BYOD & Enterprise Mobility

How can Telcosmaximise opportunities in the Cloud?

Enterprise & Telco attendees

2 Day Dual-Focus Agenda for both Enterprise & Telco Cloud

The pros and cons of using non-local Cloud services

Great insight of the UAE market helping us to better understand the market maturity and readiness for Cloud servicesOosman Kader, Senior Manager Business Solutions, Du

Choosing the right Cloud provider

Software-Defined Data Centres

The evolution of PaaS platforms

Now in its 4th year

The Only Dedicated Cloud

event in the region

Overcoming privacy & security risks

Operator & Enterprise Attendance

74%

CxO & Director level attendance

Hands-on labs and workshops

of attendees at CxO & Director level

4th Annual

The Middle East & North Africa'sLeading Cloud Computing Event 

Brand New Conference Sessions:

Our Event inNumbers:

14-15 April 2014, Habtoor Grand Beach Resort & Spa Hotel, Dubai, UAE

Arun Tewary, CIO, Emirates Flight Catering

Vivek Srivastava,Senior Manager BusinessSolutions, Du

Dr. Jassim Haji, Director of IT, Gulf Air  

Eyad Saleh,Director of Cloud Services, Etisalat Group  

Ahmed Baig, Head of InformationSecurity & Compliance, Dubai Government 

Ahmed Al-Sulaiti,CTO, Qatar National BroadbandNetwork

Naimish Shah,Head of Group InformationSecurity,Emirates NBD

Akshay Lamba,Chief Architect and Head ofIT Strategy, MTS India

Thameem Rizvon, Group IT Director, Kamal OsmanJamJoom Group 

Babiker Ahmed,Senior Marketing ManagerEnterprise Business, Canar Telecom

Sami Zighan,IT Project ManagerAmericana Group (KuwaitFood Company)

Sundeep Rana,Network Security Specialist, BT

for Operators & Enterprises

FREE

Hear from 40+ CIOs, CTOs andVPs from influential Cloud leadersacross the region:

Part of:www.cloudworldseries.com/mena

Early Confirmed Sponsor:

www.cloudworldseries.com/mena

4th Annual

Sky-high growth in 2014  Welcome back to the Cloud World Forum MENA - the Middle East & North Africa's Leading CloudComputing Event.Now in its 4th year, this is the only event to offer a dual Cloud agenda for bothEnterprise & Telco attendees.

2013 saw over 400 attendeespassing through the doors of the JW Marriott Marquis Dubai – with animpressive 77% at CxO & Director level. The 2014 edition promises to provide extensive and interactivecoverage of the hottest topics facing the Cloud industry from IT leaders in the region. Cloud Computing in MENA is being hailed as ‘The Next Big Thing’. Enterprises are keen to understand howto effectively make the transition to, and profit from, the Cloud. Telcos are transforming themselves fromtraditional Communications to IT solution provider and looking to the Cloud to help them increase revenues.Cloud related IT investments in the region are expected to increase substantially in the next few years, withthe UAE Cloud market alone set for a compound annual growth rate of 43.7% until 2016.The 4th Cloud World Forum MENA is one of 2014’s most anticipated events featuring CIOs, CTOs andVPs from influential Cloud leaders across the MENA region.

Fresh and Exciting sessions for 2014 include:n Interactive hands-on labs and workshops on; How Telcos can maximise opportunities in the Cloud,Choosing the right Cloud provider and Software-Defined Data Centres: The next step in theevolution of Cloud? 

n Find out how PaaS platforms will continue to evolveand overcome the privacy & security risksassociated with Cloud 

n Participate in interactive debate sessions on the pros and cons of using non-local Cloud servicesn OVER TO YOU: What are your predictions for Future Cloud trends in the region? Big Data, BYOD,Network Functions Virtualisation and more…

n IN THE HOT SEAT: Is your business ready for the age of Big Data?

Our dual agendawill identify the latest technologies and strategies that need to be embraced in order forTelcos and Enterprises alike to make the most of the Cloud Opportunity and will answer the IT questionfacing the region: Is the Cloud hype now turning into reality?Now in its 4th year, the Cloud World Forum MENA is firmly established in the space and part of the CloudWorld Series, incorporating more events in more locations, with an ever greater reach!We look forward to welcoming you and over 400 attendees in Dubai in April.

The Cloud World Series Team

Meet The Speakers:  Telco

ThecomprehensiveCloud show forthe MENAregion!

