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FOUNDATIONS of MARKETING PRACTICE MKTG 3650.001 Spring Semester, 2019

Lyceum University Union 9:30 – 10:50 TTh

Dr. Kenneth N. Thompson

TA: Trond Burgestuen

Office: 329M BLB Hours: 1:30 – 3:30pm TTh & by appointment Phone: 565-3137 (do not leave voice mail)

Office: TBD Hours: TBA Phone: TBA

Required and Optional Resources: (Discussed in more detail later in the syllabus)

• David Strutton and Kenneth Thompson (2016), Marketing from Scratch: The Principles You Really Need to Know, 2nd ed. (Dubuque, IA: Kendall-Hunt). ISBN 9781465298942. https://he.kendallhunt.com/strutton_thompson (Required). This book is accompanied with an access code for the book’s web site. Access to this site is required in order to complete assigned online practice exams.

• David Strutton and Kenneth Thompson (2016) Professional Branding, from Scratch: Historical Recipes for Winning a Brand New POWER Game, (Dubuque, IA: Kendall-Hunt) ISBN: 978-1-4652-9999-4 https://he.kendallhunt.com/professional_branding. (Optional).

• My Marketing Lab for University of North Texas MKTG 3650 (Upper Saddle River, NJ: Pearson) (Required)

• Top Hat Classroom Presentation Tools. Available from https://tophat.com/. (Required) • Notebook Computer, tablet, or smart phone (smart phone not recommended) is required for this

course.

Abbreviated Course Outline

PART I -- INTRODUCTION TO MARKETING 1. Basic Marketing Concepts and Principles

2. Introduction to Marketing Management and Strategy

3. Marketing Information Management & Marketing Research

PART II -- UNDERSTANDING MARKETS & CUSTOMER BEHAVIOR 4. Consumer Behavior & Decision Making

5. Organizational Markets & Buying Behavior

6. Market Segmentation, Target Marketing, & Positioning

PART III -- PRODUCT & SERVICE PLANNING 7. Basic Product Concepts & Product Life Cycles

8. Branding Concepts & Strategies

9. New Product Development & The Diffusion of Innovations

PART IV -- PRICE PLANNING & MANAGEMENT 10. Pricing Concepts & Strategies

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11. Setting & Adjusting Prices

PART V -- DISTRIBUTION PLANNING & MANAGEMENT 12. Introduction To Channels of Distribution

13. Wholesaling & Retailing

14. Physical Distribution & Logistics

PART VI – INTEGRATED MARKETING COMMUNICATIONS 15. Introduction to Integrated Marketing Communications 16. Advertising, Personal Selling, Sales Promotion, Direct Marketing

TABLE 1. TOPIC & EXAMINATION TIME LINE

Class Days

‘Marketing From Scratch’

Chapters & Recommended

Completion for MyLab Assignments

Lecture Topics & Associated Power

Point HOs1 Examination & MyLab Assignment Deadlines

1 Jan 15, 17

CH 1 – Concepts and Principles

MyLab Assignments for Chapter 1 Practice Exam for Chapter 1

Introduction to Course

Topic 1 – Basic Marketing Concepts & Principles

2 Jan 22, 24

CH 3 – Developing & Executing Strategic Marketing Plans

MyLab Assignments for Chapter 3

Practice Exam for Chapter 3

Topic 2 -- Introduction to Marketing Management & Strategy

Syllabus Quiz Due Sunday Jan 27 at 11:59pm

3 Jan 29, 31

CH 4 – The Marketing Environment

CH 6 – Marketing Information for

Decision Making

MyLab Assignments for Chapters 4, 6 Practice Exams for Chapters 4, 6

Topic 3 -- Marketing Information Management

4 Feb 5, 7

CH 7 – Understanding Consumer Decision Making

CH 8 – Understanding Business

Buyer Behavior

MyLab Assignments for Chapters 7, 8 Practice Exams for Chapters 7, 8

Topic 4 -- Consumer Behavior & Decision Making

Deadline MyLab Assignments Chapters 1, 3, 4, 6, 7, 8 Friday Feb 8

at 5:00 pm.

Deadline Online practice exams for Chapters 1, 3, 4, 6, 7, 8 Sunday Feb

10 at 11:59 pm.

