Foundation Ambassador Toolkit€¦ · As a default, GoFundMe Charity will ask donors to pay the service and credit fees which will allow the Zonta Foundation for Women to receive

1 NOVEMBER—1 DECEMBER 2020

zonta foundation for women

1www.zonta.org/foundationcampaigns

Foundation Ambassador Toolkit

http://www.zonta.org/foundationcampaigns

2 www.zonta.org/foundationcampaigns 1 NOVEMBER—1 DECEMBER 2020

Table of Contents

Introduction............................................................ 3

Frequently Asked Questions............................... 4

List of District Team Hyperlinks....................... 10

Communication Resources................................ 12

Sample Timeline.............................................. 13

Sample Social Media Messages ................... 15

Sample Email Templates................................ 16

Sample Video Message Script...................... 20

Graphics............................................................ 21

Social Media Graphics.................................... 22


3www.zonta.org/foundationcampaigns1 NOVEMBER—1 DECEMBER 2020

Introduction

This toolkit is meant to empower district leaders to inform their clubs and members about the Every Member Every November District Challenge and encourage them to win the district challenge while meeting and exceeding the internal goal of U$30,000.

As we experience uncertainty in these unprecedented times, kindness unites us as a global community. Everyone has the power to make a positive difference in the lives of others by giving to those in need. Through the collective efforts of Zonta’s members, we can make a measurable impact in the lives of women and girls across the world.

Typically, donations collected at the Zonta International Convention build a solid foundation toward meeting our fundraising goals. Unfortunately, we lost this opportunity because the 2020 Convention was canceled due to COVID-19. The Every Member Every November District Challenge was created to build up this base while also allowing for some friendly inter-district competition.

We encourage each member to make a personal gift through their district’s team, or the individual member team, page in support of Zonta’s international service projects. With each gift, your district has the opportunity to be promoted within the Zonta community.



What is Every Member Every November?Every Member Every November is a special fundraising campaign in which every Zontian is encouraged to make a personal donation to the Zonta Foundation for Women. This is a great opportunity to introduce new members to the international projects and education programs supported through the Foundation.

What is GoFundMe Charity?GoFundMe Charity is the online platform through which the Every Member Every November District Challenge is collecting donations for the Zonta Foundation for Women. This platform is being used because it offers the capability of creating district teams to help create a competitive challenge.

When is the Challenge taking place?The challenge period begins on 1 November 2020 and ends on 1 December 2020. Donations are completed when a donor enters the donation amount and clicks the “Donate” button on or before the end of the challenge period. Donations are counted towards the Challenge after such donation has been successfully processed.

Are there prizes awarded to the districts that raise the most through the Challenge?The top district that raises the most will receive a full-page profile in an upcoming issue of The Zontian. The second and third place districts will be featured in an upcoming Zonta News email newsletter.

What are the mini challenges?Throughout the Every Member Every November District Challenge, there will be opportunities for districts to win additional recognition opportunities. See the next page for the mini challenges and their associated prizes.

Frequently Asked Questions



If our district wants to win a specific challenge, can we coordinate our donations for that challenge?

Yes, if your district is interested in trying to win a specific challenge, we encourage you to coordinate your members to donate during that specific challenge period.

How will my donation be used?Donations will support the International Service Fund. This fund supports programs that focus on girls’ education, adolescent girls’ health, preventing early marriage and eliminating other forms of violence against women and girls. Please click here to learn more about the 2020-2022 International Service projects.

Challenge One: 1-8 November First eight districts that get 101 donations Prize: Featured on the “My Zonta” page; will also receive Zonta birthday badge on GoFundMe page

Challenge Two: 10-20 November District that has the most active members make their first ever personal donation to the Foundation during the challenge periodPrize: Special social media mention; Puzzle badge on GoFundMe page

Final Bonus Challenge: 1 December (Giving Tuesday) District that raises the most on that dayPrize: Special video message from International President to be sent to governor and foundation ambassador to be shared with district and posted on Zonta’s YouTube; will also receive a Giving Tuesday badge on GoFundMe page



http://www.zonta.org/InternationalServiceProjects

http://www.zonta.org/InternationalServiceProjects


How do I make a donation count for my district?Each district will have its own team page under the Every Member Every November campaign page. Please be sure to select your district’s team and then click donate to have your donation count for your district.

