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12 Days of Small Business Marketing Tips
Frankfort BusinessA publication of the Frankfort Chamber of Commerce
December 2015
Chamber of CommerceFRANKFORT
Chamber of CommerceFRANKFORT
Chamber of CommerceFRANKFORT
The holiday season is almost upon us! Aside from spreading the yuletide cheer, your customers have only one thing on their minds: shopping. This time of year marks a lucrative opportunity for small businesses. Since we believe it’s better to give than to receive, we’re gifting you this handy list (don’t worry – we’ve checked it more than twice!) to help you engage your audience and optimize your holiday marketing efforts:
1. Give consumers an early sneak peek – promote your holiday specials now when there is little competition. Host a preview sale to create the initial buzz!
2. Run a contest on social media – Get consumers excited about your brand. Social promos are a fun way to engage your audience. Bonus: This is also a great way to collect new subscribers!
3. Create a holiday-themed Pinterest board – Leverage curated content that speaks to your seasonal offerings. For more examples, check out Pinterest.com/EmailMarketing.
4. Send cards to loyal customers – It will help your business stand out amongst a slew of promotional emails. Thank your customers for their patronage and support. It’s a simple gesture that can make a big impact. Which brings us to our next point…
5. Don’t make all of your emails promotional – give your subscribers a breather and wish them a happy holiday season by sending an e-card from your team.
6. Customize your email template – to reflect the changing of the seasons. Simply including a holiday-themed header into your messages can get consumers in the spirit to make a purchase.
7. Host an exclusive holiday event – Extend your store hours and/or offer customers a special incentive with purchasing. Events help to draw in crowds. For those without a brick-and-mortar location, try hosting a “cyber” event, such as a Twitter chat or a one-day only sale.
8. Start planning post-holiday – A new trend among consumers is waiting until after the holiday rush to score the best deal. Think beyond the traditional time frame when developing your holiday campaign in order to leverage the most form the season.
9. Don’t forget Cyber Monday – While shoppers flock to retail stores the second they finish their turkey, it’s often the Monday after when the best deals can be found. Create a special offer exclusively for your online audience.
10. Get creative – Extend your thanks by giving customers a behind-the-scenes glimpse at your brand or showcase some of your cool customers in a special video.
11. Spread the “like” – Encourage fans to like and follow your brand on social by incentivizing them. For every follower milestone, offer a special promo code.
12. Celebrate Small Business Saturday – Retailers across the nation are participating in this event that salutes small business owners just like you.
A Weber Email marketing delivers www.aweber.com
“ Extend your store hours and/or offer customers a special incentive with purchasing.”
Inside InformationMonthly Message . . . . . . . . 2Business Bullets . . . . . . . . 3Committee Briefs . . . . . . . 4New Members . . . . . . . . . 5Member Spotlight. . . . . . . 6Events . . . . . . . . . . 7
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2015 Board of Directors
Thomas Powers – PresidentSAFETY MEETING OUTLINES, INC.
Thomas Kara – Internal Vice PresidentDANCING MARLIN
Mark Giovanazzi – External Vice PresidentMORGAN STANLEY
WEALTH MANAGEMENT708.226.5419
Judy Hageman – TreasurerSILVER CROSS FOUNDATION
Steve Hogan – SecretarySTUMM INSURANCE LLC
773.862.7761 EXT [email protected]
Lisa Ricchio – Past PresidentSTANDARD BANK
708.499.2062 [email protected]
Aimee Feehery – DirectorLINCOLN-WAY HIGH SCHOOL
Pauline Modjeski – DirectorWHITE STREET CAFÉ, LLC.
Richard Rappold – DirectorLAW OFFICE OF
RICHARD W. RAPPOLD312.242.4967
Donald Olivieri – DirectorOLIVIERI BROTHERS, INC.
2015 Frankfort Fall Festival [email protected]
Chamber InformationThe Frankfort Chamber of Commerce Board Meetings are held on the 3rd Thursday of each calendar month. Suggestions or comments are welcome at regularly scheduled Board meetings during Public Comment. All requests to speak at a Chamber Board Meeting must be submitted in writing to the Chamber office no later than the 10th day of each month to be included on that month’s Board Agenda. The Board President recognizes visitors who are on the agenda, maintains order during the meeting, and calls an end to public comment when deemed appropriate.
