Fort Monroe Tourism Feasibility and Marketing Study

Presentation to

Fort Monroe Federal Area Development Authority

Presentation by Bill Owens

Economics Research Associates

March 21, 2008

ERA Qualifications National real estate and economic development

consultants

Almost 18,000 completed projects over 50 years

Wide variety of public and private clients

Over 20 years of experience in the Hampton Roads region

Services in: Market analysis Financial feasibility analysis Economic impact analysis Funding and partnership strategies

Experience in: Tourism and attraction development Resort development Recreation economics

Tourism & Attraction Development

Maryland Tourism Strategic Plan

Kentucky Regional Tourism Development Plans

Inner Harbor Attractions Development Strategy

Fort Morgan Master Plan

Valley Forge General Management Plan

Mystic Seaport Master Plan

Colonial Williamsburg Visitor Services Plan

Virginia Capital Visitor Center Master Plan

National Cathedral Retail Development Plan

Resort Development

Palmetto Dunes, Hilton Head Island, South Carolina

Pinehurst Resort Community, North Carolina

Smith Mountain Lake Conference Center, Virginia

Oglebay Resort Lodge Expansion, West Virginia

Wintergreen Valley Market Analysis, West Virginia

Lake Lanier Islands Development Plan

Recreation Economics

Revenue Enhancement Strategy for West Virginia State Parks

Shenandoah NP Concessions Development

Master Plan for New Orleans City Park

Resort State Park Planning: Kentucky, Tennessee, Pennsylvania, West Virginia

Development Economics: Lorton Prison Site, Fairfax, Virginia

Amenity Development Program: Sea Colony Resort, Delaware

Experience in Hampton Roads Region

Hampton Family Entertainment Destination

Bass Pro Economic Impact Analysis- Hampton

Convention Center Feasibility Study- Hampton

Convention Hotel Feasibility Study- Hampton

Coliseum Central Retail Market Analysis- Hampton

Downtown Master Plan- Hampton

Virginia Aquarium Feasibility Analysis- Virginia Beach

Virginia Beach Resort Master Plan

Portsmouth Children’s Museum Relocation and Expansion Study

Scope of Work Tourism Feasibility Study

Survey of existing tourism and recreational assets Assessment of available markets Evaluation of competitive supply Evaluation of comparable projects Tourism demand analysis and program implications

Marketing & Development Study Management approaches Partnership potential

Commercial elements Not-for-profit Concessions National Park Service – affiliation, designation

Cross marketing opportunities Project development phasing