1 All dates for topics and exams are tentative. I try to start each topic in the week indicated, but periodically must deviate from this schedule to accommodate guest speakers.

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5 Feb 12, 14

CH 9 – Identifying Market Segments and Target Markets; Developing

Desirable Positions

MyLab Assignments for Chapter 9 Practice Exam for Chapter 9

Topic 5 -- Market Segmentation, Target Marketing, & Positioning

Thursday Feb 14 – In Class Exam 1 Lecture Topics 1 – 4; Chapters 1, 3,

4, 6, 7, 8

6 Feb 19, 21

CH 10 – Products, Services and Life Cycle Management

MyLab Assignments for Chapter 10

Practice Exam for Chapter 10

Topic 6 - Basic Product Concepts & Product Life Cycles

7 Feb 26, 28

CH 12 – Brands and Brand Management

MyLab Assignments Chapter 12 Practice Exam for Chapter 12

Topic 7 - Branding Concepts & Strategies

8 Mar 5, 7

CH 11 – New Product Development

MyLab Assignment Chapter 11 Practice Exam for Chapter 11

Topic 8 - New Product Development & The Diffusion of

Innovations Topic 9 – Understanding & Using

Dashboards (Guest Presentation)

9 Mar 12, 14 Spring Break

10 Mar 19, 21

CH 15 – Pricing and Price Management

MyLab Assignments Chapter 15 Practice Exam for Chapter 15

Topic 10 – Pricing Concepts & Strategies

Deadline Online practice exams for Chapters 9, 10, 11, 12 Sunday Mar 24

at 11:59 pm

Deadline MyLab Assignments Chapters 9, 10, 11, 12 Friday Mar 22

at 5:00 pm.

11 Mar 26 28 None Topic 11 – Setting and Adjusting Prices

Thursday Mar 28 – In Class Exam 2 over Lecture Topics 5 – 9; Chapters

9, 10, 11, 12,

12 Apr 2, 4

CH 13 – Logistics and Supply Chain Management

CH 18 – Global Marketing

MyLab Assignment Chapter13, 18 Practice Exams for Chapters 13, 18

Topic 12 -- Introduction To Channels of Distribution

13 Apr 9, 11

CH 14 – Wholesaling, Retailing, & Direct Marketing

MyLab Assignments Chapter 14 Practice Exam for Chapter 14

Topic 13 – Wholesaling, Retailing, & Direct Marketing

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14 Apr 16, 18

CH 16 – Marketing Communications – the Last “P”

MyLab Assignments Chapter 16 Practice Exam for Chapter 16

Topic 15 - Introduction to Integrated Marketing

Communications (Promotion)

15 Apr 23, 25

CH 17 – Advertising, Sales Promotion, Public Relations &

Personal Selling

MyLab Assignments Chapter 17 Practice Exam for Chapter 17

Topic 16 – Professional Selling

(Guest Presentation)

Deadline Online practice exams for Chapters 13, 14, 15, 16, 17, 18

Sunday Apr 28 at 11:59 pm

Deadline MyLab Assignments Chapters 13, 14, 15. 16, 17, 18 Friday

Apr 26 at 5:00 pm.

16 Apr 30, May 2 Catch-up

Thursday May 2 In Class Exam 3 (Final Exam) over Lecture Topics 10

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17 No Class Final Exam Week Thursday May 9 8:00am-10:00am – Optional In Class Final Exam entire

course.

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COURSE POLICIES & IMPORTANT INFORMATION

Course Objectives

My objectives for this course are typical of most 'survey courses' in which students obtain their initial exposure to an academic discipline. Specifically, I want to:

• Provide you with an understanding of the scope of Marketing and its role within in the firm and society.

• Provide you with an understanding of the scope of the job faced by marketing managers in today's complex and highly competitive global business environment.

• Provide you with a working knowledge of basic marketing terminology and concepts. Exams emphasize a basic understanding of the major terms and concepts to ensure that you know the “language of marketing.”

• Introduce you to the ‘Marketing Concept’ as a basic philosophy of conducting business.

Required Materials

1. David Strutton and Kenneth Thompson (2016), Marketing from Scratch: The Principles You Really Need to Know, 2nd ed. (Dubuque, IA: Kendall-Hunt). ISBN 9781465298942.