Staff Alicia Joebgen, Executive Director • Marla Krippel, Administrative Assistant Karen Lozynski, Administrative Assistant
Office Hours 8:00 am - 5:00 pm Mon - Thurs, 8:00 am - 4:00 pm Fri
Contact Us Telephone: 815.469.3356 • Fax: 815.469.4352www.FrankfortChamber.com • [email protected] www.FrankfortFallFestival.info
Come on down...town for the holidays!What a wonderful time of the year to visit historic downtown Frankfort. Shops are decorated and stocked and ready to help you select unique gift items for everyone on your list. Local restaurants are also offering many holiday specials this season. So come on down…town and shop and enjoy all that your downtown offers! Once again the Frankfort Historic Business Association Christkindl and Cookie Walk weekend returns December 5-6 with old-fashioned, Frankfort-style fun for all ages. Below is a schedule of all upcoming events for the holiday season.
Thursday, December 3rd at 6:30 – 7:30 p.m.Village of Frankfort Tree Lighting CeremonyExperience the magical tree lighting ceremony to kick off the holiday season in Frankfort. Includes a visit from Santa and Mrs. Claus, hot chocolate and cookies
Friday, December 4th Frankfort Area Historical Society Holiday House WalkFor information regarding tickets call 815-469-6541.
Saturday, December 5th & Sunday, December 6thFrankfort Historic Business Association Christkindl Weekend
• St. Nicholas kicks off the Christkindl Weekend Saturday, 11:45 on the Breidert Green stage. St. Nicholas will be making appearances throughout the downtown and stopping by local businesses on both Saturday & Sunday, Noon – 4p.m.
• Cookie Walk ($12 ticket) wind your way in and out of 20+ downtown merchants to collect your individually wrapped cookie – Saturday & Sunday, Noon-4:00 p.m.
• Wood Craft Project for the Kids with Home Depot Saturday, Noon-4:00 p.m. in the Trolley Barn outside KidsWork Museum
• Caroling with the Girl Scouts on the Breidert Green stage Saturday at Noon• Live reindeer and elves visit Breidert Green - Sunday, Noon-3:00 p.m.• North Pole Express Santa Letters at KidsWork Museum – Saturday & Sunday, 1:00-3:00 p.m.• Holiday Cookie Decorating in the Trolley Barn outside Kernel Sweetooth – Saturday & Sunday,
1:00-3:00 p.m.• Santa’s Secret Workshop...stop by Frankfort Chamber of Commerce at 123 Kansas Street and
let your child shop for a gift or two for parents or siblings. All gifts $1 and include gift wrapping – Saturday, 1:00-4:30 p.m. & Sunday, 1:00-4:00 p.m.
• Christkindl Lantern Parade...at the Historical Society. Kids receive a free lantern for the parade down Kansas Street – Saturday, 4:45 p.m.
• Unlimited rides on the Horse-Drawn Wagon ($2/rider, 3 and under ride free, also free with cookie walk ticket) - Saturday & Sunday, Noon-4:00 p.m.
• Complimentary hot cocoa at White Street Café, Smokey Barque and Build-A-Bun• Holiday Cut-outs… at StarVisions, take your holiday photo, Saturday & Sunday, Noon-4 p.m.• Live broadcast with 104.3 FM on Saturday & Sunday, Noon-3:00 p.m. on the Breidert Green stage
Friday, December 12 6:00-MidnightFrankfort Chamber of Commerce Holiday Midnight Madness Shop till you drop 6 p.m. ‘til midnight! Visit frankfortchamber.com for a list of participating businesses
For additional information visit: www.shophistoricfrankfort.com | facebook.com/shophistoricfrankfort
Directors’s MessagePauline Modjeski, Director White Street Cafe
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holiday season with Midnight Madness on Friday, December 11. Beginning at 6PM, shoppers will find increasing discounts and special holiday promotions, with many stores offering special perks to shoppers wearing their pajamas. For more information visit shophistoricfrankfort.com.
