FORT WORTH | SOUTHLAKE | ARLINGTON · area home and have deep roots here. The result is curated content that is cultivated by knowledgeable locals who are ingrained in the market

2019 MEDIA KIT

FORT WORTH | SOUTHLAKE | ARLINGTON

OUR MISSION360 West magazine gives affluent readers in

North Texas full-circle access to the good life in

print and online.

We think the western half of Dallas-Fort Worth,

or west of Highway 360, is the best half. What

and who surrounds us inspires our name. From

Westover Hills to Westlake, we’re the lifestyle

magazine that delivers highly coveted consumers

in a cost-effective manner.

People are the heart and soul of any community,

and our readers not only have the means, but the

inquisitive spirit and desire to seek out the best.

For Luxury, Go West!

360 West 2019 Media Kit


OUR MARKET

DFW is the nation’s #4 market with more than seven million people. The area is home to some of the wealthiest consumers in North Texasand is one of the nation’s fastest growing regions.

ONE MARKET – TWO MAGAZINE BUY- Without the Fort Worth/Arlington side, DFW would fall out of the nation’s top 10 markets- DFW is one major consumer market with two distinct media markets- Dallas and Fort Worth’s downtown business districts are 32 miles apart- The cities have different area codes, zip code prefixes, and distinct loyalties when it comes to shopping habits and media consumption

ECONOMY & BUSINESS- Home to American Airlines, BNSF Railway, Pier 1 Imports, Acme Brick, Justin Brands and GE Manufacturing Solutions- With more than 30,000 companies, Fort Worth ranks among the top probusiness destinations in the country

TARRANT COUNTY - Among the nation’s 10 largest metro areas with over 2 million in population- Represents the western half of the fourth largest metro market- One of the fastest growing counties in the nation since the 1980’s, a growth rate ahead of Las Vegas, Tucson, Albuquerque and Sacramento and nine times greater than Dallas

INCOME & SPENDING POWER- Westover Hills, in west Fort Worth, is the wealthiest spot in Texas by per capita income- Southlake, just west of DFW Airport, ranks ninth among richest cities in America- Cost of living in Fort Worth area is 11% lower than the national average, equating to increased consumer buying power

VOICE OF AUTHORITY

Our award-winning writers, designers and photographers call this area home and have deep roots here. The result is curated content that is cultivated by knowledgeable locals who are ingrained in the

market and know their readers intimately.

Departments and Regular Features

Inside OutWhat’s new in home and garden, includingarchitecture, interior design, and products

Life StyleOn-trend fashion and beauty, local retail news, family and children,

charitable events, our pets, community history and icons

Eat DrinkRestaurant news, cooking, wine and spirits,

monthly recipe, chef profiles, events

See DoPeople, places and events worth checking out

WanderingsTravel-related news and products; state, national

and international luxury destinations

How We RollClassic cars, motorcycles and anything with wheels –

who built them and how they did it

Shop DogsPopular four-legged friends that greet customers at stores and

businesses across town


MARKET-LEADING CIRCULATION & READERSHIPCIRCULATION

- Independently audited by

Circulation Verification Council

since 2010

- 50,000 average issue rate base

- Circulation has doubled over a

9-year period

DISTRIBUTION- 100% CVC-verified residential mailed

copies, address specific, to the

most desirable 44,000+ households

selected based on home value or

modeled criteria at the consumer level

according to purchase behavior.

- An additional 6,000 copies are

distributed via newsstands, luxury

hotels, country clubs, events and

high-end retailers.

READERSHIP- 3.875 readers per copy

(top quadrant among

city/regional magazines)

- 193,750 affluent print readership

- 3,336 digital edition unique visitors

- Of the 44,000+ copies delivered

directly to area households by mail,

an impressive 90% report that they

regularly read their copy of 360 West.

