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MEDIA INFORMATION
WWW.SIMPLYSEWINGMAG.COM
FRESH IDEAS WITH FABRIC
Never before has sewing been so
popular! Recent cultural shifts have
brought sewing back into our homes
and the market for making appears
more vibrant than ever. At Simply
Sewing we’re proudly flying the flag
for contemporary sewists across the
globe, whatever their level.
Our inspiring patterns and beautiful photography
will get you behind the sewing machine from the get-
go! We’re passionate about fabrics and proud of the
things we make from them − just like our readers.
Whether it’s a quick-to-sew summer top, a set of new
cushions for our living room or a more complex graded
dress pattern, we’re always on the lookout for new
techniques and ideas to add to our sewing repertoire. We
want to connect our readers with you to make the most of
their passion. That’s why we pack each issue with patterns,
technical know-how, and, most importantly, shopping
advice to help our readers turn their sewing aspirations
into a reality. We’re in, are you?
JOIN THE SEWING REVOLUTION!
CHARLIE MOORBY, EDITOR
“91% of our readers keep hold of their magazine for reference
when they’re done.”
OUR STORYImmediate Media Co is an award-winning special interest and
platform company. We’re one of the biggest consumer and
media businesses in the UK and one of the largest magazine
media publishers. In May 2015 we were named Media
Company of the Year at the prestigious British Media Awards.
We create compelling content on platforms that enhance
the way people engage with what they love. That’s at the very
heart of what we do and what drives us and our portfolio of
social interest brands.
World-class content and an innovative culture are our
primary objectives. Every month we reach over 16 million highly engaged UK consumers across our multi-platform
brands. We sell 74 million magazines every year, with well
over 1 million active subscribers, and reach 33 million people online every month.
We combine our reputation for editorial quality with an
integrated approach to delivering forward-thinking, multi-
platform content. Our vision for turning specialist interests into
lifelong passions to create valuable brands puts us in a strong
position to build for the future.
“On average, our readers spend 5.6hrs sewing per week!”
BRAND POSITIONINGThe launch of Simply Sewing, in Feburary 2015, identified a clear
opportunity for a contemporary sewing magazine for beginner -
intermediate sewists (52% of our readers describe themselves as
intermediate sewists) looking for accessible pattern content.
Simply Sewing brings a breath of fresh air into the booming
sewing sector, offering an original magazine with modern design
and engaging content that appeals to all abilities. We have
created a beautifully well-balanced magazine that inspires our
readers to try something new or challenging, while catering to
their demand for accessible small projects, quick gifts to sew and
on-trend accessories and garments for their wardrobes.
Positioning itself at the forefront of the modern sewing
market, with a beautifully contemporary aesthetic, on-trend
projects and stunning photography, Simply Sewing is leading the
way for modern sewists with aspirational and achievable content.
Each issue comes with a free fold-out A1 pattern sheet, and
an additional cover gift so readers can get making right away,
offering excellent value. Plus, with a growing and engaging
international audience we’re innovatively catering, across multi-
platforms, for sewists across the globe.
THE BACKGROUND With online retailers and high street stores
offering an extensive range of crafting supplies,
evidence of a growing number of sewing
workshops and an increased frequency and
volume of fabric ranges, accessibility to sewing
has been greatly improved. Never has the art of
making your own clothes been so popular.
Sewing remains a craft on the rise and Craft
Intelligence research* shows there are 4.4m
sewists in the UK; a number that has risen +8%
over the last 2 years. Of this number, 0.5m were
new to sewing, showing growth at grass roots
level, and over half considered sewing as their
hobby indicating strong engagement.
Simply Sewing is perfectly placed to engage
with this new and growing audience with its
contemporary offering of patterns, expert
technical advice and industry news. Supporting
indie pattern designers, large household brands,
bloggers and retailers, Simply Sewing provides
an exciting and varied platform for beginner and
intermediate (52%) sewists alike.
* Res
earc
h co
nduc
ted
by Im
med
iate
Med
ia e
very
2 y
ears
to m
easu
re th
e le
vels
of c
raft
part
icip
atio
n in
the
UK
“56% of our readers visit the websit e after reading
the magazine.”