Frankfort Park District – Be on the lookout for the new Winter/Spring brochure to be delivered by the end of December. Dinner with Santa on Friday, December 4 from 6:00 - 7:30 pm at the Founders Community Center. Celebrate the holidays by joining Santa and Frosty the Snowman for dinner this year. Children must be accompanied by an adult. Tickets are $9/NR $12 per person. NO TICKETS sold at the door. Space is limited, please register early. Santa’s mailbox is located at the Founders Community Center. Santa will personally write to each child who writes him a letter, be sure to include the following: child’s full name, address, city, zip code and of course, their wish list! Parents, please complete checklist available at the main office or on the park district website. Please address letters to: Santa Claus, 25 Candy Cane Lane, North Pole, c/o Frankfort Park District, 140 Oak Street, Frankfort, IL 60423. All Letters to Santa must be received by December 9 by 5:00 pm. Families can enjoy an evening of holiday fun at Polar Express Pajama Movie Night on Monday, December 21 from 6:00 - 8:00 pm. Registration deadline is December 16th and costs $5 per child. The elves are planning some reindeer games and holiday crafts along with the Polar Express movie. A bedtime snack of cookies, popcorn and hot chocolate will be served. Children 4 - 8 years old come celebrate New Year’s Eve with the Frankfort Park District at Countdown to 2016, Thursday, December 31 from 11:30 am - 12:45 pm at the Founders Community Center, $7/NR $10. Dancing, party games, a giant inflatable, crafts, ice cream and there will be a “Countdown to 2016” balloon drop at noon to celebrate the New Year! Registration deadline is December 28th. For additional information on all of these events, please visit www.frankfortparks.org or contact the Park District office at (815) 469-9400. Come join the fun!
Kidswork Children’s Museum - Our museum’s board is currently seeking new members to volunteer their time and talent to oversee our mission of bringing families and the community together to engage in fun, hands-on interactive play. We are looking for professionals with expertise in the following areas: Accounting, Finance, Marketing, Operations, and Fundraising. Meetings are ONLY once a month and there is NO financial commitment - come be a part of this wonderful non-profit that serves Will County and beyond! For more information, please email [email protected].
Saint Xavier University – Are you thinking about going back to school? Do you need a fast track program to fit your busy schedule? If so, Saint Xavier University’s (SCU) Orland Park campus located near the intersection of Interstate 80 and just west of LaGrange Road offers adult students a bachelor completion program in business administration and professional studies with concentrations in public administration and organizational behavior. Additionally, we offer an MBA program and Master of Arts in education technology and special education. For more details on our degree program as well as facility rentals, please contact Outreach and Communications Manager Marge Cashman at 708.802.6210.
December Business BulletsThe Cancer Support Center is hosting a Polar Express Pajama Party on Saturday, December 5th from 9:30 am to 12:30 pm at “The City’s North Pole” located at Parkview Christian Church, 11100 Orland Parkway in Orland Park. Suggested donations: $10/child; $5/adult. This friendly event includes Polar Express movie, photo with Santa, craft, popcorn, hot dog, raffles, parting gift for each child, and more! All children are encouraged to board in their pajamas and bring a blanket or stuffed animal/doll to reserve their space. Your donation helps fund programs and services that give strength, guidance and support, at no cost to anyone affected by cancer. For RSVP and additional information, please call The Cancer Support Center at 708.798.9171.
CASA of Will County is having their annual Christmas Express. All proceeds will benefit Will County children through our CASA programs. The popular train ride goes from Joliet Union Station to Tinley Park’s Oak Park Avenue Station. The trains will run on both Saturday, Dec. 5th and Sunday, Dec. 6th where your family will get to enjoy a fun filled day of activities, food, and more! Visit www. casaofwillcounty.org to download our flyer and register.
Coffee News is offering a Special Advertising Rate for Frankfort Chamber Members – Now through the end of the year, Coffee News Lincoln Way Area is offering a special advertising rate of just $15 a week for any one edition and cut the one-time set up fee from $40 to $20. Additional editions are available at the following rates: $25 a week for any two editions; $30 a week for all three editions. Three editions to choose from – Frankfort, Mokena and New Lenox. We offer EXCLUSIVITY to our advertisers. You won’t see your competitor in the paper for as long as you advertise. Testimonials available upon request. Call Patti today to claim your spot at 708.525.1673.
Franciscan Sisters of the Scared Heart is having a house walk on Sunday, December 6, 2015. Mass at 9:00 am followed by the Open House 10:00-11:00 and 1:00-4:00 pm. St. Francis Woods located at 9201 W. St. Francis Road. The Franciscan Sisters of the Sacred Heart, who are celebrating their 150th anniversary year, would like to invite area residents to a house walk with stories, music, decorations and refreshments. Attendance is free and no registration is required. Questions? Call 815.469.4895.
