FOSTEC & Company GmbH

FOSTEC & Company | Company presentation // Service portfolio

October 2021 – © FOSTEC & Company GmbH, All rights reserved

Due Diligence

Market Intelligence Strategy

Pricing E-Commerce Digitalization PMO

FOSTEC & Company GmbHCompany presentation // Service portfolio

October 2021

Transformation Execution


October 2021 – © FOSTEC & Company GmbH, All rights reserved2

STRATEGY CONSULTANCY COMPANY BUILDER / EXECUTION

▪ Leading independent strategy consulting boutique with

a focus on digitalization and E-Commerce

▪ Track record of successful projects for leading brand

manufacturers across industries

▪ Comprehensive know-how in entire digital value chain

including both, strategy as well as operations

▪ Thinking & acting from an entrepreneurial perspective.

Development of intelligent & practicable client solutions

▪ Private venture capital focus with comprehensive

expertise in the digital economy

▪ Track record of successful execution of various

start-up companies in the digital economy

▪ Access to broad network of E-Commerce experts,

consultants and industry specialists

▪ Owner of FOSTEC & Company the leading strategy

consulting boutique for E-Commerce & Digitalization

UNIQUE & SUCCESSFUL COMBINATION

ENSURING BOTH

STRATEGIC VISION & EXECUTION EXCELLENCE

FOSTEC group at a glanceA powerful combination of strategy and implementation expertise



www.fostec.com

FOSTEC & Company GmbHShaping the business of tomorrow

Due Diligence

Market Intelligence Strategy

Pricing E-Commerce Digitalization PMO

Transformation Execution

Challenge. Disrupt. Unleash.

FOSTEC & Company is the leading independent strategy consulting

boutique focusing on digitalization and E-Commerce. Tied to the overall

corporate strategy, we develop tailor-made digital business models, E-

Commerce distribution strategies and systematically drive your digital

transformation. We think and act as entrepreneurs. Together with our

clients we develop intelligent, realizable solutions, to exploit your full

online market potential. Challenge. Disrupt. Unleash.



Why FOSTEC is better than other consultantsWe advise in order to make our customers sustainably more successful

FOSTEC & Company

How we make the difference

FOSTEC & Company has clear advantages over agencies and conventional consultancies

Advantages over agencies Advantages over management consultancies

We develop end-to-end solutions for our customers.

No "One Size Fits All" approaches

We advise our customers and train them.

Not vice versa

We quickly identify the potential for optimization.

Without long introduction phases

We are 100% focused on E-Commerce.

Not only beside our core business

From day I we solve challenges of our customers.

Without innumerable reconciliations

We concentrate exclusively on deliverables.

Without unnecessary staffing of consultants at client’s site

✓

✓

✓

✓

✓

✓

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cie

s

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ntio

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ma

na

ge

me

nt

co

ns

ulta

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ies

FOSTEC

is

FOSTEC

is

▪ more strategic

▪ more individual

▪ faster

✓

✓

✓

▪ more experienced

▪ more efficient

▪ more operational

✓

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overover



FOSTEC creates digital winners of tomorrowWe develop industry best practices by embracing the non-commodity

FOSTEC’s best practice approach requires extraordinary project partners

Execu

tio

nS

trate

gy

“One-Stop-Shop” approach Individualized best-practice approach

Distribution

partners

UI/UX

agencies

IT service

provider

E-Commerce

agencies

Highly specialized execution

agencies and service providers

No access to real strategy

consultants on Tier 1 quality level

One provider from

strategy to execution

No independent advice for execution

(e.g. software choice)

High log-out barriers by changing supplier

No access to highly specialized service

providers

Highly individual project approach

No focus on software solution

“Best fit rather than occupy own labour”

High level of coordination of

service providers requires PMO

Project

Management

Office (PMO)

Str

ate

gic

challe

nges

Less log-in effects

Coord

inatio

n v

ia P

MO

Independent

technology decisionNo independence in

technology choice

Online

agencies

Strategy

Business model

Best industry practice

Agency

consultancies

Budget assurance

Quality assurance

Appropriate technology

Highest strategy consulting quality

on Tier 1 level

The FOSTEC & Company advantageThe convenience bias



Why FOSTEC?Shaping the business of tomorrow

▪ Active entrepreneurshipMost of our employees are entrepreneurs. Their entrepreneurship actively influences

the projects. They advise our clients as if it is their own company.

▪ Methodical competence and operational expertiseOur team provides methodical competence and comprehensive operational know-how.

Our experts held top management positions and implemented project-relevant topics.

▪ Realizable solutions and intuition

We develop intelligent and at the same time realizable solutions. Our clients

appreciate our cultural intuition and our integrity.

▪ Teamwork and knowledge transferWe work with you in integrated project teams to utilize the full methodological-,

entrepreneurship, and market know-how.

▪ Track record and referencesThe members of our team have realized proven, sustainable project results.

We would be pleased to put you in contact with our clients.

▪ Focus on strategy // digitalization // E-CommerceFOSTEC has successfully supported a variety of clients across industries with

their digitalization & E-Commerce strategy. We actively drive disruption



FOSTEC project team compilationProject-specific combination of relevant know-how

Strategy consultantsMethodological & project

management focus.

Overall project lead.

