders et al. (2016) present three distinctive approaches to acquiring knowledge:
deductive, inductive, and abductive reasoning:
Deductive reasoning means that the study uses a set of premises to reach a logical
conclusion which is true if all the premises hold true (Ketokivi & Mantere, 2010). In
the deductive approach, you will usually use existing literature to identify theories
and then design your research strategy with the aim of testing this theory using
empirical data (Saunders et al., 2016).
On the contrary, inductive reasoning identifies a logic gap between the premises
that are observed and the conclusion, but the observations are judged to support
the conclusion (Ketokivi & Mantere, 2010). Inductive approaches usually explore
phenomena using empirical data, generate theory based on the data and then
relate it to existing literature in the consequent discussion (Saunders et al., 2016).
Finally, abductive reasoning refers to an approach where research is based on a
‘surprising fact’ (Ketokivi & Mantere, 2010: 330) which functions as a conclusion.
This conclusion is then used to determine a set of premises that should be sufficient
to explain the surprising fact. In the abductive approach, data is collected to explore
a defined phenomenon, to identify patterns and themes, and to generate new
theories or modifications to existing theories which can be tested using additional
data (Saunders et al., 2016).
This thesis is seeking to explain the causalities in the relationships between
variables and identified concepts (Saunders et al., 2016). Furthermore, it is using
existing literature to identify a theory which will then be tested using quantitative
data. Hence, this thesis is following the deductive approach to research design.
It is important to acknowledge that no research approach is superior to others – the
right choice of approach depends on the focus of the research and the
characteristics of the research topic (Saunders et al., 2016). There are several
arguments to support the choice of approach in this thesis: The research topic calls
for an examination of a large sample and the research is intended to identify
28
variables that can be used in relation to Nokia Bridge entrepreneurship track as a
whole. Furthermore, Human capital is a field that has been studied extensively,
meaning that there is a “wealth of literature” for defining a theoretical framework
and the hypotheses (Saunders et al., 2016: 149). Finally, the timeframe available
for conducting the research is limited, supporting one-take data collection and an
approach to data analysis where schedules can be predicted fairly accurately.
3.2.3. Summary of the Methodology Section
To conclude the methodology outlined in the previous chapters, this thesis will be
guided by the positivist research philosophy, assuming that social reality can be
observed and generalized. Epistemological assumptions build on the scientific
method, aiming to create theory that explains causalities using a large sample. The
axiological approach adopted views the researcher as a detached actor which is
neutral towards the researched topic. Finally, knowledge will be acquired using
deductive reasoning, highlighting the role of existing literature to identify theories
that will then be tested with quantitative data.
3.3. Methods
By peeling off the first two layers of the Research Onion, the methodology section
has described the way that the researcher views the world and outlined the
approach to this thesis. The following section on methods will follow the structure
from the remaining layers of the Research Onion, namely Methodological Choice,
Research Strategies, Time Horizons, and Techniques and Procedures (Saunders
et al., 2016).
I used the article by Sofka et al. (2014) on human capital during subsidiary closures
as a starting point for this thesis process, familiarizing myself with the concepts of
human capital and displaced employees, and exploring opportunities for developing
a research question around these topics. Before settling on the specific research
setting, I conducted a thorough literature review using existing literature on human
capital, employee displacement, and determinants of startup success. Studying the
topic in academia help to develop a relevant research topic and problem
formulation. After deciding on the research topic, I contacted Matti Vänskä from
29
Nokia, who referred me to Jari Handelberg from Aalto University Small Business
Center. Jari Handelberg had conducted a survey in 2013 together with Pertti Kiuru
and Heikki Rannikko to assess the entrepreneurship track of the Nokia Bridge
Program (Kiuru et al., 2013). This was the starting point for a collaboration on
conducting a follow-up study on the Nokia Bridge entrepreneurship track.
Yin (2009) suggests that in order to increase the quality of the research,
researchers should rely on previous research on the subject. In line with the
recommendation from Yin (2009), the theoretical framework in this thesis is
constructed based on a review of existing literature. Supported by existing theory,
XX hypotheses are formulated to predict the relationship between human capital
and startup success, measured as growth in employment.
3.3.1. Research Approach and Strategy
In building a research design, several methodological choices need to be made
which will affect the type of knowledge that will be created through the research.
In order to be able to choose a suitable research strategy, it is essential to decide
upon research objectives. Saunders et al. (2016) outline four types of research
objectives: (1) exploratory; (2) descriptive; (3) explanatory; and (4) Evaluative. An
exploratory study looks to gain insights and find out what is happening with regard
to a topic of interest, whereas a descriptive study aims at building an accurate
profile of persons, events, or situations. The intention of explanatory research is to
demonstrate causal relationships between different variables, while evaluative
studies seek to determine how well something is working (Saunders et al., 2016).
A study can be designed to fulfil either one of the four abovementioned research
purposes or some combination of them.
As this thesis seeks to demonstrate a causal relationship between a set of variables
exhibiting human capital that was built up during employment at an MNC and the
success of a displaced employee’s startup, the research objective of this study is
clearly explanatory.
30
A research strategy is the plan that a researcher makes of how to answer his or her
research question. It links the research philosophy with the methods that were
chosen for data collection and analysis (Denzin and Lincoln, 2011).
Even though specific research objectives cannot be directly linked with specific
research strategies, questionnaires are often suggested to for explanatory research
(Saunders et al., 2016). Saunders et al. (2016) outline that questionnaires are a
suited means of collecting data when the study seeks to examine and explain
causal relationships using standardized questions. Given that this thesis aims to
test hypotheses that predict the effect of different human capital indicators on the
employment growth of startups, where most of the variables used can be surveyed
with standardized questions, it fulfils the criteria listed above. Hence, the choice of
a questionnaire conforms to the criteria outlined by Saunders et al. (2016) and
should be preferable, since it allows the study to test hypotheses on cause-and-
effect relationships (ibid.).
A drawback with using a questionnaire is that the data is unlikely to be as
comprehensive and thorough as data collected using alternative research
strategies (Saunders et al., 2016). However, as a more exploratory approach to
studying the different determinants of human capital and mechanisms of human
capital transfer are outside the scope of this thesis, a questionnaire should be able
to collect the data comprehensively enough in order to be able to test the
hypotheses.