Can non-Zontians make a donation supporting my district?Yes, we encourage you to share your district’s team page with your social circle. Friends and family can make a donation to the Zonta Foundation for Women in support of your district during this Challenge. Their gifts will be included in your district’s Challenge total. Please note, that in the official Zonta Foundation for Women monthly donation reports, any gifts made by a non-member will not count for a district but will be listed under the “other” category.

Can clubs donate to this Challenge?While, Every Member Every November is meant as an opportunity for individuals to make a personal gift to the Foundation, clubs can also make a contribution in support of the International Service Fund through their district’s team page.

Is this donation tax deductible?For U.S. members, yes. When a donation is made through your district’s team page, a payment receipt is automatically sent by GoFundMe Charity that meets the IRS requirements for a record of your donation. Be sure to save and/or print this email for your records. We encourage international donors to consult a tax professional with questions about tax deductibility.

Will this donation be included in my Zonta International lifetime giving total?Yes, all efforts are made to match Challenge donors with their membership accounts, if applicable. If a donor is also a Zontian, Challenge donations are included in the lifetime giving total.




What payment method can I use?A donation can be made using most major credit cards (Visa, MasterCard, American Express, or Discover).

What is the minimum eligible donation?The minimum eligible donation that will be accepted is US$10.

Do I need to be a US resident to donate?Donations from just about everywhere in the world will be accepted if they are made using a valid debit or credit card. Please just note that all donations are made in US dollars. While additional conversion fees are not charged, we advise donors to contact their card providers to determine whether they will be subject to conversion fees on their end.

Does the amount of money my district raises go to the Zonta Foundation for Women?Yes. The amount of money your district raises goes directly to the Zonta Foundation for Women less the administration and credit card processing fees outlined below.

Can donors choose to pay for any transaction fees (and thus the Zonta Foundation for Women would get 100% of the donation)?

There are service and credit card fees for every donation made on GoFundMe Charity. The fees charged by GoFundMe Charity equal 3% + 2.2% + 0.30 per transaction, and the net amount the Zonta Foundation for Women receives is the sum of the donation, less these fees.

As a default, GoFundMe Charity will ask donors to pay the service and credit fees which will allow the Zonta Foundation for Women to receive 100% of the donation. Donors have the option to not cover the fees during the checkout process.




Is my donation secure?Yes. GoFundMe Charity will process donations through WePay, which is PCI Level 1 compliant and offers best in class security. WePay uses industry-leading Secure Sockets Layer (SSL) technology. WePay, based in Palo Alto, CA, processes transactions for over 250,000 merchants. All industry standard best practices for security are followed and all user data is fully encrypted.

If you donate on GoFundMe Charity, your credit card charge will display an abbreviation of the WePay payment processor. It will appear on your statement as WPY*.

Will I need a GoFundMe Charity account to donate?No. But you are certainly free to create one.

Can the donations be anonymous?Yes. When you are ready to donate, click the “DONATE” button on your district’s team page and then select the “Don’t Show My Name on the Campaign Page” checkbox. Your donation will show up on the GoFundMe Charity website under the name “Anonymous.” Your information is shared with the Zonta Foundation for Women but is hidden from the public campaign page. You can also choose to hide your donation amount by clicking the “Hide Amount” checkbox.

What information will the Foundation receive about the donation?The Zonta Foundation for Women will have access to the following information when someone donates through the GoFundMe Charity page: name, email, physical address, amount of donation and the date/time the donation occurred.




Can someone send a check, wire/SEPA transfer or donate through zonta.org and have it count toward our district team’s total?

