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An Introduction to the FORTH Innovation Method
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www.forth-innovation.comwww.brightsparksinnovation.com
Jump-Start Innovation
With the FORTH Innovation Method
In a fast-changing world innovation becomes essential
Innovation is essential but difficult
At the fuzzy front end a lot can go wrong
Where do I start?
In which direction do we
want to go?
We don’t get a lot of time to work on
innovation
So we brainstormed, now what……?
All our ideas are really vague
There is hardly any internal support
for new ideas
Top management rejects all our
ideas
Don’t know what is relevant
for our customers!
We stick to the usual market conventions
We are coming up with the same ideas over and
over
Not invented by me
Stage-gate process after Robert Cooper
‘The fuzzy front end of innovation’
We developed an effective structured methodto jump-start innovation
Stage-gate process after Robert Cooper
Second Dutch edition 2009
English edition 2011
FORTH is effective by connecting three essential elements
Focus
Connecting the board, management
and employees
Connecting customers to the innovation process
Connecting business reality with outside the box
creativity
With FORTH your organisation jump-starts innovation
“An internal team using the FORTH innovation method will ideate four innovative products or
services, which are really attractive and feasible, in 14 weeks.
Unlike brainstorms or hiring external creators to come up with ideas, the FORTH innovation method
leads to concrete new concepts which are attractive because they have been tested by customers and are
worked out as mini new business cases.
These innovative concepts have great internal support because your employees have created them themselves and customers and decision-makers were
closely involved in the ideation process”.
Wat is VOORT®?
Start: Concrete innovation assignment Team: internal team with core team
members and extended team members Process: in five structured steps from
business to creativity and back Focus: customer-centric Output: three to five mini new business
cases Time needed: 14 weeks from kick-off Time effort: 1 ½ days per week for a
core tam member
How?
FORTH will take you from business to creativity and back in five steps
In step 1 Full Steam Ahead the innovation assignment is drafted and
you will kick-offActivities
• Choose internal sponsor, project leader and facilitator
• Draft an innovation assignment and planning
• Choose and invite team members
Workshops
• Innovation focus workshop
• FORTH Kick-off
Deliverables
• A SMART concrete innovation assignment
• a committed internal sponsor
• a motivated ideation team
• discover 6-8 innovation opportunities
Activities
• Explore innovation opportunities
• Explore trends & technologies
• Meeting customers
• Discovering customer frictions
Workshops
• Focus groups with customers
• Observe & Learn workshops
Deliverables
• Most promising innovation opportunities
• Most relevant customer frictions
In step 2 Observe and Learn the team explores innovation opportunities and discovers customer frictions
In step 3 Raise Ideas the innovation team creates 12 concept statements
Activities
• Choose brainstorm venue
• Draft braistorm programme
• Invite outsiders
• Facilitate a 2-day Brainstorm
• Improve concrete concepts descriptions
Workshops
• 2-day brainstorm
• Concept development workshop
Deliverables
• 400 – 600 ideas and 12 concept descriptions ready for customer feedback
In step 4 Test Ideas the most attractive concepts are identified
Activities
• Set up customer research
• Visit customers
• Improve concepts based on feedback
• Choose the best concepts
Workshops
• Concept improvement workshop
Deliverables
• 3-5 well tested concept descriptions to be worked out as mini new business cases
In step 5 Home Coming 3-5 mini new business cases are drafted and presented
Activities
• Draft mini new business cases
• Present mini new business cases
• Transfer concepts to development teams
• Evaluate the FORTH process
Workshops
• 4 mini new business case workshops
• Presentation
Deliverables
• 3-5 attractive mini new business cases ready for further development
Every phase has concrete deliverables
A smart innovation assigment
6 - 10 innovation opportunities5 - 10 customer frictions
Best innovation opportunities
400 - 600 ideas
12 concept descriptions
12 tested concept descriptions
Best 3 - 5 chosen
3 - 5 mini new business cases
‘Unfuzzying’ the front end of Innovation
FORTH is a real team effort
5 Advantages of FORTH
1. The innovation assignment gives you focus
2. Discover customer insights yourselves
3. Concepts are approved by your customers
4. Return with mini new business cases
5. Team approach creates internal support
More than 20 organisations use FORTH as their innovation method
Clients are very satisfied withthe FORTH innovation method
“FORTH is a wonderful trip with great discoveries and a great catch. All new concepts are innovative, attractive to our customers and fit our brands”.
Henk Scheenstra COO Print Sanoma Media
More information?
www.forth-innovation.com
Nello SpiteriBrightsparks !nnovat!on
[email protected]+31-618431799+31-727431111
www.brightsparksinnovation.com