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From branch to EuropeAdvocacy and lobbyingAdvocacy and lobbying
Success and disapointmentSuccess and disapointment
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Communication between library and politics
librarians and politiciansProfessional qualification
Necessity of communicationDuty and business
Opportunities and toolsExamples from daily work
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Library and information professionals need strong information handling, managerial and interpersonal skills, plus an understanding of
the power of technology to transform information services provision. They must also have the imagination, commitment and enthusiasm to play a part in the exciting changes taking place in the fast-developing information world.The MA Librarianship is aimed at resourceful people with excellent communication and organisational skills, with ambitions to work in a wide range of library and information roles in a variety of sectors including public, academic, health, schools, media, archives,
charity, business and law.
Professional qualification
Professional qualification
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
providing effective access to information resources and services, creation, evaluation, collection, organisation, utilisation and dissemination of information in the contemporary
highly skilled and adaptive information and knowledge professionals. They understand the nature of the information life cycle from creation, through management and use, to preservation; have highly developed information-handling skills; possess the flexibility to adapt to a rapidly evolving environment; have a strong client focus; and have the ability to take leadership in developing innovative solutions to the problems posed by the expanding data universe
graduates may also be qualified to work as information professionals in areas such as records management, archives, information brokerage, knowledge management, information architecture or community information services
Professional qualification
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Training on the job?
necessity of communication What happens in the „Lobby“
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Necessity of communication
political marketing, political positioning, lobbying, political marketing, political positioning, lobbying, advocacy, political contacts as part of public relations, advocacy, political contacts as part of public relations, educational argumentation, foreign policy of the library, educational argumentation, foreign policy of the library, actionable data, opinions, culture, policy guidance, actor-actionable data, opinions, culture, policy guidance, actor-network structures, alliances, develop strategies, network structures, alliances, develop strategies, committee work, parliamentary breakfast, parliamentary committee work, parliamentary breakfast, parliamentary evening ...evening ...
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
necessity of communication
Libraries have their financial base and dependence in Libraries have their financial base and dependence in public funding.public funding.Responsible for this is not primarily the library, but Responsible for this is not primarily the library, but decision-makers outside the institution.decision-makers outside the institution.
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
„Lobbying meansto convince, not to persuade“
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
What happens in the lobby?
+++++Library lawUrban Renewal / Urban Development Staffing Investment in new technology New Building Sufficient fundingNew copyright law
- - - - - Reduction, closure............
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
✔✔Monitoring of policies and political action in all relevant libraries topics Monitoring of policies and political action in all relevant libraries topics (education, culture, science) (education, culture, science)
✔✔Evaluation of the content and preparation of policy issues for selected strategic Evaluation of the content and preparation of policy issues for selected strategic topics in focus topics in focus
✔✔Draft position papers and statements Draft position papers and statements
✔✔BBuilding and maintaining a reliable network in politics, administration and uilding and maintaining a reliable network in politics, administration and associations associations
✔✔PrepPreparation and organization of professional dialogue with policy, administration aration and organization of professional dialogue with policy, administration and associations and associations
✔✔Focusing and documenting the exchange of information with contacts at all Focusing and documenting the exchange of information with contacts at all levels (federal, state and local) levels (federal, state and local)
✔✔Building and maintaining a web-based information service (internal and external) Building and maintaining a web-based information service (internal and external)
✔✔Active participation in public relations with lectures, articles and eventsActive participation in public relations with lectures, articles and events
Duties
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Duties• Identification of decision-makers in government and politics Identification of decision-makers in government and politics • Analysis of the political processes Analysis of the political processes • Development of attention dimensionDevelopment of attention dimension
Political work means work on relationshipsPolitical work means work on relationships
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
politicians Members of parliament Decision makers
committees commissions
journalists local celebrities supporters
Communication!library management individual employees
association expert groups
Friends of the library
Important to know: name, function, adjustments, requirementsConferencia "Advocacy for libraries" 16./17.9.2014 PT-
Lisboa
Opportunities....nearly every one....
In decision-making In working groups and committees At social events, concerts, openings Introductions in office Conversations in the lobbyWhen invited into the house (speeches) At meetings of the Association At press conferences
On all levels and at every opportunity
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
„New Chances“Focus on Open access
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Opportunities• Formal: reports, yearbook, publicationsFormal: reports, yearbook, publications
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Opportunities• Informal and professional: discussions, presse releases, interviews, Informal and professional: discussions, presse releases, interviews,
public relations, marketingpublic relations, marketing
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Opportunities• Informal, not professional: appearances, openness, social skillsInformal, not professional: appearances, openness, social skills
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
From my schedule
Fr 7pm, Positionen 5 – cultural
meeting point – discussion about
1914
Fr 4pm Opening of an exhibition
Folkwangmuseum
Mo 11am Retirement of the director of the music school
Wed 3pm Board of culture – No item concerning the library
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Brussels
Heart of Europe
Or just administration
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
EU-Parliament Brussels
5.686 registered organisations
Ca. 15.000 lobbyists
Every MEP gets 3 requests per day by lobbyists
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Belgien 4 VVBAD, VBC, JBDJ, RL
Dänemark 4 BLF, DRLA, DBF, BF
Frankreich 4 ABF, ADBS, FABDEN, FFCB
Deutschland 1 BDB
Griechenland 1 EEB
Irland 1 ILA
Italien 1 AIB
Niederlande 4 NBLC, FOBID, UKB, NVB
Portugal 2 BDA, BM
Spanien 1 FESABID
Groß-britannien
6 LA, ARLIS, EAHIL, IIS, SCONUL, BIALL
29 Mitglieder aus 11 Ländern
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
In 2014, EBLIDA = 106 members from
37 countries in Europe !
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
EBLIDA agenda: items and questions
eBooks, eBooks, eBooks
VAT
Public libraries 2020
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
The right to e-read
23.04.2014 world day of book and copyright
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
feedback(http://www.eblida.org/e-read/news-room.html)fotos, videos, press releases, podcasts, Links,
presentations
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Perspectives
Petition www.change.org/en-GB/organisations/eblida
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa
Pictures came from:
• http://gcl.de/angebote/vernetzung/index.html• http://ec.europa.eu/transparencyregister/info/homePage.do• http://mcprezi.com/die-praesentation-ist-das-letzte/• http://www.karriereforum.eu/die-karriereleiter/• http://ec.europa.eu/transparencyregister/public/consultation/search.dohttp://ec.europa.eu/transparencyregister/public/consultation/search.do• http://csr-news.net/main/wp-content/photos/orig_Geldgeber.jpghttp://csr-news.net/main/wp-content/photos/orig_Geldgeber.jpg• http://www.internetradierer.de/social-media-optimization-smo/social-http://www.internetradierer.de/social-media-optimization-smo/social-
networks/networks/• http://www.ist.fraunhofer.de/content/dam/ist/de/images/key/http://www.ist.fraunhofer.de/content/dam/ist/de/images/key/
key_jahresberichte.jpgkey_jahresberichte.jpg• http://www.all4foto.de/wp-content/uploads/2012/11/x2SB_5995.jpghttp://www.all4foto.de/wp-content/uploads/2012/11/x2SB_5995.jpg
Conferencia "Advocacy for libraries" 16./17.9.2014 PT-Lisboa