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From Concept to Concrete:
Giving You the Business (Plan)
October 27, 2014
So, Why Are We Here?
Because there are a lot of steps and players involved in the process to get from
a conceptual plan to a concrete service or capital improvement…
The General Components
Comprehensive Operations Analysis (COA)
Transit Development Plan (TDP)
Transit Operations Plan (TOP)
Construction/Capital Plan
Marketing/Education Plan
Finance Plan
If you fail to plan, you…
Implementation
The Main Plans
“Snapshot in
time” analysis
Improve current
service in near
term
May save or
reallocate
resources
COA
Longer term
vision for
transit
Improve
current service
over time
Prioritizes &
costs desired
improvements
TDP
“Operationalizes”
the plans
Turns
improvement
concepts into real
service
Identifies capital
& staffing needs
TOP
The Main Plans
COA TDP TOP
Business Plan
The Process
This is the basic flow of going from concept to concrete…
Analyz
e
Construct/Buy
Operationalize
Plan
Market
Implement
Fund
The Transit Agency Participants
Planning
Administratio
n
Finance Marketing
Operation
s
How Are They Engaged?
How is service doing now?
How do we improve it?
What do riders want?
How do we attract new ones?
What alternatives meet the needs?
Which options are priority?
What will the improvements cost?
Consider key elements of the TDP process…
Planning
Admin
Finance
Marketing
Operation
s
The Community Participants
Decision
-makers
Stakeholder
s
Riders
Governing
Board
General
Public
How Do We Engage Them?
Surveys (on-board, intercept, on-line, telephone)
Open house meetings
Workshops/focus groups
Community event tables/displays
Flyers/information mail-outs
Internet/social media
Riders & Non-Users…
Inclusive &
Ongoing
4 Key Stages
How Do We Engage Them?
Branding your plans
Here’s a unique idea that’s gaining steam…
Presentation Title Here
Title Here
Subtitle Here
January 5, 2012
Does It Really Help?
Does it make a difference with patrons?
Can it help non-users change perception about transit?
Can stakeholder support really be swayed?
Is there really a chance we can get the community to buy
into the funding of transit?
How important is marketing & education to the transit agency’s cause?
Let’s find out…
Is Marketing & Education Important?
Conducted by Florida Opinion Research
Sample of 400 registered voters
April 18-21, 2013
95% confidence with ±4.9% margin of sampling error
Polk County 2013 Public Transit Services Survey
0.8%
89.6%
9.7%
0% 20% 40% 60% 80% 100%
Unsure/No response
No, never heard of it
Yes, heard of it
2.7%
16.9%
4.8%
75.5%
0% 50% 100%
Unsure/No answer
Mixed/No opinion
Bad idea
Good idea
Prior to this survey, have you
heard of the My Ride Plan?
Based on what you have heard, do
you think the plan is a good or bad
idea?
Is Marketing & Education Important?
Conducted by Florida Opinion Research
Sample of 500 registered voters
July 15-18, 2013
95% confidence with ±4.38% margin of sampling error
Broward County 2013 Transit Services Survey
4%
39%
58%
7%
45%
49%
0% 20% 40% 60% 80%
Unsure/Noresponse
Against
For
Early in Survey Late in Survey
Would you vote for or against a ½-cent increase in sales
tax in order to pay for expanded and improved bus
services?
How Do We Engage Them?
Interviews
Information meetings/workshops
Fact sheets
Presentations
Plan review opportunities
Executive summaries/briefings
Internet/social media
Stakeholders & Decision-makers…
Build Consensus
How Do We Engage Them?
Transit Task Force
Here’s a unique idea that helped in Lee…
Lee County Transit Task Force Community Representatives Alorica, Inc. Bike-Walk-Lee Chico’s Courtyard by Marriott David Plummer & Assoc FDOT FGCU GoodWheels Henderson, Franklin,
Starnes & Holt Lee County Health Dept Lehigh Acres Chamber of
Commerce LYNX Publix Supermarkets Ringland Construction Shell Point Retirement Community United Way 21st Century Collaboration
Economic Development Lee County MPO For more information or to comment visit or call www.rideleetran.com LeeTran Customer Service (239)533-8726
LEE COUNTY TRANSIT TASK FORCE
MEETING 10
Ft. Myers, FL
Thursday, September 8, 2011
Meeting Objectives
Review Funding Options
Review the Concept of Special Assessment Districts
Review the Concept of a Transportation Authority
Begin to Develop Recommendations
Meeting Agenda
1:00 Opening, Introductions and Agenda Review
1:05 Update on BOCC Transit Issues
1:10 Review Concept of Sales Tax Providing Additional
Transit Funding
1:30 Review Concept of General Fund Providing
Additional Transit Funding
1:40 Review Concept of the Gas Tax Providing
Additional Transit Funding
1:50 Review the Concept of Special Assessments to
Provide Transit Funding
2:15 Break
2:30 Review the Concept of a Transportation Authority
3:00 Possible Recommendations from Exercises
3:30 Review Topics from Previous Meetings for Possible
Recommendations
3:50 Public Comment
3:55 Next Steps and Meeting Evaluation
4:00 Adjourn
Why Should We Engage Them?
Understand markets
Determine needs
Gauge satisfaction
Riders
Understand markets
Determine desires
Educate & build
support
Non-Users
Establish
relationships
Determine interests
Educate & build
support
Stakeholders
Strengthen bonds
Determine goals
Educate & build
support
Prove transit matters!
Decision-makers
Why Should We Engage Them?
If you want to implement your plan, you’ll need support for local funding…
Have a great plan & let everyone know about it
Tout the benefits of transit, both direct & indirect
Show citizens what they get & how they benefit
Ensure a reputation for efficiency & fiscal responsibility
Build strong stakeholder support with champions
Prove to decision-makers that investment in transit is
good business…
Good Business (Plan)
= $
The Proof
Transportation ballot measures in the US have passed at a 65% rate in 2014.
Total of 43 measures in 16 states in 2014
13 wins and 7 losses thus far
23 more measures go to vote in November
– Pinellas County: Greenlight Pinellas
– Polk County: My Ride/My Road
– Alachua County: Moving Alachua County Forward
The Process…
…For a Good Business Plan.
The Picture…