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Contact [email protected] for more information or visit our Brands & Suppliers list.
www.uscranberries.com
FRESH
CRANBERRY
SALES KIT
Contact [email protected] for more information or visit our Brands & Suppliers list.
Increase fresh cranberry sales 9-11%
this fall and attract the coveted
Millennial consumer to your store
Capitalize on the holidays, including
Friendsgiving, to market fresh
cranberries – giving shoppers a
reason to buy
DRIVE FRESH CRANBERRY SALES
Contact [email protected] for more information or visit our Brands & Suppliers list.
FRESH CRANBERRY FACTS
Fresh cranberries are a versatile fruit
that adds unique flavor, color and
variety to dishes – sweet to savory
Cranberries are one of three fruits
commercially cultivated native only to
North America making them a fruit
local to all of us!
Most cranberries are grown in
Wisconsin, Massachusetts, New
Jersey, Washington and Oregon
Fresh cranberries are harvested in
the fall and available in retail stores
from September-January
Cranberries grow on vines, not in
water
Fresh cranberries have four air
chambers that allow them to float,
that’s why some cranberries are
harvested by flooding
Most fresh cranberries are picked
using the dry-harvest method, not
harvested in water
Fresh cranberries should be displayed
in the produce department in a cool,
dry location
Contact [email protected] for more information or visit our Brands & Suppliers list.
FRESH CRANBERRY RESOURCES
Fresh Cranberry Recipes
Guide to Entertaining with Fresh
Cranberries
DIY Cranberry Floral Handout
Floral Arrangement Video
Cranberry Key Messages
Contact [email protected] for more information or visit our Brands & Suppliers list.
FEATURE FRESH CRANBERRIES
5
In-Store
Showcase fresh cranberries, recipe cards, and décor ideas via:
On-shelf signage
End-cap displays
In-store demos using fresh cranberry recipes
In-store magazines, ad circulars and overhead radio
Print and electronic coupons to drive cranberry purchases
Online
Amplify fresh cranberries by posting and sharing:
Social media content using hashtags like #AllAmeriCRAN
Cranberry features in blog posts and e-newsletters
Digital- and print-ready promotional assets
Social media shares of usage ideas to create cranberry buzz
Contact [email protected] for more information or visit our Brands & Suppliers list. 6
FLORAL CROSS-PROMOTION
A 2017 produce and floral
department cross-promotion at
a regional supermarket chain
produced a 267% lift in
movement of fresh cranberries
compared to the average
movement 7 weeks leading up
to the promotion.
Distribute “how-to” handouts at
point-of-sale in the produce and
floral departments showing
shoppers how to add fresh
cranberries to floral arrangements
they purchase in-store
Feature “how-to” video
highlighting ways to spruce up
floral arrangements with fresh
cranberries on your website, in
e-newsletters and on social
media channels
Fresh cranberries are a trendy
addition to fall décor.
INCREASE SALES
Contact [email protected] for more information or visit our Brands & Suppliers list.
FRIENDSGIVING: National Trend with Proven Results
In 2016, the Cranberry Friendsgiving Photo Contest connected retailers with Millennial shoppers
and utilized a social media contest to drive cranberry sales. In total, the promotion generated
346,280,069 consumer impressions and nearly 1 million impressions through retail channels.
While the Cranberry Marketing Committee no longer runs this program, consider promoting a
similar contest through your own retail communication channels to amplify holiday sales.
Fresh Cranberry Sale
+
Friendsgiving Contest
Promotion
+
Retail Magazines
Ad Circular
Point-of-Sale Signage
Blog & Social Media
In-store Demonstrations
Increased
fresh
cranberry
sales by
9 - 11%Cranberry
Friendsgiving Guide
Contact [email protected] for more information or visit our Brands & Suppliers list. 8
INCREASE CRANBERRY SALES
Revitalize your produce department this fall and
winter with fresh cranberry promotions. Take
advantage of our free resources and capitalize
on nationwide trends that can help you connect
with Millennial shoppers and drive greater
sales.
Share your feedback with the Cranberry
Marketing Committee and let us know how we
can help you continue to promote fresh U.S.
Cranberries in retail stores.
Visit our Brands & Suppliers page to source U.S.
Cranberries.
Contact [email protected] for more information or visit our Brands & Suppliers list.
www.uscranberries.com
The Cranberry Marketing Committee
(CMC) promotes the worldwide use and
consumption of US-grown cranberries.
The CMC was established as a Federal
Marketing Order in 1962 to ensure a
stable, orderly supply of good quality
product. Authority for its actions are
provided under Chapter IX, Title 7, Code
of Federal Regulations, referred to as the
Federal Cranberry Marketing Order,
which is part of the Agricultural
Marketing Agreement Act of 1937.
ABOUT US
2527 Cranberry Highway, Building B | Wareham, MA 02571 | 508-291-1510