This book is available in hard copy from the UNT bookstore and is also available in electronic format from Kendall-Hunt: https://he.kendallhunt.com/strutton_thompson. The book comes with an access code that gives you access to some valuable tools including flash cards to drill you on terminology and practice exam questions that supplement the “concept checks” provided in class and in the “concepts checks” folder in CANVAS. These practice exams are graded and comprise a significant portion of your final grade in the course. The access code with the text is separate from the access code for MyLab, which is also required for the course.

2. Pearson’s MyLab for this course. Procedural details for registering with MyLab are discussed later in this syllabus.

3. Top Hat access for this course. Top Hat is similar to iClicker, but offers features beyond those provided by iClicker. Top Hat is employed for taking attendance and delivering presentations in class. A series of exam questions

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(called concept checks) are embedded in each Top Hat presentation. You will answer these questions in class via your computer, tablet, or smartphone. Your performance on these questions is recorded in Top Hat and will be down loaded to CANVAS at the end of the semester. I usually treat your performance on Top Hat questions as extra credit. Procedural details for registering with Top Hat are discussed later in this syllabus.

Grading

Grading consists of:

• In-class Exams—three in-class exams, each worth 500 points (total of 1,500 points),

• Practice Exams—16 online practice exams from the text website (30 points each for 480 points),

• MyLab Simulations—15 online MyLab “Mini-Simulations” over chapters from the text (20 points each for a total of 300 points),

• MyLab MBN Exercises—9 online MyLab Marketing By the Numbers” exercises (30 points each for a total of 270 points),

• Syllabus Quiz worth 50 points, • Class attendance (400 points), and • SONA Participation—Participation in departmental research (250 points)

Your grade in this course is based on the percent of points you earn out of the 3,250 points that are possible in the course as follows:

A: => 90% B: => 80% & < 90% C: => 70% & < 80% D: => 60% & < 70% F: < 60%

I accept no excuses for missing deadlines on all tests, assignments, and other grading opportunities since all opportunities are open for reasonably long time periods. If you wait until the last minute to complete assignments, you are likely to encounter technical problems resulting in a lower or no grade. I DO NOT RESET MYLAB ASSIGNMENTS AND OTHER ONLINE GRADING OPPORTUNITES UNDER SUCH CIRCUMSTANCES. DO NOT WAIT UNTIL THE LAST DAY (OR LAST WEEKEND) ON WHICH THE OPPORTUNITY IS DUE!

Specific grading opportunities follow.

In-Class Exams (1,550 Points)

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There are five exams scheduled for the semester to be given in class at the times identified in Table 1 above. The first exam is an online quiz over the course syllabus that is worth 50 points. There are three “midterm” exams covering course content. These exams are each worth 500 points for a total of 1,500 points. The final exam (the fifth exam in the course) is optional, worth 500 points, and can be used to replace your lowest of the first three midterm exams. Again, the examination schedule is contained in Table 1 above.

Classroom presentations are intended to augment and supplement material contained in the text. In most cases, presentations will parallel information in the text and will offer my perspective on a given subject. I will also use class time for a few ‘guest presentations’ delivered by industry practitioners and other faculty from within the Department of Marketing and Logistics. In-class exam questions will be drawn from this material presented in class and from the Marketing from Scratch text. Each in-class exam consists of 60-70 multiple choice and true-false questions. The optional final exam will be comprehensive, consisting of up to 80 questions.

Contesting Exam Grades

Students have five working days (through Thursday the week following administration of the exams) after the results of the first two in-class exam have been posted to CANVAS in which to contest grades or bring errors to the attention of my TAs. Missing or incorrect grades will not be adjusted after that time. Due to the short time-line between the 3rd exam and the optional final exam, students have only two working days (through Monday the week following administration of the 3rd exam) to contest results of the 3rd midterm exam.

Examination Policies

The following in-class examination policies are rigidly observed:

• If you miss a midterm exam you must take the optional comprehensive final exam. No specific make-up exam will be offered.

• ‘Early’ exams may be allowed, depending on the circumstance. Students must see me during office hours well in advance of the missed exam to make arrangements.

• You may not be allowed to take any exam if you arrive more than 15 minutes after exam start-time, or after the first person has finished the exam, whichever comes first.

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Online Practice Exams for Select Chapters in the Text (480 Points).