MOST READ- #1 in audited circulation

among city/regional magazines

in the county

- 2.5 times the average issue

circulation of the city magazines

in Fort Worth or Southlake

- 56% of our readers keep their issue

for one month or longer =

Coffee Table Status


Source: CVC Audit & Readership Study (6/30/18)

COVETED CONSUMERS

Where Affluent, Desirable Shoppers Look to Purchase

Total Print/Digital Affluent Audience 197,086Female/Male 62%/38%

AGE18-34 12%35-54 49%55-64 27%65+ 12%Average Age 52.2

AFFLUENTAverage HHI $364,818Median HHI $296,339

EDUCATED AND INFLUENTIAL79% graduated college or more30% have advanced degree70% frequently make purchases from ads seen in the magazine

LUXURY SHOPPERSIn the next 12 months affluent readers of 360 West plan to make the following expenditures: 19% purchase a new vehicle 21% buy antiques or attend an auction 71% buy furniture or home furnishings 28% purchase a major home appliance 41% plan to invest in an improvement for their home 35% buy a television or other electronics 20% purchase carpet or flooring 73% take a vacation or travel 35% buy jewelry 23% go to a casino or other form of gambling/entertainment 91% dine out at a fine restaurant 63% purchase men’s apparel or accessories 80% purchase women’s apparel or accessories 25% purchase art & craft supplies 27% purchase pet supplies

360 West 2019 Media KitSource: CVC Audit & Readership Study (6/30/18)

QUARTERLY

16,000+circulation

Print/Digital readership: 58,400

Home design,décor and advice

WestA FULL-CIRCLE VIEW OF WHERE WE LIVE

360From vehicles made for TCU tailgating to our favorite scenic Texas drives to chefs’ go-to road snacks, we’re buckled up for SeptemberOn The Road

MONTHLY

50,000+circulation


Largest circulated magazinein Tarrant County

BI-MONTHLY

19,000+circulation


Southlake’s #1circulated magazine

760927609276092M A G A Z I N E

BI-MONTHLY

11,000+circulation


Affluent areas of west &southwest Fort Worth

7610776107M A G A Z I N E

BI-ANNUALLY

10,000+annual circulation


Newly engaged couples

BRAND POWER




DIGITAL

Harness the power of the 360 West brand to expand your reach and extend your exposure through our digital services.

360 WEST MAGAZINEOur home page allows your digital message to be front and center.

Be front and center on360 West Magazine’s Home Page• Rectangle • Drop-down panel

360 West Magazine’s Digital Edition Sponsorship • Average monthly uniques: 3,336• Average monthly page views: 108,680

Social Media Facebook: 17k+ followers Instagram: 17k+ followers

EMAIL MARKETING We approach email marketing with a customized process by focusing on your specific needs to gain new customers and grow your business.

Email newsletters to 360 West’s exclusive list – 38,000 recipients • Single Sponsored E-newsletter• Formatted shared E-newsletter

Targeted Email Marketing Campaign• Permission-based highly targeted email marketing campaigns selected by geography, income, age, home value, marital status, occupation

CONSUMER TARGETED DISPLAYBy using multiple mobile and traditional digital display marketing tactics, we assure that your message is delivered to the right audience, at the right time.

Tactics include: • Site retargeting• Geotargeting• Contextual targeting• Search retargeting • Mobile hyperlocal (Geo fencing)


EXPERIENTIAL

360 West creates and executes interactive signature and partner events

throughout the year. Advertiser solutions include sponsorships, brand

integration and custom turn-key experiences.

