From continuous audience insights to continuous content improvement

Technology + Methodology+ Data-science

Technology

Listeners reactions

Content logs

Technology

Methodology

SequenceTempo

Duration

Genre

Era

Mood

SongHolidays

TV

WeatherTraffic

Internal factors

External factors

Methodology

ToneStory-telling

Duration

Host

Tempo

Topic

SegmentHolidays

TV

WeatherTraffic

Internal factors

External factors

Theories based on patterns observed over time…

… versus rushed conclusions.

Data-science

Methodology + Data-sciencehypothesis

validate/refute data analysis

listeningbehaviours

Experiment

Coming soon…Leader CHR in a major European Market

Continuous content improvement:Constant listener feedback

+ Short learning cycles