Franchise Times Media Kit

8/10/2019 Franchise Times Media Kit

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YOUR COMPETITION ADVERTISESIN FRANCHISE TIMES AND/ORSPONSORS OUR FINANCECONFERENCES AND EVENTS.

YOUR AUDIENCE READS US.

OF FRANCHISETIMES’ READERS ARE UPPER-LEVELEXECUTIVES — (MORE THAN OTHERBUSINESS PUBLICATIONS) CEOS,CFOS, COOS PRESIDENTS WITHCONSIDERABLE PURCHASING POWER

VENDOR EDITION



Here’s why you need to be in Franchise TimesWhen you want to reach the franchise sector, there is only one place to spend your marketing dollars that makes sense.Let me tell you why Franchise Times rises above the fray and why it is worthy of your marketing budget.

• We’re the news and information source for franchising in print and online. We reach readers where they work andlive—both at work and home. And we improved our website to meet the demands of readers who are looking fornews more than once a month. Countless people tell us when they receive their magazine in the mail they immedi-ately put it in their briefcase to read on the plane or at home.

• We go beyond the press release. Forget dry trade rags: Our writers understand that to keep readers on the page,they have to be entertained as well as informed. Seems obvious, but not all trade publications can pull it off.

• So many franchises, so little time. Both the magazine and the website are a one-stop source for franchise informa-tion. And franchisors and multi-unit franchisees turn to our Vendor Directory as a source for franchise experts.

• ¿Hablas espanol? We’ve beefed up our international coverage. Franchisors expanding internationally want provenways to do it correctly. We’ve became a leader in this area by sponsoring and covering U.S. Commercial Service’strade missions abroad, and covering foreign expos such as those in Paris and Cairo, Egypt.

• We’re the trusted source. We are BPA audited, which means you know when we tell you who our readers are, youcan trust us. Our targeted circulation contains 23,000+ (and growing) owners and senior executives of franchisorand multi-unit franchisee businesses—prime prospects for business and nancial services. These readers yield con-siderable purchasing power on a daily basis. We continually expand our circulation to ensure our core au dience ismade up of active franchise owners and executives. Our targeted circulation isolates the fran chise marketplace fromother business databases, so your message isn’t wasted on people who aren’t in the market for your offer.

• You will look forward to receiving Franchise Times. We focus on excellence in journalism. Our award-winning staffcontinues to provide the best in franchise coverage. As you peruse our magazine, you’llnd it hard to put down. We’ve become a trusted brand and that halo effect shinesdown on our advertisers as well.

Advertising in Franchise Times helps build your brand by exposing it to your target audi-ence on a consistent basis, so the right people remember you when it comes time to buy.Keep reading to nd out why we’re the right t for your marketing dollars.

Publisher/Vice President

Editorial content ....................... 3Market overview ....................... 4

Special opportunities ................ 5

Editorial calendar ...................6-7

Display advertisingrates and sizes .......................8-9

Insert options ...........................10

Stitch-in options ......................10

Show-only distribution issues ..10Conference sponsorships .........11

Classied advertising ..............11

Franchise Times online ............12

Franchise Times banner ads .....12

Vendor directory information ...13

Directory advertising sizes .......13

International AdvertisingOptions .....................................14

Display ad mechanicalinformation ..............................15

Material submissioninstructions ...............................16

Ad checklist .............................16

Policies & generalinformation ..............................17

Table of Contents



We understand franchising—and thereforeproduce valuable information people wantBig stories. Powerful readers. It’s a potentcombination delivered 10x a year to your

desk and every week online.Our experienced editorial team develops smart, usefulcontent to help operators prosper. We deliver 10 solidprint editions readers save and savor, three targeted blogswith the latest news and trends and two sought-afterdirectories to the who’s who of franchising.

Franchise Times has created a brandreaders trust and look forward to readingGrowing companies and heavy hitters in nance learnfrom Franchise Times Dealmakers of the Year, our exclu-

sive report on the smartest, most creative buyers and sell-ers in franchising.Globe-trotting execs discover the best ways to growinternationally from our executive editor who travels withfranchisors on trade missions to report rsthand on mar-kets such as the Middle East, Asia and South America.

And who doesn’t want to meet the fascinating peopleproled in our cover stories and features, such as the rstbillion-dollar restaurant franchisee or celebrities who puta famous face on franchising, from rapper Pitbull to GeneSimons of KISS to famous athletes such as former Dallasquarterback Troy Aikman and NBA great Shaq.