EVENT BENEFITS INCLUDE:

• 1:1 engagement with a targeted affluent audience

• Category exclusivity

• Creative brand exposure and ROI

• High ratio of qualified attendees

• Social buzz generated live during the event

• Inclusion in post-event photo pages

• Skillful data collection and follow-up

CUSTOMIZED PROGRAMS

360 West can develop a tailor-made solution to augment your advertising

and help your business grow:

• Customized events, promotions and sponsorships

• Web and e-letter promotions

• Consumer and business events

• Advertorials and custom publishing

• Ad and article reprints

• Supplements or advertiser supplied inserts

• Solo mail program to our database of readers

• Partnership marketing with other luxury brands


ISSUE SPACE CLOSE MATERIALS DUE PUBLISH DATE

January “Healthy Living” Dec 14 Dec 18* Dec 28

February “The Romance Issue” Jan 18 Jan 23 Jan 31

March “Home Design” Feb 15 Feb 20 Feb 28

April “Spring Fashion” Mar 15 Mar 20 Mar 28

May “Summer Travel Guide” Apr 12 Apr 17 Apr 25

June “Food Lover’s Guide” May 16 May 21 May 30

July “Day Trips” June 14 June 19 June 27

August “The Cool Issue” July 19 July 24 Aug 1

September “Let’s Drive” Aug 16 Aug 21 Aug 29

October “Fall Fashion” Sept 13 Sept 18 Sept 26

November “Let’s Eat” Oct 18 Oct 23 Oct 31

December “The Giving Season” Nov 14 Nov 19 Nov 27

January (2020) Dec 13 Dec 18 Dec 27

Dates and editorial content subject to change

For current advertising rates, including special discounts for new advertisers, call 817.632.8100 ext. 1101, or email [email protected].


RATES & DEADLINES

mailto:[email protected]

Full PageBleed Size: 10.5" x 12.5"Trim Size: 10" x 12"Live Area: 9" x 11"

1/3 Page3" x 11.5"

Junior Page6.25" x 11.5"

Trim Size:Live Area:

SpreadBleed Size: 20.5" x 12.5"

20" x 12" 19" x 11"

1/4 Page4.625" x 5.625"

1/8 Pg (H)4.625" x 2.6875"

1/8 Pg(V)2.185"x 5.625"

1/2 Page Horizontal9.5" x 5.625"

1/2 PageVertical4.625" x 11.5"


1/3 Page3" x 11.5"


1/4 Page4.625" x 5.625"

1/2 Page Horizontal9.5" x 5.625"


1/3 Page3" x 11.5"


Width Height

Spread (Bleed) 20.5” 12.5”

Spread (Trim Size) 20” 12”

Spread (Live Area each page) 9” 11”

Full (Bleed) 10.5” 12.5”

Full (Trim Size) 10” 12”

Full (Live Area) 9” 11”

Junior 6.25” 11.5”

1/2 Horizontal 9.5” 5.625”

1/2 Vertical 4.625” 11.5”

1/3 3” 11.5”

1/4 4.625” 5.625”

1/8 Horizontal 4.625” 2.6875”

1/8 Vertical 2.185” 5.625”

Line Screen: 133 text pages, 150 covers

Ink Density: 300% maximum

Acceptable File Formats and Electronic RequirementsJpeg, tif, eps or PDF/X-1a files are accepted. Please make sure all fonts are outlined and embedded.

• For information on creating PDF/X files go to www.adobe.com.• All images must be high-resolution, 300 DPI and placed in document at no more than 125% of its original size.• All images should use the CMYK or greyscale color space.Do not submit files in RGB, PMS or images pulled from web pages.• Please include bleed and crop marks with a 1/4” offset from trim size.Failure to provide files as required can cause unpredictable errors when the files are output and create production charges to correct.If we are designing your ad, all provided art files must be no less than 300 DPI at 100% of placement size. Electronic files should be emailed to your account executive and copied to [email protected] files should be sent via Drop Box or another download link.• Publisher assumes no liability for omissions, misprints or font defaults.• Provide two single-page images for spread advertising.• All ad materials are non-returnable unless specified in advance.

SPECIFICATIONS

Documents

FORT WORTH | SOUTHLAKE | ARLINGTON · area home and have deep roots here. The result is curated content that is cultivated by knowledgeable locals who are ingrained in the market