E-Commerce expertsE-Commerce &

digitalization know-how &

project experience

Industry expertsIndustry-specific

know-how & operative

project experience

> 50 Digital Experts

within the network of

FOSTEC & Company



FOSTEC & Company GmbH About Markus Fost – Managing Partner

Markus Fost, MBA (Managing Partner)

▪ Over 16 years of relevant experience as a consultant and

manager in the industry, including

▪ CFO - toy manufacturer

▪ Director E-Business – power tool manufacturer

▪ Independent Partner – Tier 1 strategy consulting

▪ Founder and CEO of FOSTEC & Company // FOSTEC

Ventures

▪ Various advisory and supervisory board mandates

▪ Lecturer in E-Commerce and digitalization

▪ Author of various textbooks

Profile

Expert in E-Commerce, online business models and digital

transformation with broad experience in strategy, organization,

corporate finance and operational restructuring

Project references (selection)

▪ E-Commerce strategy development and rollout for leading

manufacturer brands in the B2B and B2C environment

▪ Amazon trading strategy development for over 160 clients from

various industries

▪ Building venture-as-a-service business models

▪ Conception of platform business models in commerce and

industry



E-C

OM

ME

RC

EH

OL

IST

ICD

IGIT

AL

IZA

TIO

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Service spectrum of FOSTEC & CompanyStrategy advisory with focus E-Commerce & digitalization

INTELLIGENCE STRATEGY EXECUTION

Potential analysis (demand,

assortment, pricing)

Customer journey &

persona analysis

Big Data & analysis

Peer group /

new competitor analysis

Commercial

Due Diligence (CDD)

Corporate strategy

Business model

development &

platform economy

Growth strategy

Internationalization

strategy

Digital disruption

health check

Digital readiness

Digital transformation

strategyIndustry 4.0

Internet of things (IoT)

Machine Learning / (AI)

Artificial Intelligence

Digital operational

excellence

E-Commerce

distribution strategyOnline marketplaces

▪ Amazon

▪ eBay

▪ Tmall/ JD.com

▪ Other marketplacesThird Party eRetailer

strategy

Direct sale & affiliateE-Commerce readiness

(processes, etc.)

E-Commerce

organization

Project Management

Office (PMO)

Performance reporting &

Business Intelligence

Performance improvement

via digitalization

Task forces for

implementation

Post Merger

Integration (PMI)

Digital advisory board

Pricing strategy &

distribution systemsDigital turnaround

E-Business

Due Diligence (EDD)

IT & Technical

Due Diligence

HR & People

Due Diligence

Design of high

performance teams

Collaboration tools in the

context of New Work

Lean digitalization of

white-collar

Digital disruption

strategy

Transformation in

E-Commerce

Strategic organizational

design & governance

TRANSFORMATION

Agile purpose driven

collaboration concept



For further project references and customer comments, please visit our website fostec.com

Selected project references



Awards 2018 – 2021

Our vision is to be the leading, independent strategy consulting boutique focused on digitization and

E-Commerce, and perceived as such.



www.fostec.com

FOSTEC Ventures GmbHCompany builder with focus on start-ups & SMEs in Europe

Capital

Entrepreneurship Expertise

Strategy Network Digital Economy Partnership

Operational Support Start-ups

Your access entrepreneurial expertise & capital

FOSTEC Ventures is a private investment company which focuses as a

Company Builder on start-ups and SMEs in Europe. We operate across

sectors with a special affinity to the digital economy. As “Entrepreneur-

Investors”, we don’t just provide the finance, we also actively use our long

experience as entrepreneurs and business managers. Thus, investment of

capital is for us just the beginning of systematic further development in

partnership to achieve the long-term success of the company.

We are your access to entrepreneurial expertise and capital!



Excerpt of current FOSTEC Ventures portfolioOverview of central financial participations in the trading and services sector

▪ FOSTEC & Company GmbH is a leading

strategy consulting boutique focusing on

digitalization and E-Commerce

▪ Founded: 2012 (FOSTEC CC)

▪ Industry: Consulting (services)

▪ Digilents GmbH stands for competent,

fast, risk-free and uncomplicated

eCommerce recruiting of permanent hiring

and freelance experts through a strong

network

▪ Founded: 2013 // Invested: 2015

▪ Industry: Recruiting (services)

▪ Amazing Brands Group GmbH acquires

profitable Amazon businesses and

develops them into category leaders to

lead the acquired companies into the next

development phase.

▪ Founded: 2020

▪ Industry: E-Commerce (Retail services)

▪ PrimeUp GmbH develops highly

performing online marketing strategies for

brands and manufacturers for E-

Commerce marketplaces such as Amazon.

▪ Founded: 2016 // Invested: 2019

▪ Industry: Online marketing // software //

E-Commerce (services)

▪ Ask Brian GmbH focuses on applied

artificial intelligence in management

consulting & research. The company

develops and operatives Brian – the AI-

powered digital assistant for professionals.

▪ Founded: 2018

▪ Industry: Software (services)

▪ The Global Marketplace Group GmbH

supports manufacturers in all operational

issues of sales growth on global E-

Commerce marketplaces

▪ Founded: 2015 // Exit: 2018

▪ Industry: E-Commerce marketplaces

(services)

Exit 2018



Contact

Disclaimer

The entire documentation is based on (partly tentative) data

provided by the client, the client’s partners and third parties.

Therefore, all statements, figures, etc. shown in this document

are only preliminary plan figures based on the provided

documents. FOSTEC therefore does not guarantee the

correctness and / or the completeness of the data and

information within this document. Basically, all content is related

to the specific client case and cannot be considered as general

statements.

This document and all data contained therein are strictly

confidential and are intended exclusively for the client.

FOSTEC & Company GmbH

Marienstraße 17, D-70178 Stuttgart

Phone: +49 (0) 711 995857-0

Fax: +49 (0) 711 995857-99

www.fostec.com

Markus Fost (Managing Partner)

[email protected]

http://www.fostec.com/

mailto:[email protected]

Documents

FOSTEC & Company GmbH