The only event to feature atried and tested VIP Meet &Network campaignguaranteeing personalisedmeetings for eventsponsors and VIP guests

Featuring an extensiveprogramme of hands-onlabs and workshops foradded in-depth learningand interaction

Now in its 4th year, theCloud World Forum MENA isfirmly established in thespace and part of the CloudWorld Series, incorporatingmore events in morelocations, with an evergreater reach!

A unique event with a dualfocus agenda withdedicated Enterprise &Telco sessions

One of the best events I’ve ever attended and I’ve learned a lot about theworld of Cloud. The presentations werewell prepared and informative. Keep up

the good work! “Awil Sharif, CEO,Somtel Somalia

“

We really enjoy being at ashow like this because what Ilook for is a targeted audience,these are the people I want totalk to rather than being abroad show with manydifferent disciplines “

Director Industry Marketing, Oracle

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Mohamed Roushdy, CIO, Bank Nizwa

George Makori,Senior Manager, Cloudand Managed Services,SafariCom

EnterprisePublic Sector & GovernmentLegal

Vivek SrivastavaSenior Manager -Business Solutions Du

Akshay LambaChief Architect andHead of IT StrategyMTS India

Eyad SalehDirector CloudServicesEtisalat Group

Ahmed Al-SulaitiCTOQatar NationalBroadband Network

Babiker AhmedSenior MarketingManager - EnterpriseBusinessCanar Telecom

Sami ZighanIT Project ManagerAmericana Group(Kuwait FoodCompany) 

Mohamed Roushdy, CIO, Bank Nizwa

George Makori,Senior Manager, Cloudand Managed Services,SafariCom

Saji OommenGroup DirectorInformation TechnologyAlbatha Group

Ajay RathiHead - InformationTechnologyMeraas Holding

Arun TewaryCIOEmirates FlightCatering

Ahmed BaigHead of InformationSecurity andComplianceDubai Government 

Naimish ShahHead – GroupInformation SecurityEmirates NBD

James BowdenSenior AssociateAfridi & Angell

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08.30 Registration & Morning Refreshments

08.50 Conference Welcome & Introduction Keren Bowman,Conference Producer, Cloud World Series

08.55 Chair's Opening Remarks

09:05 How to Identify & Overcome the Business Concerns of Cloud in the MENARegion• Up time: Why do I need to depend on multiple ISPs to access my system, while I can have my data centrenext door• Return of Investment: How can I cover the cost of moving to cloud ( Business in MENA concerns aboutrunning cost much more paying a bulk at once)• My Data Security: How can I be comfortable with putting my data on cloud with all daily internetthreatening attempts we use to hear about• Support, Flexibility and Data PrivacySami Zighan,Regional IT Manager,Americana Group (Kuwait Food Company)

09:25 PANEL DISCUSSION: Selecting  the right Cloud solution for your businessrequirements • Service quality: Ensuring that your Cloud provider offers contractual SLAs with penalties• What are the various types of deployment model, and what are the pros and cons of each?

• Private Cloud Infrastructure • Public• Hybrid• Community Cloud

• Security & compliance: Which deployment models best suit different verticals such as finance,healthcare and government

Panellists Include:Fuad Mohamed,VP IT Application Management & Development,Emirates NBDAjay Rathi,Head - Information Technology, Meeras HoldingsNikhil Patil, Business Controller - Information Security Specialist, Emirates Flight Catering

10:10 Negotiating Cloud Contracts: Identifying Key Issues & Formulating SensibleSolutions• Understanding the service you are buying (and what you are not buying) • Rights you should insist upon as a client • Rights you should insist upon as service provider • Appropriate limits of liability, and issues with data liability • What to look for in Cloud and data centre SLAsJames Bowden,Senior Associate,Afridi & Angell Legal

10:30 Morning Refreshments, Speed Networking and Exhibition Visit

11:40 Overcoming the privacy and security risks associated with Cloud • What are Cloud providers doing to address fears over data security and compliance in the wake of theNSA leaks being?• How are issues of security and privacy being addressed for local MENA markets with differing laws? • Are service providers doing enough to secure their client's data in the Cloud?