Franchise Times attracts readers intent on building theirbusinesses, who trust our experienced, dedicated editorialteam to inform, inspire, caution and arm them withsophisticated content that’s also a delight to read.

Remember, your message will reach:• 23,000+ targeted franchise owners and executives*

• An audience that yields considerable purchasing

WE HAVE THEBEST CONTENT

power for their own businesses and, in some cases,for an entire franchise system.

• By advertising in Franchise Times, you can become atrusted source of information to our readers.

• 58% of our readers spend more than an hour read-ing us, which is higher than the national average formagazines.

• The typical magazine decorates a desk or lobby tablefor 29 days, according to Readex Research—butFranchise Times is in ofce lobbies and on desksmonths after the new issue arrives. Plus it’s oftenread on airplanes, where executives can sit back,relax and spend uninterrupted time reading it.

* That number is BPA-audited, which ensures its accuracy.

More than 65% of our readers areupper-level executives.

63% of FT readers pass along their issuesto several colleagues, resulting in a

36,360 monthly readership;

48% archive their issues for futurereference.

—according to our Readex Research 2011 Franchise TimesProle Survey



The top franchise systems

Who reads Franchise Times? The country’s top franchisesystems. The following stats are from our annual Top200 franchise ranking of the largest franchisors based on

world-wide sales—who are also our readers.Total systemwide sales: ..............................$545 billion

Worldwide units: ............................................ 463,976

Hotel company locations: ..................................27,893

Quick-service restaurant units: .......................160,806

Convenience-store system locations: ................ 53,716

Financial services franchises: .............................23,414

Real esate services: ........................................... 23,641

The nation’s largestrestaurant franchisees

Our readers are also the large multi-unit franchisees.Below are the stats on restaurant franchisees, who arealso on our mailing list, based on research from our sisterpublication, the Restaurant Finance Monitor:

Total overall sales: .....................................$23.9 billion

Total number of units: ...................................... 18,407

It includes 37 of the largest Taco Bell franchisees,22 giant Burger King owners, 31 of the biggestApplebee’s franchisees and 13 of the top McDonald’sfranchisees.

Financial characteristics

Finance options our readers utilized:

Commercial lender (bank) ....................................69%

SBA loan ...............................................................34%

Commercial lender (non-bank) .............................25%

Equity partner ...................................................... 24%

Loan from family/friends ...................................... 18%

Home equity loan ................................................ 15%Franchisor loan ..................................................... 11%

Seller loan ............................................................ 10%

Angel investor ........................................................9%

Venture partner ......................................................8%

Grants ....................................................................2%

Other .....................................................................4%

BPA Worldwide is the global industry resourcefor veried audience data and media knowledge.BPA audits provide solid assurance for bothmedia owners and media buyers. With rich,in-depth information, BPA audits also provideadvertisers, agencies and media owners withaudience insights that they can turn intocompetitive advantage.

Franchise Times’ readers

80% of Franchise Times’ readerswho are franchisees are MULTI-

UNIT Franchisees. 50% of these multi-unitfranchisees own more than 25 units.

65.6% of our readers are upper-levelmanagment

71%have a college degree or higher

41% are franchisors and 26 percent have99 or more units (6 percent have 500or more)

50% are franchisees

40% of franchisees operate in more thanone concept

42% rely on industry publications formaking purchasing decisions

Source for all reader stats: Readex Research’s FranchiseTimes 2011 Reader Prole Study

We attract the topexecutives who arethe decisionmakers



Vendor Directory

Find the topconsultants andsuppliers to thefranchise community—plus nance andreal estate sources.

Special opportunitiesWe offer advertisers multiple opportunities to reach thesought-after audience of decision makers in franchisecompanies, both franchisors and multi-unit franchiseebusinesses:

DirectoriesFranchise Times produces a variety of topic-specicsupplements that are mailed to our subscribers anddistributed at the numerous trade shows and conferences,including our own conferences: the Franchise Financeand Growth Conference and the Restaurant Finance &Development Conference.

You’ll denitely want to be included in our VendorDirectory—which includes a pull-out section for realestate and nance sources—but your services or productscan also get infront of your targeted audience in our

SuperBook of Franchise Opportunities and Top 200reprint book.

