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FoundationGrants
ProductDonations
Corporate Contributions/Brand Partnerships Philanthropy
+ 82% of Employees Volunteer
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$18.2 MILLION IN PRODUCT DONATIONS
Hosted first-ever Minnesota Hunger Forum and Food Summit
Collaborated with Health Center of Excellence and Feeding
America on “Wake-Up” to Hunger; +49 million servings of whole
grain cereal
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International
Product DonationsPilot programs in place with
Global Food Banking
Network, supporting
donation efforts in the U.K,
Argentina, Australia, and
South Africa
F12 expansion to additional GM
communities
+ International
Grants program
focus on
Alleviating Hunger
& Improving
Nutrition Wellness
in GMI international
communities
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A cross-functional team of employees working in partnership with Feeding America to maximize product donations
Supply Chain
Community Action
Fire Sale
Logistics
QRO
Warehousing
Tax & Finance
Objectives: Alleviate Hunger. Reduce Product Destruction, Waste & Associated Costs. Maximize Tax Deductions/Credits. Raise Awareness of Policies & Feeding America Partnership.
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• Annual campaign engaging GMI Twin Cities locations, benefitting Second Harvest Heartland
• Employees and retirees contributed more than 100,000 pounds/dollars
• + General Mills match = +200,000 pounds/dollars
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Goal Statement
• To close Minnesota’s gap in missing meals by providing 125 million additional meals, annually and sustainably, for hungry Minnesotans in need by 2014
3 Key Initiatives
• Increase SNAP Awareness
• Enhance Food Distribution System Capacity
• Increase Utilization of Child Hunger
Programs
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• Participate in 3 WIC food categories
– Cereal, Fruits & Vegetables, Beans
– Conducted first yogurt pilot in WIC
• Reformulate with WIC needs in mind
– Whole Grain, Gluten-Free, High Fiber
• Free nutrition education materials to WIC clinics through www.bellinstitute.com
• WIC-friendly recipe website
www.eatbetterearly.com
– 500+ recipes developed by registered
dietitians and the Betty Crocker Kitchens
• Founding sponsor of the California WIC
Association Dietetic Scholarship Program