7:30am - 8:30am REGISTRATION & COFFEE 7:45am - 8:30am NEW ATTENDEES ORIENTATION 8:30am - 9:00am WELCOME AND INTRODUCTIONLIN OLIVER & STEPHEN MOOSER 9:00am - 10:00amKEYNOTE - MEG ROSOFF - WARNING: PETER RABBIT MAY BE HARMFUL TO YOUR HEALTH

10:15am - 11:30am EDITORS’ PANEL - 3 + 3: THREE THINGS YOUR BOOK SHOULD INCLUDE AND THREE THINGS TO AVOID - ALESSANDRA BALZER, MARY LEE DONOVAN, ALLYN JOHNSTON, WENDY LOGGIA, LUCIA MON-FRIED, JULIE STRAUSS-GABEL, DINAH STEVENSON

11:45am - 12:45pm WORKSHOPS (CHOOSE ONE TO ATTEND)

JUSTIN CHANDA - HOW I EDIT PICTURE BOOKS

JAY ASHER/STEPHEN CHBODSKY - MYSTERY AND GRIT: WRITING REALISTIC PAGE TURNERS

SALINA YOON - WRITING PICTURE BOOKS FOR ILLUSTRATORS

MARY LEE DONOVAN - AN INSIDE LOOK AT CANDLEWICK

ERIN MURPHY - NAVIGATING YOUR PUBLISH-ING DEBUT

LAURA RENNERT - THE BUILDING BLOCKS OF A SUCCESSFUL CAREER: FIRST BOOKS THROUGH IMPORTANT MILESTONES

RANDY MORRISON - AUTHOR LAW 101

PAT MILLER - WHEN LESS IS MORE—CUTTING THE FLUFF OUT OF PICTURE BOOKS

DEBORAH HALVERSON - NEW ADULT FICTION

BONNIE BADER - CREATIVE NONFICTION: DAZZLING YOUR READERS

SARAH DAVIES - WRITING AND SELLING FOR A GLOBAL MARKETPLACE

LAURENT LINN - ILLUSTRATING MIDDLE GRADE: NEW HORIZONS

LAMAR GILES - THE INCREDIBLE SHRINKING NOVEL—WRITING THE SYNOPSIS

TRACY BARRETT - QUITTING YOUR DAY JOB

12:45pm - 2:00pm LUNCH BREAK - CASH LUNCH CART AVAILABLE ON THE GRASS BY THE POOL.

2:00pm - 3:00pm KEYNOTE - JUDY SCHACHNER - THINKING IN PICTURES: MY STORYTELLING PROCESS

3:15pm - 3:45pmKEYNOTE - STEPHEN CHBOSKY - HOW TO WRITE YOUR TIMELESS CLASSIC (OR DIE TRYING)

4:00pm - 5:00pm WORKSHOPS (CHOOSE ONE TO ATTEND)

ALESSANDRA BALZER/STEVE MALK - THE ART OF THE DEAL: HONEST TALK FROM AN AGENT AND EDITOR ABOUT HOW A DEAL IS NEGOTIATED

KRISTA MARINO - THE YA MARKET: IT’S THE END OF THE END OF DAYS.

LINDA PRATT - DEFINING AND HONING VOICE

JOSH ADAMS - BUY MY BOOK: DEVELOPING A SUCCESSFUL HOOK

ALEXANDRA PENFOLD - HOW TO KNOW WHEN YOUR SUBMISSION IS READY

JILL SANTOPOLO - 20 MASTER PLOTS: GO ON A STORY BRAINSTORMING BINGE

CYNTHIA JENSON-ELLIOTT - A NONFICTION SMORGASBORD: LYRICAL, NARRATIVE AND FIC-INFORMATIONAL

SALINA YOON - THE ART AND BUSINESS OF NOVELTY AND BOARD BOOKS (HOW TO CREATE AND SELL THEM!)