Research

Receive added exposure in the franchise community bysponsoring or advertising in reprint booklets containingour exclusive research. Sponsorships are available forthe Restaurant 200, a listing of the largest multi-unitrestaurant franchisees, and the Franchise Times Top200. The rankings are eagerly anticipated each year, andsponsors can piggyback on that tremendous exposure.

The Restaurant 200Researched by our sister publication, the RestaurantFinance Monitor, this list ranks the top 200 restaurantfranchisees in the nation. Sponsoring this researchwill help get your foot in the door with top-producingfranchisees. The list is featured in the August issue ofFranchise Times.

The Franchise Times Top 200This listing ranks the top 200-plus franchisors in thenation based on worldwide sales. We’ve expanded thelist to include the next 300 concepts, for a more in-depth

look at U.S. franchise companies. This ranking is viewedby the franchise community as a badge of honor—and,as being seen as one of the best. The list is featured inthe October issue of the magazine. Reprints are availablefor the Top 500 to include in their media kits and toshow prospects they are dealing with an establishedcompany with numbers to back them up.

Franchise Timesdirectories

Top 200FranchiseSystems

A listing and analysisof the 200-plus largestfranchises based onworldwide sales.

Franchise Times Fast & SeriousNEW FOR 2014: In March, we launch an exclusive

research project to identify the nation’s smartest-growingfranchise systems. It’s the only ranking out there toreport on the franchisors who are growing quickly, but ina sustainable way—no high-yers that then zzle on thislist. Using our proprietary formula and the best databasein the business, we’ll identify the brands performingabove their peers for three years running, and tell howtheir leaders make it happen. The result will be a must-read ranking of those powerhouse players that truly setthe standard.

SuperBookof Franchise

OpportunitiesAn online and hard-copy list of franchiseopportunities, plus tipson nding the rightfranchise t.



Issue Ad CloseMaterialsDeadline Franchise Focus

EditorialHighlights Extra Distribution

January 2014 Nov. 29,

2013

Dec. 6, 2013 • Health, Nutrition

& Fitness Franchises

• 20 to Watch

• The China Issue

• Franchise Expo South—

February 6-8, Houston

February 2014 January 3 January 10 • Quick-ServiceRestaurants

• Charitable Giving

• POS vs. iPadtechnology

• Consulting/Business Services

• International FranchiseAssociation Convention—February 22-25New Orleans

SPECIALSUPPLEMENTS

SuperBookSpring/Summer

January 24 January 31 • A Directoryof FranchiseOpportunities

• 8.5” x 11”Special DirectoryPolybaggedw/March issue

• Franchise Finance &Growth Conference— Las Vegas

• NRA Hotel & Motel Show:National RestaurantFranchise Expo—May 17-20, Chicago

• InternationalFranchise Expo— June 19-21New York City

March 2014 February 4 February 11 • International: Wherebrands are going

• FT Research:Fast & SeriousFranchise Systems

• Expanded FranchiseFinance Section

• Marketing/Design

• Technology forgrowing companies

April 2014 March 6 March 13 • The Dealmakers:Best nancial/M&Adeals of the year

• Consumer &Business ServiceFranchises

• Franchise Times2013 Legal Eagles • Women’s FoodserviceForum Annual LeadershipConference— March 23-26, Dallas

• Franchise Finance &Growth Conference— Las Vegas

May 2014 April 4 April 11 • Chain Restaurants

• Children/EducationFranchises

• Real Estate

• Restaurant Tech

• Signage & Equipment

• NRA Hotel & Motel Show:National RestaurantFranchise Expo—May 17-20, Chicago

June/July 2014 May 9 May 16 • Hotels & Hospitality

• Sandwich Chains

• Veterans

• International

• Outsourcing:Accounting, Tech,HR, business services

• InternationalFranchise Expo— June 19-21New York City

August 2014 July 3 July 10 • Casual & FamilyDining Restaurants

• Medical & HealthFranchises

• Franchise TimesRestaurant 200:Largest Multi-UnitFranchisees

2014 Editorial at a glance



Issue Ad CloseMaterialsDeadline Franchise Focus

EditorialHighlights Extra Distribution

SPECIAL

SUPPLEMENTSSuperBookFall/Winter

July 27 August 2 • A Directory

of FranchiseOpportunities

• 8.5” x 11”

