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Retail Study Tour & Christmas Visual Merchandising Ideas

PRESENTATION OUTLINE• Recap of key trends from

the tour

• Great case studies

• Christmas inspiration for

visual merchandising

• CONCLUSIONS

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Westfield World Retail Study Tour

ONLINE INSTORE MOBILE

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A seamless shopping experience

SOCIAL MEDIA

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FREE WIFI

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COMMUNITY & PERSONALISATION

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Giving something back to the community that supports your business.

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Personalising

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La Boqueria Markets, Barcelona !Creating a community with your customers.

SOCIAL CONSCIENCE & PROVENANCE

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Nudie Jeans, Stockholm

FIXTURES & FITTTINGS

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• Customisation

• Still a recycle reuse style of

fixtures

• Inspired by pop-ups

• Inventive and creative uses of

materials

• Artisan

13Urban Outfitters, San Francisco

14Urban Outfitters, Seattle

15Urban Outfitters, London

16Industrial

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Simple fit-outs

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Your Vintage Sunglasses, Barcelona

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Tricycles & Carts

VM TECHNIQUES

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Anthropologie

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Anthropologie

ACTIVATIONS

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• Pop-ups

• Workshops

• Photo booths

• Other in-store events

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Nordstrom, Seattle

Westfield, San Francisco

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SIGNAGE

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THEATRE & PERSONALITY

!What is your point of difference in service and store environment?

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Pike Place Markets

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GREAT CONCEPTS

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• Case Studies

• Brands that pull together all

the existing trends

Box Park, London

Mood, Stockholm

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Box Park, London

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Social media, digital & wifi messages

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MOOD, Stockholm

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REI, Seattle

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& Other Stories, Stockholm

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Walgreens, San Francisco

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WATS, Stockholm

44Bianchi Cafe & Cycles, Stockholm

45Bianchi Cycles & Cafe, Stockholm

AMAZING FOOD MARKETS

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• Pike Place Markets, Seattle

• Borough Markets

• Santa Caterina Markets

• La Boqueria

47Santa Caterina Market, Barcelona

48La Boqueria Markets, Barcelona

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TOP TOUR TIPS TO TAKEAWAY

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• Ways to connect with your customer online,

social channels and in store- GOOD CONTENT

• Temporary activations- create change

• Community & provenance

• Stores & service have to offer something more

CHRISTMAS VM IDEAS

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CHRISTMAS DISPLAYS

• What is your product?

• What is your brand style?

• Choose a colour palette and materials for your xmas VM

• Make a plan

• Set a date to set-up

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Contemporary, colourful, fun, crafty etc

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Natural, organic, eco, green etc

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Lighting

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Twists on traditional Christmas symbols

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Creating a narrative

Window decals

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Ribbons & wrapping

TOP XMAS TIPS TO TAKEAWAY

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• Plan your Christmas displays, sourcing

decorations or making/adapting

• Set a date for your Christmas displays

• What festive activities or add-ons could you

offer your customers?

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QUESTIONS