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Fostering
Innovation & CompetitivenessVia Strong IP Protection
Greg SlaterDirector, Global Trade and Competition Policy
Intel Corporation
2
Must Have: Innovation, IP and a Market
1968 – Founded on $10,000 and $2.5M in debentures
1969 – 3101bipolar Schottkey RAM
1971 – World’s 1st EPROMs and 1st Microprocessor 4004
Intel Founded to make Semiconductor Memories
IP allows $2.5M funding based on technology and ability to protect competitive advantage and grow business through use of patents, copyrights and trade secrets
Busicom (Japanese calculator manufacturer)seeks custom multi IC calculator
New market + truly novel innovative insight open a totally new and competitive marketfor microprocessors
• Market stimulates innovation and competition• IP protects innovation for use as
a business asset• Innovative products that exceed
market requirements better than competition usually win the market
• Innovation builds on innovation thatcan open new markets
Trademarks: Intel Purchases company name from “Intelco”
3
Innovation, IP and Market: Drive Growth
1968 – Founded on $10,000 and $2.5M in debentures
1969 – 1st Product: 3101 bipolar Schottkey RAM
1971 – Worlds 1st EPROMs and 1st Microprocessor 4004
1972 – 8008 and Digital Watches
1973 – Development tools and software1974 – 8080
1977 – Bubble Memory and EPROMs1978 – 8086
1979 – Fortune 500
1981 – IBM selects Intel 8088 for 1st PC
1985 – 80386, drops DRAMSEnters Supercomputers iPSC/1
1982 – 80286
1980 – Ethernet project with Digital and Xerox; systems
Building on innovation• Processors and memory progress significantly• New similar opportunities are tried (semiconductor watches)• Complimentary technologies developed (tools, systems)Some businesses succeeded; others were dropped (to be expected)
• Ability to meet market requirements is critical for success
• Innovation can provide new competitive solutions but cannot guarantee success
• IP rewards successful innovative ideas and encourages new ideas
4
Market, Innovation and IP Models: They Constantly Evolve
1968 – Founded
1991 – Intel® Inside campaign
1995 – Intel chipsets based on PCI standard
1985 – 80386, iPSC/1
2000 – Pentium ®4 processors, PRO Wireless LAN
• Innovation and IP continue to play a role as markets evolve
• In areas of rapid innovation building on innovation many companies use IP to encourage “design freedom” but protect against copying
• Public interface standards allow for cooperation on the interface while competing on implementation
• Market dynamics continue to drive a convergence of industries and new ways to cooperate and compete
1992 – Transition to PC systems
1993 – Pentium® Processor, brand recognition
1997 – StrataFlash® memory
2003 – Centrino® mobile technology PXA800Fcellular processor
2005/6 – Transition to platformsand new businesses
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Increasing complexity and interoperability betweenproducts of multiple vendors (large and small) increases need for collaboration & standardization
2007/8 – Multi-Core Microprocessor