MAGGIE STIEFVATER - BUILDING CHARAC-TERS WITH HEART

ELIZABETH PARISI - ELEMENTS OF COVER ART

GREG PINCUS - HOW TO USE PINTWITFACE-GRAMBLR (OR ANY SOCIAL NETWORK) EFFECTIVELY

FRIDAY-AUGUST 1, 2014ILENE COOPER - HOW A BOOK GETS REVIEWED—AND WHY IT DOESN’T

RUBIN PFEFFER - REJECTING REJECTION: EVERY-THING AN ILLUSTRATOR SHOULD NOT DO

MEGAN MCDONALD - CREATING AND SHAPING A BELIEVABLE CHARACTER

5:00pm - 6:00pm DIVERSITY PANEL - ADRIANA DOMINGUEZ, SHARON FLAKE, LAMAR GILES, MEG MEDINA, LINDA SUE PARK MODERATED BY SUZANNE MORGAN WILLIAMS

6:15pm - 7:30pm PAL BOOK SALE & WINE AND CHEESE PARTY

OPTIONAL ACTIVITIES:

7:30pm - 9:30pm PEER GROUP CRITIQUES MODERATED BY JIM AVERBECK

7:30pm - 8:45pm YOGA FOR ATTENDEES WITH LORI SNYDER, ALL LEVELS

7:30pm - 8:30pm ILLUSTRATOR SOCIAL

7:30pm - 8:30pm LGBTQ Q&A

7:30pm - 8:30pm INTERNATIONAL SOCIAL

7:30pm - 8:30pm NONFICTION SOCIAL

INDIVIDUAL CONSULTATIONSDid you register for a manuscript or portfolio consultation? If you did, come to the CALIFORNIA SHOWROOM ten minutes before the time you were given at registration.

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PROTRACK RECOMMENDED FOR PUBLISHED ATTENDEES. (TRADITIONALLY AND INDEPENDENTLY PUBLISHED)

ILLUSTRATORS WORKSHOPS FOR ILLUSTRATORS.

NONFICTION WORKSHOPS FOR NONFICTION WRITERS.

GENERAL

WORKSHOP KEY

DOOR PRIZE #1

NICOLE MAGGI, LIZ CZUKAS, STEPHANIE DIAZ, TRACY HOLCZER, AMY NICHOLS - CLASS OF 2K14’S MARKETING WITH CLASS MODERATED BY KRISTEN KITTSCHER

SARA SARGENT - BUILDING TENSION IN YOUR MANUSCRIPT

CHRIS EBOCH/GINGER WADSWORTH/ CHRISTINE KOHLER - REAL WORLD FACTS: THE FOUNDATION FOR NARRATIVE NONFIC-TION, HISTORICAL FICTION, AND FICTION.

4:30pm - 5:15pm MARKETING AND SALES PANEL - PUTTING YOUR BOOK IN THE HANDS OF READERS: HOW SALES, MARKETING AND PUBLICITY BRING YOUR BOOK TO MARKET FELICIA FRAZIER, PENGUIN BFYR, SHANTA NEWLIN, PENGUIN BFYR, EMILY ROMERO, PENGUIN BFYR

5:15pm - 5:45pm KEYNOTE - CYNTHIA KADOHATA - MY LIFE: REAL AND IMAGINED

6:00pm - 7:15pm PORTFOLIO SHOWCASE AND RECEPTION

7:30pm - 10:30pm THE 2014 POOLSIDE GALA - TOMIE DEPAOLA’S 80TH BIRTHDAY BASH - A NIGHT IN OLD ITALY. Come in costume if you wish and win prizes: Dress old Italian! (Costume Optional)

SHARON FLAKE - CREATING AN AUTHENTIC (NOT STEREOTYPED) VOICE

JUDY SCHACHNER - PUTTING THE KID IN KIT-TENS: EXPRESSING HUMAN EMOTION AND BEHAVIOR THROUGH ANIMAL CHARACTERS

12:15pm - 1:30pm LUNCH BREAK - CASH LUNCH CART AVAILABLE ON THE GRASS BY THE POOL.

1:30pm - 2:00pm KEYNOTE - MAGGIE STIEFVATER - A THIEF & AN ARTIST: STEALING STORIES FROM LIFE

2:15pm - 3:00pm KEYNOTE - MEGAN MCDONALD - WRITER, WRESTLER, STUTTERER, SPY: FINDING YOUR VOICE AS A WRITER

3:15pm - 4:15pm WORKSHOPS (CHOOSE ONE TO ATTEND)

MEG ROSOFF - THE MOST POWERFUL TOOL YOU HAVE IS YOUR UNCONSCIOUS MIND

ELIZABETH PARISI - HOW TO DRAW PEOPLE

ALLYN JOHNSTON - 5 YEARS, 20 SCBWI CONFERENCE PURCHASES—BEACH LANE WANTS TO DISCOVER YOU

JUSTIN CHANDA - YOU HAVE YOUR 1ST (2ND, 3RD) CONTRACT(S) HERE’S HOW YOU CAN HELP AND HURT YOURSELF

JOSH ADAMS - WHAT’S WORKING IN THE MG AND YA MARKETS

LUCIA MONFRIED/JUDY SCHACHNER - HOW TO BUILD A TRUSTING EDITORIAL RELATIONSHIP

ARTHUR LEVINE - NO FIGHTING NO BITING: GIVING FEEDBACK WITHOUT PISSING PEOPLE OFF

JIM AVERBECK/ED PORTER - POSITIONING YOUR WORK FOR THE COMMON CORE

SALINA YOON - CREATING AND ILLUSTRAT-ING A CONCEPT PICTURE BOOK

ADRIANA DOMINGUEZ - DO’S AND DON’TS OF WRITING DIVERSE CHARACTERS.