3.3.2. Time Horizons
Saunders et al. (2016) outline two types of time horizons: cross-sectional and
longitudinal. A cross-sectional study refers to a ‘snapshot’ (p. 200) in time, where
the phenomenon is studied at a particular time, whereas a longitudinal study is
described as the ‘diary’ perspective (p. 200). Due to the time constraints in place,
this study will employ a time-series cross-sectional time horizon. The cross-
sectional time horizon is considered suitable when the study is aiming to describe
a relationship between different factors at a single point of time (ibid). However, the
first snapshot used in this study, meaning the first survey sent out in 2013, did not
31
allow to measure the success factors of the startups accurately, since the startups
had not been in operation for three years yet. Hence, another snapshot was taken
three years later, in 2016, by sending a simplified version of the survey out again
with the aim of measuring especially the success factors of the startups.
3.3.3. The Research Context
I test the hypotheses using data collected from employees that were displaced from
Nokia in the ICT sector in Finland between 2011 and 2013, and who chose to
pursue a career in entrepreneurship through the Nokia Bridge program.
It is nowadays quite common that MNCs close subsidiaries or move their operations
to countries with cheaper costs (Berry, 2013; Mata & Freitas, 2012). A typical
situation is that an MNC reconfigures its international assets, investing in some
locations and divesting in others in order to maximize performance (Chakrabarti et
al., 2011). Even though poor performance is a significant predictor of divestment,
divestment decisions can also be based on reasons unrelated to the subsidiary,
such as increased focus on core product lines or new market opportunities in
foreign countries (Berry 2009). Hence, a subsidiary’s closure does not necessarily
reflect the performance of that subsidiary.
The decision of Nokia to close down a large number of its operations in Finland was
a typical example of a situation, where the subsidiaries were not performing poorly,
but the closures were the result of a change in strategy: as Nokia decided to adopt
Windows operating system as the primary platform on its smartphones, phasing out
both Symbian and MeeGo, the production and research sites related to the older
platforms became redundant and were closed (Rönnqvist et al., 2015).
Empirical evidence suggests that local labor market conditions play a significant
role in a displaced employee’s post-displacement wage (e.g. Carrington, 1993).
Finland was one of the countries hit particularly hard by Nokia’s strategic change:
until 2012, Nokia was the largest employer in Finland, providing work directly for
over 24 000 employees in the country at its peak in 2000 (Bosworth, 2014). Nokia
alone accounted for 4% of Finland’s GDP. By the end of year 2013, the number of
employees that Nokia employed had fallen to 10 600, meaning a cut down of over
32
half of its employees. (Bosworth, 2014) Nokia’s subsidiary closures lead to an
increase of 63% in unemployment in the ICT sector from 2006 to 2015, and the
unemployment focused strongly on the areas where Nokia had closed down its
operations (Neittaanmäki & Kinnunen, 2016). It had created an abundance of skilled
workforce in the ICT industry in Finland, which is typical for a situation where a key
player in a market decides to close its subsidiaries and release its employees to the
job market (e.g. Ong et Mar, 1992; Carrington, 1993). Hence, Finland provides an
interesting empirical setting to study displacement after subsidiary closures in a
challenging labor market.
The ICT sector is an exciting setting to study the human capital of displaced
employees who turn to entrepreneurship, as it is an industry characterized by rapid
change, strong fluctuations, and high knowledge intensity. According to OECD
statistics, employment within the ICT sector grew steadily from 1995 until 2007,
after which it dropped significantly and continued to fall until 2010 in most countries,
just to peak at employment growth (OECD). At the same time, the industry is
dominated by small and medium-sized businesses employing less than 100
employees (CompTIA, 2016), and is renowned for its numerous high-tech startups
(Compass, 2015). Furthermore, the ICT industry is characterized by virtual teams
and working from distance, meaning that jobs within the ICT sector are often not
location-specific (CompTIA, 2016). Hence, entrepreneurship should be a viable
option for employees displaced from the ICT sector even in a situation where the
local job market is highly competitive.
When Nokia in early 2011 started its wide scale workforce reductions due to the
launch of its Microsoft strategy, it launched the Bridge program to support the re-
employment of the displaced employees. The Nokia Bridge scheme was available
to around 18 000 employees across 13 different countries. In Finland, altogether
5000 people participated in Nokia Bridge, 500 of which chose to follow a track that
entailed becoming an entrepreneur (Bosworth, 2014).
The startups established through the Bridge program have been suggested to be a
particularly successful group of new ventures (e.g. Klemettilä, 2015; Kiuru et al.,
33
2014), and they are estimated to create a notable number of jobs in Finland when
compared with the workforce reductions at Nokia (Lappalainen, 2013). However,
the success of these startups in terms of employment growth has not been studied,
nor have the startups been studied from a founder human capital perspective.
Hence, this thesis could shed insights on the effects of the valuable human capital
that MNCs release when closing subsidiaries in creating further employment in a
market characterized by high unemployment.
The unit of observation in this thesis is the individual displaced employee. What
also makes the Nokia Bridge entrepreneurship track a particularly relevant context
for the research objectives of this thesis – studying the impact that the human
capital that displaced employees had built up during their employment at an MNC
on the success of their startups – is the opportunity to not only get data on the job
titles, tenures and other similar indicators of accumulated human capital, but also
to ask displaced employees themselves about the human capital that they have
transferred from the MNC to their startups. To my knowledge, there exist few, if any,
empirical studies addressing specifically the human capital that a displaced
employee has accumulated during tenure at an MNC and transferred to a startup
after displacement. Hence, there is a need to focus explicitly on the human capital
transferred from an MNC to the startup and bridge this gap in human capital
literature, which this research setting allows to do.
3.3.4. Nokia Bridge
Nokia Bridge is a corporate social responsibility program that Nokia launched in the
spring 2011 to support the re-employment of the employees affected by the
subsidiary closures related to the launch of the Microsoft strategy (Rönnqvist et al.,
2015). The Bridge comprised of five different paths that were designed to
accommodate the different approaches of displaced employees to finding
meaningful employment opportunities after Nokia. The five paths are:
Job inside Nokia – The Bridge offers career counseling and identifies
available positions to assist employees to acquire jobs within Nokia.
34
Job outside Nokia – The Bridge offers career counseling and interacts with
its contact network to help job seekers to find and identify opportunities
outside of Nokia.
Start a New Business – The Bridge offers training and financial support for
employees interested in starting their own businesses, and it also helps them
to identify partnerships and business opportunities.
Learn Something New – The Bridge offers training that supports rapid re-
employment. The Bridge also provides information and counseling on further
education opportunities.
Create your own path – The Bridge supports unique re-employment or
career opportunities that the employee identifies. This path was created to
support employees that cannot find meaningful solutions through the first
four paths, but it was rarely used.