These exams are delivered online and are available via the website associated with the text. Access to this website is via an access code provided with your copy of the text. This website is different from the website holding the MyLab materials. Each practice exam is worth 30 points for a total of 480 points.

Research Participation (250 Points)

Marketing research is a field of study in which a company collects and analyzes data in order to better understand customers and manage the company. Well-conceived and executed marketing research can help predict consumer trends, project sales, spot opportunities, and avoid potential problems.

As part of your learning experience in this course, you are required to participate in research studies conducted by faculty members of the Department of Marketing and Logistics. Your participation in this research will make up roughly 7.5 percent of your final grade.

To participate in research studies, you must create an account on the CoB SONA page—a web application that allows you to browse available studies and schedule a time to complete studies either online or in the CoB Behavioral Lab (BLB 279). Credit is assigned based on the duration of the study and whether you participate online or in the CoB behavioral Lab:

• Short online studies (5-15 minutes) earn 1 credit

• Long online studies (20-30 minutes) earn 2 credits

• On-campus, lab studies (30-60 minutes) earn 4 credits

To fulfill the 250-point course requirement, you must earn 5 SONA credits throughout the semester (i.e., 1 credit = 50 points toward your final grade). All credits earned will be added to your final course grade at the end of the semester. To sign up, please visit unt-cob.sona-systems.com and email COB.REP@unt.edu with any questions you may have. Step-by-step instructions will be provided in a separate PDF document. To sign up, please visit unt-cob.sona-systems.com and email COB.REP@unt.edu with any questions you may have.

How to sign up for SONA:

Step 1: Go to https://unt-cob.sona-systems.com and click “Request account.” Step 2: Enter account information (User ID = your UNT email). (See form below)

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Step 3: Click “Request account” and agree to the Human Subject policies. Step 4: Update your profile—select the course(s) you are currently enrolled in (MKTG3650.001). Step 5: Log in and click “View available studies.” Step 6: Click on a study, sign up, and participate!

SONA Account Creation Form

Attendance (400 Points)

Attendance in this course is mandatory. I will check attendance on a regular basis using Top Hat. How this is done will be explained with the first attendance check. No excuses for missing classes will be accepted. I will count you absent if you are late to class and miss the attendance check. The same is true for leaving class early and missing the attendance check. Exceptions will not be made to this policy. There will be ample extra credit opportunities to offset one or two missed attendance checks. Make sure you have Top Hat loaded immediately upon entering the classroom to ensure you do not miss an attendance check administered at the beginning of class. Do not come to me before or after

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class claiming you were in class but Top Hat failed to record your attendance.

My Marketing Lab Mini-Simulation Assignments Over Text Chapters (14 x 20 = 280 Points)

MyLab Mini-Simulation exercises are designed to provide students with an understanding of how marketing principles are employed to aid marketing decision-making. There are 14 such exercises worth 20 points each. These simulations are based on material covered in relevant chapters. Table 2 at the end of the syllabus identifies the specific simulation exercises and due dates. The initial set of exercises due on February 8 are open now. Remaining exercises will open later in the course.

My Marketing Lab Marketing By the Numbers Assignments Over Text Chapters (9 x 30 = 180 Points)

MyLab Marketing By the Numbers (MBN) exercises are designed to provide students with an understanding of basic metrics used in marketing decision-making. There are 9 such exercises worth 30 points each. Table 2 at the end of the syllabus identifies the specific MBN exercises and due dates. These exercises are self-explanatory. The question help button has a selection called “help me solve this” that provides the necessary information needed to complete each exercise. The initial set of exercises due on February 9 are open now. Remaining exercises will open later in the course.

Support Materials in “My Marketing Lab”

To assist you with preparation for the midterm and final exams in this course you have several learning aids available in your ‘MyLab.’ MyLab is accessed via the ‘MyLab’ button contained in the left-most menu bar associated with the course homepage in Canvas. Clicking on this link will take you to the ‘MyLab’ site containing the learning aides:

Assignment Calendar: The assignment calendar summarizes the due dates for all assignments that are part of MyLab. This applies only to the due dates for the Simulation Exercises described below.

