franchising - Coffee Planet...Franchising outlet options Franchise Brochure 13-01-2020.indd 12 1/15/2020 9:28:32 AM Why take a Coffee Planet franchise? • High growth category •

franchising

Franchise Brochure 13-01-2020.indd 1 1/15/2020 9:28:18 AM


Welcome to Coffee Planet


We are on a journey to bring our coffee to the

world and we are looking for partners to help

deliver our mission and share in our combined

success. We hope this book inspires you to want

to become part of the Coffee Planet family.

Each recipient of this presentation agrees that all information contained

herein is confidential, that the recipient will treat the information

confidentially and that the recipient will not directly or indirectly

duplicate or disclose this information without the prior written consent

of Coffee Planet.



According to the Specialty Coffee Association (SCA),

‘specialty’ coffee is coffee that scores 80 points or above

(out of 100) when it is graded by coffee professionals.

Specialty coffee is now the fastest growing sector of the

coffee market as global consumers begin to appreciate

the taste, depth and complexity of great coffee. Coffee

roasters, vendors and café owners have the opportunity

to benefit from this trend which is projected to be the

fastest growing sector within coffee for the foreseeable

future.

Specialty coffee


If people wish to have the best watch they choose

Swiss-made. If they want the best leather goods

then Italy is top of the list. Why? Because the leading

brands in these countries combine heritage and skills

with new processes and techniques to create the

world’s best.

At Coffee Planet we roast our 100% Arabica specialty

coffee in our own roastery on the Arabian Peninsula;

where Arabica roasting began over 500 years ago.

The combination of this heritage, the world’s finest

Arabica beans and our expert know-how, helps us

create truly unique specialty coffees. We are looking

for franchise partners to help as many people as

possible experience and enjoy our 100% Arabica

specialty coffees; combined with wholesome food in

unique and inspiring settings.

We already work with franchise partners in several

countries across the world and we believe there is a

huge global opportunity for Coffee Planet.

Arabica, Coffee Planet& our franchise partners


Our love of coffee and determination didn’t stop there and by 2007, we expanded to offer a complete coffee solution to leading five-star hotels, catering companies, airlines and offices.

In 2008, we opened our new roastery in Dubai, which meant we had total control of roasting our specialty coffee blends and single origin coffees.

We then expanded into retail across the UAE and wider GCC region, selling coffee in supermarkets and specialist food stores.

We first started our coffee venture in 2005, when the local coffee landscape in the UAE was very different andsomewhat ordinary. With the goal to help people experience the finest global Arabica coffee, we set out to look at how coffee was being made, who was growing what and how we could develop our own great-tasting blends.

Launching Coffee Planet on the Arabian Peninsula made perfect sense to us, since what better place to learn from the past 500 years of Arabica coffee roasting and apply our modern approach?

Our first task was to improve the quality of coffee sold on-the-go in highway convenience stores. We quickly got to work and signed our first partnership with two major blue-chip fuel companies in the UAE, to serve our freshly-roasted, 100% Arabica coffee with fresh milk.

2007

1500


2011

2007 2020 & beyond

In 2009 we launched our first franchised café concept in the UAE, while 2011 witnessed our global expansion of franchised cafés into other international markets.

2014 saw our launch into Asia – with a growing network of franchised store concepts across Pakistan building upon success to the present day.

Coffee Planet is now firmly established as a multimillion-dollar International success story. The summer of 2018 witnessed our first corporate store in the UK, in the Welsh capital city of Cardiff.

Through our own-brand and private label roasting of coffee for companies around the globe, we continue to innovate and deliver new solutions, including – in 2019 – the doubling of our roasting capacity – by further investment into our roastery facility in Jebel Ali. The same summer saw the launch of our Nitro Cold Brew Coffee – in 3 low-calorie and great-tasting flavour variants.

Our efforts will see us expand our café operations in the UK and the Middle East in 2020, including new concept stores with in-house roasting facilities. We plan to keep growing until everyone in the World has the opportunity to experience and enjoy our 100% Arabica specialty coffee.