• Insurance of secure client data Ajay Rathi,Head - Information Technology, Meeras Holdings

12:00 PANEL DISCUSSION: How can you identify & overcome the key securitychallenges of Cloud Computing in MENA?• Assessing public, private and hybrid Clouds and their suitability as a regional Cloud solution• How many enterprises in the region are actually using the Cloud?• What are the key GCC legal and regulatory issues including data centre location?• Addressing the key concerns of security & privacy issues in Cloud Computing• Data Backup & Secure Cloud HostingPanellists Include:Naimish Shah, Head – Group Information Security, Emirates NBD Gurpreet Kochar,President, ISACA UAE CHAPTERFurqan Ahmed Hashmi, Architect, Emirates Investment AuthorityMahmoud Yassin,Lead Security Engineer Data Center Group, National Bank of Abu Dhabi

12:40 Redefining your Cloud Security: Addressing your Cloud security challengesusing Risk and Security IntelligenceThe disruptive paradigm of cloud computing and its rapid adoption has transformed business andgovernment. These advances have created new security challenges, whose full impact is still emerging.The session focuses on following areas• Building a risk and data centric protection program • Impact of existing cloud services used by staff (known/ unknown)• Challenges of collecting and keeping track of logs generated in cloud • Automate regulatory compliance with collection, correlation and reporting capabilities.Ahmed Baig, Head of Information Security and Compliance, Dubai Government Entity

13:00 Lunch

14:10 IN THE HOT SEAT with Emirates Flight Catering: How do you prepare your business for the age of Big Data?• How do you define Big Data?• How is it relevant to your organisation’s bottom line?• What role will Big Data play in the industry in the next 2-3 years?• How are local businesses utilising Big Data solutions to make better decisions?• Is there the necessary level of skill and technical know how to deal with the data explosion in the region?• How do you overcome corporate and government security concerns surrounding Big Data adoption?Arun Tewary, Vice President (IT) & CIO, Emirates Flight Catering

14:40 The Benefits of Cloud in the Aviation Industry: Gulf Air Global CloudGulf Air is continuously exploring new ways of doing business smartly, offering more e-services topassengers and be competitive• Commitment to provide the latest technology in aviation• More e-services to our passengers in a cost effective manner• Explored new technologies to address the needs of:

• Improving business efficiency • Integration of Big Data• Increasing agility in meeting business growth with option to pay-on-demand• Business Continuity – DR

• Choosing the right Cloud and overcoming Cloud Challenges • Direct and In-Direct ROI• Success of the ‘Cloud’Dr. Jassim Haji, Director Information Technology, Gulf Air 

15:00 NBAD Case Study: Analysing trends in Cloud Security• Discussing key concerns of security & privacy issues • Assessing the suitability of public, private and hybrid Clouds • Data Backup & Secure Cloud HostingMahmoud Yassin, Lead Security Engineer Data Center Group,National Bank of Abu Dhabi

15:20 Afternoon Refreshments, Networking Break and Exhibition Visit

16:00 Cloud Adoption for Enterprises: Fastest SaaS Implementation on the PublicCloud• Challenges faced and overcome• Introducing a SaaS solution in Public cloud to an organization with history of on-premise applications

• Working with global Cloud service providers whose downtimes are not conducive with Middle Easttimezones• Stringent timeline – deliver within 5 weeks• Application to be bilingual, accessible from 700 + locations

• Stabilisation and Next steps Thameem Rizvon, IT Director, Kamal Osman Jamjoom Group

16:20 Revitalising application development for enterprise business software• Imona builds SaaS Marketplace and application-PaaS• ImonaCloud is an app-PaaS that significantly accelerates development of multi-tenant, mobile corporatebusiness applications for the cloud• Anyone can build mobile, social business apps without mastering programmingBahadir Odevci, Managing Partner, Imona Technologies 

16:40 Addressing the concerns of government regulators for Cloud in the banking &Insurance sectorsConsumers have embraced cloud computing by storm; think Facebook, Twitter, Webmail and thethousands of apps on tablets and mobile phones supported by the cloud infrastructure. Commercialenterprises have also taken substantial steps in this direction with the likes of SalesForce.com, Microsoft’sAzure and Amazon AWB services, and all making rapid advances. But what does this mean for theregulated industries, in particular Financial Service Industries - FSI? In this session we will discuss at how wecan expect to see the key components of Cloud computing evolve into supplying fully scalable hybrid,storage, communications, business continuity/DR services for the FSI in MENA and recent research in tothe issues of regulation and data sovereignty. Michael R K Mudd, Secretary General, Asia Pacific, The Open Computing Alliance

17:00 CLOSING DISCUSSION SESSION – OVER TO YOU  What’s next? The future ofCloud in MENAThis is your chance to put your burning Cloud FAQs to our expert panel. Submit your biggest CloudComputing implementation questions and have them answered and discussed live as part of the closingdiscussion session on Day One of the Forum. Have your say on where the Cloud in MENA is heading andthe big predictions for the next 3-5 years. • How do you see the Digital Future of the MENA landscape evolving in the next 3-5 years? What will besome of the “Game-Changing Technologies”? • What is the outlook for the “modern datacentre” as we move into the future? • How is the concept of Disaster Recovery in the Cloud likely to develop?• How successful will the widespread deployment of Public Cloud in the region be?