Gradebook: The gradebook summarizes your grades on the Simulation Exercises. These grades will be imported manually into the Grade book in Learn at the end of the semester. You will not see these grades in the Canvas grade book until that time. An announcement will be posted when these grades are

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available. Until that time, it is your responsibility to track your own simulation grades in MyLab. Any errors should be brought to the attention of the MyLab help desk (technical support). I also strongly suggest that you take a screen shot of each submitted and graded MyLab assignment. Credit cannot be granted for MyLab Simulation exercises that are not recorded in the MyLab grade book unless you have hard copy documentation of completion that clearly identifies you, the assignment in question, and the grade.

Chapter Content: Key assignments and supplementary learning materials are contained in this section of the MyLab course. This section is divided into sections that parallel chapters in the book. Start by reading the assigned text chapter. Then you should be ready to plunge into the Simulation and Video Exercises (if assigned).

• Simulation Exercises. The simulation exercises are the only graded portion of each chapter’s content. These simulations exercise your ability to apply concepts brought out in each chapter. In some cases, there may be more than one simulation exercise per chapter. You are allowed two attempts on each simulation and will keep your highest score.

• Video Exercises. Some chapters contain video exercises designed to reinforce chapter content. You can view these on your own. You may see grades for these videos in the MyLab grade book, but these grades will not be imported into Canvas. Some video exercises may be offered as extra credit opportunities in the class. Only these latter video exercises will count toward your final grade in the course.

Registering with My Lab

To access the course materials in MyLab, you need an access code for the MyLab product. You may have purchased the access code bundled along with your textbook via the UNT Bookstore. If not, you can buy access the first time you attempt to access the MyLab materials via this course in CANVAS. The MyLab access code is not the access code on the inside cover of the text. The access code in the text only gives you access to materials on the text’s website. In either case, you should follow the instructions below. If you register for MyLab using the below procedures a link is automatically created between your MyLab and Learn accounts.

First time access:

1. Sign in to Canvas and enter this course. 2. Click the MyLab button on the left-most course toolbar. This should

bring up the MyLab course sign-in page.

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3. Either “Sign In” or “Create a Pearson Account” 3.1. If you have used other MyLab or Mastering products, enter your

Pearson Account username and password, and click Sign in. 3.2. If you’ve never used a MyLab or Master product, click Create.

Complete the required information and click Create Account. You now have a Pearson account, which you can use for all future Pearson products.

4. Pay for the MyLab/Mastering portion of your course: 4.1. If you have an access code, click Access Code, enter the code and

click Finish. 4.2. If using a credit card or PayPal, select the product you want (Dr.

Thompson’s MKTG 3650 Foundations of Marketing Practice), enter your payment information and confirm your order.

4.3. If you don’t have an access code or other payment method, scroll down and click the “get temporary access link.”

4.4. Print the Confirmation & Summary page. 4.5. You now have access to the MyLab portion of the course. Close the

confirmation window to return to the course.

Using the MyLab course materials going forward:

1. From the Canvas Courses tab, enter this course. 2. From the course menu on the left of the home screen for the course,

click “MyLab.” 3. You should now have access to all materials for this course.

Registering with & Using Top Hat

Registering

Top Hat (http://www.tophat.com/ is required for this course. The Top Hat application must be downloaded onto your notebook computer, tablet computer, or smartphone (I do not recommend using a smartphone). This application is used in class to take attendance, encourage class participation with regular “concept checks,” and to disseminate some course materials. Top Hat works with Apple or Android smartphones and tablets, laptops, or via text message (SMS). If during registration you are asked for a “join code” or course name use 717037. An email invitation may be sent to you using the email account that is linked to Canvas, but you can also visit http://tinyurl.com/THStudentRegistration for the

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Student Quick Start Guide which outlines how to register for a Top Hat account. The site also provides a brief overview to get you up and running on the system. Top Hat requires a subscription. There are three options to choose from:

$26 for 4 months of unlimited access $38 for 1 year of unlimited access $75 for lifetime access

Using Top Hat

Register for Top Hat prior to coming to class on the first day. Registering in class when I take attendance for the first time or when I present the first in-class concept checks will consume all available bandwidth and dramatically slow the Top Hat servers. WARNING: I will not make any adjustments if this happens.