(Source: Nokia Oyj, 2011 in Rönnqvist et al., 2015)
The Nokia Bridge Entrepreneurship track – the “Start a New Business” path -
offered the participants information on business services available in the region,
individual startup coaching, a Bridge grant of up to EUR 25 000 for the startup’s
operation, and a possibility of receiving Nokia’s guarantee for startup bank loans.
In addition, Nokia actively supported technology licensing agreements and idea
release agreements with the Bridge entrepreneurs, resulting in approximately one
out of five Bridge entrepreneurs concluding such an agreement with Nokia.
However, only startups operating within the ICT sector were able to conclude these
agreements, as Nokia’s license portfolio and operations were strongly centered on
ICT. (Kiuru et al., 2014)
The Nokia Bridge scheme was available to around 18 000 employees across 13
different countries. In Finland, altogether 5000 people participated in Nokia Bridge,
500 of which in the entrepreneur track (Bosworth, 2014).
35
The support that Nokia gave to the Bridge entrepreneurs meant that employees
who had long had a dream of becoming an entrepreneur, but who never got the
final push or the financial support to do so, now got a chance to pursue this dream.
The Aalto Small Business Center conducted surveys on all Nokia Bridge
Entrepreneur track participants in Finland, Canada and the US. Out of 168 Bridge
entrepreneurs that responded to the survey in Finland in 2013, 43% stated that the
primary reason why they chose to become entrepreneurs was that they had wanted
to be entrepreneurs for a long time and now got the chance. 18% became
entrepreneurs primarily due to that they were able to start a business around an
innovation or technology that they had been working with at Nokia, or Nokia’s
technology that it didn’t leverage, and only 13% chose entrepreneurship as an only
means to avoid unemployment. Other reasons included having found an attractive
opportunity through the Bridge program and not wanting to continue in paid
employment (Kiuru et al., 2014).
The majority of employees choosing the entrepreneurship track did not have any
previous entrepreneurial experience (10% of respondents in Finland had been
entrepreneurs at a startup before), and only approximately 10% of respondents had
a company set up already when they joined the Bridge entrepreneurship track,
meaning that the majority of respondents set up their companies while taking part
in the Bridge program (Kiuru et al., 2014). This suggests that displacement was a
key driver for the Bridge entrepreneurs to set up their own companies.
However, what is noteworthy is that even though Nokia provided the Bridge
entrepreneurs with additional startup funding, displaced employees often receive
severance packages that provide them with economic stability for some time. In
addition, they are able to apply for startup funding through traditional channels, and
get the same entrepreneurship coaching and support than the Bridge entrepreneurs
did – the Bridge program collaborated with local startup centers and pushed the
Bridge entrepreneurs to use public startup support services (Kiuru et al., 2014).
Furthermore, broad empirical evidence suggests that startup founders tend to
pursue opportunities that relate closely to their previous employment (Hvide, 2009).
Hence, even though the Bridge program facilitated the displaced employees’
36
journey towards entrepreneurship, it did not provide them with exceptional support
that other displaced employees could not reach. However, the Bridge employees
themselves did consider the Bridge program a fairly significant factor in their
decision to become an entrepreneur (an average of 5,1 on a 7-point rating scale,
where 1 is Not at all important and 7 is Very important), meaning that the support
provided by the program should be taken into consideration when generalizing
results from this study.
3.3.5. Data Collection
As mentioned in chapter 3.2.1. on Research Approach and Strategy, the empirical
section of this thesis is primarily based on data collected using questionnaires.
However, several data sources are utilized to support the empirical analysis,
including academic literature, the company database of the Finnish Patent and
Registration Office, and industry reports.
When using a questionnaire as a means of collecting data, the design of the
questionnaire is essential to the validity and reliability of the data (Bryman & Bell,
2015; Saunders et al., 2016). First, the questions, explanations, and headings
should be formatted consistently, using a similar style (Bryman & Bell, 2015).
Second, the choice of question category – open or closed questions – should be
taken into consideration: Open questions allow the respondents to elaborate on
their responses, while closed questions are easy to answer for the respondents and
allow for easier comparisons between respondents (ibid.). As the quantitative data
will be used to build statistics, this study will mostly use close-end questions in the
questionnaire. However, open questions will be added to the questionnaire as a
means for the respondents to elaborate on their responses, if they feel that the
categories available do not fully capture their responses, or if there is any ambiguity
with regard to the interpretation of the questions.
The questionnaire was executed as a self-completed questionnaire, also known as
a survey, distributed to the participants using a hyperlink sent out either to the email
addresses. Web questionnaires provide an effective means of gathering responses,
37
as they allow for the respondents to answer the questions at a time slot suitable for
themselves, using their own computers or smartphones (Saunders et al., 2016).
3.3.5.1. Sample
Kiuru et al. (2014) assessed the entrepreneurship track of the Nokia Bridge program
in Finland in April 2013 using a survey that was sent to the employees who went
through the Bridge entrepreneurship track. Exactly three years later, in April 2016,
a shortened version of the same survey was sent out to the same group of Nokia
Bridge entrepreneurs in Finland in relation to this thesis. The alterations made to
the survey were simply cutting out the types of questions that relate to the
establishment of the company and would remain the same throughout the time-
period (e.g. How many co-founders did the company have). The results from the
two surveys were then unified using the name of the startup to identify responses
from the same respondents. This allowed measuring financial success and survival
in the longer run while at the same time utilizing the information gathered in the first
wave of surveys to avoid asking the same questions over again.
The sample used in this thesis comprises of those Nokia Bridge entrepreneurs that
voluntarily responded to both rounds of surveys. The first survey in 2013 was
distributed by Nokia to all 427 Bridge entrepreneurs, 413 of whom were reached.
Altogether 196 Bridge entrepreneurs responded to the survey, representing 187
different startups. The next survey in 2016 was sent via email only to those Bridge
entrepreneurs that had responded to the first survey in 2013. A part of the
respondents had filled in their email addresses in relation to the first round of
surveys. The remaining email addresses were retrieved from either Finnish Patent
and Registration Office database directly or from company web pages or founder
LinkedIn page based on a combination of information from the Finnish Patent and
Registration Office database and respondent information from the first round of
surveys. Out of a total of 153 respondents that gave their permission to be
contacted for a follow-up survey during the first survey round, 145 personal email
addresses were identified.
38
At first, a hyperlink to the Webropol survey was sent to all identified email addresses
with an explanation of the purpose of the study, an assurance of confidentiality of
the responses, and contact information for both representatives from the Aalto
University Small Business Center and me. Two weeks later, a reminder email was
sent out to the same email addresses to improve response rate. In the end, 33
Nokia Bridge entrepreneurs responded to the survey, one of which, however, did
not fill in background information on him/herself or the company, meaning that the
response could not be used (it could not be combined with the previous responses).
