frida giannini A Flash of Gucci

Asexy label with a limited-edition offering teeming with hip quotient—what more could you want for a launch? Perhaps to debut during the hottest event of the Miami season?

Gucci’s creative director, Frida Giannini, has checked all the requisite boxes with Gucci Icon-Temporary, a flash (in Gucci parlance)sneaker store that will open its doors on December 1 in the Design District in time for Art Basel Miami Beach. Giannini teamed up with music producer and DJ Mark Ronson to create four exclusive sneakers to add to her

limited-edition Icon-Temporary collection featuring 18 styles for men and women priced between $520 and $1,430. “From the moment I sat down with Mark we connected,” Giannini says. “He has a great eye for design and an amazing knowledge of sneaker history.” The pair also discovered a mutual love of music, resulting in what may be the most sought-after gift-with-purchase: Each pair of sneakers will come with a custom 12-inch vinyl record featuring tracks selected by Ronson. Here, Giannini took a few moments to talk about get-ting your kicks out of Gucci. —Laurie Brookins

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Why do you think flash or pop-up stores are all the rage at the moment?

What did you and Mark want to add to sneaker design that hadn’t been done before?

Which three items from Gucci’s Resort collection are best suited for the Miami

lifestyle?

Who inspires you at the moment and why?

What artist—music, performance, painter, sculptor—really excites you?

What’s your idea of a perfect evening in Miami Beach?

People can get really obsessed with sneakers; what’s your biggest weakness and why?

If someone says “icon,” who pops into your head?

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