Make sure you have Top Hat on-line immediately upon entering the classroom. In addition, be sure and shut down all other applications that consume bandwidth. The following are some factors to consider that can degrade Wi-Fi service and the quality of the Top Hat experience:

1. Turn off any and all MiFi devices - these are small units which function as an access point to allow a few devices to connect to them for wifi service. These use the cellular network as their backhaul to the Internet. Many times, they use an odd channel which may cause interference to the UNT system and users located around them. They can cause problems in a room such as the Lyceum due to the density of students and devices.

2. Tethered phones - same as above where the phone can be set to act like an access point for a few devices. This needs to be turned off while on campus.

3. Sleep or power save mode - most phones and other devices have a setting to allow them to go to "sleep" or power down the Wi-Fi card within the phone to save battery life. When running an application such as Top Hat, communication must be kept running to the Top Hat server during polling sessions. If a device goes to sleep, then it stops communicating to the Top Hat servers and Top Hat responds with a false "Network error" or "Network down" message. The user must unlock or awaken their device which then has to re-enable their wireless card, re-authenticate to the campus network, and then reconnect to Top Hat. This can be perceived as the network running slow or even down depending upon the number of devices doing this in a room.

4. Other programs running on a device - Facebook, Netflix, gaming, etc, could be running in the background on devices and using a lot of bandwidth during

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class time. All other programs be shut down during a class period so that the network bandwidth can be used for academic purposes.

5. Other users - During class changes, there are a lot of devices being moved around campus. During that time, the wireless system is trying to keep the connected users up and running by moving them from one access point to another. Many people are logging out of the system while others are moving into the classroom and logging in. During the first few minutes of a class starting, the Wi-Fi system is trying to juggle all this activity to get users connected to the system. It then tries to balance the load on the access points to also help users get the most out of the system. Once people are in place, the system starts to settle down. Many times, there may be an abundance of users awaiting in the hallways for the next class session. While technicians have tried to put into place enough coverage to accommodate class changes, these “other users” may be running video-type applications and, therefore, using a lot of bandwidth which could impact nearby access points, some of which may be in the classroom

Extra Credit Opportunities

I offer numerous extra credit opportunities in the course. These usually consist of:

• Concept checks delivered in class based on lecture material. You can expect between 200 and 300 (or more) such questions, each worth one point of extra credit for every question answered correctly. These concept checks are only available in class as they are integrated with lecture material;

• “Keeping Score” exercises intended to reinforce concepts presented in class. These exercises focus on the understanding of financial tools and marketing performance metrics employed by practicing marketing managers. These exercises are similar to, but more complex than, the MBN exercises in MyLab.

The graded MyLab assignments and extra credit opportunities are worth a substantial number of points that can boost your overall grade. These points will make a big difference in your final letter grade. Do not expect me to be lenient with your final letter grade (i.e. ‘round up’) if you failed to meet deadlines on the MyLab assignments, or failed to take advantage of all extra credit opportunities. I accept no excuses for missing deadlines since opportunities are open for reasonably long time periods. This applies to all tests, assignments, and other grading opportunities.

Navigating the CANVAS Website

The CANVAS site for the course is loaded with valuable information.

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Course Syllabus

The first link on the home page is to this syllabus. This is where you should start. Make sure that you thoroughly understand its contents prior to attempting the 50-point exam (quiz). I use this exam to encourage students to take the syllabus seriously. Most questions students email us about are addressed in the syllabus. My point: Check the syllabus prior to emailing your questions.

Folder 1: Lecture Topic Handouts & Suggested Readings.

This folder contains .pdf files duplicating the PowerPoint presentations delivered in class via Top Hat. I try to provide alternative versions with 1, 2, 3, 4, and 6 slides per page. The 4-slide version is usually also offered in color. These .pdfs are usually released one or two days prior to the topic’s presentation. Linked to these presentations are articles from both academia and business media that may be referenced in lectures.

Folder 2: Guest Speaker Presentations

This folder contains .pdfs of presentations that may be provided by guest speakers.

Folder 3: Readings from Academia

Folder contains additional readings from academia that you may find interesting. These articles are not subjected to examination.

Folder 4: Current Readings from Business Media

Current readings taken from business media including the Wall Street Journal, New York Times, USA Today, Dallas Morning News, Forbes, Business Week, and others. These readings are intended to highlight concepts presented in class and are, in general, not tested unless I draw on the reading during class.

Folder 5: Extra Credit Opportunities

Folder contains extra credit opportunities that will be announced in class. Some will be password protected with the password given out only in class.