While we typically encourage donors to donate to the Foundation through these alternate streams, for this Challenge, we will only count donations made through the GoFundMe Charity online platform.

Will this Challenge conflict with the Zonta Says NO to Violence Against Women Campaign?

No. There will be crossover with the Zonta Says NO to Violence Against Women campaign with a dual day of common action on 1 December. Participation is encouraged in both the advocacy campaign and the donation challenge.

I am having difficulty making a donation. What should I do?Here are some helpful tips for making a donation through GoFundMe Charity:• Try from a different device - If you are on a mobile device, use a computer

instead (or vice versa).• Try with a different browser - Google Chrome and Firefox are generally the most

reliable.• Try a different internet connection - If you are using mobile data, switching to

WiFi or another connection can help. • Try a different card. For instance, if your card’s CVV code is ‘000,’ it will not go

through.• Double check that you are entering all of your card information correctly,

including the spelling of your name, the billing postal code, the card number, the security code, and the expiration date.

• Contact your card provider to make sure they are allowing payments to the GoFundMe Charity campaign you are donating to.

• If you have tried all of these initial troubleshooting tips and still are not able to make a donation, please contact [email protected] for further assistance.



http://www.zonta.org

mailto:zifoundation%40zonta.org?subject=


District Team Hyperlinks

District URLDistrict 1 charity.gofundme.com/zontadistrict1

District 2 charity.gofundme.com/zontadistrict2

















http://charity.gofundme.com/zontadistrict1


















District Team Hyperlinks

District URLDistrict 18 charity.gofundme.com/zontadistrict18

RSA charity.gofundme.com/zontarsa














Individual Members charity.gofundme.com/zontaindmembers



http://charity.gofundme.com/zontarsa














http://charity.gofundme.com/zontaindmembers


Communication Resources

Get Ready• Visit your district’s campaign page and be sure to share to share the custom URL

for your district’s team page to give potential donors quick and easy access to donate.

• Create and share social media posts for your clubs to use on their pages. Use the social media graphics found in the Every Member Every November toolkit under Foundation Tools in My Zonta.

• Share this information on your website and in your club’s newsletter.• Make your Every Member Every November posts public so that others can share

them on their own pages. • Encourage clubs to share information with community partners to get their

support of your team.• People outside of Zonta can support your district team within this campaign.

Encourage members to get their networks informed about the work of Zonta by sharing posts from the International, district and club social networks. Use the #ZontiansInAction hashtag. This will give your followers and friends a better understanding of why donating to Zonta is important.

If you would like to provide translated text for your GoFundMe page, please email the text to [email protected] by 23 October.


https://www.zonta.org/Web/My_Zonta/Tools/Foundation_Tools#EMEN



Sample Communications TimelineWeek of 12 October

• Review and download all the resources for the Challenge (sample emails, social media, graphics, and more).

• Check to see if you can include any information about the Challenge in your district or club newsletters.

• Ask your governor for an email list of the members in your district to share information about the Every Member Every November District Challenge and share a calendar invite.

Week of 19 October• Start spreading the word about the Challenge on social media. It is best to

announce early to get members prepared and excited to give. • Email members a reminder that Every Member Every November is coming and

specific details about how they can donate. Sample emails are at the end of this toolkit.

Week of 26 October• Keep promoting on social media. Remember to use your district team’s custom

URL to link directly to the correct page and the #ZontiansInAction hashtag.

31 October (day before)• Send a reminder via email and social media messages to remind your members.

During Every Member Every November• Update members about your district’s progress throughout the month. Share where

you are compared to the other districts, which can be found on the leader board.




• Inform them about the mini challenges and encourage members to donate so that your district can win a challenge (dates below).

• Share posts from Zonta International with your members.

Mini Challenges• Communicate with your members about the challenges and their timing before

and during the mini challenge periods.• Share what prizes could be won.

