Fostering industry Fostering industry relevance in a final year relevance in a final year

unitunit

Kate FitchKate Fitch

Teaching & Learning ForumTeaching & Learning Forum

3 February 20053 February 2005

Industry relevanceIndustry relevance

awareness of current practices and awareness of current practices and issuesissues

just a marketing tool?just a marketing tool? graduate ready skillsgraduate ready skills ways in which knowledge and ways in which knowledge and

understanding can be used to understanding can be used to improve professional practiceimprove professional practice

MSC307 Media PlanningMSC307 Media Planning

to prepare students for to prepare students for communication-related careers by communication-related careers by examining strategic approaches to examining strategic approaches to public relations and media planning, public relations and media planning, and developing relevant professional and developing relevant professional skills. skills.

Student responses: unitStudent responses: unit

All topics are industry related which All topics are industry related which gives them purpose not just a gives them purpose not just a theoretical textbook/analytical theoretical textbook/analytical purpose. purpose.

In assignments we had to apply what In assignments we had to apply what we learned to real life situations we learned to real life situations instead of simply memorizing instead of simply memorizing everything. everything.

Student responses: unitStudent responses: unit

You learn a lot of theory at Murdoch, which will You learn a lot of theory at Murdoch, which will be relatively no use once you graduate. Kate be relatively no use once you graduate. Kate gives us practical knowledge that we can use.gives us practical knowledge that we can use.

This is the most useful unit in my degree. This is the most useful unit in my degree.

One of the more practical PR units within the One of the more practical PR units within the Mass Comm course, which is great, gives Mass Comm course, which is great, gives students an opportunity to see the theory of PR students an opportunity to see the theory of PR in action. in action.

Student responses: Student responses: assessmentassessment

In assignments we had to apply what we In assignments we had to apply what we learned to real life situations instead of learned to real life situations instead of simply memorizing everything.simply memorizing everything.

Too strict with writing styleToo strict with writing style

Mid-semester test should be one of the Mid-semester test should be one of the assessment tasks.assessment tasks.

Student responses: Student responses: seminarsseminars

More seminars!!! They are great. More seminars!!! They are great. More tutorial time to ask questionsMore tutorial time to ask questions Seminars are very interesting but Seminars are very interesting but

tutorials should resume as useful tutorials should resume as useful despite the 5 weeks of seminars. It despite the 5 weeks of seminars. It would reinforce the learning we got would reinforce the learning we got from the seminar. from the seminar.