Franchise Counsel Program

FRANCHISE COUNSEL PROGRAM

A cost effective legal planning, compliance and development

program to accelerate and grow your franchise system

© 2015 �e Internicola Law Firm, P.C.All Rights Reserved. Not to be reproduced or reprinted without express written permission.

Entrepreneurs Kick Ass® is a registered trademark of �e Internicola Law Firm, P.C.Representing Entrepreneurs �at Kick Ass™ is a trademark of �e Internicola Law Firm, P.C.

Entrepreneurs are the forgotten heroes of

America.”

Ronald Reagan

“

Franchise Support Team

CHARLES N. INTERNICOLA, ESQ.Franchise Counsel & Consulting

[email protected](718) 979-8688 x1005

SAMANTHA SUROWIEC Director of Client [email protected](718) 979-8688 x1001

As recognized by:

Small Business Community

Superb

MELISSA BLINKOFF Client Support and Media [email protected](718) 979-8688 x1002

BRIAN A. LINCER, ESQ.Franchise Counsel & Intellectual Property

[email protected] (718) 979-8688 x1004

ILANA SABLE, ESQ.Franchisee Compliance

[email protected] (718) 979-8688 x1003

www.FranchiseCounselProgram.com

What di�erentiates emerging franchise systems that thrive from those that never gain traction or go into decline after only a few years

of system growth?

1 | The Internicola Law Firm, P.C. FRANCHISE COUNSEL PROGRAM 800.976.4904 | 2

The Franchise Counsel Program is one piece to the franchise success puzzle. The program allows start-up and emerging franchisors to a�ordably tap into and leverage the very best practices in the franchise industry.

The program includes legal planning, compliance and development services that are provided at an a�ordable fixed monthly fee. The services are scaled to the scope, size and development stage of your franchise system and, best of all, there are no hourly fees - just compelling services that will add value to your system and assist your team in creating a platform for franchise success.


We know what it means to be a franchisor. The Franchise Counsel Program was established and is managed by Charles N. Internicola. In addition to being a national franchise lawyer for 20 years, Charles is also the managing member of a small but emerging franchise system. So, we understand - really understand - what it means to be a franchisor. We know the support emerging franchisors need and that’s why we developed the Franchise Counsel Program.

Franchise success is not about achieving one big thing or

one big victory, it’s about the small but consistent victories and

wins... It's about “small ball”... advancing runners, playing good

defense and coming to play every day...


Transform Your Franchise SystemFranchise success is not about one big thing or one big win... It's about the small things and the small but consistently implemented steps and actions that, over time, add up to victories and wins that transform your franchise system.

This fixed, no hourly billing program allows our team to become a part of your team and to strategically plan out and implement a franchise compliance and development program that will ensure your FDD remains relevant, up to date and ready to sell while your system is insulated from the unnecessary regulatory and litigation risks that far too many franchisors are subjected to.

FRANCHISE COUNSEL PROGRAMSUPPORTS

THE

CONSISTENT VICTORIES& WINS FOREMERGING FRANCHISORS


Every golfer has a di�erent swing but the goal is the same:

To strategically advance the ball and avoid the all too common

hazards.


On-demand, same day access to Charles and our team to respond to inquiries, review franchise agreements and compliance issues, prepare agreements and provide guidance

Monthly and quarterly planning sessions to coordinate franchise goals, sales activity, registrations and compliance requirements

ON-DEMAND ACCESS

MOREFRANCHISE DEVELOPMENTFDD development, redevelopment and improvements

Structuring of Area Development and Multi-Unit Disclosures and Agreements

Structuring of Agreements with third-party developers and sales agents

Licensee conversions and corrective measures for prior compliance risks

FRANCHISE COMPLIANCEQuarterly and annual FDD updates

Continuing FDD Registrations and Renewals

Development and updates to Financial Performance Representations

Maintenance of FDD receipts and franchisee compliance files

FRANCHISEE RELATIONS

Preparation of franchise agreements

Franchise Agreement negotiations and preparation of agreement addendums

Preparation and review of franchisee compliance correspondence and demands

INTELLECTUAL PROPERTY PROTECTION

Filing of trademark applications

Monitoring of trademark registrations and filing of supplemental updates and a�davits

Preparation of cease and desist notices to third-party infringers

Structuring of corporate entities

Preparation and review of license agreements

Consultations and coordination between our team and your third-party advisors, including accountants, outside consultants and general corporate counsel

Marketing and media development

Plus much more...