1. Challenge One: 1-8 November First eight districts that get 101 donations Prize: Featured on the “My Zonta” page; will also receive Zonta birthday badge on GoFundMe page

2. Challenge Two: 10-20 November District with the most members making their first donation within challenge period Prize: Special social media mention; Puzzle badge on GoFundMe page

3. Final Bonus Challenge: 1 December (Giving Tuesday) District that raises the most on that day Prize: Special video message from International President to be sent to governor and foundation ambassador to be shared with district and posted on Zonta’s YouTube; will also receive a Giving Tuesday badge on GoFundMe page

After Every Member Every November• Thank the donors in your district. See the sample email and think of new ways

to connect with your donors, such as video messages. • Stay tuned for the official results from the Zonta Foundation for Women and

share them with your members.



https://www.zonta.org/Web/My_Zonta/Web/My_Zonta_Home.aspx


Sample Social Messages• Remember to always link directly to your own district’s team page.• Download social media sized images from the Every Member Every November

toolkit, found on the Foundation Tools page on My Zonta.

Mark your calendar! Every Member Every November is almost here. Help District [XX] reach the top of the leader board.

Save the Date: Every Member Every November begins 1 November! We are proud to be a part of this global organization focused on improving the lives of women and girls. #ZontiansInAction

Even during this time of uncertainty, we know that together we can do extraordinary things. Join fellow District [XX] members during Every Member Every November and support Zonta International’s life-changing international service programs. #ZontiansInAction

Will you be one of our first 101 donors? Help us win Challenge 1 in our Every Member Every November District Challenge.

Making a donation to the Foundation is a gift that reaches around the globe. If you make your first donation to the foundation between 10-20 November, you can help our district win Challenge 2.

This is the final day to win the Every Member Every November District Challenge! Make your donation count and give before 11:59 CST 1 December. Help District [XX] win receive a special message from President Sharon!





Save the Date

To: MembersSubject Line: Join Us for Every Member Every November

On 1 November 2020, Zontians across the globe are joining together to collectively improve the lives of women and girls participating in our international service projects. Will you join us and help District [XX] reach the top?

By donating during Every Member Every November, you are proving that in times of uncertainty, Zontians can bring the whole world together through their generosity.

Here is how you can get ready to give:

1. Mark your calendar for 1 November.

2. Donate. On 1 November, go to [insert your district team’s URL] and donate.

3. Spread the word. Encourage your friends and family to join you in creating real impact and improve the lives of women and girls. Share what Zonta means to you and why you support our international service projects. Make sure to include the link to District [XX]’s team page so that they can make their own gift.

Together, we will continue providing life-changing opportunities to empower women and girls and improve their health, provide better economic opportunities and prevent gender-based violence. Learn more at www.zonta.org.

Email Template: Save the Date


https://www.zonta.org

1 NOVEMBER—1 DECEMBER 2020 17www.zonta.org/foundationcampaigns

Mini Challenge 1

To: Members Subject line: Help District [XX] reach 101 donations

Zonta International is turning 101! To celebrate our first birthday in our second century, consider making a donation supporting District [XX] in the Every Member Every November District Challenge. If District [XX] is one of the first eight district to receive 101 donations by 8 November, we will be featured on the My Zonta homepage.

Donate today!

Mini Challenge 2

To: MembersSubject line: Make your first gift to the Zonta Foundation for Women Now

OPTION 1:

We have committed US$1,500,000 over the next two years to prevent child marriage; however, your membership dues do not support these efforts.This project, along with our other programs, are fully funded by donations made to the Zonta Foundation for Women.

This biennium, we understand the financial impacts of COVID-19; however, we also know that Zonta’s support is needed now more than ever. Through donations to the Foundation, Zonta improves women’s lives, their children’s lives and the communities in which they live and work.

Join us in making gender equality a reality for women and girls worldwide. Make a donation through District [XX]’s team page to help support our international service projects.