This represents a response rate of 22%.
Delivering the questionnaire as a hyperlink on an email offers some control over
whether the intended recipient is the actual respondent of the survey, as most
people read their emails personally. This increases the reliability of responses
(Saunders et al., 2016). In addition, the cover letter in the email clearly stated who
was intended to respond to the survey. However, a setback with email distribution
is that it does not allow for collecting details about non-respondents, as there is no
contact between the researcher and the non-respondent (ibid.). Hence, selection
bias due to non-respondents needs to be assessed using other means.
3.3.5.2. Sample Representativeness
Even though Saunders et al. (2016) note that the response rate of a study does not
automatically reflect how biased the responses are, it is important to take into
consideration the potential sample selection bias of the sample. The response rate
is quite low considering the small size of the target population, and the respondents
self-selected to participate in the study, meaning that they did not have external
incentives to do so. These factors may together lead to bias in the sample selection.
Sample selection bias refers to a systematic error, where the sample is not
representative of the population (Saunders et al., 2016). This effects the internal
validity of the study, meaning that the results of the study can over represent e.g. a
subgroup of the analyzed population, compromising the conclusions drawn from
these results (ibid.).
39
Saunders et al. (2016) suggest that one way of accounting for sample selection
bias is to check that the sample in the study is representative of the population
analyzed. I will do this by checking first, if the respondents of the second round of
survey are representative of the entire Nokia Bridge entrepreneur population on
geographical location, and second, if the second round survey respondents are
representative of the first round survey respondents on demographical and firm
characteristics. For a discussion on the representativeness of the sample of the first
survey rounds, see Kiuru et al. (2014).
First, the sample representativeness on the Nokia Bridge entrepreneurs was
estimated based on geographical division and industry division of the startups. As
can be seen from Table 1 below, the Capital Region was overrepresented in the
sample in the expense of Salo region. Oulu region was also moderately
underrepresented. As the Capital region is a very different environment for startups
than for example Salo, which is characterized by a particularly difficult employment
situation after Nokia closed its operations in the region and an overrepresentation
of skilled ICT employees (Neittaanmäki & Kinnunen, 2016), the bias in geographical
distribution may in itself affect the results in this study.
Region Target Population Respondents
Units % Units %
Capital Region
Tampere Region
Oulu Region
Salo Region
128
72
87
61
37
21
25
17
16
7
7
2
50
22
22
6
Total 348 100 32 100
Table 1: The Geographical Division of Respondents
40
Table 2 presents the division of the respondents based on the industry of the startup
in the surveys from 2013 and 2016. As can be seen from the table, the percentage
of startups in the ICT industry remained somewhat constant, while especially Expert
services were overrepresented in 2016 compared with 2013. In 2016, all industries
for the respondents’ startups were accounted for.
Industry Respondents 2013 Respondents 2016
Units % Units %
Industry etc.
Commercial etc.
ICT
Expert Services
Other Services
Unknown
11
24
64
50
13
34
6
12
33
26
7
17
1
2
10
15
4
0
3
6
31
47
13
0
Total 196 100 32 100
Table 2: The Industry Division of Respondent Startups
When categorized by sector, roughly 40% of the entire population of Nokia Bridge
entrepreneurs established companies in the ICT sector or similar; around 30%
founded their company within expert services and similar, and 30% of the
companies operated in other sectors. Hence, in the survey responses from 2016,
Expert Services were overall overrepresented, while ICT sector and other sectors
were moderately underrepresented.
An assessment of the non-respondent companies was conducted using the Finnish
Patent and Registration Office Business Information System to see if a systematic
reason not to respond to the survey is that the startup has already stopped its
operations. 19 of the non-respondents’ startups had officially stopped operations or
were filed in liquidation, representing 17% of the 113 non-respondents. Similarly, 6
respondents accounting for 16% of the survey respondents reported discontinued
41
operations for their startup. This shows that discontinuation of operations should
not lead to selection bias with regard to the non-respondents.
The positions that the respondents held at Nokia were also well in line with the
2013 survey respondents (Table 3).
% of respondents in 2013
% of respondents in 2016
Operator or supervisor in production/distribution center
1 3
Technical position without staff (e.g. researcher, engineer, architect, designer project/program manager, scrum master, product owner)
43 41
Non-technical position without staff (e.g. analyst, quality specialist, HR consultant, legal councel)
18 16
Manager with staff responsibilities (other than below)
33 37
Senior manager (e.g. vice president, country manager)
3 3
Table 3: Respondent positions at Nokia
The average survey respondent is a middle-aged male (between 35 and 54 in age),
worked for Nokia for 14 years, held a technical position without staff position, and
started a company in the “Other Management Consulting” industry after
displacement from Nokia. On average, respondents are highly educated: 91% of
respondents have a university-level degree. The majority of survey respondents did
not have previous entrepreneurship experience. Only 16% of the respondents
42
reported having been a startup entrepreneur before. These measures are very well
in line with the respondent demographics from the 2013 survey, with only previous
startup experience being slightly overrepresented (16% in comparison with 10% in
2013).
3.3.6. Variables
In this chapter, I will present the dependent variable, the independent variables,
and the control variables used in this study, as well as elaborate on the literature
that these variables are based on.
Bourque and Clark (1994) outline three options available for researchers when
designing questions for surveys: (1) adopting questions from other questionnaires;
(2) adapting questions from other questionnaires; or (3) developing own questions.
In order for results to be comparable with other studies, it may be necessary to
adopt or adapt questions already used in literature. Whenever possible, Saunders
et al. (2016) suggest using existing questions from the literature in order to ensure
the quality of the questions and avoid extensive pilot testing. Hence, most of the
questions used in the questionnaire for this thesis were adopted from the previous
questionnaire used by Kiuru et al. (2014)
3.3.6.1. Dependent Variable
My dependent variable is employment growth, which is measured as the difference
between number of full-time employees in the first and second round of surveys.
Based on the development in employment, companies are divided into two
categories: growing or stable (employment growth is positive or 0), and shrinking
or closed down (employment growth is negative or operations are discontinued).
These categorizations will allow me to look into the factors contributing to startup
success in the form of employment growth.
There are conflicting opinions about whether employment growth should be
measured by absolute measures (t2-t1) or relative measures (t2-t1/t1) (Rauch et
al., 2005; Davidsson & Wiklund, 2000), but as the abovementioned categorization
only takes into account whether growth is positive, nonexistent, or negative, both
measures will give the same results. Hence, in line with Rauch et al (2005), I use
43
absolute measures in this study. If a startup has stopped its operations, employee
number is set to 0.