PRINTSimply Sewing is published every four weeks and
has a wide geographical distribution − we’re sold
in all major supermarkets, WHSmith, Marks &
Spencer and Hobbycraft as well as many smaller
independent stores.
ONLINEwww.simplysewingmag.comSimply Sewing is building a vibrant and passionate
community online, showcasing exclusive projects,
the latest news, interviews with our designers and
heaps of inspiration, enabling you to take your
message to the web and reach thousands of new
consumers worldwide.
SOCIAL MEDIAWe recognise the huge value and importance
social media can have to a contemporary brand.
With an engaging audience of sewists reaching
out to Simply Sewing, from across the world, we’re
continuing to build sizeable audiences across
Facebook, Twitter, Pinterest and Instagram.
EMAIL NEWSLETTERSWe produce a monthly, and mobile-friendly,
email newsletter, which features opportunites for
advertising, sponsorship and content. Simply Sewing
newsletters are the perfect way to get your message
in front of an engaged audience.
DIGITAL EDITIONSThe popularity of tablet-based devices has
revolutionised magazine publishing and Immediate
Media Co is leading the way. Simply Sewing is
available as an interative digital edition on Apple,
Google, Kindle and Zinio platforms.
BRAND REACH
INTERNATIONAL REACHSimply Sewing has already secured a significant international
reach and is being sold in 16 countries outside of the UK. It’s also
seen particular success in the US, ranking an impressive No.2 in
the Barnes & Noble Sewing category.
With digital editions available on Apple, Google, Kindle and
Zinio platforms, Simply Sewing is readily available to a growing
digital audience across the world.
MEET OUR CONTRIBUTORSWe have some of the most influential bloggers, fabric designers and sewists from across the
globe contributing to Simply Sewing. With an impressive social media and website reach,
we’re tapping into a global audience through their brands, as well as our own.
OUR READERS■ 99% of our audience are female.
■ More than 8 in 10 readers have children under
the age of 21 (46% primary school age and
23% toddlers).
■ 46% of our readers are expecting a baby.
INCOME■ A large proportion of our readers are from a
high social grade (middle to upper-middle
class), with 68% graded ABC1.
■ 65% of Simply Sewing readers are employed
(with 43% employed in a full-time job).
■ Their average household income is £41,261 −
that’s 37% higher than the national average.
SKILLS■ 34% of readers see themselves as beginners,
while 52% rate themselves as intermediate.
■ 4 in 10 readers have completed a sewing
course in the last 12 months, and 5/10 are
intending to go on one within the next year.
■ Simply Sewing readers spend an average of
5.6 hours sewing per week.
INTERACTION■ Our readers spend an average of 1hr 47mins
reading Simply Sewing each month, and 91%
keep hold of it for reference when they’re
done. Each copy has an average of 1.8 readers.
■ 56% of our readers visit the website
(www.simplysewingmag.com) after reading
the magazine, on average twice a month.
SHOPPING■ 10% of our readers shop at independent
retailers − they want service and expertise.
■ 77% of our readers find the advertising ‘very’
to ‘quite’ useful, with 32% buying a product as
a direct result of seeing it in the magazine.
Kirsty Hartley www.wildthingsdresses.com
Sarai Mitnickwww.colettepatterns.com
Tilly Walnes www.tillyandthebuttons.com
Lisa Comfort www.sewoverit.co.uk
April Rhodeswww.april-rhodes.com
Kate Smithwww.themakery.co.uk
Amy Butlerwww.amybutlerdesign.com
Portia Lawrie www.makery.uk
Leah Farquharsonwww.bluebirdchic.com
Looking for something more bespoke? There are heaps of ways we can work with you in spreading your message and we’ve got plenty of experience when it comes to helping brands make an impact. We have an expert team of marketers and creatives who are focused on ensuring that our clients are getting the most from our magazines and websites.
