Francesco Polese – Cassino University (Italy) – polese@unicas.it

Welcome to Capri

Forum Purposes and Organization

Forum Purposes

1. Common Effort2. Integration3. Progress4. Convergence

Forum Organization

Forum Sessions

Forum Statistics

Forum StatsSUBMITTED

Europe: 172USA and Canada: 12Africa: 3Asia: 3Australia: 7New Zeland: 1TOTAL: 196

Contributes from the World

Forum StatsDistribution

Scandinavia: 46 British Islands: 19 Continental Europe: 50 Italy: 47TOTAL: 172

Contributes from Europe

4

17

1

10

1810

6

2

2

3

11

1

2

Forum Sessions

•S-D logic: empirical evidences;•S-D logic: contributes;•S-D logic and co-creation: healthcare;•S-D logic and network in banks;•Technology: S-D logic and ICT.•Value in use and Service;•Value co-creation: the customer’s role;•Co-creation in public services.

•Service Science;•Technology: S-D logic and web 2.0;•Service Innovation: learning and co-creation;•Service Innovation: customer’s involvement.

•Many-to-Many Marketing;•Viable System Approach;•Network and value;•Service networks;•Value co-creation: network;•Tourism: network’s role.

•Expanding and integrating S-D logic, Service Science and Network theory;•Service innovation: different perspectives;•Resource integration;•Value co-creation: critical perspectives;•Tourism and cultural events;•From product and service to solution;•Customer and relationships.

S-D logic

Service Science

Network Theory

Integration and general issues

Acknowledgements

I feel to thankThe Forum co-chair Evert Gummesson and Cristina Mele

We feel to thank:Bob Lusch, Steve Vargo, Jim Spohrer, Jaqueline Pels: they trusted the Forum structure and purpose since the beginning

A special thank to:Gaetano Golinelli, Sergio Barile and Paolo Stampacchia for their scientific contribution to the Forum

Prof. Francesco Polese

Cassino University (Italy)

D.I.A.M. Department

polese@unicas.it

Thank you!