DINAH STEVENSON - WHERE DO YOU STAND? POINT OF VIEW IN NONFICTION

7:45am - 8:30am MORNING COFFEE

8:30am - 9:00am KEYNOTE - JUSTIN CHANDA - THE STATE OF THE STATE OF THE INDUSTRY

9:15am - 10:15am AGENTS’ PANEL - WHAT HOOKS ME - SARAH DAVIES, STEVE MALK, ERIN MURPHY, ALEXANDRA PENFOLD, RUBIN PFEFFER, LINDA PRATT, LAURA RENNERT

10:30am - 11:00am KEYNOTE - AARON BECKER - SOME ADJUSTMENTS WERE MADE ALONG THE WAY: ONE ARTIST’S JOURNEY

11:15am - 12:15pm WORKSHOPS (CHOOSE ONE TO ATTEND)

STEVE MALK - BUILDING THE PERFECT PORTFOLIO: A STEP-BY-STEP GUIDE.

KRISTA MARINO - WHAT I’M LOOKING FOR AT DELACORTE/RANDOM HOUSE

WENDY LOGGIA - WRITING THE NON-FLUFFY YA CONTEMPORARY ROMANCE

JULIE STRAUSS-GABEL - WHAT THE HECK DO EDITORS DO ALL DAY?

MEGAN MCDONALD/MARY LEE DONOVAN - JUDY MOODY: FOREVER 8—CREATING AND SUSTAINING A SERIES

LINDA PRATT - STARTING OUT: HOW TO SUB-MIT YOUR WORK TO AN EDITOR OR AGENT

ILENE COOPER - WILL COMMON CORE OPEN THE DOOR?

MARTHA BROCKENBROUGH - BUILDING A KILLER PUBLIC PRESENCE

SARAH DAVIES - HOW TO FIND A GREAT TITLE FOR YOUR STORY AND WHY YOU NEED ONE

BRUCE COVILLE - PLOT, CHARACTER AND THE EMOTIONAL LIFE OF A STORY

ALLYN JOHNSTON/MARLA FRAZEE - TALK SHOP WITH OBSESSIVE PICTURE BOOK MAKERS (BRING QUESTIONS)

MEG MEDINA - CREATING CHARACTERS WITH DEPTH

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SATURDAY-AUGUST 2, 2014

DOOR PRIZE #2

DOOR PRIZE #3

2014 POOLSIDE GALA

A NIGHT IN OLD ITALY

Tomie DePaola’s 80th Birthday Bash

7:45am - 8:30 am MORNING COFFEE

8:30am - 9:00am MARKET REPORT - DEBORAH HALVERSON

9:15am – 9:45am KEYNOTE - LINDA SUE PARK - THE HOW OF IT: MAKING EVERY WORD COUNT

10:00am - 10:45am KEYNOTE - SHARON FLAKE - WALKING WOUNDED-HOW TO KEEP WRITING AFTER YOU’VE HIT THE WALL

10:45am - 11:45am WORKSHOPS (CHOOSE ONE TO ATTEND)

JULIE STRAUSS-GABEL - THE LIFE OF A BOOK, FROM SUBMISSION TO PUBLICATION.

ANDREA WELCH - ASK THE EDITOR!