Panellists Include:Saji Oomen, Group Director of Information Technology, Albatha GroupThameem Rizvon, Group IT Director, Kamal Osman JamJoom GroupFuad Mohamed, VP of Application Development, Emirates NBD

17:35 Chairman’s Closing Remarks

17:40 Close of Day One

Cloud Adoption for Enterprises

Security, Privacy & Regulation

Cloud for Enterprise Verticals

Workshops

Forum Day One: Monday 14th April 2014Enterprise Focus Day

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74% Operator & Enterprise

Attendance

77% of attendees at CxO

& Director level

Selling and Positioning Telco Cloud: How can Telcos maximise opportunities in the Cloud?

Cloud Model and Strategy: Developing the winning strategy for Telco Cloud

Making the most of your existing customer base, connectivity and infrastructure to offer world-class Cloud solutions

Monday 14th April 2014: Telco Workshops 

Part of:www.cloudworldseries.com/mena

08.30 Registration & Morning Refreshments

09:00 Introduction from the Chair: Challenges and Opportunities for Telcosas Cloud solution providers in the MENA region • Identifying the enablers and inhibitors of Cloud adoption in the Middle East• How to identify and take advantage of opportunities in the region• Putting your customers at the heart of your Cloud services: making your customerscomfortable enough to relinquish control of IT & DataCamille Mendler, Principal Analyst and Head of Enterprise Verticals, Informa Telecoms & Media

09:20 Etisalat’s Cloud Services: Driving the adoption of Cloud across theMENA region• Etisalat Cloud Compute IaaS • Delivering value and productivity for customers• Quick provisioning, reduced costs, resource efficiency & enhanced flexibility • Provision of Enterprise ApplicationsEyad Saleh,Director of Cloud Services, Etisalat Group

09:45 How QNBN is equipping Qatar with Next-Generation BroadbandInfrastructure and enabling the delivery of Cloud Services• Qnbn: Enabling the Nation• Vision: Qnbn is a major contributor towards Qatar's advancement, providing the latesttechnology platforms to help achieve a knowledge-based, sustainable economy in line withthe country's National Vision 2030• Mission: Qnbn aims to achieve 95% coverage of high-speed fiber optics broadband (100+Mbit/s) across QatarAhmed Al Sulaiti, CTO, Qatar National Broadband Network

10:10 Telefónica's Cloud Portfolio: Transforming IT architecture and designat a global level Telefónica Digital's mission is to seize the opportunities within the digital world and deliver newgrowth for Telefónica through innovative products and services across key sectors; M2M,eHealth, Security, Advertising, Video & Media and Cloud.

Telefónica's portfolio of cloud services coverd all segments from Large Enterprise & PublicSector to SME & SoHo and the consumer market, and addresses different areas such asinfrastructure services, marketplaces for SaaS, personal Cloud and Cloud for smart devices.

Delivering this transformational vision requires a radical change in how Telefónica approachtheir own IT architecture and design at a global level. How is Telefónica addressing thischallenge and enabling the delivery of Cloud and Telco services to customers across Europeand Latin America?Shekhar Kulkarni, Global Enterprise Architect,Telefonica Global IT

10:35 Morning Refreshments, Speed Networking and Exhibition Visit

11:35 Du: Innovative Cloud strategies for enterprise business• The Enterprise Cloud: Reality or Vision?• There is no Cloud without Innovation• SaaS/PaaS/IaaS: Which path should you choose to initiate your Cloud strategy?• How big will the market for Cloud be?Vivek Srivastava, Senior Manager - Business Solutions, Du

12:00 Zajil: Enabling Public Clouds in the MENA Region• Overcoming concerns regarding the public cloud• Adding value through expanded service offerings• Growing regionally on a partnership model• A true win-win-win propositionMohammed A. Kazmi, Senior Manager, Product Development & Corporate Marketing, Zajil Telecom

12:20 Convergent Cloud: Pushing the realm of Cloud utility models for a Telco player• Justifying the cloud business case• Use case scenarios: A paradigm well left alone• Creating a telecom architecture on a utility model• mBEAD - An innovative approach to accruing business benefitsAkshay Lamba, Chief Architect & Head of IT Strategy, MTS India

