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8/14/2019 From Career Site To Recruiting Engine
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Agenda
Session 1Talent
Session 2From Career
Site
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Agenda
What Is Web 2.0 Why Does It Matter To Your
Recruiting How It Impacts Your Strategy
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
What Is Web 2.0?
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
What Is Web 2.0?
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
What Is Web 2.0?
Steaming Real Time
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Changing Business Models Web1.0
Candidate
Recruiter
Candidate
Candidate
Candidate
Candidate
Candidate
Candidate
Candidate
Candidate
Candidate
Recruiter
Recruiter
Recruiter
Recruiter
Recruiter
Recruiter
Recruiter
Recruiter
Recruiter
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Changing Business Models Web2.0
Candidate
Recruiter
Candidate
Candidate
Candidate
Candidate
Candidate
Candidate
Candidate
Candidate
Candidate
Recruiter
Recruiter
Recruiter
Recruiter
Recruiter
Recruiter
Recruiter
Recruiter
Recruiter
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Changing Business Models Web2.0
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Changing Business Models Web2.0
Private/Static
Public/DynamicRelationship
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Business Model Explosion
Craigslist
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Multiple Points Of Contact
Doug BergJobs2Web
Phone: 952-697-2912Cell: 952-200-4233Fax: 952-697-2975Email: [email protected]
Blog: www.RecruitingGeeks.comFaceBook: facebook/jobs2webLinkedIn Profile: LinkedIn/In/douglasbergTwitter: twitter.com/jobs2webFriendFeed: friendfeed.com/jobs2web
http://www.recruitinggeeks.com/http://www.recruitinggeeks.com/8/14/2019 From Career Site To Recruiting Engine
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Information Distribution
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Information Aggrigation
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Most Web 2.0 Attempts
Outlook/CRM
Social Networks
Blogging
Micro Sites
- Talent Targeted
- Pay-Per-Click
- Email Responseor Job Re-Search
www
Highly Fragmented Activities (No Strategy)
Hard To Scale For Larger Companies
If Recruiters Leave So Does Their Data/Network
Not Driving Candidates Through Centralized Process
Hard To Measure Results
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Agenda
What Is Web 2.0 Why Does It Matter To Your
Recruiting How It Impacts Your Strategy
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17/62jobs2web | Copyright 2008 of jobs2web. All rights reserved.jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Talent
Pre Web Web
Crai slist
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18/62jobs2web | Copyright 2008 of jobs2web. All rights reserved.jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Talent
December 2008
Monster.com3.7 Million Visitors
Source: comScore Media
December 2008
Google.com151 Million JobSearches> 5 Million SearchesPer Day
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19/62jobs2web | Copyright 2008 of jobs2web. All rights reserved.jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Talent
10%
15%
19%
24%
32%
Brand
Employer
Skills/Generic
Occupation
Location
What Job Seekers Search For
Google72%
MSN/Live15%
Yahoo7%
Others6%
Search Engines Used By Job Seekers
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20/62jobs2web | Copyright 2008 of jobs2web. All rights reserved.jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Your Career
Home
Nursing CareersHome Page
Minnesota ER Nurse Jobs
Nurse Careers Nursing JobHome Page
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21/62jobs2web | Copyright 2008 of jobs2web. All rights reserved.jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Your Career
MNNursing Job
MinnesotaNursing Job
MinnesotaHealthcareJob
MinnesotaMedical Job
MN
Nurse Job
Rochester
Nursing Job
MinnesotaNurse Job
Minnesota
ICU Job
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Your Career
Careers
Home
Profile Level
Home Pages
Job Level
Home Pages
Candidate/Use
SEO/Web 2.0
SEO
Home
Talent
Landing
ob Level
Landing
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Highly Fragmented Data/Relationships
ATS
Employees
Alumni
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Manual Marketing
Eats 80% Of
Improve Recruiter Efficiency
Get/Review Job
Post Into ATS
Interview Mgr
For Hot Points
Post ToMonster
Post To
CraigslistEmail
Internally
Post To Twitter
Post onFacebook
Search/SendOn LinkedIn
Search/SendIn ATS To Prev
Apps
Search/Send
To ZoomInfoSearch/SendTo Personal
ContactsSearch/SendTo Search
Engines
Search/Send
To NicheBoards
Review Apps
Deal WithBounces &
Spam
Forward Goods
To ManagerInterviewCoord& Prep
Post ToCareerBuilder
InterviewFollow Up
Declines,Rejections
References &Background
Offer Prep &Accept
Write Blog
Article (or poston Blog)
Post ToFriendFeed
Search/SendTo Facebook
Search/SendTweeple
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Attract Talent From Multiple
Career Site
Search
Engines
Job Boards
JobAggregators
CollegeRecruiting
SocialNetworks
AlumniRecruiting
DiversityRecruiting
ATS/CRM
EmployeeReferrals
Blogs &IndustryGroups
SourcingTools
Mobile
Recruiting
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
New Web 2.0 Example
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Agenda
What Is Web 2.0 Why Does It Matter To Your
Recruiting How It Impacts Your
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Typical Web 1.0
Benefits Diversity
About Us College
Culture
Testimonials
BRANDING
TRANSACTION
$$ Print &Other Media
$$Job Boards
$$SourcingTools-
Recruiters