3.3.6.2. Independent Variables
Hypothesis 1 predicts that the success of the startup is dependent of the human
capital that a displaced employee has transferred to the startup from the MNC.
Theoretically, human capital, such as knowledge or skills, is a result of investments
in human capital in the form of e.g. education and work experience (Becker, 1993).
Therefore, most studies use metrics such as years of experience in certain roles or
years of education to measure the human capital of an entrepreneur (Unger et al.,
2011). This is a valid measure as long as investments in human capital lead to
human capital outcomes, as seems to be the case based on current research (ibid.).
However, what this approach fails to take into account is the transferability of human
capital – as a part of human capital accumulated at a company tends to be firm-
specific and cannot be transferred outside the particular context in which it was
developed (Huckman & Pisano, 2006; Groysberg et al, 2008), this measure is not
particularly fitting for the purpose of this study. Furthermore, using general
measures such as years of education or years of work experience does not allow
to account for the particular value of the human capital accumulated at an MNC in
specific.
In order to isolate the human capital developed during tenure at Nokia and capture
the parts of it that the displaced employees were able to transfer to their startups,
a scale of 13 different scale items aimed at capturing different aspects of human
capital that an employee may have built up during their employment at Nokia was
developed.
The respondents were asked to evaluate on a 7-point scale how much they have
used the following resources that they obtained either during their employment at
Nokia or through the Bridge Program:
Technological knowledge (i.e. knowledge required to create product or
service)
44
Functional knowledge
Knowledge of customer needs
Knowledge of industry conditions
Knowledge of country or regional conditions
Marketing and sales
Research and development
Operations (e.g. logistics)
Strategy
Human resources
Relationships with buyers, suppliers
Brand
Patents and trademarks
The ranks from each scale item were then added together to gain a single measure
for the human capital that the displaced employees had transferred to their startups.
To test Hypothesis 2, a dummy variable was created to measure whether or not the
startup is operating within the same industry as Nokia (Baptista et al., 2014). The
respondents’ startups were divided into different industries based on the industry
codes that the business identity code of the startup was registered on. In line with
the division in Kiuru et al., 2014, startups with industry codes within the ICT sector
(61200, 62010, 62020, and 63110 – for more details see Appendix A) were
considered to be within the same industry as Nokia.
In Hypothesis 3, I predict that entrepreneurs with managerial experience from the
MNC will have transferred more valuable human capital than other entrepreneurs.
In line with Sofka et al. (2014), I include management experience at Nokia as a
dummy variable. Two roles at Nokia were included in this variable: “Manager with
staff responsibilities” and “Senior manager (e.g. vice president, country manager)”.
Consequently, the control group includes employees with roles in support functions
45
and employees with technical roles without managerial responsibility (e.g.
programmer or researcher).
3.3.6.3. Control Variables
I also include several control variables on the firm and entrepreneur based on
characteristics that have been identified to influence startup success in the
literature.
On an individual level, (1) age; (2) education; (3) gender; (4) previous
entrepreneurship experience; (5) motivation to become an entrepreneur have been
reported to affect the success of a startup (Bosma et al., 2004; Baptista et al., 2014).
(1 & 2) Dummy variables on age and whether or not the respondent has received
higher education (university or applied sciences) are included as a measure of
investment in general human capital (Bosma et al., 2004). In line with Baptista et
al. (2014), I control for founder age with a dummy variable for three different age
groups: less than 35; and 35-44; and 45 years and older. I group all the founders
who are 45 years or older into one age class, since empirical evidence suggests
that around this age, the negative effect that age has on startup success begins to
dominate over the positive effects (Rees and Shah 1986; Carrasco 1999). (3)
Empirical findings on the effects of the entrepreneur’s gender on the success of the
startup are mixed, but for example Cooper et al. (1994) find that startups of male
entrepreneurs have greater probabilities of high growth. Hence, I include gender as
a dummy variable to the control variables. (4) I also control for previous
entrepreneurship experience in the form of a dummy variable, since previous
experience as an entrepreneur is often found to be the one of the most significant
factor influencing startup performance (e.g. Bosma et al., 2004; Baptista et al.,
2014; Arribas & Vila, 2007). (5) The motivation of an entrepreneur is reported to
affect the success of a startup notably (Baptista et al., 2014). Hence, I include
dummy variables for opportunity-based entrepreneurship (the entrepreneur
reported his or her motivation for becoming an entrepreneur to be based on an
identified opportunity or a long wish to become an entrepreneur) and necessity-
based entrepreneurship (the entrepreneur reported his or her motivation for
46
becoming and entrepreneur to be based on that it was the only way to avoid
unemployment or that he or she did not want to continue as an employee).
At the firm level, I will control for (1) licensing or idea release agreement; (2) the
age of the startup; (3) the total number of founders; and (4) the number of
employees in t1. (1) Nokia was supporting the Bridge entrepreneurs by actively
concluding licensing or idea release agreements with them, which certainly puts the
startups in different positions in the market. Hence, I include a dummy variable to
control for a licensing or idea release agreement. (2) Furthermore, as the first three
years of a startup are particularly crucial for the survival and success of the new
venture (Littunen et al., 1998; Santarelli & Vivarelli, 2007), I include age as the
difference between 2016 and the year of establishment as a control variable. (3-4)
Human capital has been found to be accumulative in the sense that the more people
are founding a startup together, the better its chances of survival (e.g. Arribas &
Vila, 2007; Baptista et al., 2014). However, when it comes to employment growth,
studies across various countries and industries have found that small startups grow
significantly faster than larger ones (Colombo et al., 2004). Furthermore, it seems
logical that it would be easier for a startup with a significantly larger number of
employees to grow by one employee than for a startup with only one full-time
employee. Hence, I control for both having more than one founder, i.e. founding the
startup in a team (Baptista et al., 2014) and the number of full-time employees in
t1, as both may impact the survival and employment growth of the startup.
3.3.7. Data Analysis
Data form survey responses was extracted to Excel, where the two datasets were
combined using the Finnish business identity code to identify same startups.
First, I checked the values for any missing data. As mentioned in chapter 3.2.5.1.
on Sample, one respondent had only filled in approximately a half of the
questionnaire and did not leave contact information or information on the startup.