Special DirectoryPolybaggedw/September issue

• NACS—

October 7-10, Las Vegas• West Coast

Franchise Expo— October, Anaheim

• Restaurant Finance& DevelopmentConference— November 10-12Las Vegas

• IFA Convention— February 15-18Las Vegas

• Franchise Expo South— February 6-8, Houston

September2014

August 5 August 12 • AutomotiveAftermarketFranchises

• Retail Franchises

• Tax & Accounting

• Special Finance Issuewith Finance & RealEstate Directory

SPECIALSUPPLEMENTS

VendorDirectoryw/specialnance/real

estate section

August 28 September 4 • A Directory ofVendors Serving theFranchise Sector

• 8.5” x 11”DirectoryPolybaggedw/October issue

• All shows FT attends

October 2014 September 4 September 11 • Franchise TimesTop 200

• Convenience Stores

• Restaurant Finance& DevelopmentConference Preview

• West CoastFranchise Expo— October, Anaheim


• NACS—October 7-10, Las Vegas

November/December2014

October 7 October 14 • Fast-CasualRestaurants

• Senior Services/At-Home CareFranchises

• Top 10 Legal Casesof the year

• Real Estate/Development Tools


January 2015 EarlyDecember

EarlyDecember

• Health, Nutritionand FitnessFranchises

• 20 to Watch • Franchise Expo South—



Display advertising rates

Preferred Position: Special positions are guaranteed at a 10% premium to standard ad vertising rates.

Premium Positions 10x 6x 3x 1x

Inside Front (Full page) ....................................................... $7,120 ................. $7,838 ................ $9,316 ...............$10,280

Inside Back (Full page) ....................................................... $6,989 ................. $7,709 .................$9,139 ...............$10,089

Outside Back (Full page) ....................................................$7,323 .................$8,064 ................ $9,571 ...............$10,570

Table of Contents (Full page) ........................................... $6,795 ................. $7,494 ................$8,876 ................ $9,803

Opposite Publisher's column (Full page) .......................... $6,795 ................. $7,494 ................$8,876 ................ $9,803

Subscription Card ..............................................................$7,000 .................$7,800 ................$9,200 ...............$10,100

Display (All sizes are width x height) 10x 6x 3x 1x

2 Page Spread ..................................................................$10,537 ............... $11,594 ...............$13,717 ............... $15,147

(20" x 12.75") Bleed dimensions: 20.50” x 13.25” (0.25” Bleed on each side.) Please include a 0.25” margin. Junior Spread .................................................................... $8,387 .................$9,231 .............. $10,881 ...............$11,987(14" x 9")

Full Page ........................................................................... $5,855 .................$6,441 ................ $7,620 .................$8,415(10" x 12.75") Bleed dimensions: 10.50” x 13.25” (0.25” Bleed on each side.) Please include a 0.25” margin.

Junior Page ....................................................................... $4,660 ................. $5,128 ................$6,045 ................ $6,660(7" x 9")

1/2 Page ........................................................................... $3,293 .................$3,602 ................$4,210 ................ $4,621Vertical (4.625" x 12") or Horizontal (9.375" x 6")

1/3 Page ........................................................................... $2,647 .................$2,836 ................$3,295 ................ $3,546Vertical (4.625" x 8") or Horizontal (9.375" x 4")

1/4 Page ............................................................................$1,922 .................$2,072 ................$2,380 ................ $2,587 Square (4.625" x 6"), Horizontal-1 (7" x 4") or Horizontal-2 (9.375" x 3")

1/6 Page ............................................................................$1,457 ................. $1,559 ................ $1,760 .................$1,902 Square (4.625" x 4") or Horizontal (9.375" x 2")

1/8 Page ...........................................................................$1,234 .................$1,306 ................ $1,457 .................$1,559 Square (4.625" x 3") or Horizontal (7" x 2")

To nd out how to guarantee the ad placement you want, such asright-hand page or front-forward, call your sales rep.

Get noticed!



