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Framework Theory A COMPANY Generic Low-Cost Provider Best-Cost Provider Focused Differentiation Focused Low-Cost Strengthening Company Competitive Vertical Scope (Backward and Forward Strategic Alliances and Partnership Outsoucing Strategy Horizontal Scope (Mergers and Scope of Operatio Defensiv e Offensive Strategic Joint Ventures Broad Differentiation

Framework Theory

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Framework TheoryLow-Cost Provider Strategy

Broad Differentiation Strategy

Focused Low-Cost StrategyGeneric Strategies

Focused Differentiation Strategy

Best-Cost Provider Strategy

A COMPANY

Offensive Strategic

Joint VenturesStrategic Alliances and PartnershipOutsoucing StrategyVertical Scope(Backward and Forward Integration)Horizontal Scope(Mergers and Acquisition)Scope of OperationsDefensive StrategicStrengthening Company Competitive Position