MARKETINGSTRATEGY
Not Capturing Passive Candidates Not Web 2.0 Compatible
Cant Deploy Targeted Campaigns Limited Candidate Experience
Capabilities Not Measuring Results On All Levels No Control Over Job Scrapes/Feeds
ATSApplicant
Tracking SystemJob Search Apply Reporting
Not Visible To Search Engines No Employee Referral Marketing
Limited Viral Marketing Of Jobs No Repeat Traffic Or Return Visitors Fragmented Candidate Data/Networks No Mobile Capabilities No Talent CRM/Marketing Tools
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Typical Web 1.0
Benefits Diversity
About Us College
Culture
Testimonials
BRANDING
$$ Print &Other Media
$$Job Boards
$$SourcingTools-
Recruiters
MARKETINGSTRATEGY
ATSApplicant
Tracking SystemJob Search Apply
TRANSACTION Reporting
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Typical Web 1.0
Benefits Diversity
About Us College
Culture
Testimonials
BRANDING
ATSApplicant
Tracking SystemJob Search
TRANSACTION Apply
TalentCommunity
TalentLandingPages
SearchEngine
Optimization
MARKETINGSTRATEGY
RecruitmentMarketingPlatform
PassiveCandidat
es
Employees &
Referrals
RecruiterContacts
CampaignLandingPages
RecruitingWidgets
Job Feeds(XML/RSS)
AutomatedJob
Marketing
RecruitingDashboard
SourceTracking
Visitor
Intelligence
Talent CRM
Better CandidateExperience
Higher Capture &ConversionRates
Automates JobMarketing
Measures All
Reporting
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Mashup To Maximize
JobMarketing
MatchingJobs
CapturePassives
Rich
Appl
Share
Logo
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Automatically distributes jobs
Branded
XMLFeeds
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
RSS Feeds Powering Job Delivery
TheyView
YourJo
bs
Sends To YourFollowers
They Join YourTC
You GetCandidates
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Linking From Your LinkedIn
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Enhanced Interactive Tools For
1
Helps publish your jobs dynamicallyto all of your Web 2.0 channels
And dozens more
And measures all return visitortraffic to your career site.
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Grows Your TalentCommunity
Bill [email protected], IL
Jane [email protected] DeveloperMinneapolis, MN
Stan [email protected] ManagerBoston, MA
Leslie [email protected] TesterSan Diego, CA
Jodi [email protected] Design
Austin, TX
Jeff [email protected]
AdminPortland, OR
Building Your Talent Community
YourRecruiting
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Automated Recruitment
Cultivates Your TalentCommunity
Bill [email protected], IL
Jane [email protected] DeveloperMinneapolis, MN
Stan [email protected] ManagerBoston, MA
Leslie [email protected] TesterSan Diego, CA
Jodi [email protected] Design
Austin, TX
Jeff [email protected]
AdminPortland, OR
Your Career
Job Title:Business AnalystLocation:Chicago, ILKeywords:
Project ManagerSharepoint
Job Title:Business AnalystLocation:Chicago, ILKeywords:Project Manager
Sharepoint
Job Title:Business AnalystLocation:Chicago, ILKeywords:Project ManagerSharepoint
Finds MatchingMembers
Emails
JobAlert
Drives
Them To
Site
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Integrating Your TalentAcquisition Strategy
Building databridges to/from eachdomain
Pushing jobs out in arelevant way.
Pulling tagged
members into yourcentral community.
Allowing members toself-update andmanage theircontent flow.
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Measure All Interactive
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
obs2Web Recruiting Dashboard
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Recruiting Dash Board
For each candidate you can view theexact source of referral.
The IP address of where they appliedfrom online.
And the mapped location of the userat the time of apply. (can turn off)
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Talent Focused CRM Solution
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Measure All Interactive
Job Feeds
craigs
Talent
LandingPages (SEO)
Future (Paid
Boards)
Referrals
CandidatesEmployees
MobileMarketing
Social
Networks
Pay-Per-Click
(SEM)
Corporate Site
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Best Buy Case Study
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Best Buy Case Study
BestBuy-Jobs.com 350,457
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Web 1.0 Site
No Search
Engine
No RSSNo Social
Media
No RichMedia
No Capture OfPassive
NoMarketing
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Web 2.0 Site
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Web 2.0 Site
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Web 2.0 Site
Average Time Reading Job Descriptions:32 Seconds
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Web 2.0 Site
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Web 2.0 Strategy
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Web 2.0 Strategy
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Web 2.0 Strategy
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Web 2.0 Strategy
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Web 2.0 Strategy
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Pipelining Talent Even With No
Adding
thousands offutureprospectivecandidates daily
Fully automatedmatching &delivery of jobs
Increased
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
The Web 2.0 Site
Geek Squad
SEO PPCSocial
NetworksRecruiter
Use
TalentCommunit
yATS Applicants
Reporting&
Dashboard
Financial CashierHome Puerto Rico
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Summary
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jobs2web | Copyright 2008 of jobs2web. All rights reserved.
Summary
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