WENDY LOGGIA - WRITING DIALOGUE FOR TWEENS & TEENS

BONNIE BADER - LEVELLED READERS AND TRANSITIONAL CHAPTER BOOKS

FELICIA FRAZIER/SHANTA NEWLIN/EMILY ROMERO - MARKETING YOUR BOOK: HOW AUTHORS CAN PARTICIPATE

JILL SANTOPOLO - IN THE HOT SEAT: EM-BODYING YOUR CHARACTER WITH TRICKS FROM THE THEATER

RANDY MORRISON - SELF PUBLISHING— ASSEMBLING THE TEAM, AVOIDING THE PITFALLS

BILL KONIGSBERG - THE SEVEN DEADLY SINS OF YOUNG ADULT DIALOGUE

EUGENE YELCHIN - TURN OF THE PAGE: SUR-PRISE AND EXPECTATION IN PICTURE BOOKS

DINAH STEVENSON - WHY NOT SAY IT IN PROSE? A LOOK AT WRITING IN VERSE

LISA YEE - FIRST AND LAST SENTENCES

ALEXANDRA PENFOLD - HOW TO COMMUNI-CATE WITH PUBLISHING PROFESSIONALS: A STRATEGY SESSION

MELISSA STEWART - FINDING YOUR NON-FICTION VOICE

AARON BECKER - WRITING WITHOUT WORDS: UNDERSTANDING THE FUNDAMENTALS OF CREATING A WORDLESS PICTURE BOOK

RUBIN PFEFFER - REJECTING REJECTION: EVERYTHING A WRITER SHOULD NOT DO

12:00pm - 2:30pm GOLDEN KITE LUNCHEON

2:45pm - 3:45pm WORKSHOPS (CHOOSE ONE TO ATTEND)

ALESSANDRA BALZER - BEHIND THE SCENES OF THE ACQUISITION PROCESS

MEG MEDINA - MARKETING WITH MEANING: BUILDING COMMUNITY AND REPUTATION

ERIN MURPHY - FINDING YOUR PICTURE BOOK VOICE

LAURENT LINN - TRADE ILLUSTRATION VS. MASS-MARKET: WHERE DO YOU FIT IN?

SARA SARGENT - DEVELOPING YA CHARACTERS

KELLY SONNACK - LET’S TALK ABOUT MONEY—ADVANCES, PAYMENTS AND SUBRIGHTS

LUCIA MONFRIED - WILL A KID LIKE IT? FINDING BOOKS CHILDREN WILL LOVE

ILENE COOPER - THE 25 MUST READS TO MAKE YOU A BETTER WRITER

TIM FEDERLE - THE 10 THINGS NOBODY TELLS YOU ABOUT BEING A DEBUT NOVELIST

LAURA RENNERT - THE BUILDING BLOCKS OF A SUCCESSFUL CAREER: HOW TO START AND POSITION YOURSELF SUCCESSFULLY

LINDA PRATT - HISTORICAL FICTION: MARRYING FACT AND FICTION

BRUCE COVILLE - NO BUT SERIESLY, THE ART AND CRAFT OF WRITING A SERIES

DAVID MEISSNER - DIGGING DEEPER: HOW AUTHENTIC RESEARCH LEADS TO AUTHENTIC WRITING

LAMAR GILES - STAY TUNED— CLIFFHANGERS

4:00pm - 4:45pm KEYNOTE - UP CLOSE: AN INTERVIEW WITH TOMIE DEPAOLA

4:45pm - 5:00pm KEYNOTE - AN INSPIRATIONAL SEND OFF FROM JUDY BLUME—YES, THE JUDY BLUME!

5:00pm - 7:00pm AUTOGRAPH PARTY

7:30pm -8:45pm YOGA FOR ATTENDEES WITH LORI SNYDER, ALL LEVELS

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SUNDAY-AUGUST 3, 2014

DOOR PRIZE #4

GRAND DOOR PRIZE

IMPORTANT STUFFSCBWI BOOKSTORE HOURSFriday 8 AM - 6:30 PM • Saturday 8 AM - 6:30 PM Sunday 8 AM - 5 PM

FOLLOW SCBWI TEAM BLOG!Our live conference blog is going on now! Check out: scbwiconference.blogspot.com

TAG TWEETS! #LA14SCBWIJoin the fun on Twitter and be sure to add our conference hash tag to your tweets: #LA14SCBWI

DOOR PRIZESDrawings for SCBWI Merchandise and other great prizes occur throughout the conference and are marked by the Door Prize icon on your schedule. Enter by dropping the “Door Prize” ticket from your name badge into the box marked “Door Prizes” near the registration desk. You must be present when your name is called to claim your prize.

INDIVIDUAL CONSULTATIONSDid you register for a manuscript or portfolio consultation? If you did, come to the CALIFORNIA SHOWROOM 10 minutes before the time you were given at registration.

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PROTRACK RECOMMENDED FOR PUBLISHED ATTENDEES. (TRADITIONALLY AND INDEPENDENTLY PUBLISHED)

ILLUSTRATORS WORKSHOPS FOR ILLUSTRATORS.

NONFICTION WORKSHOPS FOR NONFICTION WRITERS.

GENERAL

WORKSHOP KEY