Left Menu Bar (Navigation Pane)

The left menu bar on the home page provides links to your grades (My Grades), course announcements (Announcements), email (Email to Instructors), and MyLab (MyLab for MKTG 3650).

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How I Communicate with Students

I make extensive use of the ‘Announcements’ tool in CANVAS to disseminate critical information in the class. You should check for announcements on a daily basis. Generally, any important administrative information disseminated in class will also be ‘announced’ via CANVAS. The syllabus is always subject to change. Changes are announced in class and, usually (but not always), via an announcement in CANVAS. If you miss a class, you risk missing critical announcements.

Communicating with Dr. Thompson and TAs

All email communications with me should be via CANVAS email. You are also welcome to see me personally in my office. I try to be in my office during office hours and will answer phone calls when I am there. However, I rarely check my voice mail. Hence, my admonition earlier in the syllabus against leaving voice mail. You are welcome to see me personally at any time that I am in my office (outside or during office hours) for a ‘face-to-face.’

Again, all email communications with me or my TAs must be via CANVAS email. In CANVAS select “email to instructors” and then “all instructor users” (your only option). This will result in your email being automatically addressed to all TAs and me. Do not use Eagle Mail or any other email facility.

Because of the size of this class (500) I do not personally read all email traffic. My TAs will flag me on email traffic that may need my attention. If you have an issue that you feel needs my personal attention, your best bet is to see me in my office.

All email communications should be treated as professional correspondence. This is a fundamental course in the core business curriculum. We are tasked with training business professionals. Bear this in mind as you craft your communications. Remember that you are not emailing or texting a peer.

The following email guidelines should be strictly followed:

• Employ a subject line that clearly indicates the content of your email. I should not see ‘RE:’ in the subject line unless you are responding to an email received from my TAs or me.

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• The body of your email should begin with an appropriate salutation. You may address me as ‘Dr. Thompson’ or ‘Professor Thompson.’ This may sound pretentious, but titles do matter. I personally do not care, but there are many professionals who are offended when addressed in a less than formal manner. Do not begin your salutation with ‘Hi,’ ‘Hello,’ or ‘Hey.’ I am continually surprised at the number of “hey dude” salutations I receive from students each semester. It is better to omit the salutation totally rather than employ one that is clearly inappropriate.

• Pay close attention to spelling, punctuation, capitalization, and grammar. Do not employ email or “texting” abbreviations, or slang. I strongly recommend that you compose your email in a word processor and then paste the communication into your email.

• Most word processing programs have good spelling and grammar checking capabilities. AVOID COMPOSING EMAIL ON A SMART PHONE. I do not expect your writing to be error free. I certainly make my share of mistakes. However, you should do your best. International students need to pay particular attention here. My standards apply equally to all students.

• The ‘tone’ of your email should be professional. Carefully proof your email before hitting the ‘send’ button. Ask yourself how you would interpret the tone and content of the email had you received it from someone else.

Failure to follow these guidelines will result in your email returned unread with a note to ‘edit and resubmit.’

Academic Misconduct

All work performed in this class must be your own. Violation of this policy can result in a grade of ‘F’ for the course and notification of appropriate university officials for disciplinary action. Academic misconduct consists of, but is not limited to, the use of notes or other memory aids during exams, obtaining/passing answers or other information from/to others during exams, plagiarism, passing copies of exams to others, and obtaining copies of exams from others. You should familiarize yourself with the University’s disciplinary rules and regulations available in the Student Guidebook and the Student Code of Conduct brochure. Both are available from information desk in the Administration building or the third floor of the Student Union.

University & Departmental Policies on Grade Changes

Any student who believes a grade has been improperly awarded should first contact the instructor who awarded the grade to discuss the issue and attempt to

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resolve the differences. Any instructor no longer associated with UNT at the time of the appeal will be represented in these proceedings by the chair of the department in question. A student not in residence the semester following the awarding of the grade or a resident student who is unable to resolve the differences with the instructor has 30 days following the first day of the succeeding semester to file a written appeal with the chair of the instructor’s department, or the equivalent administrative unit. Refer to the Undergraduate Catalogue for further details.

No grade except 'I ' may be removed from a student’s record once properly recorded. Changes are not permitted after grades have been filed except to correct documented clerical errors.

