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FRESH, FAST,FAMILIARCreating the Publixof the future
Dave GirtmanGabriela CastroBrittany KleinpeterBarbara VallenasSherry YangCarmen Yan
1. What is your e-mail address?
2. What is your gender?
Male
Female
3. How old are you?
4. What is your ethnicity?
White/Caucasian
Hispanic or Latino
African American
Asian/ Pacific Islander
Other (Please Specify):
5. Are you a student?
Yes
No
6. What year are you in?
Freshman
Sophomore
Junior
Senior
Graduate/ PHD
7. What is your occupation?
8. What is your current annual salary?
$0- $10,000
$10,001- $20,000
$20,001 and up
9. Are you in a sorority or fraternity at Florida State University?
Yes
No
10. Do you live in your sorority or fraternity house?
Yes
No
11. Do you live within a mile of FSU campus or off campus?
On/near campus
Off campus
12. How often do you go grocery shopping?
Daily
2-3 times a week
Once a week
2-3 times a month
Once a month
Less than once a month
Never
13. How much do you usually spend while grocery shopping?
14. Please rank the following grocery stores, in order of how likely you are to visit them.
a. Publix
b. Whole Foods
c. Earth Fare
d. Fresh Market
e. Trader Joe’s
f. Winn-Dixie
g. Walmart
h. Costco’s
i. Sam’s Club
15. Why is your first choice of grocery store your favorite?
16. How important are each of the following when choosing where to shop for groceries?
Very
Important
Important Unimportant Not At All
Important
Price/Sales
Location
Freshness
Organic Selection
Prepared food/Hot bar
Service/ Shopping
Environment
17. How often do you buy food on campus?
Daily
Once a Week
2-3 Times a Week
2-3 Times a Month
Never
18. How often do you visit College Town?
All the time
Often
Sometimes
Rarely
Never
19. Why do you rarely or never visit College Town?
20. What do you like best about College Town?
21. What could be improved in College Town?
22. If a grocery store opened an annex (small version of a big store) in College Town, how likely
would you be to shop there?
Very Likely
Likely
Undecided
Unlikely
Very Unlikely
23. If you chose “unlikely” or “very unlikely”, what is the reasoning behind this?
24. Which of these stores would you be most likely to visit if they opened a location in College
Town? (Check all that apply)
a. Publix
b. Trader Joe’s
c. Whole Foods
d. Earth Fare
e. Fresh Market
f. Winn-Dixie
g. Wal-Mart
h. Costco
i. Sam’s Club
25. If an annex opened, which would you be most likely to buy? (Check all that apply)
a. Prepared Foods
b. Bakery
c. Staples (Bread, eggs, milk, etc.)
d. Snack Foods
e. Alcohol
f. Toiletries/ Cosmetics
g. Household Supplies
h. Produce
i. School Supplies
j. Healthcare Supplies
k. Meat/ Poultry
l. Other (please specify):
26. What would be the most important attribute to you if a grocery store opened an annex in
College Town?
Very
Important
Important Unimportant Not at all
Important
Parking
Price
Shopping environment/
Ambiance
Selection of Items
Eat-in/ Carryout Food
Hours of Operation
Other (please specify):
27. Which hours would you be most likely to shop at this annex?
8:00a.m.- Noon
Noon- 4:00p.m.
4:00p.m.- 8:00p.m.
8:00p.m.- 10:00p.m.
10:00p.m.- Midnight
Midnight-8:00a.m.
28. Would you visit this annex for a quick bit to eat after leaving the bars in College Town?
Yes
No
What type of food would you most likely want to eat after leaving the bars in College Town?