Hence, all the responses from this specific respondent had to be removed, since it
was not possible to combine the responses of the two survey rounds. In addition,
there was one missing value in the data: one of the respondents had failed to
47
answer the question on whether or not the startup is still active. As the startup had
stopped operations already before the previous survey in 2013, the response was
retrieved from the previous data and filled in. Considering that nearly all of the
respondents had filled in all items in the questionnaire, I concluded that there is no
form or pattern in the missing data, but these were merely single, random cases
(Saunders et al., 2016).
Next, data was checked for errors on two different aspects in line with Saunders et
al. (2016):
Looking for illegitimate codes. As the coding came straight from Webropol
where most of the questions were multiple choice without an opportunity to
modify the answer, no illegitimate codes were found.
Looking for illogical relationships. This was mostly done concerning the
number of founders in total, and number of Nokia & External founders by
checking that the numbers match. Furthermore, it was checked that
companies whose operations were reported discontinued did not report full-
time employees. Furthermore, it was checked that answers did not follow a
regular pattern, for instance all answers being the first available alternative.
No errors were found.
There was no need to check that rules in filter questions were followed, since no
filter questions were used in the analysis.
Then, data was re-coded to create new variables for employment growth, sum of
transferred human capital, startup operating in the same industry as Nokia,
founder’s managerial experience, age categories, founder being highly educated,
and opportunity- and necessity-based entrepreneurship. For a more detailed
description on how these variables were created, see chapter 3.2.6. on Variables.
Finally, the data was divided into two samples: successful startups, meaning those
that had an employment growth larger than 0, the control group, meaning those
startups that had an employment growth of 0 or below. The control variables were
48
checked in relation to each group to identify any bias in the results caused by control
variables rather than the independent variables.
To test hypothesis 1, I conducted a means comparison to see if the founders of
successful startups had transferred statistically significantly more human capital to
their startups than the founders of less successful startups. First, I checked that the
two samples are roughly normally distributed taken into account the small sample
size. In this case, the data did not contain any outliers and the distribution was
reasonably similar to a normal distribution, so a t-test should be an appropriate
means for testing the hypothesis. Furthermore, the standard deviations of the two
samples were checked to be approximately equal (1.67 for successful startups vs.
1,31 for unsuccessful startups). Finally, an unpaired t-test was conducted to test
the hypothesis.
Hypotheses 2 and 3 were tested using the f-test for two proportions to see if the
proportion of companies operating in the same industry as Nokia is higher for
successful startups than the control group, and if the proportion of founders with
managerial experience was higher for successful startups than it was for the control
group.
3.4. Methodological Quality
According to Saunders et al. (2016), the quality of an empirical study can be
evaluated based on three criteria, namely internal validity, external validity, and
reliability. The following chapter will evaluate the methodological quality of this
thesis in relation to these criteria.
3.4.1. Validity
When using questionnaires, internal validity – also known as measurement validity
– estimates how well the questionnaire measures what it is intended to measure
(Saunders et al., 2016). Furthermore, the validity of a questionnaire can be divided
into three aspects: content validity (do the questionnaire questions provide
adequate coverage of the research questions), criterion-related validity (do the
questions allow for making accurate predictions), and construct validity (does the
set of questions really measure what they are intended to measure) (ibid.).
49
Saunders et al. (2016) suggest several ways of improving the internal validity of a
questionnaire. First, in order to ensure content validity in a questionnaire, two
alternative methods are suggested: the scope of questions in the questionnaire
need to be based on a careful review of the literature and, where possible, a panel
of several individuals to assess the necessity of each question (ibid.). In this
research, a thorough review of existing literature was followed by a discussion on
the content of the questionnaire with the two researchers from Aalto University
Small Business Center, where the necessity of the different questions was carefully
evaluated.
Second, the predictive validity (criterion-related validity) can be assessed using e.g.
correlation tests (Saunders et al., 2016). In this thesis, criterion-related validity is
assessed using means comparison and the f-test for two proportions. A drawback
with these methods is the inability to hold other factors constant, meaning that the
utilized methods do not allow disentangling particular effects. A better measure to
assess the criterion-related validity would be to use regression analysis in order to
disentangle the effects of the independent variables on the dependent variable, but
such an analysis is outside the scope of this thesis.
Finally, construct validity discusses how well the scale items in the questionnaire
actually measure the construct that they were intended to measure (Saunders et
al., 2016). In order to improve the construct validity of the questionnaire used in this
thesis, the scale items were based on a careful review of the literature and adapted
from the previous survey.
Saunders et al. (2016) suggest pilot testing the questionnaire with respondents
similar to the actual target group before the questionnaire is really sent out. This
should allow to refine the questions and improve the validity and reliability of the
questionnaire. In this thesis, pilot testing on the questions was conducted by Aalto
Small Business Center researchers before the first round of surveys was sent out,
and questions for the second survey round in 2016 were adapted from the previous
survey. Furthermore, both questionnaires included an open answer field where
respondents had the chance to comment on the questionnaire or their answers.
50
In the end, the validity of a study is always a trade-off, where decisions need to be
made based on access to information, available time and resources, the scale and
scope of the study and the validity required from the study. Considering the scope,
scale, and constraints for this thesis as well as the precautions taken to improve
validity, I consider the validity and of this thesis to be satisfactory.
3.4.2. Reliability and External Validity
According to Saunders et al. (2016), reliability refers to the consistency and
replicability of the research. If a research design can be replicated by another
researcher and it results in the same findings, the research would be found reliable.
Reliability is often divided into internal and external reliability, where internal
reliability looks into consistency within a research project, and external reliability,
which refers to the quality of data collection techniques and analytic processes:
would the findings remain consistent, if the research setting was replicated on
another occasion or by a different researcher? (Saunders et al., 2016)
Saunders et al. (2016) outline four factors that threat the reliability of a study. (1)
Participant error refers to any factor which harms a participant’s performance. This
was counteracted by collecting data from voluntary respondents and by allowing
them to respond to the survey at a time slot suitable for themselves. (2) Participant
bias refers to factors that encourage participants to respond falsely. This is usually
not a problem with online questionnaires, but participants were also assured of
complete anonymity throughout the research process to avoid respondent bias. (3)
Researcher error refers to factors that influence the researchers’ interpretation,
such as tiredness or insufficient preparation. In order to ensure internal reliability,
it is suggested to use more than one researcher to collect and analyze data to verify
the accuracy of the analysis (Saunders et al., 2016). Unfortunately, due to time and
resource constraints, it was only possible to use one researcher for the data
analysis, which reduces the internal reliability of this study. However, data collection
was done in collaboration with two researchers from Aalto University Small
Business Center, and the thesis supervisor was able to comment on the
interpretation of the results. Finally, (4) researcher bias refers to factors that
51
influence the researcher’s interpretations or measurements. Researcher influence
on the results was minimized by using standard methods and measurements.
