Supported by:Exclusively in association with: Incorporating: Member of:Event sponsor:

FranchiseExhibitionTheNational

19 & 20 February 2016 | NEC, Birmingham

FranchiseExhibitionTheBritish&International

11 & 12 March 2016 | Olympia, London

FranchiseExhibitionTheNational

2 & 3 October 2015 | NEC, Birmingham

FranchiseExhibitionTheBritish

19 & 20 June 2015 | EventCity, Manchester

For more information, contact:

+44 (0)20 8394 5241 franchise@vmgl.com

www.franchiseinfo.co.uk

The Franchise Exhibitions are part of a family of products that regularly engage with potential franchisees on a day-to-day basis and include:

• FranchiseInfo.co.uk

• Business Franchise magazine

• BusinessFranchise.com

• Business Franchise Directory

• Franchise Marketing Awards

These franchise platforms, paired with over 20 years of experience, give VMG the leading advantage for franchisee recruitment solutions.

The Franchise Exhibitions are exclusively supported by the British Franchise Association (bfa), the only voluntary self-regulatory body of the franchise industry in the UK, which means only brands that are a business format franchise are able to exhibit.

THE POWER OF

WHY YOU SHOULD ATTEND

bfa Franchising SeminarsExclusive to VMG’s Franchise Exhibitions the bfa Franchising Seminars offer impartial advice on all areas of franchising. These seminars are enormously popular and draw large crowds.

Real Franchise StoriesQ&A sessions where visitors can find out more about the realities of buying and running a franchise from a panel of franchisees.

VIP LoungeHigh level investors are targeted via a separate marketing campaign and given VIP status —including entry into the VIP Lounge — where they can network with exhibiting franchisors over complimentary refreshments.

Keynote SpeakersInspirational speakers, celebrities and entrepreneurs draw even more visitors to the exhibition and in the past have included Karren Brady, vice chairman of West Ham United, Richard Reed, founder of Innocent Drinks and Dina Dwyer-Owens, executive co-chair of The Dwyer Group.

International Franchise ConferenceThe marketing campaign for the International Franchise Conference within The British and International Franchise Exhibition has been revamped even further in 2015 increasing the numbers of high investors looking to become a master franchisee of a UK brand.

Platinum sponsor:

2014 VISITOR STATISTICS+

+Figures are an average of all attendees to VMGL’s 2014 Franchise Exhibitions

l Now

l Within 3 months

l 3-6 months

l After 6 months

12%

19%

23%

19%

22%

6%

26%25%

22% 27%

WHEN CAN YOU TAKE UP A FRANCHISE? HOW MUCH OF YOUR OWN CAPITAL CAN YOU INVEST?

l £0 – £10,000

l £10,001 – £20,000

l £20,001 – £50,000

l £50,0001 – £100,000

l £100,001 – £250,000

l Over £250,000

Seminar ProgrammeThe seminars are widely promoted and provide franchisors the opportunity to educate, inspire and promote their franchise to an attentive audience.

Professional advisorsA range of franchise experts will provide 1-2-1 consultations to visitors on anything from tax and accounting, to legal and property advice.

Finance clinicRaising finance is often a necessity for potential franchisees and given the right tools should not be impossible. Financial experts are on hand at all VMG’s Franchise Exhibitions to offer practical advice on how to approach the banks for finance.

McDonald’s Open SessionsThe McDonald’s Open Sessions are a hugely popular feature at all of The Franchise Exhibitions. McDonald’s attract high-quality prospective franchisees, however, becoming a McDonald’s franchisee is not for everyone and visitors will explore other opportunities around the exhibition.

Children’s Activity CentreThe Children’s Activity Centre provides a separate area for young children, enabling ambitious mums and families who are considering buying a franchise the opportunity to visit the exhibition.

This is the envy of the industry as it is regularly updated with ‘hot’ prospects collected nationally from:

• Registrationstoallbfa-accreditedfranchiseexhibitionsacrosstheUK

• SubscriberstofranchisenewslettersviaFranchiseInfo.co.ukandBusinessFranchise.com

• BusinessFranchisemagazinereaders

• Leadscollectedviathebfa’swebsite

VMG implement a big-budget national marketing campaign for every exhibition which consists of a dynamic marketing mix of: national press, PR, outdoor media, social media, email marketing, trade magazines, television, radio and digital.

The integrated marketing campaigns are continuously developing to ensure anyone considering running their own business is aware of upcoming exhibitions.

Every piece of marketing is tracked and monitored providing an accurate measurement of the success of each element.

Showcasing your brand at a VMG Franchise Exhibition enables you to piggy-back the big-budget national marketing campaign, efficiently generate leads, increase brand awareness and assess the most suitable prospects to follow up.

VMG’S FRANCHISE PORTFOLIO

PORTFOLIO

CONTACT

VMG is able to target high calibre prospective franchisees by utilising its extensive database.

+44 (0)20 8394 5241franchise@vmgl.com

www.franchiseinfo.co.uk

NATIONAL PRESS

SOCIAL MEDIA

DIGITALwww.franchiseinfo.co.ukTRADE MAGAZINES

TELEVISION

RADIO

TESTIMONIALS“We have had an incredibly busy two days. The vast majority of people that came to see us on the stand had definitely done their homework and came prepared. It has been very worthwhile exhibiting.

We are keen to build our northern network with the right people and there is definite opportunity from the calibre of people we meet.”

Tracy Owens, head of strategic development, Kare PlusThe National Franchise Exhibition, Autumn Birmingham 2014

“I prefer this event to other London franchise shows because the quality and quantity of leads are both better and so is the customer care from VMG – it’s ace! We’re certain we’ll recruit several new depots as a result of being here.”

Kate Lester, CEO, Diamond LogisticsThe British & International Franchise Exhibition, London 2014

“Very good — we’ve met lots of great people of a really high quality, we are confident we will convert them to franchisees. At the last event we had at least 120 leads across 10 territories and we think it will be the same again.”

Colin Bradford, CEO and founder, Magical MathsThe British Franchise Exhibition, Manchester 2014

“It’s been brilliant. We’ve been constantly busy from the moment the doors opened to mid-afternoon. We’ve had really good quality arranged meetings (nearly all turned up) and some very good ‘walk-ups’ as well. 80 per cent of those we have met are going to have further meetings with us. It’s very likely that we shall have new franchisees from this.”

Sarah Wood, franchise sales executive, Belvoir LettingsFranchise Opportunities Live, London 2014

“The exhibition has been frantic, I’ve had to fight my way off the stand it’s been that busy. We’ve got about 60 leads, so on a par with last year. We’ve had visitors across a broad cross section of ages – from age 22 to mid 60’s, including some from all over the world. All in all it has been a success so far.”

Darren Harley, franchisee success coach, EweMove.comThe National Franchise Exhibition, Spring Birmingham 2014

Space only (per m2)

£431standard rate

£409 bfa member

Shell (per m2)

£449standard rate

£426 bfa member

RATES

PRE-QUALIFIED PROSPECTS PACKAGEExhibitingfranchisescanupgradetheirbookingwithapre-qualifiedprospectspackage,providing:

l A bespoke targeted marketing campaign to your ideal prospective franchisees

l Hand-picked prospects from VMG’s hot national database

l Full contact details of the pre-qualified prospects

l Exclusive access to the Networking Zone

l An online booking system facility

l A dedicated pre-qualified prospects co-ordinator

CONTACT

+44 (0)20 8394 5241franchise@vmgl.com

www.franchiseinfo.co.uk

Shell (per m2)

£458standard rate

£435 bfa member

Space only (per m2)

£440standard rate

£417 bfa member

2015 2016