12:40 Lunch and Exhibition Floor Visit

13:50 PANEL DISCUSSION: How can you identify & overcome the keysecurity challenges of Cloud Computing in MENA?• Assessing public, private and hybrid Clouds and their suitability as a regional Cloud solution• How many enterprises in the region are actually using the Cloud?• What are the key GCC legal and regulatory issues including data centre location?• Addressing the key concerns of security & privacy issues in Cloud Computing• Data Backup & Secure Cloud HostingSundeep Rana, Network Security Specialist, BTSudhakar Nagasampagi, Accredited Cloud Credential Council Trainer in Cloud &Virtualisation Essentials

14:25 Security As A Service: Challenges and UnderstandingSecurity-as-a-service (SaaS) is an outsourcing model for security management. Typically,Security as a Service involves applications such as anti-virus software delivered over theInternet but the term can also refer to security management provided in-house by an externalorganization. Gartner predicted that cloud-based security controls for messaging applications(such as anti-malware and anti-spam programs) would generate 60% of the revenue in thatindustry sector by 2013, up from 20% in 2008.• What is Security As A Service? Who’s concerned by this service? • What is the difference between the traditional security equipment and this security services?Discussing advantages and disadvantages • Can we use security cloud based service additionally to my existing infrastructure? • The future of Security is Cloud Based! Fouad Amine Guenane, Doctorant – Security Consultant, UPMC - LIP6

14:45 Five fundamentals to ensure the Cloud futureSecurity is often the biggest perceived challenge to Cloud computing, with a Microsoft surveyconfirming that 64% of SMBs shared this concern. Dr. Hongwen Zhang also has radical viewson how to address this challenge on a global basis. A big idea needs a big arena, and therecently formed CloudEthernet Forum is bringing together Cloud stakeholders of every sort tocreate a concerted global front to address and resolve Cloud issues before the systemreaches crisis potential.

CEF has identified 5 key fundamentals to be addressed under the acronym VASPA –Virtualization, Automation, Security, Programmability, and Analytics – and working groups arenow being established under these headings to address specific concerns.These 5fundamentals will be outlined, giving examples of specific working groups and players fromevery sector who have grasped this opportunity to help shape the future of a nascent$200billion Cloud services market.Dr. Hongwen Zhang, Co-Chair Security Working Group,CloudEthernet Forum  

15:10 Afternoon Refreshments, Networking Break and Exhibition Visit

15:55 The importance of Telco Cloud SaaS – Challenges and Launch Details• Deciding which services to launch• What is most popular with SMEs?• What are the challenges for launching SaaS?• Detailing the SaaS pilotsNazmi MUHSİNOĞLU, Service Management Director,Turk Telekom

16:15 How can Telcos take the next step as Cloud providers?• Delivering a full range of colocation, Cloud computing, managed hosting and carrier-neutral• connectivity to your enterprise customers• Are local providers able to match advanced services such as hybrid Cloud, PaaS and nicheapplications platforms?• Helping your customers to accelerate their implementation of complex Cloud services• Overcoming the business concerns of Cloud: Changing the mind-set of senior managementBabiker Ahmed Ramadan, Senior Marketing Manager – Enterprise Business,Canar Telecom

16:35 CLOSING DISCUSSION SESSION – OVER TO YOUWhat are your predictions for Future trends in Cloud in the MENA region?• Cloud Advertising: According to a recent survey, Cloud advertising will continue as the singlelargest source of spending within the Cloud services marketplace in the region and will growfrom $56.6 billion in 2012 to $192 billion in 2016• BYOD and Enterprise Mobility: What will be the potential impact of BYOD & EnterpriseMobility in the region? How can you help customers to address the requirements ofenterprise mobility?• Network Functions Virtualisation: Discussing NFV applications and Architecture Models forthe Cloud. How will NFV change the way Telcos offer Cloud services?Dr. Hongwen Zhang,Co-Chair Security Working Group, CloudEthernet ForumAkshay Lamba, Chief Architect & Head of IT Strategy,MTS India

17:10 Chairman’s Closing Remarks

17:15 Close of Conference

Challenges & Opportunities: MENA as the next big Telco Cloud market Transform your Identity: Traditional Telco turned Cloud Provider

