Frankfurt Book Fair 2013: The Digital Spotlight

complete fulfillment engine that facilitates direct corporate sales for publishers and authors. Mass retailers and anyone wanting to distribute to consumers across all existing chan-nels can benefit from Enthrills device-agnostic approach, which is accompanied by Endpaper Editor for catalogue and promotions management, adds Franco, whose team were able to deliverwith just a few simple e-mails upon receipt of the first requestthe redemption codes to an educational institute wanting to distribute 3,500 e-book copies of Stephen Coveys The 7 Habits of Highly Effective People as a gift to graduating students.

Several publishers have par-ticipated in the retail program with dozens of books available in Safeway and Federated Coop stores in Canada. Open Road Media and RosettaBooks, for instance, recognize the opportu-nities with e-books, and they are taking active advantage of End-paper to facilitate corporate, bulk and special sales, says

Franco, emphasizing the fact that the company is focused on both technology and intellectual property. Our mission is to help publishers and authors gain control of their dis-tribution and fulfill e-book content direct to consumers. Having our own purpose-built fulfillment engine gives us great flexibility in e-book file delivery. Endpaper delivers EPub, iBook, Mobi/KF8 or PDF files to tablets, readers, phones and computers on iOS, Windows, Android, or pro-prietary e-ink devices.

We are seeking forward-thinking publishers and strate-gic partners all over the globe, so come and talk with us and lets see what we can be accomplished together. Drop by stand S92 in Hall 8.0 for more information and demon-stration on Enthrill products and services, Franco says.

ePubDirectFor CEO Gareth Cuddy, the unveiling of eBookInsights takes the center stage. With print books, publishers receive delivery confirmation, agree to recommended retail prices and can be reasonably confident that their titles will be on the shelf at the agreed prices. With e-books, this is not the case. It is possible to obtain the information by checking every online outlet but such exercise is laborious and costly. Our innovative online inventory checker eBookInsights eliminates this data black hole by getting the information publishers need as often as they like and produces excep-tion reports that they can use to fix the errors.

Continuous improvement on the simplicity and user-friendliness of its e-book distribution is important to Cuddy as new international sales channels, consolidated reporting features and new clients are added. Random House Group U.K. and Australia, for instance, switched

20 www.publishersweekly.com

Popular Prakashan and Aardash Books. Another 40 pub-lishers are set to join this hassle-free e-platform to store and access content, says founder and CEO Nizam Ahmed of DiTech Process Solution, pointing out that the eLibrarys EPub-based content can be read anywhere at any time through iOS and Android apps. Secure access and a DRM system is another key feature.

STUDYeBUDDY ensures that different educational requirements are met while offering best-quality audio/video learning materials. For instance, medical students in India will be able to access videos to better understand spe-cific medical procedures performed by doctors around the world. Users can highlight important points, write notes, add bookmarks and perform robust key word search while reading content online as well as offlinethus providing a personalized reading experience, says Ahmed. Its built-in B2B capabilities further offer two options: subscription for educational institutions requiring customized e-content packages, and retail for customers purchasing e-books on a perpetual access basis.

With the STUDYeBUDDY portal and DiTechs digital publishing solutions, clients now have access to an end-to-end solution. We take care of every aspect in creating a book, from copyediting to content development to convert-ing it into multiple e-formats. At this fair, we will be pro-moting TypeFi Publish and indexing. TypeFis accelerated proofing and composition processes enable up-to-the-min-ute content, faster publication cycle and instant online updates, with a one-click button to get to multiple outputs in XML, EPub, PDF and print PDF. Visitors to our stand B85 in Hall 4.0 will get to know more TypeFi Publish fea-tures. DiTech currently works with Insight Guides (U.K.) on this system.

Our services, both STUDYeBUDDY and digital publish-ing solutions, are direct results of our constant R&D for innovative solutions. STUDYeBUDDY, for instance, is tar-geted at Indias 100 million active Internet users, which are expected to grow to 237 million by 2015, adds Ahmed, emphasizing that this new market potential is too attractive for publishers, international and national alike, to ignore.