Services Included in the Franchise Counsel Program


Today’s franchise sales and disclosures have the potential for becoming tomorrow’s hazards. The Franchise Counsel Program will allow your system to avoid the all too common and predictable franchising hazards and will clear a path for sustainable success. Services included in the Franchise Counsel Program, include:

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The value of the Franchise Counsel Program is generated by a consistent relationship, the deals

that are facilitated and the compliance risks that are

avoided.


SUPPORT LEVEL 1

SUPPORT LEVEL 2

SUPPORT LEVEL 3

On-Demand Access

On-Demand Access

On-Demand Access

Franchise Compliance



Franchise Development

Franchise Development

Franchisee Relations

Franchisee Relations

Intellectual Property

Marketing and Media

Development

SCALABLE TO YOUR SYSTEM AND DEVELOPMENT REQUIREMENTSThe Franchise Counsel Program is scalable to your size, your system and the level of support right for you. We are glad to provide you with a clear cut and completely fixed fee proposal. Our fees typically start at $700 per month.

For larger systems with more units, redevelopment goals, and possibly franchise compliance violations, the fixed monthly fee ranges from $1,000 to $5,000 per month.


I N C L U D E D S E RV I C E S

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The Franchise Counsel Program creates a relationship focused on

one thing and one thing only: To transform your emerging

franchise system


How the Program WorksWe get to know about you, your system, your team, your stage of development and your franchise goals. Based on your system, we provide you with a completely fixed fee program and proposal. The services are outlined on page 6.

You choose the level of support that is right for you - Support Level 1, 2 or 3. The support levels are outlined on page 8.

Our team becomes a part of your team. Once we come on board think of us as part of your team with continuous daily and weekly access, communications and e�orts where we will improve and maintain your franchise compliance systems.

An on-going value. We will continuously work to ensure that your system is and remains in compliance and is strategically positioned for growth.

We guarantee our services and the value of our program. While we commit to the fixed monthly fee, we allow our clients to cancel. If you don’t see a compelling value, you can simply cancel the program - no questions asked.


Benefits of the Franchise Counsel ProgramOur team becomes a part of your team

Instant collaboration and communication

Fixed, predictable fee, no hourly fees, no surprises

Immediate value to your system

Financial Performance Representation updates and guidance

Transactional representation

Industry guidance

Planning sessions

Development services

Plus more...

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Continuous improvements to leverage multi-unit and development opportunities

Continuously updated FDD

Continuously updated registrations and renewals

Ready to sell


Learn More andAccess Complimentary ResourcesVisit FranchiseCounselProgram.com for complimentary resources, materials

and CD’s for start-up and emerging franchisors.

ENTREPRENEURS BUILDING

GREAT BUSINESSESENTREPRENEURS BUILDING

GREAT BUSINESSESV I D E O S E R I E S

The value of the Franchise Counsel Program comes from a working relationship where we continuously work on the “small things” that, over time, add up to big results. So, we stand behind the value of this program and although we will honor and lock our team into the fixed monthly fee, if you don’t find the program to be a compelling value, you can simply cancel.

No Hourly Fees and No Long Term Commitment... Just Open Communication and a Great Working Relationship.

Gone are hourly fees and in it’s place is open communication, productive action, and a completely manageable and predictable fee structure. Better yet, there are no long-term commitments and an amazing value.

Guaranteed to Work


Let’s TalkWe would be really glad to hear from you, to learn about your franchise system and discuss

how the Franchise Counsel Program can assist you in scaling-up your franchise system.

To learn more, visit www.FranchiseCounselProgram.com or give us a call at (800) 976-4904.

(800) 976-4904franchisecounselprogram.com

Documents

Franchise Counsel Program