The focus throughout this thesis has been on documenting and clearly outlining all
steps of the research process. Key concepts have been defined, constraints to the
study have been discussed, and the theoretical predictions have been made based
on existing literature. Hence, I believe that readers should be able to build a
comprehensive understanding of the research process.
The external validity of research refers to the generalizability of the research
findings to other settings or groups (Saunders et al., 2016). Bryman and Bell (2015)
suggest that increasing the sample size will also increase the accuracy – and,
hence, generalizability of the data. However, as the objective of this thesis is to
study the human capital that displaced employees have built up during their tenure
at an MNC, it calls for an individual estimation of the accumulated human capital
from the MNC specifically. As a consequence, it will not be possible to use e.g.
centrally-collected datasets with longitudinal data on employment, as is done in
existing research studying the effects of human capital on career paths of displaced
employees (e.g. Sofka et al., 2014; Baptista et al., 2014) - this type of datasets do
not allow to isolate specifically the human capital accumulated at one single
employer and transferred to the next position, but rather support the use of
measures such as experience at a certain role or education to estimate the
accumulated human capital. Hence, it is essential for the purposes of this study to
reach the displaced employees personally through a questionnaire to allow for a
more accurate estimate of transferred human capital. At the same time, this
requirement places constraints on the sample size for the study, as access to
displaced employees that have become entrepreneurs is limited.
Due to the small sample size in this study, the hypotheses would need to be tested
using a notably larger sample and analyzed with regression analysis before they
could be generalized to other settings or groups with confidence.
52
PART FOUR: RESULTS
RESULTS
This chapter will present the results of the data analysis. It will begin by going
through the results from testing the hypotheses and then discuss the impact of
control variables on the results.
53
4.1. Results
To test Hypotheses 1, predict that transferred human capital contributes to the
success of a startup. In order to test if the founders of successful startups had
transferred statistically significantly more human capital to their startups than the
founders of less successful startups, I conducted a means comparison. First, I
checked that the two samples are roughly normally distributed taken into account
the small sample size. In this case, the data did not contain any outliers and the
distribution was reasonably similar to a normal distribution. Furthermore, the
standard deviations of the two samples were checked to be approximately equal
(1.67 for successful startups vs. 1,31 for unsuccessful startups). Hence, a t-test is
an appropriate means for testing the hypothesis.
The results of the two-tail t-test can be seen in Table 4. The null hypothesis is that
the difference in the means of transferred human resources between successful
startups and the control group is statistically insignificant. The mean of transferred
human resources is higher for successful startups than the control group, but since
the t Stat (1,01) < t Critical two-tail (2,04), I cannot reject the null hypothesis at a
5% level of significance. Hence, I cannot confirm Hypothesis 1.
Table 4: Results of the t-test on Hypothesis 1.
54
In Hypothesis 2, I predict that startups operating in the same industry as Nokia are
more successful than startups operating in other industries. Already when
comparing the proportions of companies operating in the same industry as Nokia
between the group of successful startups and the control group, it is evident that
Hypothesis 2 is not supported by the data (Table 5). To check this results, I conduct
a 2-sample test for equality of proportions (Table 6) which confirms the null
hypothesis the proportions are not different. Hence, I reject Hypothesis 2.
Table 5: Proportion of Startups Operating in Same Industry as Nokia.
Table 6: 2-Sample Test for Equality of Proportions – Industry
Finally, to test Hypothesis 3 which predicts that the startups of founders with
managerial experience from Nokia will be more successful than their counterparts,
I follow the same steps as for Hypothesis 2. First, I plot the proportions of founders
55
with managerial experience against the two samples (successful startups and
control group). As can be seen from Table 7, the proportion of founders with
managerial experience from Nokia is higher in the group of successful startups
(50%) than for the control group (36%).
Table 7: Proportion of Founders with Managerial Experience.
However, as I run a 2-sample test for equality of proportions (Table 8), this
difference proves to be statistically insignificant. Hence, I cannot confirm
Hypothesis 3.
Table 8: 2-Sample Test for Equality of Proportions – Managerial
Experience
56
Table 9 presents the means of transferred resources per subcategory used in the
transferred human resources variable. These means are presented separately for
successful startups and the control group in order get an indication if the measure
on transferred human capital could be improved by i.e., narrowing it down to the
type of factors of human capital that have the biggest contribution to startup
success.
Table 9: Means of Transferred Resources by Subcategory
On average, it seems that the founders of successful startups have transferred
categorically more human capital within each of the subcategory, with the exception
of strategy, where the control group indicates more transferred human capital. In
four of the subcategories, the successful startups had transferred more than 20%
more human capital than the control group, namely Technological Resources
(30%), Human Resources (33%), Logistics (32%), and Patents & Trademarks
(42%). However, even with these four subcategories, the difference was not
statistically significant.
Finally, to take into account the role of control variables in the results, Table 10
compares the control variables between the entire population and the two samples.
Variable Measure Population Successful Startups
Control Group
57
Individual Level
Age
<35 9% 20% 5%
35-44 41% 60% 32%
>44 50% 20% 64%
Education Highly Educated
91% 90% 91%
Gender Male 75% 60% 82%
Female 25% 40% 18%
Entrepreneurship Experience
Having Experience
16% 0% 23%
Motivation
Opportunity-based
81% 100% 73%
Necessity-based
19% 0% 27%
Firm Level
Licensing or Idea Release Agreement
Having agreement 19% 30% 14%
Startup Age Mean (in years)
5 4,6 5,18
More than one founder
Proportion 38% 60% 27%
# of Employees in 2013
Mean 2,22 3,5 1,6
Table 10: Differences in Control Variables between Samples and
Population
As can be seen from the comparison above, there are notable differences between
the two samples with regard to several control variables. On an individual level,
younger founders (below the age of 45) seem to be strongly overrepresented in
successful startups whereas founders of age 45 and older are dominant in the
control group. This is in line with the predictions based on literature – age at around
58
45 seems to be the tipping point after which age starts to contribute negatively to
startup success. There is no real difference in the percentage of founders with a
university-level education between the samples, but it must be noted that the
population in general is very highly educated. In contrast with the expectations
based on the literature, female founders are overrepresented in the group of
successful startups. However, as noted in section 3.2.6.3. on control variables,
empirical evidence on the effects of gender on startup success are mixed. Finally,
as expected, the founders of successful startups are characterized by an
opportunity-based motivation for entrepreneurship: none of them reported
necessity as the primary reason for becoming an entrepreneur.