Display advertising sizes

1⁄8 pagesquare

4.625" x 3"

1⁄8 pagehorizontal

7" x 2"

1⁄4 pagehorizontal–29.375" x 3"

1⁄6 pagesquare

4.625" x 4"

1⁄6 pagehorizontal9.375" x 2"

Full page10" x 12.75"

Bleed dimensions:10.50" x 13.25"(include a 0.25”interior margin)

Junior page7" x 9"

1⁄2 page vertical

4.625" x 12"


9.375" x 6"

1⁄3 page vertical

4.625" x 8"


9.375" x 4"

1⁄4 pagesquare

4.625" x 6"

1⁄4 pagehorizontal–1

7" x 4"

Double-page spread20" x 12.75"

Bleed dimensions: 20.50" x 13.25"(include a 0.25" interior margin)

Junior spread14" x 9"

Lucas WagnerNational Sales [email protected]

And for nance and real estate:

Mary Jo LarsonPublisher/Vice President [email protected]

Contact your rep



Insert options (prices per ad)Polybagging your insertfor the entire subscription base ............................$9,500

For half the subscription baseor specic geographical area ................................ $7,200

For one-fourth of the subscription baseor smaller geographical area ................................$4,100

• Includes bagging production cost and postage up to3 oz.

• Almost any at piece and many other options (con-tact us in advance of mailing to ensure compatibility).

• Pieces must be at mail house by materials deadline.

Tip-in (preferred position not available) ............... $7,900

• Includes insertion cost and postage up to 3 oz.

• Almost any at piece of literature (contact sales repfor close dates to ensure compatibility).


Stitch-in optionsSubscription card (4-color) .......See rate card on page 10

• Opposite panel from the subscription card.

• Includes all print, postage and bindery costs.

• Materials are due on the rst of the month precedingthe issue

Advertising on stitch-in cards

(supplied by advertiser) ........................................$6,500• Must be light card stock.

• Minimum size is 5” x 3” (width x height) plus mini-mum 3” ap.

Attention,read all about it!Special advertising options

Want an attention-grabberfor your message?Then consider these options to make your adstand out. Contact your sales representative fordetails.

Franchise Times also has complete design andprint production services available for yourinsert design.

Don’t just stick your toe in the water, makea canonball-worthy splash with a larger-sized ad or a marketing plan that will placeyour advertising message in front of seniorexecutives of franchised business.

Make a splash! A really big splash!

• Largest size is 10” x 12.75” (width x height) plusminimum 3” ap and 0.1875” extra on 3 sides.


Trade show marketing opportunities

Reach a targeted group at a specic trade show or event:

Belly band ............................................................$3,200

• A 22” x 4” (width x height) full-color band aroundthe issues, distributed only at specied shows(Add 0.125” to all sides for full bleed).

• Set-up, printing, application and distribution included.

• Contact sales rep for availability as opportunities arelimited to rst come, rst served.

Cover card—Show distribution ............................ $3,100

• A 4.25” by 5.50” full-color card• Set-up, printing, application and distribution included.

• Contact sales rep for availability as opportunitiesare limited to rst come, rst served.

Inserts for show distribution ................................$1,000

• Up to 8.5” by 11”

• Does not include printing or set-up. Pieces are sup-plied by customer.

• Most literature pieces can be used. Contact sales repfor verication.

• Material must be sent to Franchise Times no less than3 weeks prior to event.

** See editorial calendar for distribution at specic shows.



You can’t help but be noticed when your logo andbranding are in front of the decision-makers attendingour dealmakers conferences.

For sponsorship pricing, call your ad representative.

RESTAURANT FINANCE &DEVELOPMENT CONFERENCE

Conferencesponsorships

The Restaurant Finance & Development Conference is known as the “Restaurant Industry’s Dealmakers’Conference.” Now in its 25th year, the conferencebrings together lenders, bankers, brokers, real estate

professionals and other nancial services professionalswith franchisors, multi-unit restaurant owners andexecutives. For growing restaurant businesses and thecompanies wishing to reach them, this is a must-attendevent.

The Franchise Finance & Growth Conference is the place

to meet nance sources and discuss the latest innovationsand creative ways other concepts have been nancingtheir franchisees. This year’s program will include thehighly anticipated Dealmakers program and reception,which honors the best deals of the year in a variety ofcategories.

Franchise Times has partnered with the National

Restaurant Association to bring a franchise componentto its National Restaurant Show . In addition to puttingtogether an agenda and speakers for a four-day seminarprogram, we’re selling franchisor booths for a franchise-style pavilion. The 2014 show will be May 17-20 atMcCormick Place in Chicago. Limited space available inthe franchise pavilion.

Classi ed advertisingClassi ed closing dates

The rst Tuesday of the month before the issue.(e.g. January for the February issue.) No displayclassied accepted.