Email Template: Mini Challenges



OPTION 2:

Did you know that Zonta membership dues do not support Zonta International’s life-changing programs for women and girls? These programs and awards rely on donations made to the Zonta Foundation for Women. Through donations to the Foundation, Zonta improves women’s lives, their children’s lives and the communities in which they live and work.

Join us in making gender equality a reality for women and girls worldwide. Make a donation through District [XX]’s team page to help support our international service projects.

Mini Challenge 3

To Members Subject line: Make a life-changing donation this Giving Tuesday

Today, the Zonta Foundation for Women is participating in Giving Tuesday, the global day of unity and giving. As you know, Zonta is making a difference for women and girls across the globe through international projects and educational awards funded by the Zonta Foundation for Women and through the thousands of service and advocacy initiatives undertaken by Zonta clubs and members in the communities in which they live and work.

But we cannot do this important work without you! Please consider making a donation today in support of Zonta International’s life-changing international service programs. By donating through the District [XX] team, you will help us rise to the top of the district leadership board.

Not only do we need your support, we need your help to spread the word. Please tell your friends and family why you are a Zontian and encourage them to also make a personal donation in support of District [XX].

Visit [District URL] to make your life-changing gift today.

Thank you for being a member of Zonta and for empowering women and girls worldwide.

Email Template: Mini Challenges



Thank You

To: Donors (Use the Member Directory to look up contact information)Subject line: Thank you for supporting District [XX] during the Every Member Every November District Challenge

Thank you for supporting District [XX] during the Zonta Foundation for Women Every Member Every November District Challenge. This Challenge was designed to bring us together virtually as Zontians and represent our Zonta district’s commitment to empowering women and girls. Your donation will directly support Zonta’s life-changing international service projects which will provide safety, health services, education, and economic opportunities to over 500,000 women and girls over the next two years.

If you have any questions, or would like to learn more about how your gift is making an impact, please email the Zonta Foundation for Women at [email protected]. Thank you for supporting Zonta International’s vision for a world in which women’s rights are recognized as human rights and every woman is able to achieve her full potential.

Email Template: Donor Thank You





Video Messages

Consider using video messages as a unique way to thank donors. Video messages can be sent via email, social media or text messages and are easy to make, share and enjoy. This is a more casual method to thank your district’s supporters. Consider using this method with those donors you know.

To share a video file from your mobile phone1. Using your phone’s camera application, record a video message thanking the

donor. You can personalize the message to each individual donor, address a group, or make a more general message.

2. Use your phone’s text messaging application and attach the saved video from your files or camera album.

3. You can also send the video through your email application. Be sure to include a short message so that your video is not mistaken as spam and be mindful of the size of the file.

Sample Script

Hello [Name],

Thank you for making a gift supporting District [XX] during the Every Member Every November District Challenge. Your gift will support Zonta’s life-changing international service projects which will benefit over 500,000 women and girls this biennium. Your gift helped District [XX] raise [US$XXXXXX] during this Challenge. [Name], thank you again for your gift. If you have any questions, please feel free to email or call.

Video Message Template



FIRST DONATION

MINI CHALLENGE 1

Receive your first donation in the District Challenge

First eight districts to receive 101 donations by 8 November

MINI CHALLENGE 2 MINI CHALLENGE 3District with most members making first donation during challenge period

District to raise the most on 1 December, Giving Tuesday

Campaign Icon

Campaign Badges

Graphics

First Donation Badge



Social Media Images

Graphics

Twitter Images

Facebook and Instagram Images



Social Media Images

Facebook Header Image

Twitter Header Image

Download these images from the Every Member Every November toolkit, found on the Foundation Tools page on My Zonta.

Graphics




Thank you in advance for your support. We will announce the results of the campaign on 03 December 2020.

If you have any questions, please contact Zonta International Headquarters at [email protected].



Documents

Foundation Ambassador Toolkit€¦ · As a default, GoFundMe Charity will ask donors to pay the service and credit fees which will allow the Zonta Foundation for Women to receive