Future trends in Cloud

Workshops

Forum Day Two: Tuesday 15th April 2014Telco Focus Day

How to choose the right Cloud provider for your business

Transforming the Data Centre through consolidation

Overcoming the privacy and security risks associated with Cloud Led By: Gurpreet Kochar, President, ISACA UAE CHAPTER

Tuesday 15th April 2014: Enterprise Workshops

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Part of:

Get Involved with MENA's Leading Cloud Computing EventFloor Plan for 2014 now open:

COMPANIES THAT HAVEATTENDED CLOUD WORLDFORUM MENA INCLUDE:

IF YOU ARE INTERESTED IN SPONSORSHIP OR ExHIBITION OPPORTUNITIES PLEASE CONTACTMatt Williamson, Business Development, Managermatt@cloudworldseries.com +44 (0) 207 017 5450

Why Sponsor or Exhibit? 

A taster of the 2013 attendee list

Early Confirmed Sponsor

Break into the only comprehensive Cloudshow for the MENA region - This show is vital forcompanies that want to gain presence in thisemerging market, no other event can provide somany local potential clients under one roof.

Save time and money by addressing all ofMENA's decision makers under one roof - 1500top level decision makers from across all theenterprises and operators in the region: mobile,fixed and satellite operators, ISPs, governmentregulators, carrier or applications providers.Furthermore, this now includes alternativebrands: content brands, OTT service providers,social media professionals & more.

Guaranteed Face to Face meetings withMENA's telco and enterprise Cloud leaders.For further details see the VIP box above. Getinvolved and get the leads to drive yourbusiness!

Capitalise on established networking platforms-ITM have a 19 year history of delivering you thecontacts you need to grow your business.

Extract even more value from ourparticipation this year by becoming ourProgramme Partner or Workshop Sponsor -Sponsor a conference session or workshopaligned with your product and specialism. Raiseyour profile and deliver your key message withinthe conference programme.

Attendance by InsustryEnterprise ................................................................44%Operators................................................................30%Vendors..................................................................... 18%Other............................................................................8%

Attendance by jobCxO / Director .........................................................77%Project/ Product Management...........................8%IT/ Engineering ..........................................................7%Sales/ Marketing .......................................................5%Finance.........................................................................2%Press...............................................................................1%

Zajil is a leading Information and Communications Technology (ICT) Service Provider in the Middle East & NorthAfrica (MENA) region. Established in the State of Kuwait since 1991, Zajil is Kuwait's first Internet Service Provider andthe region's leading MPLS Service Provider. Zajil is a major Data Center Services player operating multiple datacenters in Kuwait, KSA, UAE, Bahrain, Jordan and UK. Zajil also offers a broad range of Cloud & Managed Serviceswherein customers rely on Zajil’s expertise to manage their ICT infrastructure.By partnering with global telecom and technology leaders, Zajil provides end-to-end Connectivity, Cloud andManaged Services.