Rates

$35 per 35 characters (including spaces) with a70 character minimum

$30 per 35 characters (same 70 characters mini-mum) for three or more issues prepaid

Franchise Times reserves the right to classifyads under the appropriate head. If you wish tohave a custom headline, the rate is $.50 percharacter*. For a list of our standing heads,please visit www.franchisetimes.com or call1-800-528-3296 for a faxed form.

To place a classi ed ad

Call 1-800-528-3296 to get a form faxed to youor ll out a form online at www.franchisetimes.com. All classied advertising must be paidfor when the order is placed. We accept Visa,MasterCard, Discover and American Express.

* Publisher’s copy protective clause: Advertisersand advertising agencies assume liability forall content of advertisements printed and alsoassume responsibility for any claims arisingtherefrom made against publisher. FranchiseTimes reserves the right to classify ads underappropriate heads.



Franchise Times OnlineOur new—improved and interactive—website will givefans of Franchise Times a smorgasbord of news andinformation on franchising. This new site will include theentire issue of Franchise Times each month, plus four—count them—four blogs, each covering an important

aspect of the franchise community: nance, restaurants,international and trends and deals. Reading a hardcopy of Franchise Times will never be replaced by anonline version, but our printed magazine will be greatlyenhanced by editors weighing in on the important issuesdaily, rather than monthly.

Full banners:Display 12x 6x 3x

Full banner: ............ $510/mo. ..... $613/mo. ......$716/mo.

Sidebar banners:Display 12x 6x 3x

Medium rectangle: .$407/mo. ..... $510/mo. ...... $613/mo.

Half-page: ............... $510/mo. ..... $613/mo. ......$716/mo.

Wide skyscraper: ....$407/mo. ..... $510/mo. ...... $613/mo.

All creative subject to Publisher’s approval.

Our online presenceIn keeping with our contentionthat Franchise Times is more thana magazine, we are increasingour visibility through Facebook,Twitter and Google Plus.

Full banner:468x60px

Mediumrectangle:

300x250px

Wideskyscraper:160x600px

Half-page:300x600px

www.facebook.com/FranchiseTimesMagazine www.franchisetimes.com

plus.google.com/116242761941536063486

twitter.com/FranTimes



Franchise Times Vendor Directory

Franchise Times, the most trusted name in franchisereporting, reaches over 23,000 subscribers with each ofour monthly issues. Each year we put together a Vendor

Directory to serve as a reference guide for our readers.Our Vendor Directory is the ideal complement to yourFranchise Times advertising insertion. Printed annually,with 24/7 online access, the directory ensures your brandwill nd its way into the hands of franchise executiveslooking for legal assistance, business services, technology,products, as well as nance and real estate resources tohelp them streamline and grow their businesses.

The print edition will be widely distributed for an entireyear. Here are some of the ways we will get the wordout:

• We mail the print edition out to our 23,000 subscrib-ers with the October issue

• We distribute it at every franchise show we partici-pate in throughout the year (see editorial calendar onpages 6 and 7 for show locations and dates)

• Your listing will be mirrored online where our thou-sands of web site visitors can nd you and clickthrough to your website.

Listings include your complete contact information, logoand a description of your products or services. Theyprovide our readers with the core information they need

to take the next step in connecting with you.We also offer display advertising in the printed directory.An ad in the directory is a powerful way to drawattention to your business and build a relationship withthe readers you are targeting.

Another opportunity to shine in front of this audienceis to become a sponsor of the directory. Included in thispackage:

• Your logo on the cover of the directory.

• A full-page ad in premium position.

• An opportunity to demonstrate your expertise bysubmitting a white paper.

• A listing in the directory.

Maximize your marketing dollars by taking advantage ofthis print and online advertising combination to promoteyour business to our thousands of website visitors andreaders alike who are searching for franchise resources.

Vendor Directoryadvertising sizes

1/2 page7.625” x 5”

Junior page7.625” x 6”

1/8 page3.75”

x 2.375”

1/6 page7.625”

x 1.75”

Full page8.375”

x 10.875”

Bleed dimensions:8.875” x 11.375”(Include a 0.25”interior margin)

1/3 page7.625”

x 3.375”

1/4 page3.75” x 5”

Outside Back Cover*Inside Front Cover*Inside Back Cover*

Full page preferredPlacement

*Premium placement,only one available

per issue



International Advertising OptionsCountry Pro les

As franchising in the U.S. becomes a mature industry—i.e., sold-out territories— more franchisors will look toexpand their brand overseas. Older, established brandshave been doing it for years, but now the newer, smallerbrands are following their lead to nd in-countrydevelopers. To help companies understand the complexinternational market, we will be running a two-pagecountry prole that will include special advertisingopportunities.