Frankfort Historic Business Association Cookie Walk takes place December 5-6 from 12-4PM, during the FHBA’s Christkindl celebration. Tickets for the walk are $12 and include an individually wrapped, gourmet cookie from 20+ merchants, as well as unlimited rides on the horse drawn wagon. Tickets are available at This & That Gifts, Chew on This Dog Barkery, The Paper Spot, White Street Café and Pickwick Society Tearoom (cash or check only) or online at shophistoricfrankfort.com. If tickets are still available on December 5-6, they will be sold at the Check In table in the Trolley Barn, 11 S. White Street. Other Christkindl weekend activities include: photo ops with St. Nicholas, Santa’s Secret Workshop (where children “shop” for $2 gifts and elves wrap the presents), cookie decorating with Kernel Sweetooth, letter writing to Santa (with special delivery to the North Pole), games and contests with 104.3FM radio and other low cost or no cost family activities. Especially beautiful is the Christkindl Lantern Parade which steps off at dusk on December 5 from the Frankfort Area Historical Society Museum at 132 Kansas. Each child participating will receive a beautiful hand-cut white paper lantern and glow stick to keep, courtesy of FAHS. St. Nicholas will lead the parade down Kansas Street to Breidert Green for a story by the bonfire with hot cocoa and cookies. In addition, thanks in part to a donation by the Frankfort Chamber of Commerce, the live reindeer will once again visit Frankfort on Sunday, December 6, from 12-3PM. Find them on Breidert Green across from Smokey Barque. Bring your camera! FHBA closes out the
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2015 Ribbon Cutting CelebrationsEl Pueblito, Inc. #2Frankfort Family Automotive RepairFrankfort Public LibraryHome DepotNew Horizons Family ChiropracticOak Leaf RealtyPrimary Eyecare ProfessionalsRE/MAX SynergyRingold CPA’s & ConsultantsRWK IT ServicesState Representative Margo McDermed – District 37Westside Children’s Therapy
Committee Briefs
November General Membership LuncheonHeld November 19th at Francescas’s Fortunato
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Chamber Rushes Unexpecting Members Baked Sweets!
Francesca’s Fortunato, LLC was surprised when they learned they were November’s C.R.U.M.B.S. recipient. Vickie Brown and her staff were just elated! The holidays are right around the corner so everyone should stop on by and have a bit to eat or just come out to unwind. Francesca’s Fortunato, LLC is located at 40 Kansas Street. Check out their menu at www.miafrancesca.com.
Many Chamber members came out for the November Business After Hours. The German-American Heritage Center located at 25249 S. Center Road in Frankfort hosted this lovely event. Everyone was treated to a German beer to help celebrate the fall season and to see their huge facility. What a great location located on the Southern end of Frankfort. If you need to host a wedding, shower or a special event please consider using this awesome facility. For more information visit www.dankchicagosouth.orgone or them at 815.464.1514.
Ringold CPA’s and Consultants held a multi-ribbon cutting ceremony on November 5th to celebrate their new location in Mokena. Please welcome Michelle and Rick Ringhold and their staff to the Lincolnway area. If you need a certified public accountant please give them a call at 708.478.5850 or go to their website at www.ringoldfinancial.com.
Westside Children’s Therapy held a ribbon cutting ceremony to celebrate their new facility located at 21000 Frankfort Square Road in Frankfort. They provide pediatric physical therapy, occuptional therapy, speech therapy, ABA therapy, feed therapy and neurofeedback therapy (EEG) to children. They understand the challenges kids face and strive to become “A Family to Lean on.” Check Westside Children’s Therapy out by visiting their website at www.westsidechildrenstherapy.com or give them a call at 815.469.1500.
C.R.U.M.B.S.
Business After Hours
RIBBON CUTTING
Eating Clean with Nicole GreenNicole Green401 Blaine StreetPeotone, IL 60468P. 773.988.4369www.nicolegreen.org
Front Gate Realty of IllinoisKate Daly5 Old Frankfort WayFrankfort, IL 60423P. 815.464.8444www.frontgaterealty.net
LK Acupuncture LLCLiz Kelchak91 Bankview DriveFrankfort, IL 60423P. 219.617.4528www.yoga-360.com
Merchant Solutions InternationalDave Soutter19252 S. Blackhawk Parkway, Unit 75Mokena, IL 60448P. 815.263.9069www.merchentsolution.com
Minute PharmacyMichael Oyelahan21000 S. Frankfort Square RoadFrankfort, IL 60423P. 815.534.5813www.minutepharmacy.com
Orange Theory FitnessMegan Bond21012 S. LaGrange RoadFrankfort, IL 60423P. 630-394-5050www.orangetheoryfitness.com
Gwendolyn J. Sterk and theFamily Law Group, P.C.Michelle Anderson11528 W. 183rd Street NEOrland Park, IL 60467P. 815.600.8950www.sterkfamilylaw.com
S2 Consultants, Inc.Sarika Sidhu20189 Brendan StreetFrankfort, IL 60423P. 312.560.8462
Sweet LuluJessie Senese702 Center RoadFrankfort, IL 60423P. 815.464.6264www.shopsweetlulu.com
Whiteford Wealth Management, Inc.Kevin Whiteford9405 W. Bormet DriveMokena, IL 60448P. 708.476.8587www.whitefordwealth.com
Welcome New Members
Front GateRealty of Illinois
S2 Consultants
Merchant SolutionsInternational
L K Ac u p u n ct u r e L L C
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New Life Church Cadets is a Christian scouting type ministry for boys in grades 2 through 8. Youth are mentored by Christian men who volunteer their time to help young Cadets develop their faith and high moral character through bible study, service and merit badge work.
