A presentation on

Introduction• A coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the same characteristics of a bar or restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on providing coffee and tea as well as light snacks.

• From a cultural standpoint, coffeehouses largely serve as centers of social interaction: the coffeehouse provides social members with a place to congregate, talk, write, read, entertain one another, or pass the time, whether individually or in small groups of two or three people. A coffeehouse serves as an informal club for its regular members.

History• The Ottoman chronicler İbrahim Peçevi reports in his writings (1642-49) about the opening of the first coffeehouse in Istanbul.

• Coffeehouses in Mecca soon became a concern as places for political gatherings to the imams who banned them, and the drink, for Muslims between 1512 and 1524. In 1530, the first coffee house was opened in Damascus.

List of coffeehouse chains• Baker's Dozen Donuts - Canada• Costa Coffee - UK, Mainland Europe, Asia, Middle

East• Café coffee day• Barista• Dunkin' Donuts• Gloria Jean's Coffees - Australia• Starbucks (originated in USA, locations worldwide)• Williams Fresh Cafe (Canada)

Vision • In every area where we are present, we want our coffee house to be the number-one choice among casual dining restaurants for people to meet, spend their leisure time and enjoy tasty meals. 

We are achieving this by following four strategic principles:Raise the standards for the casual dining experienceOpen our restaurants in the most convenient places for our guestsServe high-quality dishes in a modern and pleasant atmosphereTruly fulfill our guests’ needs

Mission• Create a comfortable and delicious world for

millions of people by allowing them to feel at home when dining in our restaurants.

Values

• We love our company and are committed to it.LIVE: Retaining and increasing the number of loyal guests from one generation to the next.CARE: Serving guests with all our heart and addressing our colleagues with respect.GROW: Efficiently and profitably.

Corporate objectives• We are determined to become a daily necessity for

local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, we will capitalize, to build a core group of repeat customers. We will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit.

Value proposition Ambience- All coffee houses have their own unique

layout and ambiance. Our House décor is designed to evoke the spirit, history and ambience of indian coffee houses. Our Coffee House offers the opportunity for weekly live music and regularly features prominent national artists.

Customer service Well trained employees Location

Value drive

Sustainable corporate advantage

• All drinks will be made with filtered water and the highest quality ingredients we can get.Frozen drinks will have caramel or chocolate syrup drizzled in the glass and over the drink. Cappuccino and hot coca will have whipped cream toppings as well as the option for candy sprinkles. Cookies will have the option of a chocolate or caramel dip and sprinkles.We will offer designer flavored cream and five kinds of sweetener, i.e. sugar, honey, Equal, Splenda, and Sweet-n-Low. Cream and sweetener is at no extra charge.

Supply chain

5 forces1. The Threat of Substitution

• Other beverages apart from barista coffee – Examples include soda, fruit juice, smoothies.

• Other “quick grab” foods apart from pastries, muffins, ‐doughnuts, etc sold at Barista.

 2. The Threat of New Entry• The entry barrier for the coffee industry is relatively low, even for premium coffee like Starbucks. 

• Any large and well funded company where capital is not ‐a problem could be potential entrants.

• Some of the more current and ongoing threats of new entrants include fast food chains such as McDonalds, Burger King and Dunkin Donuts.

3. Competitive Rivalry• Other coffee chains. Examples include Coffee Bean & Tea

Leaf, Gloria Jeans Coffee, café coffee day, Costa coffee and Barista

• Smaller privately owned coffee houses• Secondary coffee providers. Examples include McDonalds,

Burger King, Dunkin Donuts4. The Bargaining Power of Suppliers

• Not much bargaining power for coffee bean suppliers due to the importance of business to any individual supplier, and the fact that Starbucks probably accounts for a large percentage of any individual supplier’s sales.. This gives Starbucks the ability to dictate the price of coffee bean sales.

5. The Bargaining Power of Buyers• In the past, buyers did not really have bargaining

power when it came to premium coffee such as Starbucks. The sheer scale of Starbucks’ business reduces the bargaining power of any single group of buyers.

• With newer entrants and competitors such as McDonalds who claim to offer premium roast coffee of reasonable quality for lower price, buyers now have slightly more bargaining power than they’ve had in the past..

Pestle