This monthly feature will have at-a-glance informationsuch as demographics, the regulatory environment, theeconomy, plus tips from companies that have alreadyopened units there. This will be information and insight

franchisors will want to tear out of the magazine andkeep as a reference.

If one of your business targets is international expansion,you will want to have your brand associated withthis reference. You can buy a spot on all 10 countryproles, or if you work in specic areas, we can create acustomized sponsorship package for you.

See your advertising rep for the country schedule andrates.

www.franchisetimes.com/September-2013/Franchisings-well-oiled-machine-for-the-middle-east/

www.franchisetimes.com/November-December-2012/Franchise-Missionaries/

www.franchisetimes.com/February-2012/Trade-Secrets/

www.franchisetimes.com/June-2011/Franchisings-Gateway-to-India/

www.franchisetimes.com/franchise/

September-2013/Trade-Mission-Update-The-two-faces-of-South-Africa/

www.franchisetimes.com/franchise/October-2013/One-the-Trade-Mission-road-The-few-the-brave-the-franchisors/

www.franchisetimes.com/franchise/October-2013/Trade-Mission-moves-into-Nigeria-where-the-classic-greeting-is-You-are-welcome/

Check out our pastinternationalcoverage



Display ad mechanical informationTo ensure your ad looks the way you expect it to andfor us to meet our printer’s requirements, we ask thatyou follow the guidelines listed below. If you have anyquestions or would like more clarication, please call thegraphics department at 1-800-528-3296.

Platform: Macintosh OSX

Any les submitted in PC or Windows format will beconverted to Macintosh. PC and Windows fonts cannotbe used and will be replaced.

Accepted media

CD, DVD, USB Thumbdrive

Accepted le formats

PDF/X-1a les are requested for all ad and insertsubmissions. For instructions on creating a press-readyPDF, contact our graphics department.

Franchise Times also accepts native application les(Macintosh OS only) from the following programs:

• Adobe InDesign CS6

• Adobe Illustrator CS6

• Adobe Photoshop CS6

We do not accept Microsoft Word, PowerPoint, Publisheror QuarkXPress les.

Graphics• All graphic elements (images, logos, etc...) should

have a minimum resolution of 266 dpi.

• All graphic elements (images, logos, etc...) must bein grayscale or CMYK color space.

• Place all graphic elements at 100%. (Please do notscale or rotate your artwork in your layout program.We ask that this be done in your illustration or photomanipulation program.)

• Save all graphic elements as AI, EPS, PDF, PSD orTIFF les.

• If the artwork is embedded or linked, please send theoriginal artwork to accompany the le.

• Do not include printers marks (registration marks,crop marks, trim marks, etc...)

Fonts• Type 1 or OpenType fonts are preferred.

• 6-point type is the minimum recommendedfor legibility.

• Provide all fonts—screen and printer les—used in the document.

• Please do not use the stylization palette to bold,italicize, add a drop shadow or outline your fonts.Doing so may slow output and cause font default-ing. Franchise Times is not responsible for the nalappearance if the style palette is used.

• True Type fonts may be replaced with OpenTypefonts. If the font cannot be matched, Franchise Timesis not responsible for the nal appearance.

• When creating artwork in Illustrator, please convertall type to outlines.

Color

All les must be submitted in grayscale or four-colorprocess (CMYK) color space.

A graphic design fee may be charged to convert LAB,Pantone and RGB colors to CMYK. As full-color processart will appear different from LAB, Pantone (PMS)and RGB colors, Franchise Times is not responsible fornal output appearance of colors which have not beenconverted.

Rich black

Large areas of black should be set to “rich” black (C:50M:50 Y:50 K:100). This insures that blacks won’t appearfaded.

Proo ng

An appropriate contract color proof must be submittedfor all les. Franchise Times cannot be responsible fornal output if a digital (PDF) proof is submitted and isnot responsible for incorrect output of an ad unless acontract proof and all collateral les are provided by theclient.

Graphic design

Franchise Times provides ad design and layout, includingtypesetting, composition, artwork, reverses, etc. billedat $100 per hour. Any design work must be submittedby the advertising close date (see editorial calendar forspecic dates).