EnthrillWe are proud to announce the launch of Endpaper Editor, a cloud-based software that enables users to upload e-book files, generate download codes and create promotional cam-paigns with unprecedented flexibility, says co-founder and president Kevin Franco, adding that publishers can now fulfill bulk corporate sales orders from one fulfillment engine to all reading devices while maintaining control over their content and connecting directly with the consumer.

Enthrill was the first company to bring e-book gift cards to mass-market retail stores with its proprietary software, Endpaper, delivering e-books to any device. We offer a

OCTOBER 2013The DIGITAL SPOTLIGHT

Our events for todayMaking your e-books interactive 11:00 to 12:00 HrsMigrating from Flash to HTML5 12:00 to 12:30 HrsExplore the new facet of publishing a book as an App 12:45 to 13:15 Hrs

Managing Rights & Permissions made easy 14:00 to 14:30 HrsBeginning your book with HTML 5 14:45 to 15:15 Hrs

to ePubDirect in April. With thousands of titles, numer-ous imprints and varying delivery requirements, this publisher has been a true test of our systems ability to scale and adapt, says Cuddy, adding that the seamless title migration took less than two months to complete. Hunter Textbooks, Michigan State University, IMF, Hot Key Books, The Ivy Group and Osprey Group also moved to ePubDirect, resulting in its rapid expansion and a new office in Oxford, U.K., in the past year.

One of our key strengths, adds Cuddy, is the ability to provide publishers with real-time data and detailed analyt-ics on the performance of their titlesa critical element of a successful e-book strategy. Such insights allow them to react quickly to opportunities in certain markets, problems with particular titles, or seasonal trends. Our distribution platforms agility and scalability remains a key differentia-tor in an increasingly crowded market as it delivers and does what it promises.

Cuddy will be speaking about information black holes and eBookInsights on October 9, 12:00 p.m., at Hall 8.0s Digital Innovation Hot Spot, and co-hosting an event with new client Turpin Distribution (stand L27 Hall 4.2) at 4:30 p.m. He and his team will also demonstrate ePubDirects next-generation e-book analytics and distribution service at stand M170 in Hall 8.0.

KoboVisitors to stand G41 in Hall 8.0 will get to enjoy Kobos many content and product demonstrationsincluding the newly released Aura, Arc 7, Arc 7HD and Arc 10HD mod-elsin a living room setting complete with a fireplace and comfortable furniture. The new product line-up based on Kobos Reading Life, says chief content officer Michael Tamblyn, enables the collection, curation and discovery of content. It helps readers to discover more of the content

they are interested in through our all-new Beyond the Book user experience. It highlights key topics within a book and provides aggregated content from across the Web known as Collections. Featured Collections are further personalized with Kobos own editorial voice as well as respected influ-encers such as authors, publishers and experts in their field.

Reading Life allows customization through the usage of


The digital future is uncertain. Publishers face a diverse array of challenges on the horizon. Let Publishing Technology enrich the life of your content with a tailoredsolution from our full spectrum of extensible software and industry services. Visit us on stand M35, 4.2 to learn how we can transform your business.

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The digital future is uncertain. Publishers face a diverse array of challenges on the horizon. Let Publishing Technology enrich the life of your content with a tailoredsolution from our full spectrum of extensible software and industry services. Visit us on stand M35, 4.2 to learn how we can transform your business.

PW_FBF2013_half page_Layout 1 26/09/2013 16:58 Page 1


TypeGenius and features such as tracking reading with fun stats and awards, sharing favorite passages or quotes with Facebook Timeline as well as personalizing recommenda-tions and reading offers. (Kobo has partnered with San Francisco-based Pocket to enable readers to save articles and other Web content to their e-ink devices.)

Kobo has also introduced a simple one-tap interface that enables readers to go from one text column to the next without zooming and panning. We remove distractions such as the toolbar to create a cleaner interface that focuses on the content. This new experience, developed with the same digital publishing tools that we offer to publishers and authors, significantly improves the reading experi-ence, adds Tamblyn.

Popular fashion, science, business and technology maga-zines are now available from Kobo in North America, with global access by the end of the year. A much expanded 100,000-title kids store is also up and running with special features allowing parents to set up dedicated accounts for their kids, allocate spending allowances, pre-select e-titles, adjust search-settings to ensure their kids read safely, set reading goals and track their reading progress.

