Lipton® Fresh Brewed

Iced Teas are

liquid assets.

Lipton® is the #1 name in tea.3 We know tea. We grow tea.

Fresh Brewed Iced TeaDRINK FRESH

ICED TEA

Iced Tea is the fastest-growing non-alcoholic beverage1

Consumers who drink iced tea are more likely to visit a restaurant if Lipton® is the featured brand2

Made from real tea leaves – not liquid concentrate

NEW! On-trend one-step-prep sweet tea flavors

REAL TEA LEAVES

make a refreshing difference.

Lipton® Fresh Brewed Iced Tea is made with a

choice blend of real tea leaves for consistently

delicious, fresh taste.

NEW! Fresh Brewed Sweet Tea

We’ve Sweetened the Deal! Simplify your sweet tea

service and improve consistency with new Lipton® Fresh Brewed

Sweet Teas. Only Lipton® brings you one-step-prep fresh brewed

sweet teas.

On-trend varieties to satisfy your customers: Sweet, Southern Sweet and Sweet Green Tea with Citrus

Pre-sweetened with sucralose, the active ingredient in Splenda®

We’ve added the sweetener and flavor into the tea bag for a true one-step-prep

On-trend sweet tea varieties – Sweet, Southern Sweet,

Sweet Green Tea with Citrus

Helps you grow profitable beverage sales with

flavors that are in demand

One-step-prep fresh brewed sweet tea – no need

for staff to stir in syrup or sugar

Greater efficiency and reduced sweetening costs

vs. traditional sweet tea production

Consistent, great sweet tea tasteBuilds customer loyalty by meeting

customers’ expectations for great taste

Zero calorie iced teaIncreases your beverage options and

enables flavor rotation

Lipton® branded Adds value and increases quality perception

Smart alternative to water Raises check average

On

Sweet & Flavored

Iced Teas are the

#1 non-alcoholic

beverage

trend of the year

NRA Chef’s Survey:

What’s Hot in 2011

Sweet Tea Features Sweet Tea Benefits

SELL 1 MOREGLASS PER DAY

$657 ESTIMATED PROFIT PER YEAR

$657$$

SELL 5 MOREGLASSES PER DAY

$3,285ESTIMATED PROFIT PER YEAR

GLASSES PER DAY

Based on average serving cost of $0.10 and menu price of $1.90. (Hot & Cold Tea, Datassential MenuTrends, July 2009)

Lipton® is the #1 name in tea3 – a brand that draws a

sales-building customer response.

61% of consumers trust the Lipton® brand the most2

57% are more likely to visit a restaurant if Lipton® is

the featured brand2

45% believe that featuring Lipton® creates a more

satisfying dining experience2

Grow Your Iced Tea Sales with Lipton® Branding!Capitalize on the many opportunities to influence

your customers’ beverage decisions with Lipton®

merchandising solutions.

Consumer-focused promotions Traffic-driving signage Menu decals Table tents

INCREASED

5% DECREASED

4%

ICED TEA CARBONATED SOFT DRINKS

ICED TEA IS TODAY’S CHOICE! SERVINGS JUNE 2009-JUNE 20104

Profit from the POWER OF THE LEAF! Patrons are willing to pay more for tea when they know it’s Lipton.®2

Table TentWindow Cling

SELL 1 MOREGLASS PER DAYGLASS PER DAY

SELGLAGLA

! ®2

Contact your local Unilever Food Solutions Sales Representative

to order Lipton® merchandising materials.

For more information about Lipton® Fresh Brewed Iced Tea, contact your Unilever Food Solutions

representative or visit unileverfoodsolutions.us

G-TINDU

Pack Size (ct. box)

Pouch Yield(gal.)

Case Yield(gal.)

Gross Case

Weight (lbs)

PalletCase Dimensions

(LxWxH) (in.)

CubicFeet

Kosher Status

Equipment Needs

UNSWEETENED TEA

Smooth Blend - Smooth and well rounded tea taste – the perfect blend for iced tea.

Tropical Iced tea with a twist: exotic tropical flavors.

Decaf Light, refreshing flavor without the caffeine.

SWEETENED TEA

New! Sweet Tea Refreshing sweet tea flavor with zero calories per 8-oz. serving. Once strictly a Southern specialty, sweet tea is now in demand nationwide.

New! Southern Sweet Tea A sweeter taste profile for Southern or well-developed sweet tea markets. Southern Sweet Tea provides refreshing sweet tea flavor with zero calories per 8-oz. serving.

New! Sweet Green Tea with Citrus Thirst-quenching refreshment with the on-trend flavor consumers are craving and zero calories per 8-oz. serving.

Contains tea leaves sourced from Rainforest Alliance Certified™ farms

OFFER CHOICES! The optimal mix of products for iced tea service includes both unsweetened and sweetened

choices. Offer a selection of traditional varieties along with on-trend flavors to really make an impact.

We’re working with the Rainforest Alliance,

an independent conservation organization, to:

Ensure that conditions on our tea farms protect the environment

Provide better living and working conditions for tea farmers and

their families

Source tea leaves from Rainforest Alliance Certified™ farms

COMMITTED TO SUSTAINABILITY.

1 The NPD Group, Year Ending November 20102 The NPD Group, Lipton® Iced Tea Brand Study, June 20103 Nielsen, 52 Weeks Ending December 25, 20104 The NPD Group, Beverage by the Numbers, September 2010

© 2011 Unilever Food Solutions. Lipton is a registered trademark of the Unilever Group of Companies.

Splenda is a registered trademark of McNeil Nutritionals, LLC. 26173 2/11