Fresh&Co Presskit

8/12/2019 Fresh&Co Presskit

1/14

FROM FARM TO DESK

welcom t health towhappy eating!


2/14

363 seventh ave @ 30th st

729 broadway @ waverly

425 park ave south @ 29th st

1359 broadway @ 36th st

309 madison ave @ 42nd st

681 lexington ave @ 56th st

1211 sixth ave @ 48th st 127 east 60th st, btwn park & lexington

1260 lexington ave @ 85th st

45 west 57th st, btwn 5th & 6th

200 west 57th st @ 7th ave


3/14

just what the city ordered.in 2010, the ST Management team saw a need

in the marketplace for a fast-casual restaurant

concept that met the needs and standards of

health-seeking new yorkers. as a result, the

fresh&co concept was born.

fresh&co hit the ground running with seasonal

and organic food that soon expanded from oursignature chopped salads to a wide variety of

homemade soups, freshly-made sandwiches,

and a full spectrum of breakfast offerings.

our executive chef delights and surprises

customers with his creative use of new and

unexpected ingredients, rarely seen in the

quick service category. these include seasonally

inspired sandwiches, quinoa breakfast bowls,salads featuring heirloom vegetable varieties,

and much more.

at fresh&co, our foods been a hit from the start

and it continues to evolve based on customer

tastes and requests. like our vegetarian and vegan

options; our use of locally-grown ingredients; and

our recently launched quinoa bowl bar, which is a

smashing success and the topic of some serious

buzz on facebook and twitter.


4/14

were keeping it real.

were keeping it natural.

about the food

PURE POULTRY. PERIOD.we get our poultry from two, very carefully

selected sources: FreeBird and Plainville

Farms. both of these venerable brands provide

antibiotic-free, vegetarian-fed, humanely-raised

poultry only. no compromises. no regrets.

EVERYTHING NEW IS NEW AGAIN!at fresh&co, were always looking for

exciting new ways to exceed our customers

expectations. innovations like vegan options,

including beyond meat; quinoa breakfast bowls;

chia seed pudding; and more, more, more.

rest on our laurels? never.


5/14

from farm to desk

Buying Localwe believe in supporting the tri-state area

farming community by buying locally-grown

fruits and vegetables as often as possible.

we strive to purchase from organic, sustainable

farms in the hudson valley, long island and

new jersey. beyond that, we limit our buyingto 8 hours of travel time.

we get our greens from Satur Farms on long

and culinary ingredients; use organic sprays

whenever possible; and pay employees a

living wage. thats good, from the ground up.

a yum for all seasonsevery season, we offerchef-designed

sandwiches that celebrate the current

and designed to dazzle. we also offer

seasonal side salads, and work the

seasons freshest ingredients into ourmuch-clamored-for salads!


6/14

the only one greener

is mother nature herself.Sustainable packagingwe are firmly dedicated to using

environmentally-responsible

packaging whenever possible.

our salads all use Bottle BoxTM

containers that are created

100% from recycled plasticbottles. Bottle BoxTM

uses the plastic from

five 16.9 fl. oz. bottles to

make one salad container.

social responsibility


7/14

we dont just aim to please.

we hit the bullseye.at the holidays, we partnered with City Harvest,Satur Farms and Plainville Farms and converted

one of our restaurants into a soup kitchen. it was

our small way of feeding the people who need it

most. the city is our home. its people are our family.

we love our city. and were proud to do

what we can to feed and nourish every

new yorker. thats why we actively support

and donate our food, time and money to:

giving back


8/14

what the

press says

the press has been very good

to us. in fact, weve garnered

ink in a variety of national

and local publications from

industry news to general/lifestyle

media to specialized channels.

theyve covered everything from

our new store openings andspecial events to our leading

the trends for healthy, new foods.

heres just a taste:

Grub Street

Life & Style

Metro NY

NY Daily News

QSR

Readers Digest

The Daily Meal

US Weekly

Well & Good

Fast and Casual

in the news


9/14

were a very

social co.we have a robust, engaged and growing fan basewho are asking about us, reading about us and

spreading the good word to their friends. theyre

posting food pics, sharing favorite dishes and

taking part in our contests, like naming our new

earth month salad. the winning name? terra madre.

the winner? all of us.

social media

/FreshandConyc

/FreshandCoNYC

/FreshandCo


10/14

whats new?

we are.at fresh&co, were growing.in 2013, we opened 5 new restaurants

and we plan on opening 3 units per year

over the next 3 years. every restaurant is

launched with a beautiful, fully-branded

interior, special events for our neighbors,

and lots of samples on the house.

its simple, really. bring the welcome

wagon with you, and your new neighbors

will become old friends.

now open


11/14


12/14

staff

fresh facesSteve Tenedios

George Tenediosthe apple doesnt fall far from this growing tree.

fresh&co co-founder george tenedios is the son

of our ceo and the man with the vision to bring

fresher food alternatives to a changing marketplace.

having worked part-time with ST Management

since he was 15, george went on to earn a degreein hospitality management from Fairleigh Dickinson

a manhattan resident, he loves travelUniversity. ,

restaurant hopping, and, of course, cooking.

Brad Grossmanbrad is our uber-talented fresh&co corporate

executive chef. he joined the company in

1991 with more than 25 years of food service

experience. he is responsible for the culinary

management of all locations, where he designs

menu creations and is one of the innovators

of the hugely-popular create your own salad

bar. he also trains staff in food preparation

and presentation.

steve is the chief executive officer and founder ofST Management. hes the brains behind severalbrands under this big umbrella, including CafMetro, Caf Metro Catering & Events, FoodMerchants, Food Merchants Catring & Events,Food Exchange, Flavors and fresh&co. Stevestarted the company in 1981 with one Caf Metrostore and now operates over 30 restaurants today.

and growing.


13/14

kale

introducing, the kale storm, a healthy,delicious blend created just for usby our friends at satur farms on thenorth fork of long island.

nothing beats the foodless traveled.

holidaydetox salad

TRY MEIN our

october 24th is friends & family day.we invite our new neighbors to join us

between 11am - 2pm for free...

well, pretty much everything.309 madison ave, btwn 41st & 42nd

*while food lasts. offer good for any ONE main lunch item ONLY. any other items must be purchased.

@freshandcoFreshandCoNYC @freshandconyc

make every meal count with our new loyalty program.for every $100 you spend, youll receive $9 of free future

purchases and well donate $1 to charity.and you can pay via your smartphone!

introducing new quinoa bowlshealthy, delicious and all yours!

the melting potwichturkey pastrami, korean BBQ sauce,

white cheddar, slaw on pizza bianca bread.


14/14

corporate office

315 madison avenue

suite 1500

new york, ny 10017

media Inquiries, questions or comments

[email protected]

freshandconyc.com

delish!

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Fresh&Co Presskit