■ SPONSORSHIP OPPORTUNITIES
■ COVERMOUNT TIE-INS
■ RETAIL STORE EXCLUSIVES
■ SUBSCRIPTION OFFERS
■ BESPOKE MARKETING
■ ONLINE ADVERTORIALS
■ ADVERTISEMENT FEATURES
■ MAGAZINE INSERTS
■ NEWSLETTER ADVERTISING
■ SOCIAL MEDIA CAMPAIGNS
■ IN-MAG ADVERTORIALS
■ AFFILIATE SCHEMES
ADVERTISE WITH US
MAGAZINE
WEBSITEIf you would like to advertise on www.simplysewingmag.com please contact us for prices:
■ MPU spot £12 CPM*■ Leaderboard £15 CPM■ Button POA■ Blog posting POA■ Geo targeting +£1 CPM■ Sute specific +£1 CPM
E-NEWSLETTEROur bespoke newsletter goes out with each new issue. We have the following inventory available:
■ MPU spot POA■ Leaderboard spot POA■ Advertorial spot POA
*CPM = cost per 1,000 impressions
728 x 90
300 x 100
300 x 250
300 x 100
300 x 100
Size 1 insertion 3 insertions 6 insertions 13 insertions
DPS £1,219 £1,125 £984 £863
Page £695 £637 £570 £519
Half £365 £327 £287 £262
Quarter £193 £173 £150 £136
Eighth £101 £88 £79 £72
Editorial product placement ensures you make an impact on the page.
Share our online reach for instant and trackable results - new customers are just a click away!
Work with us to
create engaging
advertorial features.
16 WWW.SIMPLYSEWINGMAG.COM
SPECIAL EDITION
FLORA & FAUNA
NAPTIME BY DARLENE ZIMMERMAN FOR ROBERT KAUFMAN Thirties-inspired prints are having a bit of a moment this season, with lots of modern seamstresses embracing small scale prints for vintage patterns and retro-look homewares. And we’re joining in the hype by adding this blushing new collection from to our stash wish list! We’re super-smitten with Darlene Zimmerman’s forthcoming collection Naptime for Robert Kaufman – isn’t it pretty? With its combo of kitty prints, little bunnies and sweet florals in soft candy colours, it really is rather dreamy (pardon the pun). Mix-and-match with a little of Robert Kaufman’s iconic Kona Cotton to break up the busy designs and you’ve got yourself a modern classic in the making. Now, where’s that pillowcase pattern...?www.feedsacklady.com
VINTAGE PRINT
PAPERIE BY AMY SINIBALDI FOR ART GALLERY Amy, the blogger behind NanaCompany, has got an eye for fabric that’s the envy of most home sewers. So her appointment as Art Gallery Fabric’s latest Limited Edition designer is a bit of a masterstroke! Inspired by Amy’s love of literature, book spines are interspersed with handwritten text and library stamps in faded pastels that are totally on-trend.www.nanacompany.typepad.com
▼ GARDEN SECRETS BY SARAH WATSON FOR CLOUD9 FABRICSThe buttery-soft, organic cottons that have made Cloud9 such a key player in the fabric industry, paired with Sarah’s intricate hand-drawn illustrations (inspired by the outdoors) are a match made in heaven. www.sarahmewatson.blogspot.co.uk
BLUEBERRY PARK BY KAREN LEWIS FOR ROBERT KAUFMANKaren’s gorgeous hand-printed designs channel that simple Scandi-inspired style we love so much, so imagine our delight when we discovered that she’s collaborating with Robert Kaufman, reproducing her work on a commercial scale! www.karenlewistextiles.com
Library Gardens
Happily Ever
Plus.Dot: Green
Valentine
Yarrow
Quote Garden:
Helvetica: Dots
Camellia: Cats
Script: Floral
Fabric news
Quoted
Green
Ever
PICK OF THE PRINTS
20 40 60 80 100 20 40 60 80 100 20 40 60 80 100 20 40 60 80 100 100 100 100
SSM_010_16.pgs 19.10.2015 10:08
Sponsor our content.
Size 3 series 6 series 13 series
Large £70 +VAT £65 +VAT £984
Small £40 +VAT £35 +VAT £570
CLASSIFIED
All p
hoto
grap
hy ©
Sim
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Sew
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mag
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CONTACT US
ADVERTISINGGroup Advertising ManagerPenny [email protected]
0117 300 8206
Brand Sales ExecutiveTiffany [email protected]
0117 300 8203
EDITORIALEditorCharlie Moorby [email protected]
Production EditorMichelle Grady [email protected]
PUBLISHINGPublisher: Sewing PortfolioLiz Taylor [email protected]