At this fair, Kobo will host an in-booth party celebrating Brazil on October 10, from 1:00 p.m. to 3:00 p.m., with exclusive author readings by Paulo Lins, Bernardo Carv-alho, Fbio Moon and Gabriel B.

MPS LimitedWe are launching ScholarStor, our third-generation cloud-based delivery platform for books, journals and reference works, at this fair, says CMO Rahul Arora, adding that the hosted solution empowers publishers to manage and render content across multiple channels. The platform has numerous innovative features, including a flexible adminis-tration tool for unique publisher needs, a robust subscrip-tion and e-commerce module, extensive marketing scalabil-ity, and rich discoverability functionalities. ScholarStor is also powered by its analytics platform MPS Insight to allow seamless consumption of real-time user intelligence including COUNTER-4 and sales reports.

The creation of ScholarStor is made possible by our soft-ware development division, MPS Technologies. This team of 100-plus software developers also allows us to offer contin-ued maintenance and responsive support for the Scholar-Stor platform, adds Arora, who will also showcase MPSs flagship digital publishing platform DigiCore. Specific DigiCore modules have gained significant momentum in the market since its launch at last years fair. We were recently awarded large editorial and production programs for a leading scientific society and also for a global health infor-mation services company, where the combined DigiEdit and DigiComp modules provide for a richer editorial experience

while powering automated production processes.His team also implemented MPS Trak for a global pub-

lisher with scholarly works in disciplines such as business, management, education, health care and engineering. MPS Trak is the workflow management module that extends beyond DigiCore, and this comprehensive cloud-based publishing workflow solution manages the tracking, information and reporting elements of the publishing pro-cess. For this project, the implementation was completed within three months, much to the delight of our client.

One emerging trend that Arora has observed and appre-ciated is the early involvement of the publishing clients IT division in digital product development. This places MPS in a unique position as we have a IT support division, and our role has expanded to offering integrated services across content development, delivery and analytics. The value that we provide to clients translates to developing transforma-tive digital products in reduced time-to-market and costs.

Head over to stand P17 in Hall 4.2 for more information on innovative MPS products and solutions, and product demonstrations.

Publishing TechnologyWith its recent collaboration with China National Publica-tions Import and Export Corp. in the spotlight, it is natural for Publishing Technology to promote its advance enter-prise system, pub2web custom hosting platform, ingenta-connect turnkey hosting solution and Publishers Commu-nication Group (PCG) sales and marketing consultancy at this fair.

We are highlighting our PCG Sao Paulo office, which provides sales representation, marketing services and library conference exhibits in Brazil and throughout the wider region, says marketing manager Michael Groth, adding that PCG vice-president for Brazil will be on hand to meet with publishers looking to reach the Latin Ameri-can market. Trade and large publishers will also be inter-ested in Order to Cash, our next-generation digital + print marketing and distribution platform, which is available on its own or as a part of our advance system. It allows pub-lishers to maintain their print business while also embrac-ing digital, and to package, market, sell and deliver content in whatever formats that readers demand, wherever and whenever they want it. We are also promoting the theme of optimizing content and the user experience, says Groth.

The company is currently implementing Global Product Manager for HarperCollins on its advance framework. Adds Groth, This major undertaking unifies and central-izes HarperCollinss editorial, marketing and business data around the world, and subsequently widens the reach of its print and digital publications in core target markets. Egmont Kids Media is also using the advance framework to more effectively manage and monetize rights, sub-rights, fragments and permissions across the company. Then there


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are bespoke Web-based projects through its pub2web plat-form for the American Society of Microbiology and the American Institute of Physics that integrate multiple con-tent types with various semantic enrichment features. We have also just launched our first e-books-only site for Paris-based content aggregator Numrique Premium, integrating over 1,500 titles within 14 collections from 30 publishers.

Drop by stand M35 in Hall 4.2 to explore more of its products and services, and hear what CEO George Lossius has to say at the What is a Publisher Now? panel on Octo-ber 9, 10:45 a.m. to 11:45 a.m., at Hall 4.2s SPARKS stage.