Ad checklistHere’s a quick checklist that will ensure your ad materialswill have no problems during ight check:

❑ Does the size and orientation of your ad match theinsertion order?

❑ Does your ad size require a 0.25” bleed? Has itbeen included in your PDF/X-1a?❑ Do all graphic elements (images, logos, etc...) have

a minimum resolution of 266 dpi?❑ Are all graphic elements (images, logos, etc...) in

grayscale or CMYK color space?❑ Have you converted all LAB, Pantone and RGB color

swatches to CMYK?❑ Have you deleted all unused color swatches?❑ Is the ad you’re submitting a PDF/X-1a le or in

another supported le format?

Application speci c

Adobe Illustrator

❑ Have you converted all text into outlines?❑ Have you packaged all linked graphic elements

(images, logos, etc...) to send with the le?

Adobe Photoshop

❑ Does your le have a minimum resolutionof 266 dpi?

❑ Is your le in grayscale or CMYK color space?❑ Have you deleted all hidden or empty layers?❑ Have you rasterized all text layers?

Material SubmissionInstructionsAll material must be submitted in an electronicformat. No other formats can be accepted.

Please call 800-528-3296 with any questions.Please note advertiser disks will not be returnedunless requested.

Ship digital materials to:Franchise Times2808 Anthony Lane SouthMinneapolis, MN 55418

E-mail digital materials to:[email protected]

Advertising materials can be e-mailed providedall elements are included. We have a 7MBmaximum. Please stuff or zip all les. For larg-er les, see “Posting les to the Web,” below.A color contract proof should be forwardedwith all ad submissions.

Posting les to the WebAll les up to 50MB can be posted to our Website at www.franchisetimes.com/les. Anyone

with Internet access can use the site. Pleasecontact your sales representative for completedetails. This site is user and password pro-tected.



PoliciesGeneral information

Franchise Times is published 10 times per year: January,February, March, April, May, June/July, August,September, October and November/December. FranchiseTimes is a trade magazine (10” x 12.75”) printed on heat-set, four-unit, Web-offset presses and saddle stitched.Franchise Times also offers four supplements whichaccept advertising: the Franchise Times Top 200 ReprintBooklet; the Franchise Times Vendor Directory; FranchiseFinance and Real Estate Directory; and the FranchiseTimes SuperBook, a directory of franchise opportunities.

Discounts

The discounts on the rate card are for frequency in ser-tions. Insertions must be completed in consecutive issuesto qualify for a discount.

Terms & conditions

Invoices are due and payable in full upon receipt.Publisher looks to the advertising agency placing theinsertion order for payment, but Publisher reserves theright to hold the advertising agency and the advertiser

jointly and separately liable for payment, and the agencyagrees on its own behalf and on behalf of the advertiser

to this responsibility. Interest shall accrue at the rate of1.5 percent per month, or the highest rate permittedby law if lower, on all unpaid charges. In the event ofnonpayment, Publisher may recover all costs of collection,including reasonable attorney’s fees. Advertiser/agency

agrees that Publisher may bring collection action infederal or state court in Minnesota, and consents to the jurisdiction of any such court. Publisher warrants thatthe work shall be in accordance with accepted industrystandards. Publisher makes no other warranty, express orimplied. Publisher’s liability shall be limited to the totalamount payable to Publisher under this agreement. Inno event shall Publisher be liable for special, incidental,indirect or consequential damages, including lost prots.This agreement shall be interpreted in accordance withMinnesota law. This agreement is the entire agreementbetween the parties on this subject matter and can only

be amended in writing, signed by both parties.Cancellations

No cancellations can be accepted after an issue closingdate. When cancelling their advertisement, clients whodo not fulll their discounted multiple insertion as agreed,must pay the difference between the full price and thediscounted price.



Notes





Publisher/Vice President:Mary Jo [email protected]

National Sales Director: Kevin [email protected]

National Sales Manager:

Lucas [email protected]

Franchise Account Executive:Adam Griepentrog [email protected]

Executive Editor:Nancy [email protected]

Managing Editor:Beth [email protected]

Reporter:

Jonathan Maze [email protected]

Senior GraphicDesigner/Webmaster:Joe [email protected]

Production Manager:Greg [email protected]

To Contact Franchise Times:

Franchise Times Corporation2808 Anthony Lane SouthMinneapolis, Minnesota 55418

Phone: (612) 767-3200Fax: (612) 767-3230

[email protected]

Documents

Franchise Times Media Kit