ByChanchal Sharma

MB76

Company Profile• UK based startup

• Started operation in 2015, India

• The Founder & CEO is Shivam

• He gained his degree in Mechanical Engineering and Automotive Engineering

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Objective Of Training• To understand the revenue model of company

• To understand the implication of theoretical concepts

• To thoroughly understand about marketing campaigns

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Revenue Model• Company gives free prints to students

• On one side of the page it’s the student required content

• On the other side of page sponsored ads

• Ads could be of full page ads, banner ads & redeemable coupons

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Continue• Pages are printed in machine

• Small screen shows the ads

• Vinyl also available to sponsors

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Work Assigned• Online campaigns

• Offline promotion

• Pitching the idea to college management

• Develop the website content

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Continue• Making partners with local businesses around the colleges

• Market survey

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Learning• Learned how to make marketing strategies

• Online campaigns

• Develop the website content

• Learned how to promote company online and offline platform

• Idea pitching to the managementFrinter 8

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Achievements• Made 13 partners for the company

• Successful online campaigns

• Got Letter of Recommendation

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Linkage To Theory Concepts• Digital marketing – Online campaigns

• Promotion strategies

• Market STP

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Suggestions • Management needs to pay more attention to ground

realities

• Need more kiosk machines

• Should not invest time in promotion in colleges where there is no near plan to install kiosk machine

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