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Advocacy, Public Relations, and Perceptions of World Language Programs. Francesco L. Fratto Director of World Languages & English as a Second Language Half Hollow Hills CSD August 09, 2012. ad·vo·ca·cy / NOUN. - PowerPoint PPT Presentation
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Francesco L. Fratto
Director of World Languages & English as a Second Language
Half Hollow Hills CSD
August 09, 2012
Advocacy, Public Relations, and Perceptions of World Language
Programs
AD·VO·CA·CY / NOUN
: the act or process of supporting a cause or proposal : the act or process of advocating something
Questions……….Do you have a LOTE Chairperson?
How is your department treated within your district?
Who are your biggest advocates within the district?
Does the department meet regularly?
How would you describe the internal and external communication in your district?
Interesting Facts…..
United Kingdom: 71% (1997) / 44% (2008) - “National Crisis” - Agenda to increase enrollment
200 Million Chinese Schoolchildren studied English (2008)
60,000 U.S. Students studied Chinese (‘07-’08)
U.S. lacks a national action plan
Statistics
2004-2005 8,638,990* 47,983,788 18.00%
2007-2008 8,907,201** 48,112,069 18.51%
Year FL Enrollment Overall Enrollment Percentage
Foreign Language Enrollments in K-12 Public Schools: Are Students Prepared for a Global Society? (2010). Alexandria VA: American Council on the Teaching of Foreign Languages.24states did not provide data** 17 states did not provide dataEnrollment data for those states that did not provide data was estimated
New York State
French 123,392 116,236 Spanish 507,480 559,432 Chinese 3,760 6,919 ASL* 41,579 66,887 Italian* 65,058 78,273 *
National Data
Language 2004-2005 2007-2008
Freshmen - 99%
Sophomores - 93%
Juniors - 80%
Seniors - 59%
HHH World Language Retention Rates
Do you know the enrollment numbers in
your department?
TO MAKE YOU THINK…
Situation # 1: The Italian program will be phased out and eventually eliminated. You are at a Board of Education Meeting to defend your program.
Situation # 2: Your students participated in a contest and won, now what?!
Situation # 3: A member of the media asks you as question. Are you prepared to answer it?
Your response(s)
Colleagues’ responses
Your response(s)
Colleagues’ responses
INDEX CARD
Question # 1 Question # 2
Question # 3
Your response(s)
Colleagues’ responses
Question # 4
Your response(s)
Colleagues’ responses
WHAT ARE YOU ADVOCATING?
Question # 1
WHY DO YOU BELIEVE IT IS IMPORTANT TO
ADVOCATE?
Question # 2
WHO ARE YOU TRYING TO REACH?
Question # 3
HOW DO YOU INTEND TO REACH YOUR AUDIENCE?
Question # 4
Question # 4 is the toughest! Find out the fol lowing!
District Website – who controls it? Newsletter(s)–Building? District? who accepts
articles? Media – Know your district’s protocols when
reaching out to the press! Best ways to reach parents? eBoard? Website?
Are you a member of several language associations? If not, how do I join?
How do you advoca te on a da i l y bas i s ?
Raison d’etre
Professionalism
Words
Handouts / materials
Can you add to the list?
Half Hollow Hil ls ’ Department of World Languages
Let’s take a tour…………………….
Will you be an advocate for the French/Spanish
Language & Culture?
If so, how?
Do you tweet?
Do you need a Linkedin account?
Now, can you answer these questions?
Situation # 1: The Italian program will be phased out and eventually eliminated. You are at a Board of Education Meeting to defend your program.
Situation # 2: Your students participated in a contest and won, now what?!
Situation # 3: A member of the media asks you as question. Are you prepared to answer it?
G r a z i e !M e r c i !
¡ G r a c i a s !X i e X i e !