On the firm level, as predicted, startups with a licensing or idea release agreement
are more prominent in the group of successful startups than in the control group.
The successful startups seem to be slightly younger than their counterparts, but the
difference is less than a year in the mean age. The difference between successful
startups and their counterparts with regard to the proportion of team entrepreneurs
is notable: entrepreneur teams represent well over half of the successful startups
while the same proportion for the control group is less than a third. This seems to
indicate that, as suggested by existing literature, human capital is accumulative
and, hence, founding a startup together with at least one other person contributes
to the success of the startup. However, there is also a difference in the number of
full-time employees that the startups had in 2013, with startups growing the number
of their employees being on average 1,9 full-time employees larger than their
counterparts already in 2013. This is in contrast with the existing literature
suggesting that small startups grow significantly faster than larger ones.
59
PART FIVE: DISCUSSION AND CONCLUSION
DISCUSSION AND CONCLUSION
This chapter will discuss the results and present conclusions from this thesis.
60
5.1. Discussion and Conclusion
Inspired by Sofka et al. (2014), this thesis centers on the human capital of displaced
employees. The specific focus of this thesis is on the effects of displaced
employees’ human capital on their startups. This approach is motivated by the
growing literature on the impact of human capital which, however, fails to isolate
the effects of human capital developed specifically during employment at a single
employer. At the same time, subsidiary closures are nowadays quite common
(Berry, 2013; Mata & Freitas, 2012), and they can create an abundance of skilled
workforce in a specific sector in the local labor market resulting in significantly
increased unemployment (Neittaanmäki & Kinnunen, 2016). Furthermore, losing a
job due to a subsidiary closure has been empirically found to have long-term,
negative effects on an employee’s future earnings (Couch & Placzek, 2010).
Entrepreneurship can be a valid way of continuing to utilize the human capital that
displaced employees accumulated at an MNC, when the job market does not
provide good opportunities for exploiting the human capital. These factors together
prompted the following research question:
How does the human capital that a displaced employee has developed at an
MNC contribute to the success of the employee’s startup?
To answer this question, a theoretical framework is developed based on existing
literature on human capital and entrepreneurship. Even though the theoretical
predictions that are made based on the framework are not supported by the
empirical results, they can guide future research in the area.
Hypotheses 1 and 3 suggest that transferred human capital from an MNC and
especially managerial experience from the MNC contribute to the success of a
displaced employee’s startup. Even though the means and proportion comparisons
suggest that founders of successful startups have transferred more human capital
from the MNC to their startups and held managerial positions at the MNC more
often than their counterparts, these effects are not statistically significant. Hence, I
cannot confirm Hypotheses 1 and 3. Furthermore, my prediction that startups
61
operating in the same industry as the MNC are more successful than their
counterparts is not supported by the empirical findings, where the proportion of
startups operating in the MNCs industry is practically the same for both successful
startups and their counterparts. Hence, Hypothesis 2 is rejected.
Even though the theoretical model of this thesis is not supported by the empirical
findings, it opens up discussion on a gap in existing research, where the effects of
displaced employees’ human capital on an entrepreneurial career have not been
studied previously in a setting that allows for isolating the human capital
accumulated at the MNC. Closing this gap is highly relevant considering the
frequency in which subsidiary closures take place as MNCs change locations, and
at the same time the difficult job markets that subsidiary closures often leave to the
local area.
On a theoretical basis, this thesis builds on the work of Sofka et al. (2014), where
displacement is introduced as a means of transferring human capital from an MNC
subsidiary to the host country. This element has been to a large extent neglected
in the literature (ibid.), and this thesis suggests expanding the recipient side of the
valuable human capital to cover startups of displaced employees in addition to
existing host-country firms.
Furthermore, on a methodological basis, this thesis suggests developing more
accurate measures to establish the amount of human capital that a displaced
employee has accumulated at an MNC and actually transferred to their own startup.
This opens up a discussion on ways to capture the isolated effect of transferred
human capital developed at an MNC instead of relying on measures of human
capital investment, which are not able to measure the transferability aspect.
The empirical part of this thesis suffers from two limitations in particular. On the one
hand, the small sample size constrains the statistical significance of the findings,
resulting in inability to confirm the hypothesis. On the other hand, the method used
for the data analysis does not allow for holding variables constant, thus restricting
the explanatory power of the independent variables: it is impossible to disentangle
the effects of the different variables with the current method. Hence, it could be
62
fruitful for future research to study the same phenomena using a regression
analysis with a significantly larger number of observations.
In addition to empirical limitations, there might be other reasons for the theory not
to hold. First of all, in the case of Nokia, the subsidiary closures took place in the
home country of the MNC instead of a host country. Even though Nokia was a
multinational corporation drawing in foreign human capital in the form of numerous
inpatriates and cooperation with foreign subsidiaries, the focus of e.g. Sofka et al.
(2014) is explicitly on the valuable foreign human capital that displaced employees
hold. Hence, there can be differences in the value and foreignness of the human
capital between MNC subsidiaries in home and host countries.
Furthermore, even though working in a multinational corporation seems to be an
efficient way of building valuable human capital, the context in which that human
capital is built differs greatly from the realities of a startup. Hence, it is possible that
the human capital accumulated at an MNC is difficult to transfer to a startup context
and would be more valuable in another large organization with vast resources and
larger-scale operations.
In sum, the largest contribution of this thesis is that it points to a gap in existing
research on examining the role of human capital that displaced employees have
accumulated at an MNC on the success of their startups and suggests a more
accurate method of measuring transferred human capital in the context of displaced
employees.
For future research, the theoretical predictions will need to be examined using a
regression analysis on a much larger sample in order to be able to draw reliable
conclusions on the theory and practical implications. Furthermore, taking into
consideration the absence of empirical significance, further research could require
a different empirical approach in order to produce significant findings. A potential
solution could be to use a different comparison group, e.g. comparing startups of
displaced employees with other startups that have used the same startup services
or are otherwise similar in nature. This would allow a better understanding of the
specifics of the human capital of displaced employees in relation to other recent
63
entrepreneurs without a similar background. Alternatively, it would be interesting to
compare the value of a displaced employee’s human capital in startups compared
with larger, more established organizations. This would build more insights into the
requirements for efficient transfer of human capital.
Finally, future research could benefit from a more nuanced theory taking into
account the specific factors of human capital developed at an MNC, which would
allow drawing more tangible conclusions on which aspects of a displaced
employee’s human capital are particularly valuable for a startup.
64
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APPENDIX A: Industry Division of Respondent Startups