QbendAn integrated book-selling platform is the theme at Qbend this year. We are introducing two new servicesdigital marketing and content distributionwhich, along with the option to sell e-books and print books, custom and multichannel publishing as well as consumer analytics, will provide a complete toolset to get into the online book-sell-ing market, says COO Kaushik Sampath.

Integrated marketing is focused on driving more traffic to our clients eStore and engaging with their consumers via social media so as to increase our clients ROI. It is a major service offered to publishers using our eStore to sell their print or e-books, adds Sampath, explaining that the hot-test topic among online communities has been about the social publisher. It is about how publishers integrate their marketing plans to leverage on the data gathered from their consumers purchasing patterns. With our integrated mar-keting service, we give publishers the perfect platformtheir own branded eStoreto get in front of their consum-ers, engage them in conversations and provide content that are suited to their needs.

Such eStore features have seen more publishers, espe-cially those new to international sales, signing up with Qbend this year. Some have gone on to discover that the ability to expand internationally and capture new markets has contributed a lot to their businesses. Sales & market-ing director Sheri Dean of Business Expert Press, for instance, finds that selling to the far corners of the world has led to increased positive branding of our company.

Meanwhile, Elsevier is using Qbends custom and multi-channel publishing system S.N.A.P. (search, navigate, assemble, publish) to take their customized content offer-ings direct to the customers. Sampath and his team are also creating an eStore for Amar Chitra Katha, one of Indias top childrens publishing houses and a household brand name in that segment.

For more on Qbends solutions, head over to its stands (M132 in Hall 8.0 and P94 in Hall 4.2), or attend its pre-sentation titled Accelerate Your Ebook Business at

HotSpot Digital Innovation on October 10, 11:3011:50 a.m. and October 11, 10:3010:50 a.m.

Thomson DigitalAlongside its revolutionary 1P1P (One Person One Project) workflow, Thomson Digital will also demonstrate and launch its flagship web-based TD-XPS platform, which allows for a consolidated workflow, fastest possible time-to-market and reduced cost of production.

Enabling a smart and lean workflow from input accep-tance through to multichannel delivery is what 1P1P is about. This is facilitated by TD-XPS, which enables a robust XML-based production workflow that integrates authoring, reviewing, editing, formatting and multichan-nel delivery from a single content source. Production-cycle time is significantly reduced to the minimum, giving our partners the ability to radically transform their pub-lishing process and match their consumers demand for dynamic and multiplatform content, says executive director Vinay Singh, pointing out that TD-XPSs high degree of automation further captures the granular essence of the content, limiting manual intervention while delivering consistent quality at unparalleled speed.

TD-XPS, explains Singh, is devised not only to benefit large publishers but also small presses, society publishers and self-published authors who have been unable to har-ness such technology in the past due to cost and resource issues. TD-XPS is uniquely poised to let users pick and choose the tools needed and customize them to fit their needs. It also allows them to define their profiles and scale their licensing as required, adds Singh, who has set up an office in Brazil, and plans to further strengthen Thomson Digitals presence in the Spanish and French markets while expanding its South American and North African operations.

His team is currently working on a two-year 80,000-title conversion project to generate bibliographic data containing citations, abstracts and references for cross-platform publishing. It started with a mapping process to cover all DTD elements that are needed to populate the output data format. The most challenging parts are identi-fying author information, and searching for book meta-data and abstracts that often involve more than three dif-ferent sources, including PDF/XML/ONIX input files and the publishers databases, explains Singh.

To learn more about Thomson Digital and its capabili-ties, visit stand M100 in Hall 4.2, or contact senior man-ager for business development Padma Krishnamurthy ([email protected]) for a closer look at TD-XPS and 1P1P.


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If fairs like Frankfurt prove anything, though, its that as far as the role and fundamental function of the publisher remain the same, publishers cannot rely upon tradi-tional tried-and-tested modes of working to guarantee success. Instead, publishers need fresh eyes and an inno-

vative approach. Thats why, in spite of media doom and gloom about the difficulties faced by todays graduates as they attempt to break into sectors like ours, its a great time for a younger generation of thinkers. Their inbuilt aware-ness of what technology can do and offer means they are brilliantly placed to redefine the parameters within which publishing works.