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Abu Dhabi Commercial Bank • Abu Dhabi Education Council •Abu Dhabi Urban Planning Council • Accenture • Acision •Ajman Bank • Al Ain Municipality • Al Batha Group • Al DarProperties • Al Futtaim Group • Al Gurair Iron & Steel LLC • AlHabtoor Group • Al Hilal Bank • Al Reyami Groups • Alarab NewsChannel • Alpha Data • American University in Dubai •American University of Sharjah • Americana Food • AppliedTechnology Research Center • Aptec Gulf • Arab Bank Plc •Areej Middle East Trading • ASG • Atlas Telecom • BalfourBeatty • Bank Bemo Saudi Fransi • Banker Middle East &Broadcast Editor • Barclays Bank • Bird & Bird (MEA) LLP • BPMiddle East • Brewer Smith Brewer Gulf • British Council •Capital Bank • CapRock Communications • Cassells HotelApartments • Central Bank of the UAE • Chartis Insurance(AIG) • Cipriani Yas Island • Cisco • Citrix • CNN • Coca-ColaExport Corporation • Cognizant Technology Solutions •Daimler Middle East • DAMAC Holding LLC • Dana Gas • Dell •Deloitte & Touche • DIFC • Dimension Data • Doodle WorldwideInteractive • Dorah Emirates for Network Security & Protection• DU • Dubai & Gulf Group of Companies • Dubai Airports(DANS) • Dubai Bank • Dubai Chamber of Commerce • DubaiCustoms • Dubai Electricity and Water Authority • DubaiHealth Authority • Dubai Mercantile Exchange • Dubai Police •Dubai World Trade Centre • DUBAL • Dun & Bradstreet • DuniaFinance LLC • Dutco Group, Business Communications • EasaSaleh Al Gurg Group • Eastern Biotech & Life Sciences •Ecomputer • EFG-Hermes • eHosting DataFort • Emaar • EmaarPJSC • Emartech • Emirates Airline • Emirates College ofTechnology • Emirates Group IT • Emirates IntegratedTelecommunications Company, PJSC (du) • EmiratesInternational School • Emirates Leisure Retail • EmiratesMotors Company • Emirates National Bank of Dubai • EmitacDistribution LLC • Emitac Enterprise Solutions • EMS-ChannelPartner Blackberry • Ericsson • Ethiopian Revenues andCustoms Authority • Etihad Airways • Etisalat Group • EtisalatTelecommunications • Europcar • Flydubai • Fujitsu • GASCO •GE Healthcare • General Motors Middle East • General Pension& Social Security Authority, Abu Dhabi • GeospationalInformation Solutions • Government of Dubai • Grand MidwestGroup of Hotels Apartments • GTS • Gulf & World Traders • GulfAir • Gulf Medical University • Gulf News Broadcasting •Halliburton • HP • HP Enterprise Services • HSBC Middle East •Huawei • Hult International Business School • IBM • iCapital •ICICI Bank • IFFCO • Inter Emirates • ITpreneurs Middle Est •J.J.T.University,Ratsthan • Juma Al Majid Group • JumboElectronics • Jumeirah Group • Kenya Bureau of Standards •Kerzner Isthithmar (Atlantis the Palm) • Khaleej Times • KingAbdallah Int Medical Research Centre • Klarifi Human CaptialManagement • Knights Bridge for Chemicals • KPMG • LGElectronics • LUKOIL Overseas • M.E Engineering • Maham Al-Khaleej • Majid Al Futtaim Fashion • Mansion Aluminium •Maquet Middle East • Mashreq Bank IT • Mastercard worldwide• Mavenir Systems • MGM Resorts • Michigan State UniversityDubai • Microsoft • National Bank Furjairah • National Bank ofAbu Dhabi • National Bank of Kuwait • NICE Systems • Nokia •Nokia Siemens Networks • Norton Rose • Ofcom Dubai • Oracle• Orange • Pepsi Co • Petrofac Emirates • Pfizer Nutrition •Procter & Gamble • Prologix • Qatar Global CDM Company •Qatar Steel • RAK Bank • Rasmala Investment Bank Ltd •Samsung • Saudi Telecom Company • Schneider Electric IT •Sharaf DG • Sharjah Department of Information andeGovernment • Sharjah Islamic Bank • Shell • Sheraton DeiraHotel • Sky News Arabia • Sofrecom • Somali Youth Union •Sophos • STC • Subex Ltd • SunGard Systems • TataCommunications • Tata Consultancy Services • Tech Mahindra• TOTAL • Tyco Flow Control • Verizon • Villeroy & Boch • Wipro• Zurich Financial Services

Our dedicated Head of VIP Relations buildsrelationships - via road-trips, meetings andattending major cloud events - with all the CxOsfrom the companies vital to your business.Aleksandra works with you to create a bespokewish-list of who you want to meet at the event.Then she uses our extensive database of personalcontacts to ensure the key people who you want tomeet attend the event and are disposed tomeeting sponsors in exclusive one-to-oneintroductions on-site.

Aleksandra Mikula, Head of VIP Relations Tel: +971 (0) 4 4072776 Email: aleksandra.mikula@informa.com

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INFORMA CLOUD WORLD SERIES:GLOBAL INSIGHTS SURVEYEXECUTIVE SUMMARYCloud competition remains unevenly distributedYou can buy cloud services from all regions of the world, but available choices are notsatisfactory to many.

Feet on the street still matter to cloud buyersThe ability to provide local support – directly or through a trusted partner – is a keyrequirement for cloud buyers.

Cloud investment is finding its levelAlthough the bulk of ICT budget could move to the cloud, many enterprises are satisfiedwith the current balance.

Europe is a cloud laggard compared to North America and AsiaEuropeans see other regions innovating and using cloud services more effectively.

Governments are viewed as cloud enablersThe critical role of cloud computing in economic development demands proactivepolicy making.

Camille MendlerPrincipal Analyst, Enterprise VerticalsInforma Telecoms &Media@cmendler

CLOUD COMPUTING’S ECONOMICIMPACT IS VALUEDIs the use of cloud computing critical for a country’s economic competitiveness?