Scouting fun for the boys also include campouts, service projects, craft work, pinewood derby, group projects, dodge ball game nights and more.
New Life Church Cadets meet on the 1st and 3rd Wednesdays of the month at church, 500 S. Gougar Road, New Lenox, from 7:00 – 9:00 p.m., September through April. We also have summer activities such as a father/son
canoe trip, a day at the drag races, and a merit badge day. If interested, we welcome you to come and check it out with your boys. Dads are encouraged to attend and spend quality time with their sons as they are able.
For further information you can go to the New Life Church website at www.newlifenewlenox.org, go to ministries, and click on cadets. You can also check out about cadetting at the Calvinist Cadet Corps website at: www.CalvinistCadets.org.
You do not have to be a church member to be a part of Cadets but know that you are welcome at New Life Church. We always have room for more!
New Life Church Cadets500 S. Gougar Road
New Lenox, ILwww.CalvinistCadets.org
CHAMBER MEMBER SPOTLIGHTThe Chamber office is looking for Chamber Businesses to Spotlight in the monthly Newsletter. If you are interested please email your business profile article (approx. 200 words) and a picture (logo, office or person) to [email protected].
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Thomas PowersPresident
SAFETY MEETING OUTLINES, INC.
Lisa RicchioPast President
STANDARD BANK
Thomas KaraInternal Vice President
DANCING MARLIN
Aimee FeeheryDirector
LINCOLN-WAY HIGH SCHOOL
Mark GiovanzziExternal Vice President
MORGAN STANLEY WEALTH MANAGEMENT
Pauline ModjeskiDirector
WHITE STREET CAFE, LLC
Judy HagemanTreasurer
SILVER CROSS FOUNDATION
Richard RappoldDirector
LAW OFFICE OF RICHARD W. RAPPOLD
Steve HoganSecretary
STUMM INSURANCE LLC
Donald OlivieriDirectorOLIVIERI
BROTHERS, INC
FROM YOUR 2015 BOARD OF DIRECTORS
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December 3 6:30 pm Tree Lighting Breidert Green
December 4 6:00 pm Frankfort House Walk
December 11 Midnight Madness 6:00 pm to Midnight December 17 4:45 pm Board of Director’s Meeting
December 24 Chamber Office Closes at Noon
December 25 Christmas Day Office Closed
December 31 Chamber Office Closes at Noon
January 1 Happy New Year Office Closed
January 10 1:00 pm – 3:00 pm Winter on the Green Ice Fest Breidert Green January 17 1:00 pm – 3:00 pm Winter on the Green Winter Carnival Breidert Green
January 21 5:30 pm Board of Director’s Meeting
January 24 1:00 pm – 3:00 pm Winter on the Green Winter Iditarod Breidert Green
January 31 1:00 pm – 3:00 pm Winter on the Green Chili Cook-Off Breidert Green
123 Kansas StreetFrankfort, IL 60423
Chamber of CommerceFRANKFORT
Chamber of CommerceFRANKFORT
Chamber of CommerceFRANKFORT
Shop Chamber Members First!
2015 December and 2016 January Calendar of EventsAll events take place at the Chamber Office unless otherwise stated.
Accounts will be considered delinquent after thirty days of non-payment and an initial notice will be mailed. A second notice will be mailed after sixty days of non-payment. If no action is taken by the delinquent member, the account will be presented to the Board of Directors upon 90 days of delinquency. Unless specifically approved by the Board of Directors, all members greater than 90 days delinquent will be dropped from the membership.
If a member renews within the grace period (90 days), the member will continue their membership based on their initial anniversary date. Once the member has been dropped from the membership, upon renewal they will be treated as a new member. Reviewed, Revised & Adopted: June 2015.
Delinquent Accounts Policy
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