Requests for error corrections must be initiated immediately after the close of the semester for which the grade was recorded.

A faculty member who believes an error has been made in calculating or recording a grade may submit in person a request with a detailed justification for a grade change to the department chair and the appropriate dean. The Registrar accepts requests for grade changes only from the academic deans.

University Policy on Awarding and Removal of Incomplete (I)

The grade of I is a non-punitive grade given only during the last one-fourth of a semester. This grade can be awarded only if a student:

• Is passing the course;

• Has reasons beyond the control of the student why the work cannot be completed on schedule; and

• Arranges with the instructor to finish the course at a later date by completing specific requirements that the instructor must list on the grade sheet.

A student may remove a grade of I within one year by completing the stipulated work, paying a fee at the Bursar’s Office and returning the permit form to the instructor. Obtain the Student Request to Remove Grade of I from the departmental secretary. The instructor then files the permit form in the Registrar’s Office along with the grade, and the grade point average is adjusted accordingly. If a student does not complete the stipulated work within the time specified (not to exceed one year after taking the course), the instructor may change the grade of I to a grade that carries credit or assign a grade of F if appropriate. The GPA is adjusted accordingly.

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A student who could not complete final examinations because of illness may remove a grade of I without payment of the fee. The academic dean is authorized to waive the fee upon certification of illness signed by the attending physician.

Departmental Policy on Informing Students of Final Grades

Final grades will be posted via Canvas’s grade book. Please bear in mind that departmental staff are not allowed to give out grades. Do not call or stop by the department office to ask for your grade. Only I can release your grade.

Americans with Disabilities Act

The College of Business Administration complies with the Americans With Disabilities Act in making reasonable accommodation for qualified students with disabilities. If you have an established disability as defined in the Act and would like to request accommodation, please see me as soon as possible. My office hours and office number are shown on the first page of this syllabus. Please note: University policy requires that students notify their instructor within the first week of class that an accommodation will be needed. Please do not hesitate to contact me now or in the future if you have a question or if I can be of assistance.

Changes to Syllabus

I reserve the right to make changes to this syllabus at any time. Changes are disseminated verbally in class and / or via announcements in BB. There may not be a hard copy revision to this document. It is your responsibility to stay on top of any changes, regardless of how the change is disseminated.

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Table 2. Due Dates for Marketing by the Numbers Exercises and Simulations.

MBN Exercises Mini Simulations Chapter 1

Due Feb 8 at 5:00pm None Sim 1.1 Creating Value

Chapter 3 Due Feb 8 at 5:00pm

3.1 Computing Profit Margin, NMC, ROI, and ROS

3.1 Marketing Mix 3.2 Strategic Marketing

Chapter 4 Due Feb 8 at 5:00pm 4.1 Demographic Trends None

Chapter 6 Due Feb 8 at 5:00pm None 6.1Marketing Research

Chapter 7 Due Feb 8 at 5:00pm

7.2 Consumer Brand Choice – Weighted Point Models 2

7.1 Consumer Behavior: Buyer Decision Process

7.2 Consumer Behavior: Decision Making Influences

Chapter 8 Due Feb 8 at 5:00pm None 8.1 B2B

Chapter 9 Due Mar 22 at 5:00pm 9.1 Estimating Market Demand 9.1 Segmentation, Targeting

Chapter 10 Due Mar 22 at 5:00pm None 10.1 Product Life Cycles

Chapter 11 Due Mar 22 at 5:00pm None 11.1 New Product Development

Chapter 12 Due Mar 22 at 5:00pm 12.1 Cannibalization of Sales None

Chapter 15 Due Mar 22 at 5:00pm

15.1 Effect of Price Changes on Sales and Profits 15.1 Pricing

Chapter 13 Due Apr 26 at 5:00pm

13.1 Breakeven Sales to Cover Cost Increases 13.2 Number of New Accounts Needed to

Breakeven None

Chapter 14 Due Apr 26 at 5:00pm None 14.1 The Shopping Experience

Chapter 16 Due Apr 26 at 5:00pm 16.1 Percent of Sales Advertising Budgeting 16.2 IMC

Chapter 17 Due Apr 26 at 5:00pm None 17.2 Personal Selling in B2B

17.3 Online Marketing

Chapter 18 Due Apr 26 at 5:00pm None None