0%

6%

7%

5%

8%

6%North America respondents

Not Important

Source: Informa Cloud World Forum Global Insights survey, June 2013

Respondents from the Americas value the cloud’s economic role most highly

N

n = 318

% of respondents

*small sample size

Latin America respondents*

Middle East respondents

Western Europe respondents

Africa respondents

Asia Pacific respondents

Eastern Europe & CIS respondents

16% 45%

56%

64%

23%

69%

46%

56% 12%

22%

21%

26%

28%

32%

24%

26%

47%

32%

12%

10%

20% 40% 60% 80%

0

100%

Fairly Important Very Important Critical

SCALE OF CLOUD INVESTMENT VARIESEnterprises: Cloud-relatedshare of total ICT budget

NINE OUT OF 10 RESPONDENTS LINK CLOUD COMPUTINGTO A COUNTRY’S ECONOMIC COMPETITIVENESS.

ICT INVESTMENT IN CLOUD-RELATED SERVICES ANDINFRUSTRUCTURE IS MORE MUTED AMOUNG THE SMALLERENTERPRISES SURVEYED - POTENTIALLY DUE TO GREATERSUPPLIER FOCUS ON LARGER ENTERPRISES IN SOME ECONOMIES.

Source: Informa Cloud World Forum Global Insights survey, June 2013

Nearly a fifth of very large enterprises surveyed already spend half or more of their ICT budget on cloud-related services and infrastructure

n = 111

% of respondents

0% 20% 40% 60% 80%

17%

6%

6%

17%

26%47%

21%

66%11%

28%55%

>50% 25% to 50% 1% to 25% None

Very large enterprises(>5,000 people), n=29

Mid-market firms(250-4,999 people), n=35

SMEs(<250 people), n=47

IMPLICAT

ION

IMPLICAT

ION

Booking hotline:+44 (0)20 7017 7483

3 Easy Ways to Register

Email us your booking:itmevents@informa.com Book through Website:www.cloudworldseries.com/mena 

14-15 April 2014, Habtoor Grand Beach Resort & Spa Hotel, Dubai, UAE

4th Annual

NORTH AMERICA

www.cloudworldseries.com www.bigdataseries.com

Now in their6th Year

THE ONLY CLOUD EVENT SERIES WITH GLOBAL REACH

Enterprises, Operators & Regulators FREE FREE

Vendors USD $1999 USD $2299

UP TO 21ST MARCH 2014 AFTER 21ST MARCH 2014

No VAT will be charged by Informa Telecoms & Media on delegate places.

Terms and ConditionsFree Places:The conference is FREE to all Operators & Regulators aslisted in the pricing options on this page. Multiple* booking discountswill only be valid for delegates from thesame company when booked as a group at the same time. All feesinclude lunch, refreshments and conference documentationPayment Information:Payment should be made by cheque, credit cardin euros. Cheques should be made payable to Informa UK Ltd. Paymentmust be received by 31/03/2014 in order to secure your place. Pleasequote the delegate name and the event I82TN as a reference on alltransactions.Cancellations: If you should cancel a conference registration before31/03/2014 you will receive a refund less a cancellation charge ofUSD$150 for all bookings. We regret that no refunds can be made forcancellations received after this date. We welcome substitute delegatesat any time. It may be necessary for reasons beyond the control of theorganisers to alter the content and the timing of the programme or theidentity of the speakers.

Are you registered?:You will always receive an acknowledgement ofyour booking. If you do not receive anything, please call us on +44 (0)207017 7483 to make sure we have received your booking.Data Protection:The personal information shown, and/or provided byyou will be held on a database and shared with companies in the InformaGroup. It may be used to keep you, or any additional names provided byyou up to date with developments in your industry. Sometimes yourdetails may be obtained from or made available to external companiesfor marketing purposes. If you do not wish your details to be used for thispurpose, please write to: The Database Manager, Informa UK Ltd, MapleHouse, 149 Tottenham Court Road, London, W1T 7AD orEmail:Database@informa.com

Accommodation:Delegates can take advantage of special accommodation rates. Please see our website for further information on how to bookwww.cloudworldseries.com/mena/accommodation

Venue:Habtoor Grand Beach Resort & Spa Hotel, Al Sufouh Rd, Dubai, UAE

**To check if you qualify for the Free Operator / Enterprise pass please consult the Cloud World Forum MENAWebsite: www.cloudworldseries.com/menaEmail bookings. Operators / Regulators: alexandra.mikula@informa.com Other: itmevents@informa.com Telephone enquiries: +44 (0) 207 017 5506.