We welcome you in becoming part of our continuing story…



Our mission is to provide our customers with the finest global Arabica coffee, roasted and delivered perfectly every time.

At Coffee Planet we take great pride in our coffee.

We want all of our customers to experience the

joy of a fabulous cup of coffee every time they

choose Coffee Planet. We hope that we can do our

bit to help customers around the world demand a

better-quality coffee experience.


• We directly source 100% Arabica coffee from the world’s best farmers in over 20 countries

• We roast coffee in our HACCP and UTZ certified UAE-based roastery in Dubai

• We create freshly-roasted whole beans, ground coffee

and coffee capsules for retail and foodservice clients

• We provide and deliver a seamless, 360-degree approach to coffee solutions including:

◊ A range of market leading coffee machines and equipment

◊ All coffee related consumables

◊ Training for staff

◊ Machine service and maintenance

Our business

• Cafés

• Kiosks

• Carts

• Vending machines

Franchising outlet options


Why take a Coffee Planetfranchise?

• High growth category

• Well-differentiated brand

• High-quality product

• Stylish and timeless outlet solutions

• Competitive franchising charges based on territory size and outlet number commitment

What we are looking for in ourfranchise partners

It starts with passion…

• Passion for coffee

• Passion for customer service

• Passion for making money

We want to work with the best new franchisees…

• Leaders with vision

• Proven relevant operational business skills and achievement

• Brand-driven

• Ability to invest

• Great knowledge of their chosen franchise territory

What we provide ourfranchisees:

• Site selection support

• Outlet design support including The Design Manual

• Contractor selection support

• Training including how to use The Operations Manual

• Ability to purchase exclusive coffee roasts at special prices

• Food and drink recipes with preparation guides

• Ability to purchase branded service-ware and consumables

• Marketing support including The Brand & Marketing Manual

• Outlet opening support

• Ongoing support

• Opportunity to apply for financing through our banking partners*

*subject to terms and conditions



Incorporating a touch of Coffee Planet’s Arabian heritage, the café design features

a tribute to the UAE’s most iconic buildings while other inspiration has been taken

from our crop-to-cup ethos with warm, earthy tones, exposed brick, brass, black

tiling and wood finishes.

Café



The timeless design can be easily scaled to requirements and includes state-of-

the-art equipment to complete the high-end finish.


Taking core design elements of the authentic espresso bar and Arabian theme,

the kiosk is an efficient solution, designed to cater to smaller locations while

successfully including quality finishes and state-of-the-art equipment.Kiosk


The durable and mobile Coffee Planet cart captures signature elements of the

timeless design including brass panels and the iconic cup embellishments. With

the option to add extensions and drop down counters, the cart includes storage,

lighting, water units and shelving.

Cart


Franchise contract fee

• This fee is to secure the franchise rights to a defined territory for a specific period of time, typically ten years

• Amount is based on the size of the territory and the contractual outlet-rollout

Monthly royalty fees

• This fee is payable monthly and is a fixed percentage

of total outlet gross sales

Outlet opening fee

• This fee is payable prior to an outlet opening and includes support through the outlet opening process

• Amount is dependent on outlet size

Fee structure


Once you have decided that you would like to

apply to become a Coffee Planet franchise

partner, please visit the franchise section of

coffeeplanet.com. Download our application

form and email the completed form to

[email protected]. One of our

franchise representatives will then contact

you to discuss your application.

Next steps


We look forward to welcoming you to the Coffee Planet family



Coffee PlanetOffice M08Commercial Bank of Dubai BuildingSheikh Zayed RoadPO Box 73042DubaiUAE

Telephone +971 4 341 5537

[email protected]

Facebook MyCoffeePlanet

Twitter@MyCoffeePlanet

Instagrammycoffeeplanet


Documents

franchising - Coffee Planet...Franchising outlet options Franchise Brochure 13-01-2020.indd 12 1/15/2020 9:28:32 AM Why take a Coffee Planet franchise? • High growth category •