So what problems need fixing? On the trade side, theres no denying that a large proportion of retail has migrated online. The link between consumer and publisher is, for these individuals, wholly severed. Whats more, e-tailers are proprietorial and wont share access to these consumers. Publishers need to find a way to build a new relationship with these readers, creating an alternative space for the reading community. Its no small task. Author experience is also in need of a shake: writers want greater proximity to editors, to sales and marketing teams, to publicity and pro-motional activity. This means changing the implementation stage of the publishing process, as authors want more of a hand in, and effect on, the impact their books can make on readers.

On the academic side, however, challenges lie in best facil-itating the impact of content. Academics create content in order to share their research for the good of the world, but also to garner credit for their research that in turn furthers their careers in academia. For these writers the crucial fac-tors are furthering the reach and penetration of their work, the need to measure consumption more closely, and of course, the ongoing issues surrounding accessibility. Pub-lishers need to look to create solutions that interlink resources, providing details on all aspects at a more granu-lar level. This will improve the authors experience by deliv-ering the information they want, which can then create a feedback loop to improve and inform dissemination of con-tent.

How can publishers solve these problems? Undoubtedly, publishers have an eye on innovation and ingenuity; they appreciate there is a need for change. The bustling halls and packed seminar programs that most probably surround you as you read this article are the living proof of that. The book

fair is in many ways a hothouse for experimentationfor cherry-picking those brilliant sparks that can kick-start the creativity a publisher requires to build success within the current industry landscape. By focusing on these glimmers of genius, though, their attention and time is drawn from the elementary building blocks that are necessary for change.

For that spark of genius to become a blaze, then, the kin-dling needs to be suitable. Publishers know they need to be thinking about innovation; it hangs heavy in the air in the halls in Frankfurt, tantalizingly close. But the raw material is not up to scratch. Most publishing houses are working with a basic infrastructure that is in no fit state to take advantage of the opportunities around us.

The conditions for innovation wont go away. The time is right for change. Publishers might, ultimately, have the same role they have always had, but the tools they use and the possibilities they encounter are evolving. Publishers need to accept this and make the jump. By seeking input from tech-nology companies, publishers can rely on experts for the solutions that can best facilitate their profession, dodging those fads along the way that are the scourge of progress (fads are the subject for a different article in themselves!).

In short, the publisher must be both a traditionalist and an innovator. Publishers must be convinced of the contin-ued relevance and consistency of their role, and steadfast in the belief that publishing is a unique industry with a specific business model requiring specialist knowledge and atten-tion. Publishers must also be innovators, believing that essentially the future of the industry is bright and looking out for chances to capitalize on major developments. There are many opportunities for growth, for new ideas, for inven-tion.

If publishers can stay true to their essential role, investing in their basic infrastructure but harnessing the new technol-ogy advances with vigor and enthusiasm, we can expect the next decade to be even more successful and interesting than the last.

Roll on, FIBF 2013!

The Publisher: Innovator or Traditionalist?

OCTOBER 2013The DIGITAL SPOTLIGHTBy GeorGe Lossius

There is no denying that the past decade has seen some mighty changes within the publishing industry. The surging power of social media, the death of the physical book and the rise of the e-book, the ongoing debate over open access, tech start-ups, and the new drive for consolidation have greatly altered the face of the industry. Some things, however, remain the same. The big book fairsFrankfurt, London, BEAstill mark crucial phases of the industry and play a consistently important role. Their continued relevance reflects a truth at the very heart of the industry: while changes affect the wider publishing community, the role of the publisher is very much what it always wasa content gatekeeper.

George Lossius, CEO of Publishing Technology, will join Victor Henning (Mendeley/Elsevier), Mark Anderson (Pearson) and Dan Franklin (Penguin Random House) for the What Is a Pub-lisher Now? debate, taking place at 10:45 a.m., Wednesday, October 9, at the SPARKS stage, Hall 4.2. The event will be chaired by Karina Luke (Book Industry Communication).

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Frankfurt Book Fair 2013: The Digital Spotlight