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Four new flavored vodkas added to Country Club line
Nashville, TN (July 18, 2007) – Lipman Brothers announced this week the launch of four new flavored vodkas to itslong-standing Country Club brand. Country Club vodka, consistently ranked in the top ten of the best selling distilledspirit brands in the Middle Tennessee market, is now available in Green Apple, Orange, Black Cherry and CitrusLemon flavors.
The concept and packaging for the Country Club Flavors opens the brand to expanded demographics, with a primaryfocus on women and the LDA-30 age group. The bottle labels and new ad campaign reflect the target audience withcolorful packaging and eye-catching graphics.
The new Country Club Flavors will compete in the popular price category with Popov and Gordon’s vodkas. Theyoffer an affordable alternative to the higher priced imports.
The launch of the four new flavors is consistent with the brand’s growth since the introduction of Country Club(Classic) Vodka in the mid 1950s. Current offerings in the Middle Tennessee market include: Country Club classicvodka, green apple vodka, orange vodka, black cherry vodka, citrus lemon vodka, gin, bourbon, rum and tequila.
The Country Club brands are distributed by Lipman Brothers, located at 411 Great Circle Drive in Nashville, TN.Established in 1939, Lipman is the oldest distributor of wine and spirits in Middle Tennessee. Partnered with the R.S.Lipman Company, a distributor of beer, Riedel Stemware and cigars, Lipman is the leading name in Tennessee’sbeverage alcohol distribution market. The company services restaurant and retail accounts and serves as an educationalresource for both trade and consumer markets. For more information, visit www.lipmanbrothers.com.
